Reach the only national association MEDIA KIT. representing the interests of motor coach, tour and bus operators. Tour Planner & Operator Guide

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1 MEDIA KIT Reach the only national association representing the interests of motor coach, tour and bus operators. Tour Planner & Operator Guide FOR MORE INFORMATION, PLEASE CONTACT: SaraCatherine Goodwin Project Manager Naylor Association Solutions (800) ext

2 Motor Coach Canada & OMCA Tour Planner & Operator Guide Access our Tour Planner & Operator Guide Online! Driving forward with MCC & OMCA Canadian Tour Operators generate over $8 billion annually in operating revenue. A single motor coach generates between $7-$13K per day in economic activity, which includes spending on accommodations, meals, entertainment and more. Motor coaches carry approximately 860 million passengers a year in Canada and the USA. 774 million in the U.S. 86 million in Canada Our annual Tour Planner & Operator Guide is distributed to the top Tour Planners and Bus Operators in North America. Recipients are the leading Planners & Operators in Canada and the U.S. About Us MCC is the only national association representing the interests of motor coach tour and bus operators. Our members are the key decision makers of their organizations in Canada and the United States. The OMCA is one of the largest travel and tourism-related associations in Canada. Partnered with the MCC, we collectively represent 90% of the motor coach industry in Canada. Target your message to North America's motor coach industry. Contact your Naylor Account Executive today! Source:

3 Net Advertising Rates All rates include an Ad Link in the digital edition of the guide. Full-Colour Rates Revisions and Proofs: $50 Position Guarantee: 15% Premium Double-Page Spread $5, Outside Back Cover $4, Inside Front or Inside Back Cover $3, Full Page $3, /3 Page Vertical $2, /2 Page Horizontal $2, /3 Page $1, /6 Page Vertical $ /12 Page Horizontal $ Black-and-White Rates Full Page $2, /3 Page Vertical $1, /2 Page Horizontal $1, /3 Page $ /6 Page Vertical $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. *All prices in Canadian dollars.** All display advertisers receive a complimentary basic listing. Digital Edition Branding Opportunities: Digital Sponsorship with Toolbar $600 Digital Skyscraper $750 Digital Leaderboard $1,000 Digital Belly Band $750 Online Specifications - For more information, visit: Special Advertising Section: Group Tour Accommodation Connection Let our tour planners know all the important details about your accommodations in one ad! This opportunity allows you to promote your property and highlight the key facts about what you have to offer. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (Rates as of February 2018)

4 Print Advertising Specifications Guide Trim Size: 8.375" x " DOUBLE PAGE SPREAD WITH BLEED INCLUDED (LIVE AREA) 1/2 Page Horizontal (LIVE AREA) 17" x " (7" x 9.5" LIVE PER PAGE) 1/3 Page Square Full-Page Bleed 1/3 Page Horizontal Full-Page No Bleed 1/3 Page Vertical 2/3 Page Vertical 8.625" x " 7" x 9.5" 4.583" x 9.5" 7" x 4.583" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. 1/6 Page Vertical 1/12 Page Vertical Ad Material Upload Go to the Naylor website at " x 4.583" 2.166" x 2.083" Specs for Outsert/Inserts 1 Pg / 1 Surface 8.375" x " Postcards 6" x 4.25" 1 Pg / 2 Surface 8.375" x " Heavy Card Stock Insert 8.25" x 10.75" 2 Pg / 4 Surface 8.375" x " Postal flysheets 8.5" x 11" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition - For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

5 : digital edition Digital Edition - In addition to print, the Tour Planner & Operator Guide is also available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Readers can: Bookmark pages and insert notes Keyword search the entire magazine Navigate and magnify pages with one click Share articles on news and social networking sites View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access Read the the issue online or download and print for later Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Edition Toolbar Free with Sponsorship Your company name is a button on the toolbar, found in the top of every page next to frequently used navigational icons. YOUR MESSAGE HERE Digital Leaderboard $1,000 Located at the top of the digital edition, the leaderboard ad is displayed the entire time the publication is open, giving your message constant and lasting exposure. Digital Belly Band $750 Your company will be featured as a digital belly band that wraps around the front and back of the digital edition. This prominent location will give your company tremendous exposure to our members. Digital Edition Sponsorship (Includes Toolbar) $600 Your message will be prominently displayed directly across from the cover of the guide. Animation and video capabilities are available. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition Skyscraper $750 The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Additional fees apply where noted. Online Specifications - For more information, visit:

6 Index of Advertisers Categories Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Accommodations Attractions Boat Tours Bus Parking Casinos CVBs/DMOs Golf Courses Historical Sites Insurance Motorcoach Manufacturers Museums Parks Parts and Services Restaurants Shopping Theatres Transportation Wineries One free listing with any size ad. Additional listings are $20.00 each. No limit. Please list new categories on this sheet. Additional Categories X $20.00 = $ Initial: Date:

7 Company Profile Section Profile your company in Tour Planner & Operator Guide to give your company the opportunity to provide our readers with a detailed explanation of your company's products and services. Don't miss this cost-effective method to showcase your company to members of Motor Coach Canada. Contact your Naylor account executive to participate. 75-word profile: $ ABC 123 Main Street Anytown, USA Phone: (123) Fax: (123) jsmith@abc.com Joe Smith, CEO Since 1975, ABC Company has provided quality products and services. Contact us for a quote today! Sample Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (MTR-G0018) Please sign and return to: SaraCatherine Goodwin Project Manager Naylor Association Solutions (800) ext sgoodwin@naylor.com

8 Group Tour Accommodation Connection Let our tour planners know all the important details about your accommodations in one ad! This opportunity allows you to promote your property AND highlight the key facts about what you have to offer. Allow tour planners to know all they need to and ensure you are booked for the tour groups that fit your space! Please select from one of the two options below. Full Page, Full Colour: $2, This includes: Company name, location & contact information Company logo 3 pictures of your hotel/resort A 200 word description Hotel/Resort Quick facts Sample Sample Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (MTR-G0018) Please sign and return to: SaraCatherine Goodwin Project Manager Naylor Association Solutions (800) ext sgoodwin@naylor.com

9 Group Tour Accommodation Connection - Full Page Checklist 1. PROPERTY NAME & LOCATION 2. ADDRESS & CONTACT INFORMATION 3. PICTURES 3 pictures Image size must be a minimum of 3.5" x 3.5" 4. QUICK FACTS Affiliation Accommodations Single/Double/Suites Max Group Size Room Rates Resort Fee Room Tax Seasons Amenities - max of 10 Nearby - max of WORD DESCRIPTION 200 words max 6. COMPANY LOGO Will be sized to fit