Complete Google AdWords Professional Certification Training

Transcription

1 Complete Google AdWords Professional Certification Training Duration: 13+ hours; e-learning content WHAT YOU WILL LEARN Complete Google AdWords Professional Training course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready. COURSE OBJECTIVES This training covers all aspects of Google AdWords/ Google advertising network. After this course you will be able to: Have an in-depth understanding of different channels of Google advertising network such as Search, Display, Mobile & Video. Master the Google AdWords interface, to open and manage AdWords account. Formulate, plan and execute different types campaigns using Google Advertising network Have in-depth understanding about different types of biddings methods and biding strategies Master different ways to target user via different channels to market & re-market your product Prepare for top Google Adwords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification, Mobile certification AUDIENCE Google AdWords is the most powerful online advertising network, having multiple channel like Search, Display, Video, Mobile etc. Doing this course is a gateway to being an expert Digital marketer. Hence this course is most suited for: Aspiring Digital Marketer, who wants to gain an entry into digital marketing industry Digital Marketer, to master Google AdWords Traditional Marketer, to master online marketing techniques Entrepreneurs/Business owner, for using Google advertising network to promote their business. PREREQUISITES Individuals are expected to have an idea on the popular digital marketing topics, knowledge of the sections- Introduction to Online Marketing and Internet Marketing Fundamentals are also recommended. Therefore, it is advised that students complete the above sections before getting into the complex components of the course. COURSE OUTLINE Module 1 AdWords Fundamentals Lesson 1: Introduction to AdWords Introduction to AdWords Topic 1: What is AdWords Topic 2: How AdWords Works Topic 3: Googles Networks Topic 4:Targeting Options Lesson 2: Account Structure AdWords Account Structure Topic 1 - Overview Of Account Structure Topic 2 - Campaign Type Uses Topic 3 - Campaign Organization Topic 4 - Ad Group Organization Lesson 3: Keywords and Match Types Keywords and Match Types Topic 1 - Overview of Match Types Topic 2 - The Match Types Topic 3 - Negative Keywords Topic 4 - Search Terms Report Complete Google AdWords Professional Certification Training Page 1 of 5

2 Lesson 4: Creating Text and Search Ads Creating Text and Search Ads Topic 2 - Other Search Ads Lesson 5: Ad Extensions Lesson 6: Display Ads Display Ads Display Ad Formats Lesson 7: Display Targeting Display Targeting Topic 1 - Contextual Targeting Topic 2 - Audience Targeting Topic 3 - Placement Targeting Lesson 8: Campaign Types and Settings Campaign Types and Settings Topic 1 - Location Targeting Topic 2 - Language Targeting Topic 3 - Daily Budgets and Bidding Topic 4 - Ad Scheduling Topic 5 - Other Targeting Topic 6 - Campaign Types Lesson 9: Advertising Metrics Advertising Metrics Topic 1 - AdWords Metrics and Jargon Topic 2 - Sale Metrics Topic 3 - Measurement Based on Goals Lesson 10: Bidding and Bid Modifiers Bid Methods and Bid Modifiers Topic 3 - Where to Set Bids Lesson 11: Quality Score Quality Score Topic 1 - What is Quality Score Topic 2 - Ad Rank Topic 3 - Improving Quality Score Lesson 12: AdWords Reports AdWords Reports Topic 2 - Reporting Segments Topic 3 - Dimensions Tab Topic 4 - Other Useful Reports Lesson 13: AdWords Tools AdWords Tools Topic 2 - Campaign Planning Tools Topic 3 - Management Tools Topic 4 - Other Tools Lesson 14: Optimizing Your Account Topic 1 - Improving ROI Topic 2 - Branding Goals Module 2 AdWords Search Advertising Lesson 1: Introduction to Search Introduction to Search The Search Process Lesson 2: Keywords and Match Types Topic 1 - Overview of Match Types Topic 2 - The Match Types Topic 3 - Negative Keywords Topic 4 - Search Terms Report Lesson 3: Creating Search Ads Creating Search Ads Topic 2 - Other Search Ads Lesson 4: Ad Extensions Complete Google AdWords Professional Certification Training Page 2 of 5

3 Lesson 5: Account Structure Account Structure Topic 1 - Overview of Account Structure Topic 2 - Search Campaign Types Topic 3 - Search Campaign Organization Topic 4 - Ad Group Organization Lesson 6: Campaign Settings Campaign Settings Topic 1 - Location Targeting Topic 2 - Language Targeting Topic 3 - Daily Budgets and Bidding Topic 4 - Ad Rotation Lesson 7: Advertising Metrics Advertising Metrics Topic 1 - AdWords Metrics and Jargon Topic 2 - Sale Metrics Lesson 8: Bid Methods and Bid Modifiers Bid Methods and Bid Modifiers Topic 3 - Set Bids Lesson 9: Quality Score Quality Score Topic 1 - Quality Score Topic 2 - Ad Rank Topic 3 - Improving Quality Score Lesson 10: AdWords Reports AdWords Reports Topic 2 - Reporting Segments Topic 3 - Useful Reports Lesson 11: AdWords Tools AdWords Tools Topic 2 - Scaling Your Account Topic 3 - Other Tools Lesson 12: Optimizing Your Account Topic 1 - Goal Setting Topic 2 - Managing Ad Groups Topic 3 - Managing Bids and Budget Topic 4 - Ongoing Monitoring Module 3 AdWords Display Advertising Lesson 1: Introduction to Display Introduction to Display What is Display Advertising Lesson 2: Account Structure Account Structure Topic 1 - Overview of Account Structure Topic 2 - Campaign Type Uses Lesson 3: Campaign Settings Campaign Settings Topic 1 - Location and Language Targeting Topic 2 - Daily Budgets and Bidding Topic 3 - Ad Scheduling Topic 4 - Ad Display Options Lesson 4: Introducing Display Targeting Introducing Display Targeting Topic 1 - Contextual Targeting Topic 2 - Audience Targeting Topic 3 - Placement Targeting Lesson 5: Advanced Display Targeting Advanced Display Targeting Topic 1 - Flexible Targeting Topic 2 Exclusions Topic 3 - Ad Group Organization Lesson 6: Display Text Ads Display Text Ads Complete Google AdWords Professional Certification Training Page 3 of 5

4 Topic 2 - Ad Extensions Lesson 7: Rich Media Ads Rich Media Ads Topic 1 - Rich Media Ads Topic 2 - Ad Gallery Lesson 8: YouTube and Video Ads YouTube and Video Ads Topic 1 - YouTube Pages Topic 2 - Video Ads Topic 3 - Video Targeting Research Lesson 9: Bidding and Ad Rank Bidding and Ad Rank Topic 3 - Ad Rank Lesson 10: Display Report Display Report Topic 2 - Useful Reports Lesson 11: Display Tools Display Tools Topic 2 - Scaling Your Account Topic 3 - Ad Research and Creation Lesson 12: Optimizing Your Account Topic 1 - Goal Setting Topic 2 - Overall Goals Topic 3 - Managing Bids and Budge Topic 1 - The Mobile Advertising Exam Topic 2 - Mobile Advertising Overview Lesson 2: Using Mobile Ads to Drive Business Introduction Mobile Ads for Business Lesson 3: Google Offerings and Mobile Insights Introduction Topic1 Advantages of Google Advertising Mobile Site and App Lesson 4: Targeting and Bid Strategies Targeting and Bid Strategies Topic 1 - Mobile Bid and Targeting Options Lesson 5: Google Networks and Ad Formats Google Networks and Ad Formats Topic 1 - Google Ad NetworksPreview Topic 2 - Type of Ad Formats Lesson 6: Types of Mobile Ads Types of Mobile Ads Topic 1 - Mobile Ads Across Networks Topic 2 - Deep Links Lesson7: Measurement Measurement Conversion Tracking for Measurement Lesson 8: Measurement Continued Measurement Continued Call Conversion Tracking for Measurement Module 4 AdWords Mobile Advertising Lesson 1: Introduction to Mobile Advertising Overview Introduction to Mobile Advertising They Are Critical Module 5 AdWords Video Advertising Lesson 1: YouTube Advertising Basics YouTube Advertising Basics Topic 1 - AdWords and TrueView Ads Topic 2 - YouTube and Google Complete Google AdWords Professional Certification Training Page 4 of 5

5 Lesson 2: Video Campaign Overview Video Campaign Overview Topic 1 - Creation of Campaign Topic 2 - TrueView Ads Topic 3 - Targeting Groups and Bulk Management Lesson 3: Video Ad Formats Video Ad Formats Topic 1 - Overview of TrueView Ads Topic 2 - Targeting Ads and Exclusions Lesson 4: Video Remarketing Video Remarketing Topic 1 - Video Remarketing Process and Best Practices Topic 2 - Getting Your Ad Approved Lesson 5: Reservation Video Ads Reservation Video Ads Reservation Media and Campaign Overview Lesson 6: Improving and Optimizing Campaigns Improving and Optimizing Video Ad Campaigns Video Ads Optimization Overview Lesson 7: Tracking and Measurement Part 1 Tracking and Measurement Part 1 Strategies for YouTube Video Content Lesson 8: Tracking and Measurement Part 2 Tracking and Measurement Part 2 Creating Video Ads Complete Google AdWords Professional Certification Training Page 5 of 5