MITSUBISHI MOTORS REGIONAL DEALER ADVERTISING PROGRAM April 1, 2015 March 31, 2016 Official Program Rules

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1 MITSUBISHI MOTORS REGIONAL DEALER ADVERTISING PROGRAM April 1, 2015 March 31, 2016 Official Program Rules PARTICIPANTS/ENROLLMENT: All authorized Mitsubishi Motors North America ( MMNA ) U.S. Dealerships (hereafter called Dealer or Dealerships ) of record during the Program Period, as defined below, are eligible to participate in this program and are automatically enrolled in the program. PROGRAM PERIOD: April 1, 2015 March 31, 2016 (the Program Period ). PROGRAM SUMMARY: Provide Tier III advertising support to attain greater exposure of Mitsubishi vehicles in Dealerships local markets. This includes measured media such as newspaper, radio, TV, Internet banner advertisements, Yellow Page directories, direct mail, and outdoors. Total reimbursement for claims will be 100% up to the maximum of total earnings. PROGRAM PROCEDURES: Earnings for Tier III Advertising shall be an amount equal to two percent (2%) of the dealer wholesale invoice and three percent (3%) for MY15 Outlander and Outlander Sport units only for each Eligible Vehicle purchased for wholesale and shipped to the Dealership during the program period. Dealers also have the option to voluntarily contribute a specified percentage in addition to their monthly earnings by completing the attached form. All funding belongs to and is under the control of MMNA and is not payable to the dealer upon termination. Dealerships will not be required to spend all funds made available to the Dealership in a particular month on Tier III Advertising to run during that month. Dealerships will be allowed to accumulate available funds up to six months during the Program Period. For instance, funds accumulated in April must be spent by October 31 or will be forfeited. May funds must be spent by November 30. The online RDA tracker will automatically deduct funds from the RDA account after six months if they are not used. Only Eligible Advertising expenses are eligible for 2% and 3% reimbursement. All claims must be received by ACB within 45 days of the end of the month in which the media ran, using the attached Claim Form. Any Tier III Advertising submitted for reimbursement under a Co-Op program is not eligible to be claimed a second time under this RDA program. The minimum RDA claim payment amount is $ ELIGIBLE VEHICLES: Only those units shipped for retail sale, lease or Employee/Affiliate vendor purchase of a Mitsubishi vehicle from Dealership stock as a Type 01, 03, and 04 will be eligible to be counted for the wholesale calculation described above. Vehicles RDR d during the month using fleet RDR codes such as 54, 55, 56, or 57 will be deducted from the monthly wholesale shipments. ELIGIBLE ADVERTISING: For the purposes of these program rules, Eligible Advertising shall mean all advertising and expenditures submitted by Dealerships for approval as required under these program rules that meets the following requirements: The following requirements apply to all media: All Dealerships are encouraged, but not required, to obtain prior ad approval by sending their ad to mitsubishi@acbcoop.com. This service is paid for and provided by MMNA with no charge to the Dealership. Dealerships are solely responsible for all legal requirements related to any advertising created and/or placed by the Dealership. It is strongly recommended that Dealerships consult with their own legal counsel prior to creating or placing any advertisements. At any time during the Program Period, MMNA reserves the right to require that a specific event, incentive, program, vehicle or vehicles be referenced and portrayed in the advertisement in order to qualify as Eligible Advertising under this program. Dealer shall defend and indemnify MMNA and any manufacturer of MMNA vehicles and hold each of them harmless from any and all liabilities that may be asserted or arise by reason or out of any dealership advertisement under this program. This indemnification shall include all attorney s fees, court costs, and expenses incurred by MMNA and/or any manufacturer of MMNA vehicles in defending any claim or suit asserted relative to a dealership advertisement hereunder.

2 MEDIA SPECIFIC REQUIREMENTS (Corporate logo must appear in all advertising) Auto Shows - Space costs associated with Auto Shows. - Sales Consultant payments for Auto Show shifts. Limit to $200 per shift. - All costs associated and claimed for these items must receive prior written approval from each Dealer s assigned Zone Area Sales Manager. Auto Shows Backup Documentation - Zone Office pre-approval of these items is mandatory. A signed and completed Zone Area Sales Pre-Approval Form must be included with the final claim. This form is included with the Official Program Rules. - Original invoice or contract for space commitment must be submitted. - For Sales Consultant payments, a copy of the sign-in sheet must be submitted with the claim. This sheet must be countersigned by both the District Sales Manager and Area Sales Manager. - For metro markets with multiple Dealer participation, an Auto Show Cost Sharing Agreement form must be submitted showing the allocation of space costs for each Dealer. This must be signed off by the Zone Area Sales Manager and all participating Dealers (Dealer Principal or General Manager). Dealership Sales Events, Off-site Vehicle Displays or Vehicle Wraps - On-site dealership sales events or off-site vehicle displays must be in support of new Mitsubishi vehicles only. - Vehicle wraps only apply to new Mitsubishi vehicles. - All costs associated and claimed for these items must receive prior written approval from each Dealer s assigned Zone Area Sales Manager. Dealership Sales Events, Off-site Vehicle Displays or Vehicle Wraps Backup Documentation - Zone Office pre-approval of these items is mandatory. A signed and completed Zone Area Sales Pre-Approval Form must be included with the final claim. This form is included with the Official Program Rules. - Invoices or receipts for all claimed items must be included. - Photos of all claimed items must also be included. Dealer Website Maintenance, Hosting and Digital Services. - Fees associated with the monthly maintenance and hosting of Mitsubishi dealership websites. - Website must follow all Mitsubishi compliance guidelines. (Refer to official program rules which may be found on the Mitsubishi Dealer Link (MDL Home Page > Sales > Marketing > Diamond Digital Solutions > Program Rules.) - The dealership website URL must link to a home page that is exclusively Mitsubishi. All new vehicle product and text content must be Mitsubishi specific on the Mitsubishi dealership home page. Mitsubishi used and non-brand used vehicle inventory may only be displayed "below the fold" in the bottom of the home page. The display of brand or non-brand used vehicle inventory images cannot exceed 25% of the total home page space. URL addresses cannot drive consumers to sites featuring other manufacturers. Dealer Website Maintenance, Hosting and Digital Services Backup Documentation - An original invoice detailing the monthly maintenance and/or hosting fees for the dealership website. - Invoice must specifically call-out that the corresponding fees are for the Mitsubishi dealership website only. - Monthly costs for website maintenance fees will be capped at $2,000 per month. Exclusions - Dealer group portal/multiple franchise websites not included. Direct Mail - The minimum NEW vehicle share of all Direct Mail must contain only new Mitsubishi vehicles and be no less than 75% of the individual ad. - Used Car and/or Service and Parts will be eligible for the remaining 25%. - Eligible Advertising may NOT include name, images, or specific references to other manufacturers (with the exception of any used vehicle listings). Direct mail Backup Documentation - The original printer s and/or production invoice, postal receipts (confirming date mailed, costs and quantity mailed) and original list acquisition invoice. - A full copy of original mail piece, circular, or insert. - Direct Mail jobs will be capped at a cost of $2.25 per unit mailed. This includes costs associated with printing, production, postage and list acquisition. Additional charges will not be eligible for reimbursement. - Agency commission and giveaway insurance or gifts are not eligible for reimbursement. s - Costs directly associated with the distribution or deployment of content to recipients. s Backup Documentation - An original, itemized invoice from the vendor. - Copy of . - Do not cover cost of list acquisition. 2

3 Internet Banner Ads - 100% of Internet banners must contain new Mitsubishi vehicles and/or Mitsubishi Dealership Name - No used car images or references allowed. Internet Banners Backup Documentation - Original production and media invoices from service provider(s). - Layout of the ad. - Service provider reports for banner ad traffic signed by ISP official. Mobile Advertising - Advertising on media that is delivered to handheld, phone and/or PDA devices. - Mobile ads must be in support of new Mitsubishi vehicles only. Mobile Advertising Backup Documentation - An original publishers invoice reflecting ad size, cost, and dates. (media costs only are eligible) - Copy or screen shot of the ad New Car Listings 3 rd Party Automotive Sites - New Mitsubishi vehicle listings on approved 3 rd party automotive websites. - Approved 3 rd party automotive websites are: o AutoTrader.com o Cars.com o Ebay Motors o KBB o Edmunds o Yahoo Autos - Listings must only feature new Mitsubishi vehicles and must only show details for the corresponding Mitsubishi dealership (no multi-franchise mentions will be allowed). - If there is a corresponding logo with the listing, it must only show Mitsubishi s corporate logo. Logos of other manufacturers are not allowed. New Car Listings 3 rd Party Automotive Sites Backup Documentation - An original invoice from the approved automotive website. o Invoice must detail costs associated with new Mitsubishi vehicle listings only. o If the invoice does not call out costs for new Mitsubishi vehicle listings, a memo bill must be included that specifically calls out costs associated with new Mitsubishi vehicle listings only. o Costs for used car listings, or other manufacturer listings, are not eligible. Outdoor Billboards - 100% of Outdoor Billboards must contain new Mitsubishi vehicles and/or Mitsubishi Dealership Name - No used car images or references allowed. Outdoor Billboards Backup Documentation - An original invoice from the outdoor company - Photographs of the outdoor advertisement for each location. - A signed copy of contract reflecting location(s), posting dates and a clause reading this contract is non-cancelable from (date) to (date). Point-of Purchase, Banners, Materials, Hats, T-Shirts - 100% of Point-of Purchase Materials, Banners, Hats or T-Shirts must contain new Mitsubishi vehicles and/or Mitsubishi Dealership Name - No used car images or references allowed. - All costs associated and claimed for these items must receive prior written approval from each Dealer s assigned Zone Area Sales Manager. Point-of-Purchase, Banners, Materials, Hats, T-Shirts Backup Documentation - An original invoice from the print or production vendor - Photograph or printing proof of the final banner, point-of-purchase item, hat or T-shirt - Zone Office pre-approval of these items is mandatory. A signed and completed Zone Area Sales Pre-Approval Form must be included with the final claim. This form is included with the Official Program Rules. Print Media Newspaper, Magazine, Shoppers, and PennySavers - The minimum NEW vehicle share of all Eligible Advertising must contain only new Mitsubishi vehicles and be no less than 75% of the individual ad. - Service and parts, Certified Pre-Owned, and Used advertising will be eligible if it is a part of the remaining 25%, but in no event will it count towards the 75% new vehicle share requirement. - The advertisement must be structured so that there is an exclusive Mitsubishi section or segment. To be exclusive, the advertisement must be set apart from any other manufacturer s product. A print ad must include header and Dealership name within its own border. An advertisement is not considered exclusive if it shares a header and signature with other products or brands or used vehicles. Print Media Backup Documentation Newspaper, Magazine, Shoppers, and PennySavers - An original publisher s invoice reflecting size, ad cost and insertion dates. - One full-page tear sheet or e-tear sheet of each advertisement that bears the publication name and date. If e-tear sheet is provided, it must be printed in full page view. - Photocopies of tear sheets will not be accepted. 3

4 Radio - 100% of any such Eligible Advertising must contain ONLY Mitsubishi vehicles. - Eligible Advertising must focus on new Mitsubishi vehicles. However, Certified Pre-Owned or Used Vehicle offers may only be referenced once in voice over. - No specific Certified Pre-Owned or Used Vehicle offers are allowed. Radio Backup Documentation - Original station invoice reflecting the net rate of each commercial, length, time and date each spot ran, and script must bear the ANA/RAB 1 (for Radio), script must be signed by station official. Search Engine Advertising - Dealers may purchase search engine keywords for their dealership website. - Dealers are not to purchase generic Mitsubishi terms such as Mitsubishi, Mitsubishi Vehicles, Mitsubishi Eclipse as this will put you in price competition with MMNA. - Dealers can purchase those words IF they are combined with the dealership name OR the immediate zip code/geographic area of the dealership area (e.g. ABC Mitsubishi Eclipse / Mitsubishi Cars / Charlotte Mitsubishi Dealer) - No keywords pertaining to Used Cars or other manufacturers are eligible for co-op reimbursement. - Dealers cannot purchase keywords related to competing Mitsubishi dealership names. - Parts and Service keywords are not eligible. Search Engine Advertising Backup Documentation - Keyword Level Report showing amount of dollars allocated per keyword and corresponding invoice(s). Social Media - This includes but is not limited to: banner ads on social media websites, promoted social media posts, custom audience posts on social media websites, etc. (Facebook, Twitter, YouTube). Only advertising/media costs are eligible for reimbursement % of social post must contain only new Mitsubishi vehicles and Certified Pre-Owned Mitsubishi vehicles using authorized artwork (video footage, photographs, or line art). - Be limited to Mitsubishi dealer reference and no other makes. - Contain the proper Mitsubishi logos and taglines (if present). - Request for reimbursement of costs for third party vendor services will not be eligible. - Personnel expense/time expense associated with social media/networking will not be eligible. Social Media Backup Documentation - An original invoice and URL s to all posts. - For Facebook Text Ads only: Invoice must include detailed credit card transaction, invoice/report from Facebook or agency indicating Ad Start and End Dates, Campaign Names, Impressions, Click throughs or CPM, Keywords and cost. - Screen shot of ad(s). Sponsorships - Submit proposal detailing the event, attendance, and audience. Must include sponsorship fees. - All advertising associated event, including signage, event/sponsorship programs, logos, and click thru URLs linked from the event/sponsorship website. - Must be Mitsubishi exclusive throughout event. - Sponsorship or event-related expenses include, but are not limited to: invitations, catering, signage, lease of off-site venue, promotional items. - Sponsorship participation pre-approval is required by MMNA corporate. Sponsorships Backup Documentation - Copy of event sponsorship proposal. - Photo of overall setting (if applicable), signage, uniform, or sample ad. - Copy of original invoice detailing participation costs, showing dates, payment terms and costs. Television - 100% of any such Eligible Advertising must contain ONLY Mitsubishi vehicles. - Eligible Advertising may not include name, images, or specific references to other manufacturers either visually or in the voice-over. - Used or Certified Pre-Owned vehicles may be referenced in voice-over once. No images of specific Used Vehicles are allowed and no specific Used Car Offers are allowed. Television Backup Documentation - Original station invoice reflecting the net rate of each commercial, length, time and date each spot ran, and script must bear the ANA/TVB 2 (for Television), or ANA/CAB 3 (for Cable Television), script must be signed by station official. - Official corporate logo is required for broadcast advertising. The use of the logo must be listed on the script page if not mentioned in the ad. 1 Association of National Advertisers / Radio Advertising Bureau 2 Association of National Advertisers / Television Advertising Bureau 3 Association of National Advertisers / Cable Advertising Bureau 4

5 Yellow Pages - In column/directory ads: only need official corporate logo and must be for Mitsubishi new vehicle franchise only. - Yellow Page ads must be in support of new vehicle sales but can appear in any section of the publication. Yellow Pages Backup Documentation - An original publishers invoice reflecting ad size, cost, and dates. - A full-page tear sheet that bears the publication name and publication date. Other Advertising Efforts - Must be reviewed and pre-approved by the corporate office on a case-by-case basis. - Please note, effective July 1, 2011, third-party E-leads are no longer eligible for Co-op reimbursement. Other Advertising Efforts Backup Documentation - All other advertising beyond this scope requires written approval from MMNA corporate office in order to be eligible for this program. Other Claim Requirements - Claim form and check sheet where applicable, Dealership signed claim form(s) and check sheet(s) must be retained as part of the claim package. - All documentation must be retained for five (5) years. - All claims must be received by ACB within 45 days of the end of the month in which the media ran, using the claim form attached to these rules to be eligible for payment. - Advertising that is found by MMNA to be in conflict with these program rules may result in a chargeback of amounts payments previously paid to the Dealership. - No third party invoices or trade invoices will be accepted. - MMNA reserves the right to audit Dealer's submitted claims under this program at any time. 5

6 QUICK REFERENCE GUIDELINES: Auto Shows Original invoice Zone pre-approval form Dealership Sales Events, Off-site Vehicle Displays Original invoices and receipts for all claimed Photographs of all claimed items Zone Area Sales preapproval form or Vehicle Wraps items Dealer Website Maintenance Fees An original invoice detailing the monthly maintenance, hosting fees, and additional digital services provided by your website and digital solutions provider Direct Mail, circulars, and Inserts Original invoice Copy of the original mail piece Stamped postal receipts s Costs associated with Original invoice Copy of deployment Internet Original invoice Copy of the layout of the ad New Car Listings 3 rd Original invoice If invoice does not detail costs for new Party Automotive Sites Mitsubishi vehicle listings, memo bill that calls out specific costs for new Mitsubishi vehicle listings only Mobile Advertising Original publisher s Copy or Screen shot of ad invoice Outdoor Original invoice Photograph of each advertisement Signed copy of location contract Point-of Purchase, Original invoice Photographs of all claimed items Zone pre-approval Banners, Materials, Hats, form T-Shirts Service provider reports for banner ad traffic Print Media - Newspaper, Magazine, Shoppers, and Original invoice Tear sheets for each day ; e-sheets are acceptable for submission Penny Savers Radio Original invoice Signed ANA/RAB Search Engine Advertising Keyword Level Report Social Media Screen shot of ad(s) Original invoice Facebook Text Ads only, detailed credit card transaction, invoice/report from Facebook or agency indicating Ad Start and End Dates, Campaign Names, Impressions, Click Throughs or CPM, Keywords and cost. Sponsorships Detailed Proposal Event Related Expenses photos of event TV and Cable Original invoice Signed ANA/TVB and CAB Yellow Pages Original printer s invoice Full page tear sheet bearing the name and date of the publication Other Advertising Efforts Original invoice Zone pre-approval form Corporate Approval Required 6

7 PRIOR APPROVAL PROCESS: It is recommended that dealerships send a sample of their advertisement to the Advertising Checking Bureau (ACB) for prior approval before finalizing the piece. Obtaining prior approval will ensure the advertisement qualifies for co-op reimbursement and will also help expedite reimbursement. Prior approvals only validate that the ad content meets co-op requirements. Prior approval does not guarantee claim payment if claim submission procedures and documentation do not meet coop requirements. If your ad is approved, please include it with your claim. Please allow two business days to process your prior approval request. To request prior approval you may upload your piece to our online pre-approval system, PAYMENT PROCEDURES: All claims must be received by ACB within 45 days of the end of the month in which the media ran using the claim form attached to these rules. SEND THE CLAIM FORM AND DOCUMENTATION TO: STANDARD DELIVERY Advertising Checking Bureau ATTN: Mitsubishi Motors Co-op P.O. Box Phoenix. AZ OVERNIGHT DELIVERY Advertising Checking Bureau ATTN: Mitsubishi Motors Co-op 1919 W Fairmont Dr #7 Tempe, AZ CLAIM PRE-APPROVALS: MITSUBISHI@ACBCOOP.COM TOLL FREE NUMBER: HOURS OF OPERATION: M-F 7AM 3 PM MST Payments will be made every other week to Dealers utilizing payments via ACH. Dealers not utilizing ACH will be paid monthly by check. Note: Agency commissions, mailing list acquisition fees, and production charges (except for Direct Mail, see below) do not qualify for reimbursement. Any invoices received from advertising agencies will have the standard 15% agency commission deducted from the invoice. Advertising submitted for 2% and 3% reimbursement cannot also be submitted and claimed against any available Co-op program funds. If a Dealer decides to claim 2% and 3% RDA fund reimbursement and Co-op in the same month, 2% and 3% funds must be applied to total advertising spending first. Example: o Dealer A spends $35,000 in Tier III advertising. o Dealer chooses to claim $5,000 of total spending against 2% and 3% RDA funding. o This amount must be deducted from total before submitting for Co-op. Therefore, Dealer s total Co-op claim for this month is $30,000. o Please refer to current Co-op Rules for details on claiming procedures. In no event shall a Dealership be eligible for a reimbursement payment exceeding its then available funds balance, regardless of the amount spent by the Dealership on Tier III Advertising during the program period. Should any portion of a claim that is part of the audit process be found in violation of the above eligible advertising requirements that part of the claim will be charged back to the dealership after council with Zone management. DEALER TERMINATIONS / NEW DEALERS: At termination, the terminating dealer has no right or interest in the dealer wholesale invoice advertising funds. If the termination results in a Buy/Sell, the new Dealer will have access to any remaining RDA 2% and 3% funds from the terminated Dealer. VEHICLE DIVERSIONS/NON-TERMINATION BUYBACKS: All dealer wholesale invoice advertising funds belong to and are under the control of MMNA. Any diversions or non-termination buy backs will result in an advertising funding charge back to the Dealer. Such debits will be factored into the next month s accounting. Example: any diversions or buy backs that take place in January will be debited against February earnings. REVIEW/AUDIT PROCEDURES: MMNA reserves the right to inspect Dealership records during normal business hours to question and/or disqualify any advertising that is not in accordance with these program rules. It may be necessary for a representative of the MMNA Zone Office or MMNA Corporate Audit to review Dealership advertising for accuracy and validity. Such a review is not an audit and does not preclude an audit at a later date. Failure to submit Dealership records to an MMNA audit may result in disqualification from this program and of payments due to Dealership for this program, as well as subsequent charge backs of any amounts previously paid by MMNA under this program. TAX LIABILITY FOR FEDERAL, STATE, OR OTHER TAXES: Any tax liability imposed on the value of this program will be the sole responsibility of the Dealership and not of MMNA. FINAL DECISION: In all matters relating to the interpretation and application of any rule or phase of this program, the decision of MMNA shall be final. MMNA also reserves the right to cancel, amend or revoke this program at any time. Without limiting the foregoing, MMNA reserves the right, in its sole discretion, to disqualify any participants who it feels to be acting in violation of these program rules and to charge back any participants so disqualified for any amount s previously paid or allocated to them by MMNA under this program. 7

8 MITSUBISHI LOGO & BRAND ELEMENT GUIDELINES: The official Mitsubishi Motors corporate logo must appear in advertising. The primary logo allowed for advertising and promotion is the stacked logo. The horizontal logo is allowable in certain applications. The range of application is noted below: In no event should the usage of a prior MMNA advertising tag line be included in any advertising. Examples are Wake Up and Drive, Best Backed Cars in the World, Driven to Thrill, It s Go Time, Different For a Reason, etc. The dealership name must not incorporate the Mitsubishi Motors triple diamonds by themselves or the use the Mitsubishi corporate font or logotype in the dealership name. Dealership website URL s must be exclusively Mitsubishi. URL addresses cannot drive consumers to sites featuring other manufacturers. Additionally, URL s cannot include any non-mitsubishi words or phrases (i.e. abcmitsubishi.com is required rather than abcmitsubishikia.com or abcautogroup.com ). 8

9 DISTRESSED LANGUAGE & PREFERENTIAL STANDING GUIDELINES Messaging in all Dealer advertising (except Direct Mail/ ) should promote the features and value of our products. Dealer advertising must not contain words or phrases that imply distress or extreme panic to sell a vehicle. Examples of these include: o blowout, bailout o liquidate, liquidation o supplier pricing, fleet pricing o closeout o sell off o finance anyone, bad credit? no problem o won t be undersold, nobody undersells o everything has to go, everything is a bargain o we ll pay off your trade-in, no matter how much you owe Dealer advertising must not state or imply that any dealer is better positioned (has favored status or preferential standing) to sell a new Mitsubishi vehicle than any other Mitsubishi dealer. As such, the following words and phrases or any words or phrases with similar meaning are not allowed: o special purchase, special allocation o special pricing, special test marketing, member pricing o special allowance, special program, special discount Disparaging or negative comparisons to any Mitsubishi dealer must not appear in dealer advertising. Superlatives such as biggest, newest, best, largest, #1 and other similar phrases must not be used unless they are true and correct, and can be substantiated. All claims regarding a dealership s size, inventory or sales volume must also be substantiated. Substantiation must include the name of the source along with the source year next to the statement and cannot be any older than the previous calendar year. MITSUBISHI BRAND & PRODUCT INTEGRITY Dealer new car advertising must utilize proper vehicle photography. The vehicle photo must represent the proper model year (i.e. cannot feature the photo of a 2012 Outlander Sport when advertising the 2013 Outlander Sport). Approved vehicle photography, for all models, is available on Mitsubishi s Ad Planner. Vehicle information in dealer advertising must be accurate and financial terms must be clearly defined and include all necessary and relevant qualification criteria, legal disclosures and expirations dates. Dealer must avoid advertising with sexual, racial, religious or political overtones. MITSUBISHI i-miev ADVERTISING Certified i-miev dealers only are allowed to promote the all-new Mitsubishi i-miev electric vehicle in local advertising. As inventory has started to roll out across the U.S., there are no longer geographic restrictions for promoting this vehicle. Only pre-approved, U.S. spec product images/photography of the Mitsubishi i-miev can be used in local advertising. o These images are available on Mitsubishi s Online Ad Planner (Asset Library/Vehicle Art/2014 model year images) Usage of the Mitsubishi i-miev logo is not mandatory for local advertising. However, if the logo is used, only the following two logos are acceptable and they must be used as shown: (Color versions) (B/W versions) Mitsubishi Motors Corporation has provided updated requirements for the usage of the names i-miev and i alone in advertising. Mitsubishi i-miev or Mitsubishi i are allowed in headlines, titles, descriptions or body copy. LEGAL COMPLIANCE Dealer advertising must comply with all federal, state and local legal requirements. This pertains to any and all disclosure requirements for price point advertising and lease advertising. Dealerships are solely responsible for all legal requirements related to any advertising created and/or placed by the dealership. It is strongly recommended that all dealerships consult with their own legal counsel prior to creating or placing any advertisements. Dealer shall defend and indemnify MMNA and any manufacturer of MMNA vehicles and hold each of them harmless from any and all liabilities that may be asserted or arise by reason or out of any dealership advertisement under the MMNA Co-op Program or Regional Dealer Advertising Program. This indemnification shall include all attorney s fees, court costs, and expenses incurred by MMNA and/or any manufacturer of MMNA vehicles in defending any claim or suit asserted relative to a dealership advertisement hereunder. 9

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19 PROGRAM CLAIM FORM for ACB Choose ONE Program: RDA CO-OP Franchise Development Franchise Special Other (Write the Program Name) / Program Month / Program Year INSTRUCTIONS: Enter the required information on this form. Please mail this claim along with your supporting documentation to ACB (address below). Retain a copy for your records. DEALER INFORMATION Dealer Name Address City Dealer Code State Zip Phone Fax If a new Dealer*, check here EARNINGS CALCULATION (for Co-Op Program Only) [ ] 2014 [ ] 2014 [ ] 2014 Earnings Refer to your DSM or ParaNet Total Eligible Co-op Earnings Earnings Refer to your DSM or ParaNet Earnings Refer to your DSM or ParaNet Rollover Balance from Prior Month Total Eligible Co-op Earnings Rollover Balance from Prior Month Total Eligible Co-op Earnings Prior Approval Number (if applicable) MEDIA SPENDING Media Type Ad dates Ad Cost Co-op % Eligible Reimbursement (if applicable) select ONE $ x 50% OR $ x 75% $ x 50% OR $ x 75% $ x 50% OR $ x 75% $ x 50% OR $ x 75% $ x 50% OR x 75% $ TOTAL ELIGIBLE REIMBURSEMENT $ TOTAL ELIGIBLE REIMBURSEMENT AD COST PREVIOUSLY CLAIMED TOTAL CLAIM AMOUNT * Claim amount must be less than or equal to Eligible Co-op Earnings TOTAL ELIGIBLE CO-OP EARNINGS Claim must total $ TOTAL CLAIM AMOUNT ROLLOVER BALANCE Did you deduct any agency commission, mailing acquisition fees or production charges from your claim? Did you include all backup documentation that applies to your media? STANDARD DELIVERY Only one claim per month may be submitted, are all of your expenditures attached? SEND THE CLAIM FORM AND DOCUMENTATION TO: Advertising Checking Bureau ATTN: Mitsubishi Motors Co-op P.O. Box Phoenix. AZ OVERNIGHT DELIVERY Advertising Checking Bureau ATTN: Mitsubishi Motors Co-op 1919 W Fairmont Dr. #7 Tempe, AZ If you obtained prior approval, please be sure to attach it to your claim Hours of operation: M-F 7AM 4 PM MST Authorized Dealer Signature Date (*Refers to any brand-new Dealer (non Buy/Sell) installed during program period. Please refer to Rules for New Dealer) 19

20 Mitsubishi Motors Regional Dealer Advertising Program Earnings Waiver Form Pursuant to the CHANGE OF OWNERSHIP provisions set forth in the official Mitsubishi Motors Regional Dealer Advertising Program Rules, I agree to release unspent RDA earnings to, dealer code as further provided below. All capitalized terms used herein shall have the same meaning as defined in the current Mitsubishi Motors Individual Regional Dealer Advertising Program unless otherwise defined herein. I agree to forfeit any Regional Dealer Advertising amounts that may have been earned by my Dealership and agree to transfer any and all rights I may have to such funds to. I also acknowledge and agree that by transferring my dealership s rights to any such amounts, my dealership shall no longer have any right to any claim for amounts spent on eligible advertising during the program period and that shall have the immediate right to such amounts to fund any advertising expenses that qualify as eligible advertising under the current Regional Dealer Advertising Program. Dealership Name Dealer Code Dealership Representative Date MMNA Representative Date 20

21 Mitsubishi Motors Co-Op and RDA Program Zone Field Operations Pre-Approval Form (sponsorships require corporate level approval) Dealer Name Dealer Code MEDIA TYPE PROPOSED DATE(S) DESCRIPTION COST Total Cost: Authorized Dealership Signature Date Zone Field Operations Manager Signature Date Please note: This approval form acknowledges that the proposed media type(s) and description(s) fall within the guidelines of eligible advertising. Each dealership must still adhere to the proper advertising guidelines listed in the Official Program Rules and must also submit all necessary documentation with their claim. This pre-approval form, by itself, does not authorize any payment or approval of payment. 21

22 6400 KATELLA AVENUE CYPRESS, CALIFORNIA (714) MAILING ADDRESS P.O. BOX 6400 CYPRESS, CALIFORNIA TO: RE: DEALER NAME DEALER CODE Collection of additional RDA funds On, (here after called dealer ) proposed the collection of additional (date) (Dealer Name) funds by MMNA from the wholesale purchase of vehicles to be used for Tier III advertising purposes. MMNA is willing to collect such amounts on behalf of the dealer subject to the following terms and conditions: The undersigned agrees and authorizes MMNA to collect on its behalf % of the wholesale dealer invoice price for each new vehicle it purchases from MMNA after the effective date until such time as MMNA is instructed by the dealer to no longer collect such amounts. At that time, the collection amount will revert to the standard 2% and 3% of wholesale dealer invoice price, as set forth in the current Regional Dealer Advertising Program Rules. The amount collected by MMNA will be credited to the dealer s regional advertising account in the same manner as other funds are collected and credited to such account as provided in the Regional Dealer Advertising Program Rules. The amounts collected by MMNA can only be used for Tier III advertising purposes pursuant to the terms and conditions of the Regional Dealer Advertising Program Rules in effect. In order for MMNA to continue to collect the funds described above all, (Dealer Name) must execute this letter and continue to agree to its terms and conditions. If at any time any (Dealer Name) elects to no longer participate and have MMNA collect such funds on its behalf, MMNA will immediately cease to collect these additional funds and revert to the standard 2% and 3% of wholesale dealer invoice price. By signing below, you are authorizing MMNA to change the wholesale invoice for vehicles you purchase from MMNA based on the details contained in this letter. THE UNDERSIGNED HEREBY ACKNOWLEDGES AND AGREES TO THE ABOVE TERMS AND CONDITIONS AND REPRESENTS AND WARRANTS THAT THEY ARE AUTHORIZED TO EXECUTED THIS LETTER ON BEHALF OF THE DEALERSHIP IDENTIFIED BELOW. Dealership Name: Dealer Code: Authorizing Signature: Date: Name: Title: 22