PLATAFORMA MEIO & MENSAGEM

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2 MEIO & MENSAGEM Founded in 1976, the Meio & Mensagem Group is responsible for generating, publishing and disseminating a large share of information and analysis of Brazil s communications industry. Over the years, it took, back then, a crucial role in the development of the young national communication, marketing, and media industry. Its independent editorial line enjoying high credibility has set out the discussion of important themes whereas its worldwide events coverage opened doors so that Brazil could be in line with world best practices. Its events brought to Brazil internationally renowned professionals pointing out latest news and trends. Its digital presence allowed for even more promptly and democratic updating. Its exclusive studies are reference and enable industry executives to have their decisions based on market reality. Institutionally, the Meio & Mensagem Group has always been in line with the market, bringing value to its institutions and rewarding outstanding professionals and companies. Moreover, we are sure that the Meio & Mensagem Group would not have its current stand without market cooperation, but the market would not be where it is today either, without the active participation of Meio & Mensagem Group in its course of history

3 PLATAFORMA MEIO & MENSAGEM

4 JOR_ NAL INFORMATION, TRENDS AND OPINIONS TO KEEP YOU ALWAYS AHEAD.

5 MEIO & MENSAGEM Launched in 1978, Meio & Mensagem is the most trusted and respected publisher in the marketing and communication area in Brazil. Its newsroom is composed of top journalists that produce, in multiple plataforms, high quality content with unquestionable credibility. Besides being a source of information about the market, it creates key indicators for the market with important research institutes and helps irradiate the opinion of key profissionals in the industry.

6 MEIO & MENSAGEM Along the year, Meio & Mensagem publishes several important Special Editions: Profissional de Marketing: relevant analysis about the marketing professional career, its trends and challenges ahead. ProXXIma: it is synonymous to digital marketing in Brazil. The magazine talks about technology, innovation and its impact on the industry. Agências & Anunciantes: annual edition with rankings of top agencies and advertisers, media investiments and deep analysis of the industry. Profissional de Mídia: it covers all factors that can impact the development of media professionals working both on the agency and on the brand sides. Mídia & Mercado: a collection of analysis and data from the media in Brazil, with statistics and research to support media planning and decision makers.

7 DIGI_ TAL EVERYTHING THAT HAPPENS IN THE MARKETING AND COMMUNICATION IN REAL TIME

8 MEIOEMENSAGEM.COM.BR Information with credibility, any time of the day. Meio & Mensagem website is the main source for news, analysis and information about the marketing and communication area in Brazil. It is published by the largest and most qualified newsroom of the specialized press, with the important colaboration of renowned professionals that have in Meio & Mensagem a place to express their opinion through articles. It is a must-go place for those who want to be well informed before making important decisions. Meio & Mensagem website is responsive and ready for mobile use. And, despite being a niche content site, it attracts an audience of almost 500k unique users per month.

9 PROXXIMA.COM.BR ProXXIma is the most prominent and respected operation publishing, creation and distribution of digital marketing content in Brazil. His expertise throughout its 11 years of operation has become a benchmark in the industry. Through the technical and analytical knowledge of journalists, ProXXIma has a mission to conduct on website, publications and event a wide view of the news and trends in digital business, innovation and technology..

10 PORTFÓLIO DE MÍDIA The easiest and most effient way for media companies to present their commercial opportunities. Each participating media has its own mini-site with exclusive domain tied to Meio & Mensagem, that can the updated daily with new commercial projects and opportunities. Along the year Meio & Mensagem does several digital activations in our website, social networks and newsletter in order to promote these projects to a qualified audience. In one unique place all media and marketing professionals can find the main media properties in Brazil, in one standard format, making it easy to access and navigate.

11 PORTFÓLIO DE AGÊNCIAs The Portfólio de Agências assistis agencies to present their campaigns to marketing and communication professional. Each participating agency has its own website-portfolio exclusive domain tied to Meio & Mensagem that can the updated daily with new campaigns. Along the year Meio & Mensagem does several digital activations in our website, social networks and newsletter in order to promote these campaigns to a qualified audience. In one unique place all professionals can find the agencies in Brazil, in one standard format, making it easy to access and navigate.

12 SOCIAL MEDIA Every day Meio & Mensagem talks to your readers through social medias More than 60,000 followers on Instagram More than 28,000 followers on Linkedin More than 326,000 followers on Facebook More than 25,000 followers on YouTube More than 129,000 followers on Twitter *last updade 31/07/2018

13 NEWSLETTERS Meio & Mensagem : news about marketing and communication sent to about 14 thousand professionals daily. ProXXIma: news about innovation and digital marketing sent weekly to over 10,000 professionals. Seasonal and weekly newsletters: International ande national events and awards coverage (Cannes, SXSW, MWC, among others); Portfólio de Agências e Portfólio de Mídia

14 EVEN_ TOS MEETINGS TO INSPIRE YOU, TO EXCHANGE IDEAS, EXPERIENCES AND NETWORKING.

15 MÍDIA MASTER Annual meeting to gather one hundred main media executives from the largest Brazilian advertising agencies. Media Master Brasil has, as one if its goals, the creation of an elite advertising group. Its role is to carry out a broad analysis of the future of communication and work of media professionals in Brazil. In a 2-day event, it is geared towards technical and business improvement of professionals through a program specially designed by Hyper Island for the event. Date: March 19-20, 2019 Place: Casa Grande Hotel, Guaruja / SP

16 MNB The most exclusive meeting of top marketing professionals in Brazil. It is a privilege reserved to only the most important executives, who over 04 days can know better each other, exchange experiences, and form the most influent relationship network of the industry. To be invited to MNB one needs to be the top marketing executive of the largest advertisers in Brazil. Dates: April 11-14, 2018 Place: Transamérica Hotel Comandatuba/BA

17 PROXXIMA It is the largest and most respected digital marketing and communication event in Brazil. It unites in one place marketing and brand managers, with innovative and successful cases and experiences in the digital world. In one large and unique space, ProXXIma integrates its content plenary with sponsors booths, allowing for hundreds of delegates to learn more with national and international speakers, as well as to understand the offers and solutions that companies have to help them implement innovative projects in their companies. Date: May 7-8, 2019 Place: Sheraton WTC - São Paulo / SP

18 MNI The new member in the line up of events by Meio & Mensagem, in 2017 a small group of top marketing professionals, and some special sponsors, will head to the wine region of Mendoza, in Argentina. It will be a special time in the year when they can know each other better, and over some glasses of wine interact at establish a relationship that can generate new business when everyone returns to their activites. Date: October 2018

19 WOMEN TO WATCH The Meio & Mensagem is bringing to Brazil the event that already 15 years ago, has been doing justice to the talent and dedication of professional women in the communications and US marketing market, Turkey and even China. Women To Watch is an initiative conceived by Advertising Age, which annually selects and honors the most innovative, powerful and successful professionals in the world of marketing and communication. In Brazil, these professionals admirable are chosen by the editorial board of the Meio & Mensagem, among the thousands of women who have made a difference in our market during this year ended. Date: August 2, 2018 Local: São Paulo / SP

20 MAXIMIDIA The event contributes to market development to expose, promote and discuss issues of strategic importance to business agencies, advertisers and vehicles. It also propagates immediate concepts and techniques of practical application in the day to day of its employees. Date: October 2-3, 2018 Place: Unique- São Paulo / SP

21 PREMIA_ ÇÕES THE BEST MARKETING AND COMMUNICATION AWARDS IN BRASIL

22 WAVE FESTIVAL O Wave Festival in Rio - Festival Latino-americano de Comunicação - acontece anualmente na cidade do Rio de Janeiro e reúne os maiores nomes nacionais e internacionais da publicidade criativa. O festival consolidou-se como um marco na forma como o mercado celebra suas grandes criações, avaliando seus executivos e promovendo seu trabalho. Além da presença de grandes nomes da publicidade criativa na América Latina, tornou-se o centro das atenções do estado da arte na indústria de comunicação e uma importante oportunidade de rede para os anunciantes latinoamericanos. Date: May, 27-29, 2019 Place: HYATT Hotel, Rio de Janeiro - RJ

23 EFFIE AWARDS Effie Awards is the sole international award to recognize the creativity of communication based on achieved results. Developed in 1968 by the American Marketing Association in New York, it is currently present in 42 countries and 6 regions, and since 2008 it has been in Brazil brought by Meio & Mensagem. Its mission lays on appraising pertinent ideas, taking into account the complexity of challenge, the assertiveness of strategy, the creative quality of work, as well as its efficiency as a communication tool. Date: October 31, 2018 Place: São Paulo / SP

24 CABORÉ Considered the Brazilian Advertising Academy Awards, the Premio Caboré acclaims the main professionals and companies which contribute to the development of the communication industry in Brazil. Established by Meio & Mensagem in 1980, it became the most coveted award in the Brazilian advertising market. With three nominees in each of the 13 categories, the winner is chosen by the newspaper subscribers and the result is audited by PWC. The award ceremony is held on December 4th, The International Day of Advertising, at the Citibank Hall, and gathers the main and most important leaders in the communication industry. Date: December 4, 2018 Place: Citibank Hall- São Paulo / SP

25 Rua Catequese, 277 Butantã São Paulo-SP Contato: (11)