The AUA has more than 20,000 members worldwide who have been transforming and improving urological care for over 100 years.

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1 2019 Media Kit Founded in 1902, the American Urological Association (AUA) is a premier urologic association, providing invaluable support to the urologic community. Our mission is to promote the highest standards of urological clinical care through education, research and the formulation of health care policy. The AUA has more than 20,000 members worldwide who have been transforming and improving urological care for over 100 years. Table of Contents AUANews... 1 Print issues... 1 Classified advertising... 2 Digital edition... 3 Website advertising... 4 AUANET.org... 4 AUA Annual Meeting advertising... 5 AUA NetNews... 5 Policy & Advocacy Brief... 5 Practice Managers Network... 5 AUA Member Data... 6 Advertising Policies... 7 Contacts Publishing office American Urological Association 1000 Corporate Boulevard Linthicum, MD (410) Deborah Polly Executive Editor, AUANews Advertising sales office The Walchli Tauber Group, Inc Old Emmorton Road, Suite 201 Bel Air, MD Tel (443) Fax (443) Kelley Russell National Advertising Sales Manager (214) kelley.russell@wt-group.com David Baker National Advertising Sales Manager, AUANews Extension 105 david.baker@wt-group.com Rhonda Truitt Classified Advertising Sales Manager Extension 106 rhonda.truitt@wt-group.com

2 AUANews Print issues AUANews, the official newsmagazine of the AUA, written for urologists by urologists, is provided to members as a benefit. COVER TIP AUANews features current, highly relevant, cutting-edge news of practical value to urologists while also serving as a vehicle for prompt and current communication between the AUA and its members. Urologists who are experts in the field are invited to submit articles on clinical as well as socioeconomic topics. Time from submission to publication is two to three months. Frequency: Monthly. Mail class: Periodicals postage. Circulation: 14,381 RUN OF BOOK (ROB) B/W RATES Frequency Tabloid 1/2 page Island 1/4 page 1/8 page 1x $5,640 $4,000 $3,640 $1,870 $1,345 3x $5,565 $3,940 $3,585 $1,835 $1,290 6x $5,445 $3,870 $3,520 $1,790 $1,240 12x $5,290 $3,775 $3,435 $1,760 $1,185 24x $5,130 $3,745 $3,410 36x $4,965 $3,700 $3,365 48x $4,050 $3,540 $3,220 60x $3,635 $3,190 $2,900 INSERT RATES Frequency 2-pg Tabloid 2-pg Island 4-pg Tabloid 4-pg Island 1x $12,075 $9,340 $23,000 $18,740 3x $11,985 $9,225 $24,285 $18,515 6x $11,735 $9,105 $23,785 $18,265 12x $11,245 $8,870 $22,805 $17,730 24x $10,625 $8,780 $21,565 $17,555 36x $10,405 $8,695 $21,125 $17,360 48x $10,185 $8,330 $20,685 $16,680 60x $10,005 $7,505 $20,325 $15,020 Larger units, gate-folds, tip-ins, diecuts: Rates upon request. Back-up Rates: 1/2x earned B/W page rate. RUN OF BOOK (ROB) COLOR RATES Frequency Tabloid 1/2 page Island 1/4 page 1/8 page 1x $8,840 $7,200 $6,840 $5,070 $4,545 3x $8,765 $7,140 $6,785 $5,035 $4,490 6x $8,645 $7,070 $6,720 $4,990 $4,440 12x $8,490 $6,975 $6,635 $4,960 $4,385 24x $8,330 $6,945 $6,610 36x $8,165 $6,900 $6,565 48x $7,250 $6,740 $6,420 60x $6,835 $6,390 $6,100 COLOR RATES Standard $1,300 3/4 color $3,200 COVER/PREMIUM POSITION RATES* CLOSING DATES* Issue Date Space Material Inserts January 12/6 12/11 12/21 February 1/11 1/16 1/23 March 2/13 2/18 2/22 April 3/9 3/13 3/22 May 4/9 4/16 4/26 June 5/10 5/14 5/24 July 6/7 6/11 6/21 August 7/5 7/11 7/23 September 8/8 8/13 8/23 October 9/6 9/13 9/20 November 10/5 10/14 10/18 December 11/5 11/12 11/21 *Cancellations cannot be accepted later than one week after space reservation. Issue(s) containing AUA Annual Meeting coverage are highlighted. Cover tip (supplied) $22,000 gross per issue Cover 4 Earned rate plus 50% Cover 2 or 3 Earned rate plus 25% Center spread Earned rate plus 25% *Adding PI pages additional cost of $2,500. All contracts are non-cancellable, 10% penalty applied. 1

3 AUANews Print issues (continued) Classified advertising Size Dimensions (bleed) Dimensions (non-bleed) Tabloid 11-1/4 x x 12-1/2 1/2 page (horizontal) 10 x 6-1/4 1/2 page (vertical) 4-3/4 x 13 Island 7-1/2 x 9-1/2 1/4 page (column) 2-1/4 x 12-1/2 1/4 page (box) 4-3/4 x 6-1/4 1/8 page 2-1/4 x 12-1/5 Cover tip 9-3/4 x 6 Publication trims at 10-7/8 x 13-1/2, keep live matter 1/2 from trim. INSERT/OUTSERT REQUIREMENTS Size Dimensions Tabloid insert 11-1/4 x 14 Island insert 8-3/8 x 11-1/8 ELECTRONIC AD SUBMISSION Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a highresolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@wtgroup.com if the file is under 25 MB. For larger files or files that cannot be delivered via , use a file sharing service (Hightail, Dropbox, etc.). Once uploaded, send an to Roland Keve. AD MATERIAL DELIVERY ADDRESS For insert material: Cenveo Publisher Services Attn: AUANews (issue date, quantity) 2900 Byrdhill Road Richmond, VA Trimming: 1/8 off of head only; supply folded with a minimum 3/8 or maximum 7/8 lip. Stock: 80 lb. minimum, 100 lb. text stock maximum. Quantity: 15,000 per issue. The AUANews Classified and Recruitment advertising is featured in the the official newsmagazine of the AUA, written for urologists by urologists. LINE RATES 1-50 words* $260 *Each additional word over 50 is $5 per word. All line rates are NET PRICE. A word is defined as one or more letters bound by spaces. Slashes maybe be used to combine two words as one, however, if more than one slash is used in a single instance, every two words will be counted as one word each. LINE AD UPGRADES Blind DISPLAY RATES* Size 1x 3x Full page $2,225 $2,205 1/2 page $1,850 $1,770 1/4 page $1,005 $965 1/8 page $720 $710 *All rates are net per issue. $40 per issue CLOSING DATES January 12/3 February 1/2 March 2/1 April 3/1 May 4/1 June 5/1 July 6/3 August 7/1 September 8/1 October 9/3 November 10/1 December 11/1 Size Dimensions Full page 10 x 12 1/2 page (horizontal) 4-3/4 x 12 1/2 page (vertical) 10 x 5-7/8 1/4 page 4-3/4 x 5-7/8 1/8 page 4-3/4 x 2-3/4 2

4 AUANews Digital edition The AUANews Digital Edition contains all run-of-book (ROB) ads appearing in the printed edition of AUANews. All website addresses included in ROB print ads are also live and linked in the digital edition. The digital edition advertiser will receive a 160x600 ad that will appear on the left of all pages of each digital issue. Page views: XX,XXX per month RUN OF BOOK (ROB) RATES All contracts are sold on a share-of-voice (SOV) model, split into 10% shares. Contracts are invoiced on the first of the month impressions are served. Contracts are non-cancellable. 160x600 pixels Audio/video 50 KB limit 100 KB limit 160x600 pixel banner Flash ad Insert Embedded audio/video Gatefold Bellyband $1,000 net per issue $900 net per issue $600 net per issue $500 net per issue $400 net per issue $200 net per issue REQUIRED FILES Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, Adobe Flash file (SWF) with URL, or third-party tag. Video files must be provided as FLV, SWF, or MP4 formats. Audio files must be provided in MP3 format. 3

5 Website advertising 300x250 AUANET.org is the official website of the AUA, the premier resource in the field of urology. The AUA sets standards, establishes guidelines, and serves nearly all board certified urologists, as well as HCPs and patients around the world. Ads appear on every page of the AUANET.org (except Claiming CME and Disclosures), providing numerous opportunities for exposure with each visit. 300x250 Impressions: 90,000 U.S.-only per month DOMESTIC (U.S.) WEB SITE RATES All contracts are sold on a share-of-voice (SOV) model, split into 25% shares (estimated at 22,500 impressions per month). Contracts are invoiced in full when the campaign begins. Contracts are non-cancellable. Contract Length SOV Cost Monthly 25% $4,500 net/mo Annual 25% $4,250 net/mo 300x250 pixels 320x50 pixels REQUIRED FILES 200 KB limit 100 KB limit INTERNATIONAL (EX-U.S.) WEB SITE RATES Contact sales representative if interested in an ex-u.s. campaign. Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager. The AUA Annual Meeting website is the official registration site for all attendees of the Annual Meeting of the American Urological Association. This site contains all information pertinent to AUA s Annual Meeting including registration, meeting program, attendee, travel and exhibitor information. Ads will run on AUA2019.org from January or the date the ad is received and published online for a calendar year. Limited to 5 advertisers. Estimated total number of impressions per advertiser is 100,000 for a worldwide campaign running January to December. Impressions: 1,200,000 estimated (January to December) RUN OF SITE (ROS) RATES Contract Length SOV Cost Annual 20% $15,000 net/mo 320x50 pixels 200 KB limit 100 KB limit REQUIRED FILES Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager. 4

6 advertising The AUA NetNews e-newsletter keeps AUA members in step with the latest news from the AUA including information about upcoming courses and events and important upcoming deadlines. It is sent twice monthly, on the 2nd and 4th Tuesday of each month, to members worldwide. Total sent: 12,000 per issue Open rate: 26.00% RATES Position Cost $2,500 net per issue 50KB limit CLOSING DATES Contracts due two weeks prior to send date, materials due one week prior to send date. REQUIRED FILES Advertisers must provide a JPG or static GIF, and a clickthrough URL. No 3rd-party tags can be accepted. The AUA Policy and Advocacy Brief e-newsletter is produced by the AUA Public Policy division and contains timely reports on Medicare fee schedule changes, coding changes, malpractice reform, NIH research, practice guidelines, managed care and other hot topics. It is sent twice monthly, on the 1st and 3rd Tuesday of each month, to domestic members. Total sent: 12,000 per issue Open rate: 25.00% RATES Position Cost $2,500 net per issue 50KB limit CLOSING DATES Contracts due two weeks prior to send date, materials due one week prior to send date. REQUIRED FILES Advertisers must provide a JPG or static GIF, and a clickthrough URL. No 3rd-party tags can be accepted. The AUA Practice Managers Network E-News is a monthly e-newsletter that communicates the latest and most important issues directly affecting today s Urology practice. It is sent monthly, on the 15th of the month (or closest business day to the 15th) to practice managers and AUA Practice Management Network subscribers worldwide. Total sent: 300 per issue Open rate: 22.10% RATES Position Cost $500 net per issue 50KB limit CLOSING DATES Contracts due two weeks prior to send date, materials due one week prior to send date. REQUIRED FILES Advertisers must provide a JPG or static GIF, and a clickthrough URL. No 3rd-party tags can be accepted. 5

7 AUA Member Data SPECIALTY INTEREST AREA General Urology 10,074 48% Oncology 4, Calculus 2, Incontinence 1,868 9 Erectile Dysfunction 1,348 7 Pediatrics 1,094 5 Fertility Renal Transplant MEMBERSHIP BY SECTION (14,381 DOMESTIC) Mid-Atlantic 1,035 1,400 New York 828 1,132 New England North Central 1,754 2,450 North Eastern Southeastern 2,326 2,861 South Central 1,676 2,281 Western 2,015 2,483 MEMBERSHIP BY CATEGORY Active 7,499 33% International (including retirees) 3,871 17% Senior 3,345 15% Resident/Fellow 2,731 13% International Resident-in-Training 1,847 8% Other 3,573 14% MEMBERSHIP BY CONTINENT (22,866 WORLDWIDE) North America 16,893 74% Asia 2,407 11% South America 1,725 7% Europe 1,292 6% Africa 232 1% Australia 317 1% AGE 36 and under 3,342 15% ,414 11% ,340 10% ,579 12% 65 and over 4,340 19% PRACTICE AREA Urban 10,375 92% Suburban 763 7% Rural 131 1% GENDER Male 20,014 88% Female 2,852 12% ABU CERTIFIED (U.S.-ONLY AND PRACTICING) Certified 8,700 6

8 Advertising Policies Agency/Advertiser Requirements AUA reserves the right to approve all ad creatives that will run on any AUA website and etoc. AUA reserves the right to reject any creative that does not follow AUA s specifications. No AUA advertising inventory will be held without a signed insertion order. Orders must include the flight dates and special instructions. Cancellations: Non-cancellable unless FDA directive to suspend campaign is provided to WTG. Re-rating will apply to cancellations. Earned Rate Discount Combination Rate Discount Advertisers running in JASN, CJASN, and ASN Kidney News (same issue month) may take 20% off the rate for each same size ad. Agency Commission (15%) Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable. Given to advertisers based on advertising frequency within a 12 month period. The earned rate is determined by the number of insertions. A spread amounts to two insertions; full pages and fractional pages count as single insertions; each page of an insert counts as one insertion. Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice. There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed. 7

9 The Walchli Tauber Group is a successful publisher's representation firm that specializes in collaborating with scientific and medical societies and publishers. WTG has extensive expertise in selling print, digital, convention, and other unique opportunities to advertising agencies, physician recruiters, pharmaceutical companies and device manufacturers. Our experience and diverse medical offerings provide a unique benefit to all of our partners. Partnerships Our publishing partners include some of the most influential medical societies and medical publishers in the world. Meetings WTG handles a full portfolio of advertising for the most prestigious medical conferences, meetings, and symposia.