H. D. SMITH PROMOTIONAL OPPORTUNITIES

Transcription

1 H. D. SMITH PROMOTIONAL OPPORTUNITIES Make connections. Be seen. Be heard. Reach consumers. National Sales & Management Conference and webinars Digital and print promotions On-hold messaging, sales drives and telemarketing In-Store Advertising Kit Helping You Care For Your Community

2 YOU HAVE THE NEWS. WE HAVE THE TOOLS. With 60 years of wholesale leadership, H. D. Smith leverages industry knowledge and market savvy to facilitate effective and timely product communications. As the largest, privately-held national wholesaler, we are uniquely positioned to provide advantageous promotional opportunities for you, our valued trading partners. Whether it s a new launch, important announcement or product update, we provide effective communication channels to strategically target your desired audience. Serving nearly 1 in 6 US independent pharmacies FY2014 Customer Mix 64 % Retail Pharmacy 19 % Alternate Care & Specialty 17 % Institutional

3 MAKE CONNECTIONS. OUR NATIONAL SALES & MANAGEMENT CONFERENCE GIVES YOU EXCLUSIVE ACCESS TO H. D. SMITH National Sales & Management Conference Interact with over 130 H. D. Smith attendees, including our executive leadership, category management team and sales force. The 2015 event will be held August 3-5 at the Hyatt Regency Coconut Point in Bonita Springs, FL. One-on-One appointments with H. D. Smith executives and Category Management leadership Trade show with H. D. Smith sales force Targeted informational sessions regarding H. D. Smith and industry news Annual Trading Partner of the Year awards banquet Register

4 ENSURE YOUR MESSAGE MAKES A SPLASH WITH OUR DIGITAL AND PRINT PROMOTIONS. Online Advertisement Let your audience come to you. Broadcast Distribute a strategic and targeted message. Monthly HBW Flier Promote your product in thousands of retailers. Monthly Promotional Envelope Announce your new product launch or share an important update. Promote Direct Send a unique item to a select group of retailers.

5 Online Advertisement MEMBER PORTAL Our newly redesigned Member Portal is a premier, mobile friendly online portal that features enhanced messaging and promotional space. BILLBOARD Use the billboard for a blockbuster product launch or significant promotion. By utilizing the Member Portal, your message will reach an already-engaged audience as it s the hub of all H. D. Smith customer activity and averages 3.7 million visits a year. There are two types of placements available within the Member Portal: Billboard Newsfeed 3.7 MILLION VISITS A YEAR NEWSFEED Use the newsfeed to share an important product update or special purchase opportunity.

6 Online Advertisement / MEMBER PORTAL Billboard The billboard is the premier advertising space within the Member Portal. The billboard features a large background image and text overlay for your ad headline and subheadline. HEADLINE (3-5 words) SUBHEADLINE (10-15 words) BACKGROUND IMAGE Any product image should be aligned to the far right or left in the background image You may link a billboard to two of the following four options for additional information: PDF URL Prescribing Information List of items in ordering system that customers can add to purchase orders $1,000/week One month maximum publish time per billboard Web-ready background image should be 1110 pixels wide x 360 pixels high and in JPEG format Background image should NOT contain any text Submission Form Ad headline should be between 3-5 words (30 character maximum) Ad subheadline should be between words (128 character maximum) Carousel headline should be between 3-5 words (30 character maximum) Carousel subheadline should be between 5-7 words (45 character maximum) Include URL, PDF or applicable item number(s) for hyperlinking if desired Design assistance is available - allow 2-3 weeks for design support CAROUSEL The carousel under the billboard ensures that every ad has equal exposure and lets users click through ads at their convenience.

7 Online Advertisement / MEMBER PORTAL Newsfeed Use the newsfeed to share informational or educational news and announcements that require more extensive messaging space. A newsfeed placement can click through to a landing page on which you can include additional details, a feature image and links to more information. $500/week or $2,000/month Content for a newsfeed placement should include a headline and all supporting language at time of submission Newsfeed headline should be less than 8 words Newsfeed landing page word count should be between roughly words Web-ready landing page image should be 500 pixels wide x 210 pixels high and in JPEG format Provide URL or PDF for hyperlinking if desired

8 Online Advertisement / ORDERS PAGE ADS Orders Page ads offer an ideal advertising space directly above all customer ordering and purchasing activity within our ordering system. Orders Page ads can link to one source for additional information, including a website, PDF or a list of featured products that will appear in search results so customers can add to their purchase orders. $1,000/week or $2,500/month Web-ready images should be 1100 pixels wide x 48 pixels high and in JPEG format Text on the image should be between 5-15 words with a clear call to action, such as Learn More or Order Now Provide URL, PDF or applicable item number(s) for hyperlinking if desired Design assistance is available allow 2-3 weeks for design support

9 Broadcast Whether it s a new product launch, important update or special promotion, you can create and distribute a customized message that meets your unique needs using our attention-grabbing templates. REACH UP TO 3,500 RETAILERS Broadcasts are distributed via fax and simultaneously to increase the reach and success of your message. Distribute your broadcast to our entire customer base or segment by region and/or class of trade. $750 per broadcast Broadcast images should be web-ready at least 1MB and in JPEG format Provide a headline and all necessary content at time of submission Provide product information in Excel including H. D. Smith item number(s), NDC number(s), product name, strength, size and price Provide URL or PDF for hyperlinking if desired Design assistance is available allow 2-3 weeks for design support

10 BE SEEN. Monthly HBW Flier Through our HBW flier, we give you extensive exposure in retailers nationwide as it s distributed to over 3,500 retail customers each month. The flier and featured items follow seasonal product categories and market trends as reported by Hamacher. Submit product list and images to your category manager for review Product images must accompany every submission and be in JPEG format Submissions are subject to health awareness calendar and H. D. Smith approval Submission should provide a significant savings Materials must be received 90 days prior to the inclusion month Make connections. / Be seen. / Be heard. / Reach consumers. / Home.

11 Monthly Promotional Envelope Place your materials directly into retailers hands with the Monthly Promotional Envelope a communication vehicle with a distribution of over 3,500 retail customers. The Monthly Promotional Envelope includes a copy of the HBW Flier and presents product information and sell sheets in a convenient, packet format that customers receive via their product delivery totes. Upon approval, you may include fliers that feature product information, your logo, H. D. Smith order number(s) and H. D. Smith logo. $750 per inclusion month for one single page insert Full page 8 ½ w x 11 h Double sided Full color Provide 3,570 copies of your submission per desired month If you need us to print materials for you, we will quote the additional printing cost Materials received without the submission form will be discarded Feature Month Pre-Printed Deadline Need Printed Deadline January November 25 November 15 February December 25 December 15 March January 25 January 15 April February 25 February 15 May March 25 March 15 June April 25 April 15 July May 25 May 15 August June 25 June 15 September July 25 July 15 October August 25 August 15 November September 25 September 15 December October 25 October 15 Submission Form

12 Promote Direct Promote Direct enables you to send informational materials to a customized, targeted list of H. D. Smith customers. Through an efficient release schedule and personalized delivery, Promote Direct is an ideal channel for large promotional kits or special items that will not fit into the Monthly Promotional Envelope. Items should be smaller than 15 x 9.5 x 10 and less than five pounds Cost is determined by item size and weight and number of targeted accounts

13 BE HEARD. PROMOTE YOUR PRODUCTS THROUGH OUR PHONE LINES. On-hold Messaging Put our phone lines to work for you and leverage our on-hold messaging system to share your latest product news or promotion with our customers. Our nationwide Distribution Centers receive and place over 20,000 calls each month. Approximately 25% of those calls are placed on hold to enable single call resolution when possible. The recurring cycles of on-hold messages provide an ideal outlet for relaying product and promotion information to our customers while they re on hold. This tool gives you the flexibility to create a catchy, customized script that successfully communicates your unique message. Get exposure in all H. D. Smith Distribution Centers across the country or segment by region(s) with messages that are updated each month. 20,000 CALLS A MONTH 25 % of MONTHLY CALLS ARE PLACED on HOLD $750/month Provide a script that follows the following format: Interesting and attention-grabbing opening commentary Product or promotional information Clear call to action 400 words or less Final script must be received by the first of the month, one month prior to the desired inclusion month

14 REACH CONSUMERS. OUR TOOL LETS YOU REACH PHARMACY CUSTOMERS NATIONWIDE. In-Store Advertising Kit Showcase your products, promote your competitive pricing and impact the buying behavior of thousands of consumers with this powerful and engaging resource. Monthly Kit Our in-store advertising kit features a variety of colorful, attention-capturing tools that effectively showcase your products and specials. The kit is distributed to retail pharmacies each month putting your product in front of thousands of consumers across the country. Products are featured in circulars, posters, bag stuffers, shelf talkers, product order form and digital circular. Life&Wellness Magazine As part of the quarterly enhanced in-store advertising kit, retail pharmacies receive 100 Life&Wellness magazines the professional, fullcolor consumer publication produced by H. D. Smith. The magazine is an educational tool with content that follows seasonal health topics and the National Health Observances calendar. It features health, wellness and lifestyle articles in a reader-friendly, visual format. More information Pricing based on number of featured products Participation and featured products based on H. D. Smith approval

15 CATEGORY MANAGEMENT CONTACT INFORMATION Bob Dynek Adam DeFrates Cara Carlone Dana Ball Taylor Stuthman Corporate Vice President Consumer Products Senior Category Manager Health, Beauty & Wellness Associate Category Manager Health, Beauty & Wellness Promotional Coordinator Health, Beauty & Wellness Category Administrator Consumer Products Additional Resources 2015 National Sales & Management Conference Registration Member Portal Billboard Submission Form Monthly Promotional Envelope Submission Form Life&Wellness Magazine Additional Information Helping You Care For Your Community