ATEN International Co., Ltd. Regulations Governing Application for Marketing Sponsorship by Distributors

Transcription

1 ATEN International Co., Ltd. Regulations Governing Application for Marketing Sponsorship by Distributors Version 1.0 published by the Marketing & Promotion Department on 2007/05/30 Purpose These regulations were defined in accordance with the Guidelines for the Marketing Budget of Regional Distributors and govern the application for financial sponsorship from distributors. I. Target Audience All authorized ATEN distributors worldwide. II. Application Process To apply, the distributor must prepare invoice, receipt and reference documentation then submit it to an ATEN sales representative before the application deadline. III. Application Rules 1. The Annual Marketing Plan developed by the ATEN Sales Department governs the use of sponsorship funds. It controls the implementation and cost of distributors marketing activities. 2. To qualify for sponsorship, marketing material designed by the distributor (advertising, promotional materials, banners, stall design at exhibitions etc.) must be approved in advance by both the ATEN Sales and Marketing Departments. The distributor may not submit an application if marketing material is not approved in advance by ATEN. 3. To qualify for sponsorship, print advertising must use the standard ATEN advertising template. (Template as shown in Attachment 1) 4. To qualify for sponsorship, the distributor s marketing materials must use the standard Regulations Governing Application for Marketing 1 Marketing & Promotion Dept V1.0

2 ATEN CI Logo. (The standard ATEN CI Logo is as shown in Attachment 2.) 5. Sponsorship is capped at 50% of the activity s total cost. 6. In principle the sponsorship funding approved by the ATEN Marketing Department will be reflected in the customer s account balance. 7. If the bank account for transfer specified by the distributor partner is not the account of the company that filed the original application, the distributor must submit a written affidavit and the relevant explanatory correspondence. Application Documentation 8. When submitting a request for funds, the distributor must provide the three following documents in their application: 1-1 Original Invoice: This is the detailed invoice issued to ATEN by the distributor 1-2 Copy of Receipt: This is the receipt that the distributor received from the media or supplier 1-3 Documentation of marketing activities 9. Explanation on documentation of marketing activities: A. Exhibition and Displays: Event pictures (at least 5 pictures. 3 pictures must show the front, left and right side of the display with the ATEN CI Logo clearly in evidence. 2 pictures must show the displayed ATEN products) B. Promotional Materials: This covers posters, POP, catalogs and other materials produced by the distributor independently or in partnership with ATEN. A complete sample for each promotional material, or digital file and photo of sample. C. Web Advertising Performance Report (including data on views and screen capture) D. Product Workshop Performance Report (must include customer data and class schedule) Event Photos (at least 5 pictures, must show promotional materials with the ATEN CI Logo such as the workshop backboard or signage) E. Print Advertising Original Copy of the Advertising (must also include a photocopy of that magazine issue or newspaper report s cover) IV. Application Dates: 5-1 Application for funds may be made once a quarter Regulations Governing Application for Marketing 2 Marketing & Promotion Dept V1.0

3 5-2 Application Deadlines: The deadline for applications is the end of the following month at the conclusion of each quarter Application deadline for the First Quarter is April 30 Application deadline for the Second Quarter is July 31 Application deadline for the Third Quarter is October 31 Application deadline for the Fourth Quarter is December No application for funds will be accepted after the application deadline. 5-4 The deadline is defined as the date that the ATEN sales representative submits the application. Distributors should submit their applications early. V. Reasons for Rejection 1. Application is incomplete, exceeds budget or a repeat. 2. The material designed by the distributor was not officially approved in advance by ATEN. 3. The material designed by the distributor did not conform to the ATEN CI display requirements. 4. The marketing activity was not included in the distributor s Annual Marketing Plan, ATEN was not given prior notice and ATEN approval was not given. 5. Application submitted after the deadline. 6. Supplementary documentation not provided within the application deadline after rejection. Regulations Governing Application for Marketing 3 Marketing & Promotion Dept V1.0

4 ATEN International Co., Ltd. Corporate Identity System Application System Print Advertising Media Application Standard The ATEN Logo has a fixed position and design in order to establish a unified visual identity. All relevant ATEN employees and partners are asked to conform to the design standard defined in this manual to facilitate the establishment of a visually unified image for this Logo. A. Print Advertising Media Standard, Light Background B. Print Advertising Media Standard, Dark Background A. B. C cm C100+M80 For A4 sized advertising use a size of 3.5cm. For A4 copies leave a white space (upper, left, right) as a border. For copies smaller than A4 size use a white space of 1cm. For A4 sized advertising use a size of 3.5cm. For A4 copies leave a white space (upper, left, right) as a border. For copies smaller than A4 size use a white space of 1cm.

5 ALTUSEN Corporate Identity System Application System ALTUSEN Print Advertising Media Application Standard The ALTUSEN Logo has a fixed position and design. All relevant ATEN employees and partners are asked to conform to the design standard defined in this manual to facilitate the establishment of a visually unified image for this Logo. A. Print Advertising Media Standard, Light Background B. Print Advertising Media Standard, Dark Background A. B. C cm C100+M80 For A4 sized advertising use a size of 3.5cm and leave a white space of (above, left, right) as the border. For advertising smaller than A4 size use a white space of 1cm. For A4 sized advertising use a size of 3.5cm and leave a white space of (above, left, right) as the border. For advertising smaller than A4 size use a white space of 1cm. KN2108 / KN2116 The ALTUSEN Logo is placed on the left side of the product model. KN2108 / KN2116 The ALTUSEN Logo is placed on the left side of the product model. product The ALTUSEN Logo must be no greater than 2/3 the size of the ATEN Logo. product The ALTUSEN Logo must be no greater than 2/3 the size of the ATEN Logo. ALTUSEN Logo Color ALTUSEN Logo Color 2.2cm ALTUSEN K cm M60+Y100 M60+Y100