Engineering magazines and websites

Transcription

1 Engineering magazines and sites MEDIAKIT 2019 STROJIRENSTVI.CZ is an engineering magazine with the largest online community in Czechia

2 3 good reasons for advertising with us 1/ The largest Czech engineering site Tens of thousands professionals are meeting on Strojirenstvi.cz every month, looking for news and sharing their engineering experience. 2/ Exclusive printed engineering magazine Besides our unrivalled site we are publishing also attractive magazines, bringing the most interesting articles on luxury paper. 3/ The biggest online advertising network No other publisher of technical magazines in Czech Republic can provide so many impressions for your online banners as we do. TIP FOR YOU Strojirenstvi.cz is a site where your company can't be missing. It would be about you without you and that would be a pity!

3 STROJIRENSTVI.CZ magazine and site for every mechanical engineer STROJIRENSTVI.CZ magazine Prestige printed magazine dedicated to the most interesting stuff from mechanical engineering. Paper magazine STROJIRENSTVI.CZ reflects two decades of experience in professional technical media. Readers appreciate our emphasis on original valuable content and precise form. We are proud on our skilled editorial staff, specialized in technical topics, while every article goes through rigorous linguistic and graphical processing. Our magazine is published three times a year with 3000 or 5000 copies per issue. The distribution covers all of the major engineering trade fairs and selected conferences in Czech Republic, while we send this magazine to more than thousandt companies. All articles are published also online on our site, whose audience exceeds more than 950 thousand visits per year. Online promotion of your company Attract new customers or employees through effective company's profile on Strojirenstvi.cz. Profile of company on Strojirenstvi.cz means more than just entry of your company's contact data in another online database. It is your gateway to the largest Czech engineering site, where you can publish articles, events, job offers etc. Basic profile is for free, but for affordable price you can promote your activities throughout the whole site. STROJIRENSTVI.CZ site The largest site about mechanical engineering in Czech Republic*. Portal for Professionals Strojirenstvi.cz provides industry news, extensive database of companies and a lot of useful content, like EnglishCzech technical dictionary or growing section of interactive mechanical engineering handbook. This site incorporates community of more than 12,500 registered users, mostly mechanical engineers, technicians and CNC machine operators. *) Compared to the rest of Czech technical magazines, based on independent statistics by SimilarWeb.com. STROJIRENSTVI.CZ ad network Specialized online network for clever, budget wise advertising with measurable impact. With our online network for banner advertising you will address new potential customers with great priceperformance ratio. For standard ad campaign lasting for four weeks we guarantee at least 100,000 impressions of your banner. Besides Strojirenstvi.cz we will display your ad also on other sites from our portfolio, aimed at news, trends and education in technical areas. > Total impressions capacity of banner ads in our online network in 2018

4 packages & rates Package VIP Complete Top Discount Price of Package (for 12 months, without 21% VAT) CZK 149,900 CZK 99,900 CZK 69,900 Advertising in printed magazine STROJIRENSTVI.CZ Articles in printed magazine STROJIRENSTVI.CZ Badge TOP Company and priority in Company Directory 1 print print 3 full page 2 full page 2 half page 3 2 pages 2 2 pages 2 1,5 page Blocking of competing adverts in your articles and company profile 2 Yearround banner ad campaign in your articles and company profile 2 Publishing of your PR articles with promotion on our homepage 3 up to 10 articles up to 5 articles up to 5 articles Publishing of your job offers for our online community 3 up to 10 offers up to 5 offers up to 5 offers Publishing of invitations in the events calendar 3 up to 10 events up to 5 events up to 5 events Interconnection among company's profile/articles/events/job offers 4 Unlimited updates of company profile 4 Detailed description of your offer in company profile 4 Colour logo in company profile 4 Direct link to the company s site from company profile 4 Basic contact data without link to company s site 5 Banner ad campaign included in package 6 100,000 impressions 50,000 impressions

5 print / online advertising Standard Basic Marketing+ Company+ Free CZK 49,900 CZK 29,900 CZK 9,900 CZK 4,900 CZK 0 2 1/3 of page 1 1/3 of page 2 1,5 page 1 1 page (see price list) 1 (see price list) 1 (see price list) 1 (see price list) 3 (see price list) 3 up to 5 articles (see price list) 3 (see price list) 3 (see price list) 3 up to 5 offers (see price list) 3 up to 5 events up to 5 events up to 5 events up to 5 events

6 print media edition plan title closing date date of issue key topics STROJIRENSTVI.CZ 1/19 18 February 11 March tool and die making, robotics and automation STROJIRENSTVI.CZ 2/19 9 September 30 September MSV 2019 in Brno, trends in mech. engineering STROJIRENSTVI.CZ 3/19 1 November 22 November 3D technologies, CAD/CAM, additive manufacturing Print run of printed magazine STROJIRENSTVI.CZ is 3,000 (1st and 3rd issue) or 5,000 (2nd issue) copies, each with 52 up to 100 pages. Distribution includes subscriptions and controlled distribution within the scope of our numerous partnerships with all significant trade fairs and many engineering conferences in Czech Republic. print advertising price list ad format orientation trim (mm) price without 21% VAT Front page 7 portrait based on agreement CZK 99,000 2nd or 4th cover 7 portrait CZK 69,000 3rd cover 7 portrait CZK 59,000 2/1 double page 7 landscape CZK 59,000 1/1 full page 7 portrait CZK 39,000 1/2 half page 7 portrait CZK 29,000 1/2 half page 7 landscape CZK 29,000 1/3 third of page 7 portrait CZK 19,000 1/3 third of page 7 landscape CZK 19,000 1/4 fourth of page 7 portrait CZK 14,900 1/4 fourth of page 7 landscape CZK 14,900 PR article, 2 pages characters + 2 photos CZK 14,900 PR article, 1 page characters + 1 photo CZK 9,900

7 online advertising price list campaign type campaign duration guaranteed display (impressions) bargain price without 21% VAT banner px 6 2 or 4 weeks 20,000 CZK 8,900 banner px 6 2 or 4 weeks 50,000 CZK 18,900 banner px 6 4 or 8 weeks 100,000 CZK 29,000 banner px 6 8 or 12 weeks 300,000 CZK 69,000 PR article online 8 based on agreement homepage + archive CZK 2,900 NOTES AND TECHNICAL REQUIREMENTS 1 Badge TOP Company : Company presentation with this badge on STROJIRENSTVI.CZ site has got priority position in lists within assigned categories of Company Directory. At the same time a teaser including company name and logo is displayed inside Recommended Companies box throughout the site. This is part of packages VIP, Complete and Top; for packages Standard, Basic and Marketing+ the service can be buyed at additional cost for CZK 9,900 per year. 2 Blocking of competing ads: Inside your company profile and all of your content on STROJIRENSTVI.CZ site (e.g. your articles, events or job offers) you can obstruct displaying of competing ads and replace them by your own ad banner. This is part of packages VIP and Complete; for packages Top, Standard, Basic and Marketing+ the service can be buyed at additional cost for CZK 9,900 per year. 3 PR and HR services: The scope of how many PR articles, events or job offers included in purchased package are used, depends on activity of the advertiser. Purchased capacity for this content is available during 12 months following the payment, while unused capacity can't be refunded. List prices of individual items are CZK 2,900 for job offer, CZK 2,900 for PR article and CZK 990 for entry in events calendar (those can be purchased above the capacity of selected package or without any package). 4 Paid company presentation: The advertiser, who is utilizing any of purchased package on STROJIRENSTVI.CZ site, can freely update or add company information, including logo, link to company site and description of company's products and services (up to 3000 characters incl. spaces) by himself at given time. Above this, any of purchased packages enables interconnection and gathering of advertiser's content published on the site (i.e. articles, events, job offers etc.). 5 Free company presentation: Free package offers simple company presentation, including company name, headquarter's address, one phone contact and categorization in appropriate nomenclatures within Company Directory (among other services, link to company site and logo are not available here). Update of this information is available only after purchase of any paid packages. Company can alternatively ask for removing the presentation from Company Directory at no cost. 6 Banner advertising: If you want to display your banner ad in our online advertising network, you can buy required capacity (impressions) for selected period of time. The banner is then displayed at the sidebar on our sites focused on engineering topics and technical education (Strojirenstvi.cz, Konstrukter.cz, 3Dtisk.cz and Matematika.cz). We accept static banners in PNG or JPG format with size pixels (landscape) up to 150 kb. Banner impressions are managed and measured by independent advertising platform Google Ad Manager, which ensures, that your ad will be displayed as many times as required, while rotating among other campaigns. 7 Print advertising: We accept only electronic sources as PDF files (PDF/X1a, resolution 300 DPI, color model CMYK, all fonts should be outlined). Keep live matter 5 mm from trim on each side. 8 PR articles: All the articles published in our media undergo editing in compliance with our editorial codex, which is available online on The form of both editorial and graphical output is completely in competence of the editorial staff. GENERAL BUSINESS TERMS AND CONDITIONS Publishing of advertisements in the given media is subject to the General Business Terms and Conditions for advertising in the Titles of Vydavatelství Nová média, s. r. o., whose current version is available on our site This mediakit comes into force on the 1st December 2018 and will remain in force until the update. All prices are given without VAT at the rate of 21 %. Print errors reserved.

8 Vydavatelství Nová média, s. r. o. Výstaviště 405/1, Brno, Czech Republic IN: , VAT ID: CZ