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2 I*-. SALES + INTERNATIONAL + PUBLIC RELATIONS Meetings, Conventions & Groups: more than 6,700 room nights were booked. International Representation: four (4) international representative firms, eight (8) translated international destination brochures. The L TVA partners with Visit California, TravelNevada, and Brand USA.,.. l"t' visit. l4~ 1rnrn1~ I Familiarization Trips (FAMs): L TVA conducted over 18 of these FAM trips from Australia, China, France, Germany, Japan, Mexico, South Korea and the United Kingdom. Public Relations: strategy complemented the media plan and its overarching goal of increasing awareness of the destination. Media results achieved exposure in 20% of the top 150 outlets; and $4.9 million in earned media value. Circulation, viewers and listenership was 307 million. PR Events: Operation Sierra Storm, American Century Championship, Tahoe Reno Golf Media Tour.

3 I*- SPECIAL EVENTS Heavenly Holidays SnowGlobe Amgen Tour of California The Valhalla Art, Music and Theatre Festival American Century Championship

4 1*-. WINTER + SUMMER ADVERTISING Winter Campaign: the L TVA invested in a destination specific message, using OOH and digital channels in the L.A. market, and maintained a presence in the Northern CA market with digital assets. A total of more than 27 million impressions in the two markets. Summer Campaign: The strategy behind the 217 summer campaign was to continue penetration in San Diego for the third year while maintaining a presence in Northern CA. Availability of non-stop air service from Orange County and Long Beach was reinforced in those specific DMA's digital impressions exceeding 76 million.

5 1*- DIGITAL + SOCIAL TahoeSouth.com... _.,,.....,... _ 'llbnl~ll-',...,.,... ""... _ -- \I :,::::.~-:-:...-: Organic visits YOY: up 23% vs 46% Website visits YOY: 2.1 million vs 1.6 million Unique visitors YOY: 1.6 million vs 1.2 million Referral clicks to south shore lodging establishments: 151,000 vs 146,000 " tahoesouth o1 10 w;1111 1,618 posts 36.lk followers 638 following Tahoe South Sharing the experience of the South Shore of lake Tahoe, CA/NV one photo at a time. Tag #TahoeSouth for your chance to be featured! Facebook ~.-....:: ,000 fans vs FY15 130,000 fans lnstagram 35,000 followers vs FY15 22,000 followers Twitter 10,800 followers vs FY15 9,000 followers

6 I*- 25 Most Pooular Dcsrinations to Rent a Vacation Home This Summer The 15 Most Scenic Bike Trails Across America ~ 1ume Trail) Best \Vuucr Wonderland ~o. 5 TOP I 5: Best Places to Ski in the World i:roo 10 Hottest Hotel Best Affordable Winter Gcuwa~-s out West ('South Shore :-lo. 8 of 14) 8 Beautiful Little Lake T O\lms Across America!South Shore :-lo. 4) Best Places to Sec Fourth of luly Fireworks '(;~\!;Jue Sorim! Vacations for Grouo Travelers 27 Srunnin2 Photos of the World's Most Beautiful Places The Best Lake T wm in the US ~o. 2) The Best 4th of lull' Fireworks in the USA ~o. 8) Timeout.com CSA Tcxlav :-liumba of TrioAd\isor About Time M211azine from the UK Sunset M211azinc T ravd + Leisure MSN C.ondc Nast Traveler DESTINATION & AGENCY AWARDS & ACCOLADES Weidingcr Public Rdarions was au'l!'dcd The Public Rclarions Society of America, Sierra Nmda Chapter Silver Spikes "Au'l!'d of Emllcncc" for the 2016 Operation Sierra Storm that generated national media attention for Tahoe South as a leading v.iintcr destination u~th major coverage on two narional programs: fox & Friends, and The Weather Channel totaling 7 hou~. i'\oblcs Srudios uun the American Marketing Association ACE Award Best in Direct Marketing Tahoe South Search Marketing

7 1*- LOOKING AHEAD Mountain Travel Symposium Spring Loaded Amgen Tour of California EMC Research Meetings Marketing """ $ $400 ~ """ Estimated Ad Impressions 20:..: ~ "' ;i ~ ~ 26"' ~ ~. 11 nsl1ht Bookln1 Index >J()OJll: Is abo~ proportional shott o/ boolcltto relorlve to comtwf]ton <J""" ls be-low proponioflol shor~ of bookings 113" lac:' ~. 95". ~'"' ~ 11~ )" cu Q3 Q nt > $1 Projected Visitor Spend SJOO ' Ql cu Q3 Q4 201S