COMMERCIAL ADVERTISING

Transcription

1 COMMERCIAL ADVERTISING

2 There are cattlemen who need more information about your product or service. WE CAN HELP BOOST EFFICIENCY ENHANCE VALUE EXPAND INFLUENCE GROW REVENUE Streamline your approach to building an effective campaign by working with the Angus Media team to cover all the bases Less time chasing media deadlines and more time to dedicate to the brand Utilize the Angus audience so your brand is seen by the right people Know your brand was seen in the most widely known media channels in the Angus cattle industry driving results! It all starts with the desire to be seen in the industry that is what we do best! Angus Media is the first and only solution to reach Angus cattlemen A one-stop shop to take care of your advertising needs; print, digital, video Our experts help you build a strategy to accurately create a plan that does what matters most puts the brand in front of as many qualified people as possible! 2

3 It s as easy as FOUR STEP STRATEGY TO REACH CATTLEMEN ANGUS MEDIA CHANNELS Angus Journal Angus Beef Bulletin Angus Digital Marketing Angus TV Visit with your Corporate Sales Manager to understand your brand s goals. Determine how to best reach cattlemen in your target audience that fits your budget. Collect materials and develop a customized media program. Activate an effective plan that drives results! Learn how Angus Media can help you today Let s Talk Kathy LaScala Corporate Sales Manager Direct: Mobile: klascala@angus.org 3

4 With more than 13,000 paid subscribers, the Angus Journal is the primary source on the latest in beef cattle herd management, genetics, research and technology. The Angus breed has set the pace for the entire beef business for generations. The Association and its members have led the industry in successful brand marketing, genetic technology and customer service. When you advertise your products and services in the Angus Journal magazine, you have instant access to the industry s most progressive purebred and commercial producers. Producer members have instant access to the industry s most relevant stories, in addition to targeted advertising. In the fast-paced world of information delivery, providing useful information to producers when, where and how they want it is more important than ever, and Angus Media strives to do just that! Full Page 41p3 x 57p x Horizontal Two-Thirds 41p3 x 37p x Vertical Two-Thirds 27p2 x 57p x Vertical Half 27p2 x 42p x Flat Half 41p3 x 28p x Flat One-Third 27p2 x 28p x Angus Journal Close Dates MECHANICAL REQUIREMENTS: Digital files only InDesign (with all supporting images and fonts), Illustrator, EPS, TIFF, or PDF files are accepted. MAGAZINE TRIM SIZE: Vertical One-Third 13p1.2 x 57p x One-Quarter Page 27p2 x 24p x p9 x 64p x Keep live matter 3p9.625 from all trim. Safe image area - 41p3 x 57p x Full-page bleed 50p6 x 66p x Contact: Kathy LaScala klascala@angus.org Direct: Mobile: ISSUE AD DEADLINE January November 25 February December 25 March January 25 April February 25 May March 25 June April 25 July May 25 August June 25 September July 25 October August 25 November September 25 December October 25 * Delivery date is approximately the first week of each month.

5 ADVERTISING GUIDELINES AD SIZES Full Page Two-Thirds (H & V) Vertical Half Flat Half Flat One-Third Vertical One-Third One-Quarter Page Artwork featuring cattle must be predominantly Angus. If using EPDs, must format in accordance to the American Angus Association formatting, and cannot use projected EPDs. Angus Media president or general manager will make the final decision on cases that fall outside the advertising guidelines. 1-5 ISSUES 6-12 ISSUES B&W +1 COLOR 4 COLOR B&W +1 COLOR 4 COLOR $1,850 $1,550 $1,350 $1,250 $950 $950 $650 $1,950 $1,650 $1,450 $1,350 $1,050 $1,050 $750 $2,250 $2,050 $1,750 $1,650 $1,350 $1,350 $1,150 $1,550 $1,250 $1,050 $950 $650 $650 $350 $1,650 $1,350 $1,150 $1,050 $750 $750 $450 $1,950 $1,650 $1,450 $1,350 $1,150 $1,150 $ Angus Journal Editorial Calendar JANUARY HEALTH & WELLBEING Herd health Cattlemen and women wellbeing Angus Convention coverage MAY LIVING THE LEGACY AUGUST SETTING THE PACE NOVEMBER ANGUS PARTNERS Expanded circulation Featuring industry pioneers Unlikely partners (horses, ranch junior members Beef Improvement Federation dogs, etc.) Features on breeders who have coverage Business partners passed on the farm or ranch to the (family, spouses, organizations, FEBRUARY BRED FOR BRILLIANCE SEPTEMBER IN GOOD HANDS next generation other breeders) Features and tips on getting into and Expanded circulation Estate planning and farm/ranch President s Perspective succeeding in the seedstock industry junior members transition Focus on junior members DECEMBER GAINING BY GIVING NJAS Preview MARCH MAKING YOUR MARK Focus on young adult members Focus on service Understanding your customer and JUNE THE EIGHTH DAY National Junior Angus Show List of producers registering 100+ marketing Breeders who balance work and their coverage Angus your program Angus herd Leading sires by progeny National Western Stock Show OCTOBER THE ENDGAME Working in rural areas registrations and other stats coverage Understanding the consumer 2019 Foundation Annual Report insert JULY CATTLE COUNTRY Maximizing profit APRIL WEATHERING THE STORM Challenges breeders face in different Certified Angus Beef Commitment to Dealing with stressors in the cattle regions Excellence industry U.S. beef in the global market 2019 Annual Meeting delegate list Cow herd features and candidate bios MaternalPlus and Pathfinder 2019 Annual Meeting & Trade Show program 5

6 BEEFBULLETIN ANGUS THE COMMERCIAL CATTLEMAN S ANGUS CONNECTION SEPTEMBER 2018 BEEFBULLETIN ANGUS THE COMMERCIAL CATTLEMAN S ANGUS CONNECTION Considered one of the industry s strongest advertising platforms for Angus producers who seek to make headway into the commercial market, the Angus Beef Bulletin reaches nearly 65,000 cattlemen across the country, five times a year. The Angus Beef Bulletin reaches 75% of the female herd nationwide and represents an average herd size of 415 head. The Angus Beef Bulletin is one of the industry s largestcirculated publications, but on a cost-per-thousand basis, it s one of the most affordable advertising opportunities in the business. The Beef Bulletin readers are qualified commercial cattlemen who have purchased one or more registered Angus bulls in the last 3 years. The magazine is one of the best ways to expand your market exposure to commercial producers across the country who are highly active in the Angus business. Angus Link ~ P. 12 I Set Calves Up for Success ~ P. 40 I Tradition & Transformation ~ P. 76 SM Contact: Kathy LaScala klascala@angus.org Direct: Mobile:

7 ADVERTISING GUIDELINES Artwork featuring cattle must be 51% Angus. If using EPDs, must format in accordance to the American Angus Association formatting, and cannot use projected EPDs. Angus Media president or general manager will make the final decision on cases that fall outside the advertising guidelines. Angus Beef Bulletin SEPTEMBER 2018 Weaning Editorial Calendar OCTOBER/NOVEMBER 2018 Health & Nutrition JANUARY 2019 Winter management MARCH 2019 Prepare for calving APRIL 2019 Pasture management Angus Beef Bulletin Deadlines ISSUE RESERVATION DEADLINE MATERIALS DEADLINE IN MAILBOX Sept. July 5 July 18 Aug Oct./Nov. Aug. 30 Sept. 10 Oct Jan. Nov. 13 Nov. 27 Jan. 2-5 March Dec. 28 Jan. 11 Feb April Jan. 25 Feb. 8 March Trim Size: 60p9 x 74p x Full Page (No Bleed) 54p x 67p3 9 x Full Page (With Bleed) 62p3 x 75p x Full Page + One-Third Page* 17p3 x 67p x *Only sold with full page. Half Page 54p x 33p 9 x 5.5 Vertical Half 26p3 x 67p x Quarter Page 26p3 x 33p x 5.5 AD SIZES BASE PRICE 2- TO 4- PAGE CONTRACT 1 5+ PAGE CONTRACT 1 COLOR COLOR COLOR Full Page $6,000 $5,700 $5,400 Full + One-Third Page* $8,000 $7,500 $7,200 Half Page Horizontal $4,000 $3,700 $3,400 Half Page Vertical $4,000 $3,700 $3,400 Quarter Page $2,000 $1,700 $1,400 1 To receive multi-page contract rate, pages may be grouped or spread over multiple issues, but the schedule must be specified at the time the contract is signed. Premium positions, which require insertion in each issue within the annual contract, are available. 7

8 DIGITAL ADVERTISING Angus Media continues to introduce new and innovative ways to reach cattlemen. The Angus Media web properties are a powerhouse of engagement digitally speaking! With 38 million page views and an average of 6 minutes on-site in our sale book section alone, we are prepared to connect you with real cattlemen and women who are doing business in the industry now. 30 million 42,843,000 individual page views Website views Digital Sale Book Audience/Web Page Page Views Time on Page Size Link Homepage Ad #1 1,285, x250 Angus.org Homepage Ad #2 1,285, x250 Angus.org Homepage Ad #3 1,285, x250 Angus.org Homepage Ad #4 1,285, x250 Angus.org Sale Book Search Page 360, x90 & 320x50 Angus.org/Salebooks ALL Sale Books 380, x90 & 320x50 N/A AAA Login Page 665, x60 & 320x50 Angusonline.org Sale Reports 988, x90 & 320x50 Angus.org/AngusProductions/SaleReports.aspx Events Page 112, x90 & 320x50 Angus.org/AngusProductions/AngusCalendar.aspx EPD Pedigree Search Page 1,176, x90 & 320x50 Angus.org/Animal/EpdPedSearch.aspx Display advertising is a great way to extend your reach to cattlemen and women doing business in the industry now! We look forward to bringing you several digital channel options to help stretch your marketing reach through: Website display ads Retargeting Social media E-commerce Angus.org page views 8 Contact: Kathy LaScala klascala@angus.org Direct: Mobile:

9 DIGITAL ADVERTISING RETARGETING DISPLAY ADS Audience/Web Page Page Views Size / No. of Ads Link Entire Angus.org 30,000,000 Any IAB Size / Up to 5 Angus.org Homepage 1,285,825 Any IAB Size / Up to 5 Angus.org Sale Book Search Page 360,000 Any IAB Size / Up to 5 Angus.org/angusproductions/salebooks.aspx AAA Login Page 665,500 Any IAB Size / Up to 5 Angus.org/logon.aspx Sale Reports 988,075 Any IAB Size / Up to 5 Angus.org/angusproductions/salereports.aspx Events Page 112,588 Any IAB Size / Up to 5 Angus.org/angusproductions/anguscalendar.aspx EPD Pedigree Search Page 1,176,150 Any IAB Size / Up to 5 Angus.org/Animal/EpdPedSearch.aspx In addition to retargeting one or more of the audiences above, Angus Media can also retarget by region, gender, age and topics of interest. IAB = Interactive Advertising Bureau What is retargeting? Retargeting is technology that gathers an audience from a specific website or web page to then find and deliver advertising to that viewer on another website or web page. Your ad in front of the right people at the right time! Retargeting the audience of the sale book page RETARGETING VIDEOS AND ADS ON YOUTUBE Audience Page Views/ Video Views Length Entire Angus.org 30,000, seconds Angus TV YouTube Channel Angus Sales TV YouTube Channel 5,075, seconds 10, seconds Angus Media can also retarget the audiences of another YouTube channel not listed and/or all of the above. Retargeting a video on YouTube to Angus.org audience. 9

10 ADDITIONAL PRODUCTS SIDEKICK PRINT PIECES As part of your integrated marketing campaign, Angus Media also offers print sidekicks. Sidekicks are the ideal way to connect with influential Angus producers in our industry-leading publications. Sidekicks can be easily removed for quick reference and are the ideal advertising vehicle for companies that want to connect with the most influential Angus producers in the breed. Your piece will have premier placement and is a cost-effective way to reach engaged customers. Get proven results and reliable delivery with our track-and-trace service. Angus Journal Sidekick Angus Ranch Cattle $5,800 $10,000 $15,250 $18,500 $24,000 $28,067 $35,000 $36,500 Expose your products and services to a national audience of 13,000+ Angus subscribers. The new redesign of the Angus Journal is an old standard with a fresh new look. Fema November 5, :00 p.m. 5 7:00 p.m. r 16, 201eron OctobeFarm, MO Friday Held in Cam at the Selling 10 Spring Yearlings and 60 Fall TOTAL J Uly 2018 ch usalr Salean A20ngAnnu le Sale th Friday NUMBER OF PAGES Yearlings d Sell OVER 200 Hea 0718-July_Book.indb 1 *750 over-runs *4 Color, on 80# publication gloss *Metallic ink and custom fold available 6/14/18 1:18 PM *Additional price may vary Angus Beef Bulletin Sidekick TOTAL $18,500 $24,000 $30,000 $35,500 BEEFBULLETIN Expose your products and services to a national audience of 63,000+ in our newly redesigned Angus Beef Bulletin. Angus Ranch Cattle ANGUS NUMBER OF PAGES SEPTEMBER 2018 THE COMMERCIAL CATTLEMAN S ANGUS CONNECTION 7:00 p.m. 5 7:00 p.m. r 16, 201eron OctobeFarm, MO Friday Held in Cam at the Angus Link ~ SM Best Ever nch n A gus Ra R SALE COME TO OU Tuesday 1PM April 3, 2019 Sticky Notes: Prices available upon request. Yearlings d Sell I Set Calves Up for Success ~ OVER 200 Hea Contact: Kathy LaScala klascala@angus.org Direct: Mobile: Fema Selling 10 Spring Yearlings and 60 Fall *Additional price may vary NOW AVAILABLE ch usalr Salean A20nthgAnnu le Sale Friday November 5, 2015 *750 over-runs *4 Color, on 80# publication gloss *Metallic ink and custom fold available I Tradition & Transformation ~

11 ANGUS MEDIA PROMOTIONS Angus Media programming is supported and promoted by the industry s largest and most robust social media presence. AAA s Facebook community now numbers more than 106,000 followers, and every day segments from Angus TV shows and editorial features from the Angus Journal and Angus Beef Bulletin are posted on this page and viewed and shared by thousands. 110, k Facebook page likes Instagram followers 14.6k +737k Twitter followers Angus TV views The Angus Mobile App has now been downloaded by more than 34,000 people. Each week, users of this app receive a push notification when The Angus Report is available online. 11

12 ANGUS TV A leading source for broadcast news in the beef cattle business, the 30-minute program reaches 40,000-plus viewers through its distribution on RFD-TV two times each week. Airs on 7:30 AM CST - Monday 1:30 PM CST - Saturday Reminds us what really matters on the ranch by sharing stories of multi-generational operations, historic Angus lines and young entrepreneurs getting their start in the cattle business. BUMPER ADVERTISEMENT Showcase your logo and supply 2-3 sentences that will be used to close a segment of The Angus Report. *Availability is limited for television advertising. Please contact us for rates. 60-SECOND COMMERCIAL $2,000 Per Week Up To 4 Weeks $1,900 Per Week Up To 8 Weeks $1,800 Per Week Up To 12 Weeks $1,700 Per Week Up To 26 Weeks $1,600 Per Week For 52 Weeks 30-SECOND COMMERCIAL $1,000 Per Week Up To 4 Weeks $950 Per Week Up To 8 Weeks $900 Per Week Up To 12 Weeks $850 Per Week Up To 26 Weeks $800 Per Week For 52 Weeks 15-SECOND BUMPER COMMERCIAL $500 Per Week Up To 4 Week $475 Per Week Up To 8 Weeks $450 Per Week Up To 12 Weeks $425 Per Week Up To 26 Weeks $400 Per Week For 52 Weeks VIDEO PRODUCTION In addition to television advertising, Angus Media offers custom video production featuring individual farms or ranches to post on their sites or to share. Two-day video shoot, plus interviews, at your farm or ranch; and 4- to 5-minute video placed on Angus TV s YouTube channel and embedded on your website. Video editing, motion graphics and narration included. $10,000 *Narration, editing and motion graphics generation included. On-site videography not included. Contact: Kathy LaScala klascala@angus.org Direct: Mobile: