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1 Das the Online-Portal web portal of von PROTECTOR and und W&S for security and safety Media Kit 2013 audited by IVW Service provider of Sicherheit.info is: I.G.T. Informationsgesellschaft Technik mbh, Oskar-Maria-Graf-Ring 23, München, GERMANY Phone: , Fax: , Publisher/CEO: Lothar Zobel

2 Online Portrait Web address (URL): Short description: Sicherheit.info is the web portal for security and safety of PROTECTOR and W&S. As an independent internet portal it offers numerous advantages and functions, such as are possible only with an online medium. With its seven topic areas it covers the entire field of security and safety. Already more than 13,500 articles are published which focus on all important topics in this sector. Sicherheit.info offers daily industry and product news, exclusive online content, e.g. backgrounders, interviews, and tutorials as well as technical articles, case studies, and much more. Target group: Service provider: Sicherheit.info enables you to make direct contact online with decision-makers and the management of large companies and of SMEs. In addition, you will also address freelancers and security-conscious private users. The target groups include decision-makers from the fields of security, IT and safety, as well as integrators, planners and security systems installers and resellers. I.G.T. Informationsgesellschaft Technik mbh Oskar-Maria-Graf-Ring Munich, Germany Phone: Fax: Internet: Publisher: Lothar Zobel Topic areas: Security Technology, Security Services, Business Protection, Home Security, Safety, IT Security, Industry inside Organ: independent 2

3 Online Portrait Editorial staff: Additional editors and freelancers: Advertising: Hagen Zumpe Editor-in-Chief PROTECTOR Online editor Sicherheit.info (responsible) Phone: Britta Kalscheuer Online editor Sicherheit.info Phone: Michael Gückel, Bernd Schöne Gabriele Strixner Phone: Fax (editorial dept.): Fax (advertising dept.): Visits: Terms of payment: Bank details: As of June 2011 Sicherheit.info is controlled by the renowned German Audit Bureaux of circulation (IVW). The current visits are public at Net payment is due in full immediately after invoice date. A cash discount of 4% is granted for advance payment or for payments made by bank direct debit. All prices are subject to statutory sales tax/vat. The advertiser shall bear all costs associated with international bank transfers. All payments are to be made to: I.G.T. Informationsgesellschaft Technik mbh Commerzbank München IBAN: DE BIC / SWIFT: COBADEFF700 For Switzerland: UBS AG, Zürich IBAN: CH L BIC: UBSWCHZH80A Data supply: At least one week before take out via to: daten@sicherheit.info Banner: (animated) GIF-format, JPG, Flash-, HTML-, DHTML-banner in the sizes given on page 6. Image files and graphics (including banners) must be delivered in RGB colours. Maximum file size: 30 KB. 3

4 Topic Areas and Main Categories Security Technology Security Services Business Protection Home Security Video Surveillance, Access Control, Biometrics, Fire Prevention, Intruder Alarm Systems, Perimeter Protection, Alarm Management Systems, Locking Systems, Emergency Exit Systems, Mechanical Security, Private Mobile Radio, Personal Security Systems, Security Vehicles, Control Rooms, Safes, Doors, Windows, Retail Security Systems Guarding Services, Emergency Call Centres, Transportation of Cash and Valuables, Equipment, Detectives, Personal Security White-Collar Crime, Corruption, Intellectual Property Protection, Risk Management, Security Concepts, Compliance, Piracy and Counterfeiting, Industrial Espionage, Vertical Solutions, Business Continuity Management, Security Consulting, Insurances, Crime Prevention, Security Policy Fire Prevention, Electronical Security, Mechanical Security, Mobile Security, Video Surveillance Safety IT Security Security and Safety Inside Tools and Data Bases Safety and Management, Workplace and Ergonomics, Operational Safety, Hazardous Materials, Health, Load Handling and Transportation, Protective Equipment and Clothing Backup and Storage, Compliance, Computer Forensics, Disk Deletion and Destruction, ID Management and Authentication, Malware Defense, Spam Protection, Anti Virus Defense, Managed Security Services, Mobile Security, Network Security, Data Center Security, IT Security Management, Communications Security, Encryption, Web Application Security Industry News, Trade Fairs and Events, Comments, Industry Associations, Education Branchenverzeichnis (buyer s guide), Errichter vor Ort (directory of local installers), Sicherheitsdienstleister vor Ort (directory of local security services companies), Exhibition Guides, Market Surveys, Product Tests, Newsletter, RSS-Feed, Twitter, Web Code, Videos, Magazine Archives of PROTECTOR and W&S 4

5 Access Statistics As of June 2011, Sicherheit.info is controlled by the renowned German audit bureaux of circulation (IVW). The current visits are published at: Numbers of visits and PIs Time frame August, 2011 Visits total 36,372 Pls total 78,054 Trend of Page Impressions 90,000 80,000 70,000 60,000 50,000 40,000 Page Impressions (until May 2011 by Google Analytics) Visits (until May 2011 by Google Analytics) Page Impressions (by IVW as of June, 2011) Visits (by IVW as of June, 2011) PI/Visits 2.15 Change of Visits to previsious month (%) Change of PIs to previsous month (%) 1.38 Usage national total % Visits national 30, % Pls national 64, % Usage international total % Visits international 6, % Pls international 13, % Category Visits total national international Editorial Content 30,787 25,092 5,695 30,000 20,000 E-Commerce Search Engine, Directories and Information Services 7,931 6, Category PIs total national international 10,000 Editorial Content 62,404 50,521 11,883 E-Commerce Search Engine, Directories and Information Services 15,168 13,576 1, For current Visits and PIs please have a look at: Individual analyses on request. 5

6 Online Advertising Options and Prices Standard Online Advertising Advertising Pixel (w x h) CPM* Super-Banner 728x Fullsize-Banner 468x Rectangle 300x Skyscraper max. 160x Advertorials 468 x * CPM = Price in Euro per 1,000 Ad-Impressions. The banner will rotate on all pages of Sicherheit.info. Positioning possibilities: 4 on all channels 4 Sicherheitsdienstleister vor Ort (directory of local security guardings) 4 Errichter vor Ort (directory of local installation contractors) 4 Terminkalender (calender of events) 4 PROTECTOR Online Specials: Video Surveillance, Access Control, Fire Prevention, Exhibition Sicherheit Zürich 2013 Full-size banner Placement: top of a page Super banner Placement: top of a page Skyscraper ad Placement: to the right of the content The second skyscraper under the first Rectangle Placement: column in the editorial 6

7 Online Advertising Options and Prices Branchenverzeichnis (buyer s guide) All important addresses concerning security and safety. It is the comprehensive address database of companies, associations, and authorities active in the security and safety sector. Already now, there are more than 2,500 important addresses from all security fields available. Make the most of this opportunity and present your company in this important database! Entry Feature Premium Basic Plus Full postal address Telephone and fax numbers Display in list and search results Classification in specified categories Company profile page Link to your own homepage Linked address Company logo Your own product categories max. 3 max. 10 Detailed company profile Link with editorial contributions Linked with exhibition guide One-time listing in the newsletter Price per year Free

8 Online Advertising Options and Prices Additional Advertising Options Sicherheit.info offers further possibilities for an effective online presence. Do you want to advertise in a different way and stand out from the common banner advertisement? Present your company and products for example via image movies, data sheets, case studies, downloadable presentations, trial software, image brochures, and much more. We will be glad to provide you with information on different models and possibilities. You can further benefit from interesting cross-media campaigns related to Specials and trade show previews of our magazines. Please do not hesitate to ask for a corresponding quotation. Cross-media campaigns Price advertising options White paper (3 months minimum) Webcasts (3 months minimum) Price 150,00 / month 150,00 / month video/webcasts as of October 2012 launch price Euro 250 till Dec. 31st, Afterwards 450,00 PROTECTOR Specials Online regarding video surveillance/ CCTV, access control, fire detection, Exhibition Sicherheit Zürich 2013 Print advertisers please ask for special rates. 800,00 8

9 Online Advertising Options and Prices Online-Special for the Sicherheit Zürich 2013 your marketing-materials as a download Much space: Up to 10 MB storage space for your company s brochure, data sheets, whitepaper, webcasts or product-videos Much attention: More than 36,000 visits and more than 78,000 page impressions per month*: Sicherheit.info is the top-homepage for security professionals in Germany *in August 2012 onlinelaunch: October, 1st 2013 Much service: a direct link to your homepage, your -address, company s logo, links to editorials about your company published on Sicherheit.info, analysis of the file retrievals all inclusive! Additional banners in an extra position are available on request. Online-Special Sicherheit 2013 (Zürich, Switzerland, November, 12th to 15th 2013) Online-launch: October, 1st 2013 Published until: December, 31st 2013 Special Offer Cross Media : only 400 Euro Company Downloads placed in the Online-Special Sicherheit 2013: special offer cross media for only 400, while booking in addition at least a ¼ page 4c ad in PROTECTOR issue 11/2013 (Company Downloads regular price: 800). 9

10 Online Advertising Options and Prices Newsletter Always well-informed. You would like to send your advertising message to a target group that actively decided to receive up-to-date and reliable information via about the security sector? With the weekly newsletter of Sicherheit.info you exactly reach this target group! Send your advertising message using a banner to already about 1,800 subscribers. Contents: 4 topic of the week 4 industry news 4 latest product news 4 important events 4 recently added entries into the Branchenverzeichnis (buyer s guide) 4 in case entries of new white paper and job advertisements * newsletter Pixel (w x h) Placement Price Top-banner 728 x 90 above the header 350 per ing Skyscraper max. 160 x 600 right hand side 300 per ing Full-size banner 468 x 60 embedded into content 250 per ing 10

11 Readers Structure Newsletter Subscribers according to country of origin 1% 1% 3% 3% 3% Subscribers according to industry 2% 2% 2% 5% Subscribers according to job position 6% 25% 5% 36% 33% 5% 6% 1% 3% 2% 6% 90% 31% 8% 14% 10% Basis: 1,486 of 1,778 newsletter subscribers Basis: 1,213 of 1,778 newsletter subscribers Basis: 1,213 of 1,778 newsletter subscribers Germany Switzerland United Kingdom Services Building Construction Company Owner, CEO Security Specialist Austria Netherlands unknown Electrical Engineering, DP, IT Public Transports and Logistics Head of Department, Team Leader Head of Corporate Security Public Interest Research and Development Project Manager Technician The displayed data is based on the subscribers voluntary information. Wholesale and Retail Trade Metall Manufacturing, Engine Building Paper, Publishing, and Printing Business Other Division, Plant and Operations Manager Official in Charge Other Positions 11

12 Online Advertising Options and Prices Job Advertisements With Sicherheit.info to the right employees. You are looking for new employees in the security sector? Then your job advertisement is placed perfectly right on Sicherheit.info. Job Advertisement Price as a PDF file (provided by customer) 500 /3 months Calendar of Events All important events at a glance. From seminars, training courses, skill enhancement courses to road shows, fairs and exhibitions - here you can find all important events of the security and safety sector. Benefits Diary Entry Basic Plus Premium Event name and date Event location Classification into given categories Link to the event organizer s entry in the Branchenverzeichnis (buyers s guide) if available Accentuation in list and search results by bold type Contact information for inquiries (telephone, fax, ) Link to the event or organizer s homepage Event or organizer s logo in the list and search results as well as in the detailed entry Detailed event description Link with editorial contributions on the event Price per entry free Please also use the opportunity to combine your entry with an advertisement in the Sicherheit.info newsletter! 12

13 Online Advertising Options and Prices Errichter vor Ort Directory of local security installers with more than 4,000 entries including members of the BHE industry association and installers accredited by VdS. Sicherheitsdienstleister vor Ort Directory of local security service companies with more than 800 entries including active members of the BDWS industry association. Errichter vor Ort Sicherheitsdienstleister vor Ort Basic entry: free Price Plus entry: 9.00 / month and post code area / month and 3 post code areas / month throughout Germany / month for Austria or Switzerland / month for Germany, Austria, and Switzerland Premium entry: / month and post code area / month and 3 post code areas / month throughout Germany / month for Austria or Switzerland / month for Germany, Austria, and Switzerland Benefits Entry Basic Plus Premium Full postal address Telephone and fax numbers Display in privileged list results inclusive field of business activities and certifications Link to your homepage and address Contact person for technics and advice Listing of business activity areas Listing of qualifications, manufacturers, and products Listing of references Company logo on extra presentation page Brochure or company profile as PDF for download (provided by customer) Listing in Ihre Partner vor Ort (directory of local installation contractors) in the PROTECTOR print issues 13

14 Print and Online Benefit from the combination of print and online! Create synergy effects with the cross-media packages in the network formed by Sicherheit.info., PROTECTOR and W&S. Special conditions for print advertising customers are available on request. Please do not hesitate to ask for combination possibilities. We will be glad to provide you with advice. General Terms and Conditions for Sicherheit.info Please find our General Terms and Conditions for Sicherheit.info via (available in German). 14

15 Contact Hagen Zumpe Editor-in-Chief PROTECTOR Online editor Sicherheit.info (responsible) Phone: Britta Kalscheuer Online editor Sicherheit.info Phone: Gabriele Strixner Advertising manager Sicherheit.info Phone: Andrea Eichstädter Advertising Dept. Phone: Ralf Huwig Advertising Dept. Phone: Stand: 10/12 15