2019 TOURISM PEI. Advertising Opportunities

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Griselda Whitehead
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1 2019 TOURISM PEI Advertising Opportunities

2019 PRINCE EDWARD ISLAND VISITOR S GUIDE The Visitor s Guide is still one of the most effective vacation planning tools used by your

Purchase an ad and you will appear in both the print and electronic guide.

2 2019 PRINCE EDWARD ISLAND VISITOR S GUIDE The Visitor s Guide is still one of the most effective vacation planning tools used by your current and prospective visitors. Visitors use the Guide to plan holidays to PEI and for reference while they are here. Purchase an ad and you will appear in both the print and electronic guide FORECAST OF DISTRIBUTION ENGLISH FRENCH Print 110,000 28,000 Online Views 69,000 9,900 For a PDF or online version of the guide see DISPLAY ADS ENGLISH Eighth Page $1,525 Quarter Page $2,625 Half Page $4,990 Full Page $8,940 Inside Back Cover $10,640 Back and Inside Front $12,675 FRENCH $520 $940 $1,750 $2,895 $5,070 $5,775 Display Ads: Order by November 5 th, *Limited number available. To place orders, contact Tourism PEI tourismsales@gov.pe.ca

2019 TOURISMPEI.COM ADVERTISING Tourism PEI attracts over 2 million unique visitors to its website annually. An ad or sponsored link on tourismpei.

8 million page views 240,645 page views Where to Stay page SPONSORED LINKS ON TOURISMPEI.COM Want to appear at top of the search for accommodations or attractions on our website?

3 2019 TOURISMPEI.COM ADVERTISING Tourism PEI attracts over 2 million unique visitors to its website annually. An ad or sponsored link on tourismpei.com is an effective way for you to reach your potential customers. RECENT NUMBERS AT A GLANCE: (Sept Sept 2018) 169,500+ social media followers 8.8 million page views 240,645 page views Where to Stay page SPONSORED LINKS ON TOURISMPEI.COM Want to appear at top of the search for accommodations or attractions on our website? Sponsored links allow you to do that! You choose the amount you want to invest and we manage it for you. SPONSORED LINKS (various categories available) January Eighth Page - April $1,525 $1.05 Cost per $520 click May Quarter - August Page $2,625 $1.40 Cost per $940 click September Half Page - December $0.80 Cost per $1,750 click WEBSITE ADVERTISEMENTS ON TOURISMPEI.COM An Island tourism operator s ad on the tourismpei.com website is a natural fit. You re promoting to someone who is already interested in our beautiful Island. The amount you want to invest is your choice. Campaign results are easily measured. To place orders, contact Tourism PEI tourismsales@gov.pe.ca WEBSITE ADVERTISEMENTS Box Eighth Quarter Ads Page Page Starting at $25 Cost per 1,000 impressions

4 E-NEWSLETTER ADVERTISING Tourism PEI has a large database of potential visitors who subscribe to its monthly electronic newsletters. You can be included in this targeted messaging via sponsored content and/or advertisements. There are 136,000 English and 44,000 French e-newsletters distributed. E-NEWSLETTER OPPORTUNITIES Sponsored Eighth Page Content (1 per issue) $950/issue $520 Standard Quarter Page E-Newsletter Ad $500/issue $ ONLINE VACATION PACKAGES Many visitors seek the value and convenience of booking packages. The Tourism PEI website packages page consistently receives a high volume of page views. ONLINE VACATION PACKAGES Minimum 2 Packages $250 Additional Packages $90 each *Operators must also purchase a web listing *Operators wishing to have their packages bookable online must also purchase BookPEI. Please contact industry support for details. Turn your existing vacation package into a Premium Online Package to make your package really stand out. PREMIUM ONLINE PACKAGES January April May - August September - December $1.05 Cost per click $1.40 Cost per click $0.80 Cost per click To place orders, contact Tourism PEI tourismsales@gov.pe.ca

2019 MAPS 2019 ISLAND HIGHWAY MAP 180,000 English and 37,000 French maps are forecast to be distributed in mail-out kits,

PEI HIGHWAY MAP come find your Island CARTE ROUTIÈRE DE l Î.- P.- É.

Ad $2,680 $2,625$645 Inside Half Page Card Ad $749 $408 *Order by November 5 th 2019 CONFEDERATION TRAIL MAP Visitors

consumer shows for a total distribution of approximately 30,000. Be included on the map that attracts the outdoorsy type!

5 2019 MAPS 2019 ISLAND HIGHWAY MAP 180,000 English and 37,000 French maps are forecast to be distributed in mail-out kits, across the Island at Visitor Information Centres and through tourism operators. PEI HIGHWAY MAP come find your Island CARTE ROUTIÈRE DE l Î.- P.- É. île VOTRE vous attend PEI HIGHWAY MAPS ENGLISH FRENCH Back Eighth Panel Page $8,409 $1,525 $1,387 Inside Quarter Block Page Ad $2,680 $2,625$645 Inside Half Page Card Ad $749 $408 *Order by November 5 th 2019 CONFEDERATION TRAIL MAP Visitors request the Confederation Trail Map when ordering their vacation planning kits and Tourism PEI staff distribute them at consumer shows for a total distribution of approximately 30,000. Be included on the map that attracts the outdoorsy type! CONFEDERATION TRAIL MAP Block Eighth Ad Page $1,525 $400 Back Quarter Panel Page $2,625 $1,800 *Order by November 5 th To place orders, contact Tourism PEI tourismsales@gov.pe.ca

RE-TARGETING Here is an opportunity to target individuals based on their past online behavior. If someone has visited tourismpei.com, your ad will appear as they browse on other related sites.

6 RE-TARGETING Here is an opportunity to target individuals based on their past online behavior. If someone has visited tourismpei.com, your ad will appear as they browse on other related sites. RE-TARGETING Industry Eighth Page Standard Specs $10 Cost $1,525 per 1,000 impressions Quarter Page $940 *Estimated RE-TARGETING CAMPAIGNS RUN MAY TO AUGUST VIDEO PROMOTION Add a video to your listing on tourismpei.com. Giving visitors an authentic view of your business brings you closer to closing a sale. VIDEO PROMOTION $200 To place orders, contact Tourism PEI tourismsales@gov.pe.ca

Contact us: 902-620-3619 tourismsales@gov.pe.ca ALL ADVERTISERS PLEASE NOTE: Changes to advertisements cannot be accepted by telephone.

7 Contact us: ALL ADVERTISERS PLEASE NOTE: Changes to advertisements cannot be accepted by telephone. Information and prices are based on the best information available September, Prices and products are subject to change. At the time of sale, sales representatives will confirm current product inventory and pricing.