Two burning issues in the world today: Environment Health

Transcription

1

2 Two burning issues in the world today: Environment Health

3

4

5 We are on a mission To make high quality content for kids......because we will never compromise when it comes to kids

6 Company culture we wanted to create a special company culture...

7 If you are on a mission, you need to......practice, practice, practice

8 Our dream......is to empower kids and families to go anywhere they want in life...

9 Caution! It is dangerous to be right at the wrong time we realized 15 years ago that there was a GAP in the MARKET!

10 No role model in healthy lifestyle for kids

11 The challenge Can education about healthy lifestyle be entertaining? No violence but a lot of action

12 An important fact... People will never want to become more unhealthy... Healthy lifestyle will only be on the rise

13 How? we needed a great idea...

14 ...what is a great idea?

15 ...where anything is POSSIBLE...

16 and Timeless Universal Characters Unique Style Licensing Possibilities

17 ...so we created

18

19

20

21

22

23

24

25 Ok, we got the concept......then it is important to know...

26 ...your CUSTOMER... Travelled worldwide as a public speaker 4000 live events in 52 different countries

27 An important note It s not about what we can teach children, but what they can teach us...

28 Universal language Kids are the same worldwide They all understand movement and love Parents are the same... Raising kids requires the same elements all over the world...

29 Parents are the same The 7 elements parents wish for their kids Safety and education Eating right, not too much junk food Movement and healthy lifestyle Early to bed, not too much TV and computers Following rules and not hurting other kids Being able to share things No lying or cheating

30 Ok, now you ve got your concept and customer......then it is really important to know...

31 ...your competitor Researched the market (more than 400 meetings) and then we started to... practice, practice, practice... (start homemarket)

32 We have created a powerful brand Our brand is associated with: high quality, non violence, entertainment, positive messages, endless possibilities

33 Our product is tested and tried We chose Iceland because of INTEGRITY Product tests in home market. You have to succeed in your own market. Have 2 generations of 4 to 7 year old kids

34 ...and it all began with a book years ago

35 Books Interactive sound book, 2-7 year olds Hardcover books, 2-5 year olds Colouring/Activity books, 4-7 year olds Cook book, year olds

36 Live Musical Theater

37 Videos/DVD s/music Videos/DVD s/music

38 Board Game

39 Playing Cards

40 Footwear

41 Apparel

42 Promotional Partnerships

43 Radio 24/7

44 Cinema/Entertainment Center

45 The LazyTown Economy

46 The LazyTown Economy

47 The Energy Book

48 The Energy Book Online

49

50 The Energy Book-Retail

51 Fruit and Vegetables

52 The Scandinavian Health Award

53 Water

54 Health and Beauty

55 Bread and other foods

56 Cereals

57 The LazyTown Games

58 The LazyTown Brand

59 The LazyTown Brand

60

61

62

63

64

65

66

67

68

69

70

71

72

73

74

75 We have the concept We know our customers We know our competitors We know our brand...and we know our fans Then the only thing we need...

76 ...are great partners...

77 LazyTown Agency Network EXIM Brazil Studio Licensing Canada The Licensing Company United Kingdom Super RTL GSA-Region Tycoon Mexico/ S-Am. CPLG Spain/Portugal international merchandising S-America CPLG France Gaffney International Australia/N Z Nick CP USA Kidz Entertainment Scandinavia

78 The Consumer Parents and kids are demanding more... Are better educated, read more books, get more information every day, and have more choices

79

80

81

82

83

84

85

86

87

88

89

90

91 The Traditional Market A regular property on TV achieves strong ratings... becomes popular...

92 And starts to sells products...? + =

93 The 3 rd Element When brands have values it adds an extra layer + =

94 Conclusion Brands that have an extra layer sometimes tell more about the buyer than about the product itself LazyTown IS A LIFESTYLE BRAND

95 What is a Brand? The brand is not what WE say it is......it s what THEY say it is...

96 Fan Mail

97 Think, Move & GO

98 THINK Be clever: Think before you leap, eat, design or do anything Be creative Add a twist Smart design When you are clever they will be smarter

99 MOVE Set things in motion. Add: Movement (portable & physical) Action (excitement & fun) Energy (nutrition)

100 GO! Go anywhere Go slow Go fast Go backwards When something has a GO Power kids and families will be motivated to do it again and again. Go. Go for it. Go farther.

101 Think, Move & GO

102 LazyTown has endless possibilities Wherever the imagination will take you From toys to music to clothing to games......even restaurant to theme parks!

103

104 What s Next? 18 more episodes Movie Restaurant Live Events Energy Contract LazyTown Economy Concerts Marathon Radio Documentaries Motivational Speaking Vacation 2015?

105 Vison - The Big Picture ROOF: The LZT standard - Independent revenue potential - Value added partnerships BUILDING: conventional model - Strong licensing potential based on brand popularity - supported by Roof and foundation FOUNDATION: Grass root - Basis for brand integrity - Specific revenue generating projects - Promotional opportunities

106 380 Thank you