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1 CPI Advertising n Feb Mar Apr May Jun Jan Feb Mar Apr May Jun Jan Feb Mar Apr May Ju

2 2 In Brief Technicality Functionality No SDK required Secure and automated PayPal billing Proprietary tracking system > unique installs per month Genuine installs at low prices Advanced emulator and proxy detection Powerful dashboard and statistics High volumes & performance Optional third party tracking

3 3 OUR KPI s Features Traffic Source Optimization Fully managed platform Conversion breakdown Real-time analytics Performance tracking Premium Publishers Ad Networks Supply Side Platforms Real-time installs Programmatic Machine Learning Fraud Detection Custom Scanners

4 4 Targeting Options Device Type Mobile Tablet Operating System Android OS Apple OS Geo Fencing Individual countries Region(s) Country Tiers Language Cluster

5 5 Publisher CPI vs. Advertiser CPI As a Publisher Usually single apps or a couple of apps Limited budget Detailed attribution Revenue focussed CPI campaigns High retention focussed As an Advertiser Usually Agencies, DSP s, Marketing firms and Affiliate networks Huge or open budget Minimal attribution data required Exposure focussed CPI campaigns High installs focussed

6 6 Campaign Categories Rewarded (Incentivised install) Non-Reward (Non-incent/Organic installs) Standard installs High retention CPC (Cost Per Install) CPI (Organic) High volumes Search campaign(standard/retention) CPC (Rewarded Clicks / Installs) CPC Campaign CPA (Rewarded Action / Event) CPE (Cost Per Engagement Time)

7 7 Campaign Types Self-Serve (Standard vs. High Retention) Standard installs: A specified amount of users are required to download the app. They are not required to take any further action to convert. High Retention installs: Users are required to keep the promoted app installed on their devices for at least 3 days. If a user uninstalls prior to the 3 day period, another user is found to download and keep the app for 3 days. This cycle repeats until the specified number of installs is attained. Managed (Standard & High Retention) Standard installs: Based entirely on specific needs for custom campaign setup. Required to get started is the app store link of the app, the desired tracking system, as well as targeting, bid, and budgets. High Retention installs: Users are required to keep the promoted app installed on their devices for at least 3 days. If a user uninstalls prior to the 3 day period, another user is found to download and keep the app for 3 days. This cycle repeats until the specified number of installs is attained.

8 8 Advantages & Disadvantages Standard Advantages Low cost Hiher install volumes per dollar value Quick installs App store rankings are quicly achieved Disadvantages No possibility for additional installs Burst standard installs are not always displayed on the Google play store but can be seen in the Google developer console User retention is 3%-20% depending on app quality and usefulness High Retention Advantages Excellent retention rates for incentivized installs If users uninstall too soon, campaign gets additional installs at no charge Users are more likely to keep app longer than 3 days if the app is of decent quality Powerful retention statistics show you how many users kept the app grouped by individual countries and device ID s for 3-7+ days Disadvantages Costs more Lower install volumes per dollar value Small campaigns can take a long time to complete Since the actual conversion is delayed by 3 days When terminating, all currently pending conversions may be deducted from refund

9 9 Pricing Advertisers may decided to bid higher that the floor bid prices. High Retention Standard Installs Advertisers may decide on burst or evenly spread installs Maximum allowed installs per day 0 0 Friday Saturday Sunday pm-12am 3am-4am 7am-8am is usually 10K installs Up To 10K $0.17 Up To 10K $0.09 Alternatively, an advertising D AILY INST ALLS PER INSTALL D AILY INST ALLS PER INSTALL budget can be set. The number of conversions results as the budget divided by the bid (e.g. Budget $1,000, bid $0.09 = 11,111 installs). FACTS User engagement is relatively high with medium to high ad revenue. FACTS User retention is generally low. But higher install volumes are reached for cheap. For full price list see here

10 10 Cost Per Engagement (CPE) Engagement campaigns keep users who install your app engaged with it by rewarding them based on the amount of time spent using it. After installation, the user is periodically rewarded for actively using your app. The maximum attributed time depends on your bid and can be split over multiple days or weeks. These campaigns are a great way to get users actually engaged with quality apps or games and turn them into loyal users. Such campaigns usually require review and approval before they can go live. before they can go live.

11 11 Search Campaign CPI Search campaigns will redirect to a landing page upon click and give the users keywords they are supposed to use for a Google Play search On campaign setup, multiple keyword sets can be entered. They will be then distributed evenly among users Since no direct link to the app is supplied for such campaigns, the advertiser is required to make sure that the advertised app is within the first 100 search results for each keyword set It is usually not possible to create country targeted keyword sets. It is therefore recommended to create multiple campaigns. One for each region

12 12 Reporting - Overview

13 13 Reporting - Detailed

14 14 Tracking Solutions In-House Standard Tracking Solution IN-HOUSE TRACKER Uses the platforms proprietary solution. It doesn't require an integrated SDK or any setup and is the right choice for install driven customers. Has numerous fraud prevention mechanics. THIRD PARTY TRACKER S2S TRACKING Third Party Tracking Solution This requires the integration of the 3rd party trackers SDK into the app. This offers the advertiser the opportunity to benchmark and rely or the reporting and their anti-fraud measures of the vendor. Attribution vendors include Appsflyer; Tune; Adjust; Kochava; and custom S2S tracking (usually available to managed/advanced clients).

15 Demo CPI Advertiser Account Explore our dashboard Demo Account For Testing Some Features Are Disabled Login URL: Login demo Login Password: demo123 Website: Read More: Explanation_CarbonApps.pdf

16 About CarbonApps CPM, CPI, CPA, CPC, CPL? We speak your language. CarbonApps is a software and ad-tech company. We are a team of experienced developers and marketing experts offering a 360 marketing solution for existing and potential clients. Our services include application development, website maintenance & development, software build, website/inventory monetization, android & ios installs, bulk web SMS as well as desktop, mobile and outdoor advertising. Website: info@carbonapps.click Read More: Explanation_CarbonApps.pdf