Sponsorship Opportunities for Month of a Million Meals 2017 NOVEMBER 18 - DECEMBER 31

Transcription

1 Sponsorship Opportunities for Month of a Million Meals 2017 NOVEMBER 18 - DECEMBER 31 Month of a Million Meals is a campaign to raise funds in support of hunger-relief programs through Feeding San Diego. The initiative is supported across all E.W. Scripps Broadcasting & Digital properties in San Diego - ABC10, Me.TV and 10news.com - along with the support of Feeding San Diego and San Diego residents.

2 Campaign Elements NEWS COVERAGE ON KGTV ABC10 Integration in newscasts to engage viewers on a personal level Client stories, impact pieces, partnership highlights and more Regular updates on progress to goal Wrap up story / proof of performance 10NEWS IN THE COMMUNITY SEGMENTS Interviews with experts that educate, inform and call to action Hosted by our news anchors, 2 1/2 minute segments on KGTV taped in-studio and airing after midday news or in 4 PM news TELETHON Hosted evening at the 10News studio Promoted throughout evening on 10News Telephone lines staffed by local celebrities and news personalities Live coverage and cut ins. Showcase sponsors with live check presentations Video of telethon:

3 Campaign Elements PROOF OF PERFORMANCE SCHEDULE Achievement recognition and thank you to sponsors On KGTV ABC10 :15 and :30 spots EW SCRIPPS DIGITAL Provide in-depth brand or product information in a place where viewers can visit on their own time Campaign landing page on 10news.com Additional elements include digital ads, home page takeovers, social media posts, sponsor links, native content and more PARTNER PROMOTIONAL SCHEDULE Promoted on KGTV ABC10 throughout campaign :15 and :30 spots FEEDING SAN DIEGO Campaign landing page on feedingsandiego.org Weekly progress-to-goal blog posts Social media engagement on all FSD channels Recognition in monthly enewsletters Recognition in quarterly printed newsletter Highlighted in post-campaign press release Sample promo: bit.ly/mmm16eset

4 $50,000 Presenting Sponsor Valued at $75,000 GENERAL CAMPAIGN Logo incorporated into Month of a Million Meals logo NEWS COVERAGE Call outs in campaign progress coverage 80x :30 Commercials M-Su 5a-1a (booked to specific programs) 50x :15 Commercials M-Su 5a-1a (booked to specific programs) 2x 2 1/2 minute SD Connect segments to air in the month of December Inclusion on station promos (:15 and/or :30) sign on to sign off 11/18-12/31 MeTV 150x :30 Commercials M-Su 6a-11p (booked to specific programs) Inclusion on station promos (:15 and/or :30) 10x/day sign on to sign off 11/18-12/31 150,000 impressions split between 300x250 & 728x90 ad units 2x Home Page takeovers I the month of December 2x station Facebook posts with boost & Facebook Live 60,000 impressions 10news.com and 10news.com You Tube pre-roll 4x native ads on 10news.com during December Opportunity to have company spokesperson make remarks

5 $25,000 Premier Sponsor Valued at $40,000 NEWS COVERAGE Call outs in campaign progress coverage 40x :30 Commercials M-Su 5a-1a (booked to specific programs) 25x :15 Commercials M-Su 5a-1a (booked to specific programs) 1x 2 1/2 minute SD Connect segments to air in the month of December MeTV 75x :30 Commercials M-Su 6a-11p (booked to specific programs) 75,000 impressions split between 300x250 & 728x90 ad units 1x Home Page takeovers I the month of December 1x station Facebook posts with boost & Facebook Live 30,000 impressions 10news.com and 10news.com You Tube pre-roll 2x native ads on 10news.com during December Opportunity to have company spokesperson make remarks

6 $15,000 Lead Sponsor Valued at $25,000 25x :30 Commercials M-Su 5a-1a (booked to specific programs) 15x :15 Commercials M-Su 5a-1a (booked to specific programs) 75,000 impressions split between 300x250 & 728x90 ad units 1x Home Page takeovers I the month of December 40,000 impressions 10news.com and 10news.com You Tube pre-roll $10,000 Signature Sponsor Valued at $15,000 22x :30 Commercials M-Su 5a-1a (booked to specific programs) 15x :15 Commercials M-Su 5a-1a (booked to specific programs) 100,000 impressions split between 300x250 & 728x90 ad units $5,000 Community Sponsor Valued at $7, x :15 Commercials M-Su 5a-1a (booked to specific programs) 100,000 impressions split between 300x250 & 728x90 ad units

7 Become a key partner of Month of a Million Meals. Thank you for helping to build a hunger-free and healthy San Diego. Ali Colbran Senior Manager, Individual Giving acolbran@feedingsandiego.org Kathy Ilacqua Account Executive patricia.thompson@10news.com