Month of a Million Meals Sponsorship Opportunities

Transcription

1 Month of a Million Meals Sponsorship Opportunities

2 Month of a Million Meals 2017 NOVEMBER 18 - DECEMBER 31 Month of a Million Meals is a campaign to raise funds in support of hunger-relief programs through Feeding San Diego. The initiative is supported across all E.W. Scripps Broadcasting & Digital properties in San Diego - ABC10, MeTV and 10news.com - along with the support of Feeding San Diego and San Diego residents.

3 A Note from E.W. Scripps San Diego In 2013, we saw a need for a new focus and a new way to give back to the community. While San Diego may be America s Finest City, many residents face hunger. Imagine what it must be like to have to choose between paying for food or paying for utilities; paying for food or paying the rent or mortgage. We set out to raise ONE MILLION MEALS through a hyper-local initiative to help feed children, families and seniors in need in our community. An enterprise-wide initiative, Month of a Million Meals is supported across all E.W. Scripps Broadcasting & Digital properties in San Diego - ABC10, MeTV and 10news.com - along with the support of Feeding San Diego and San Diego residents. In its first year, we exceeded our goal and raised more than 1.5 MILLION MEALS. Since then, the campaign has grown to raise more than 2.3 MILLION MEALS in 2016.

4 Together We Can Solve Hunger Feeding San Diego is the leading hungerrelief organization in the county, providing 25.2 million meals within the last year, and the only Feeding America affiliate in the region. FSD provides food and resources to a network of more than 225 distribution partners serving 63,000 children, families and seniors each week. Focused on healthy food, education and advocacy, FSD is building a hunger-free and healthy San Diego through innovative programs and collaborative partnerships. Join the fight against hunger by participating in Month of a Million Meals 2017!

5 Campaign Elements NEWS COVERAGE ON KGTV ABC10 Integration in newscasts to engage viewers on a personal level Client stories, impact pieces, partnership highlights and more Regular updates on progress to goal Wrap up story / proof of performance 10NEWS IN THE COMMUNITY SEGMENTS Interviews with experts that educate, inform and call to action Hosted by our news anchors, 2 1/2 minute segments on KGTV taped in-studio and airing after midday news or in 4 PM news

6 Campaign Elements TELETHON Hosted evening at the 10News studio Promoted throughout evening on 10News Telephone lines staffed by local celebrities and news personalities Live coverage and cut ins. Showcase sponsors with live check presentations PROOF OF PERFORMANCE SCHEDULE Achievement recognition and thank you to sponsors On KGTV ABC10 :15 and :30 spots

7 Campaign Elements EW SCRIPPS DIGITAL Provide in-depth brand or product information in a place where viewers can visit on their own time Campaign landing page on 10news.com Additional elements include digital ads, home page takeovers, social media posts, sponsor links, native content and more

8 Campaign Elements PARTNER PROMOTIONAL SCHEDULE Promoted on KGTV ABC10 throughout campaign Promoted on MeTV :15 and :30 spots FEEDING SAN DIEGO Campaign landing page on feedingsandiego.org Weekly progress-to-goal blog posts Social media engagement on all FSD channels Recognition in monthly enewsletters Recognition in quarterly printed newsletter Highlighted in post-campaign press release Sample promo: bit.ly/mmm16eset

9 Reach Your Target Market Through FSD Stakeholder Demographics 30% male 70% female Income $50,000 99,999 33% $100,000 or more 44% Education College Graduate 48% Post College Graduate 27% Age 25 to 34 23% 35 to 54 years 58% 55 and older 11% Audience Annual volunteers: 16,000+ subscribers: 30,000+ Facebook fans: 10,000+ Twitter followers: 5,200+ Unique website visitors (Nov-Dec): 25,000+

10 Together We Can Solve Hunger We will work with you to accomplish your goals based on your investment. Following are a few sample packages we can put together.

11 $50,000 Presenting Sponsor Valued at $75,000 GENERAL CAMPAIGN Logo incorporated into Month of a Million Meals logo NEWS COVERAGE Call outs in campaign progress coverage KGTV-ABC10 80x :30 Commercials M-Su 5a-1a (booked to specific programs) 50x :15 Commercials M-Su 5a-1a (booked to specific programs) 2x 2 1/2 minute SD Connect segments to air in the month of December Inclusion on station promos (:15 and/or :30) sign on to sign off 11/18-12/31 MeTV 150x :30 Commercials M-Su 6a-11p (booked to specific programs) Inclusion on station promos (:15 and/or :30) 10x/day sign on to sign off 11/18-12/31 DIGITAL (10NEWS.COM & 10NEWS.COM MOBILE) 150,000 impressions split between 300x250 & 728x90 ad units 2x Home Page takeovers I the month of December 2x station Facebook posts with boost 60,000 impressions 10news.com and 10news.com You Tube pre-roll 4x native ads on 10news.com during December HOLIDAY VOLUNTEER OPEN HOUSE Opportunity to bring staff to volunteer at Feeding San Diego Opportunity to have company spokesperson make remarks

12 $25,000 Premier Sponsor Valued at $40,000 NEWS COVERAGE Call outs in campaign progress coverage KGTV-ABC10 40x :30 Commercials M-Su 5a-1a (booked to specific programs) 25x :15 Commercials M-Su 5a-1a (booked to specific programs) 1x 2 1/2 minute SD Connect segments to air in the month of December MeTV 75x :30 Commercials M-Su 6a-11p (booked to specific programs) DIGITAL (10NEWS.COM & 10NEWS.COM MOBILE) 75,000 impressions split between 300x250 & 728x90 ad units 1x Home Page takeovers I the month of December 1x station Facebook posts with boost 30,000 impressions 10news.com and 10news.com You Tube pre-roll 2x native ads on 10news.com during December HOLIDAY VOLUNTEER OPEN HOUSE Opportunity to bring staff to volunteer at Feeding San Diego Opportunity to have company spokesperson make remarks

13 $15,000 Lead Sponsor Valued at $25,000 KGTV-ABC10 25x :30 Commercials M-Su 5a-1a (booked to specific programs) 15x :15 Commercials M-Su 5a-1a (booked to specific programs) MeTV 60x :30 Commercials M-Su 6a-11p (booked to specific programs) DIGITAL (10NEWS.COM & 10NEWS.COM MOBILE) 75,000 impressions split between 300x250 & 728x90 ad units 1x Home Page takeovers I the month of December 40,000 impressions 10news.com and 10news.com You Tube pre-roll HOLIDAY VOLUNTEER OPEN HOUSE Opportunity to bring staff to volunteer at Feeding San Diego

14 $10,000 Signature Sponsor Valued at $15,000 KGTV-ABC10 22x :30 Commercials M-Su 5a-1a (booked to specific programs) 15x :15 Commercials M-Su 5a-1a (booked to specific programs) DIGITAL (10NEWS.COM & 10NEWS.COM MOBILE) 100,000 impressions split between 300x250 & 728x90 ad units HOLIDAY VOLUNTEER OPEN HOUSE Opportunity to bring staff to volunteer at Feeding San Diego

15 $5,000 Community Sponsor Valued at $7,500 KGTV-ABC10 35 x :15 Commercials M-Su 5a-1a (booked to specific programs) DIGITAL (10NEWS.COM & 10NEWS.COM MOBILE) 100,000 impressions split between 300x250 & 728x90 ad units HOLIDAY VOLUNTEER OPEN HOUSE Opportunity to bring staff to volunteer at Feeding San Diego

16 Other Sponsorship Opportunities If you want to get involved with Month of a Million Meals 2017, but have other marketing and advertising goals your team is trying to meet, we can customize a sponsorship opportunity for you. Just let us know what you would like to accomplish. We will work together to tailor a meaningful partnership. Ideas include: Community awareness day sponsor Telethon sponsor

17 Cause Marketing in our Community Information from the 2010 Cone Corporate Citizenship Study 85% have a more positive image of a company when it supports a cause they care about 90% of consumers want companies to tell them the ways they are supporting causes 41% of Americans say they have bought a product because it was associated with a cause 80% of Americans are likely to switch brands to one that supports a cause FMI Survey of Supermarkets and Food Banks The Food Marketing Institute (FMI) surveyed its members, primarily grocers and wholesalers about their relationships with food banks. FMI found that of those who responded to the survey: 95% donate to food banks - money, product and in-kind support 60% of companies with more than 50 stores rated hunger their top priority

18 Become a key partner of Month of a Million Meals. Thank you for helping to build a hunger-free and healthy San Diego. Ali Colbran Senior Manager, Individual Giving acolbran@feedingsandiego.org

19 Become a key partner of Month of a Million Meals. Thank you for helping to build a hunger-free and healthy San Diego. Kathy Ilacqua Account Executive kathy.ilacqua@10news.com David Blaszkowski Account Executive david.blaszkowski@10news.com