2017 RETAIL RATEBOOK

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Adela Garrett
5 years ago
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that provide news and information to residents in Cincinnati and Northern

1 2017 RETAIL RATEBOOK Enquirer Media is the leading multi-media and marketing solutions company with a strong portfolio of trusted print and digital brands that provide news and information to residents in Cincinnati and Northern Kentucky, and unmatched reach to connect local businesses with their best customers.

2 THE ENQUIRER MEDIA DIFFERENCE As the region s most trusted source for local news and information, Enquirer Media delivers many advertising options and go beyond that to consult with you on strategy, provide creative advice and supply a range of services to help you develop your advertising programs. By integrating media choices with marketing services, we can help you optimize your media mix to deliver the best result. Access to your customers. As the leading local media organization, we reach more adults in greater Cincinnati and Northern Kentucky than any other local media with the widest variety of media platforms. And we are connecting with more people, in more and new innovative ways than ever reaching nearly 1 MILLION local adults each and every week. OUR ADVERTISING SOLUTIONS REACH. ENGAGE. CONVERT. By combining robust reach options through our advertising solutions with sophisticated digital marketing solutions, you will reach, engage and convert more customers. Contact our advertising team today about creating a custom, integrated solution for your business. 2

DIGITAL ADVERTISING RATES Cincinnati.com Cincinnati.com is the leading local media website in the tri-state area with more unique visitors than any other local media website.

Combine the power of Cincinnati.com with Yahoo! to reach more local consumers online.

3 DIGITAL ADVERTISING RATES Cincinnati.com Cincinnati.com is the leading local media website in the tri-state area with more unique visitors than any other local media website. We provide our readers with the most complete and updated news and information, from local news to schools, community, sports, entertainment and more we ve got it covered! Combine the power of Cincinnati.com with Yahoo! to reach more local consumers online. Our targeting capabilities empower you to engage consumers who are actively shopping for what you re selling, or target advertising by age, gender and geography. Mobile Page Views: Avg. 11 million/month Mobile Unique Visitors Per Month: 1.4 million Desktop Page Views Avg. Per Month: 9.8 million Unique Visitors For Desktop Avg. Per Month: 2.3 million Source: Omniture, Jan Dec 2014 Digital Rates 3

RETAIL ADVERTISING RATES PLANNING YOUR ADVERTISING SCHEDULE IS AS EASY AS 1 2 3 1. SELECT YOUR : MON. - WED. THURS. - SAT. SUNDAY FULL PAGE $20,563.63 $23,134.09 $28,560.60 9.5 in. X 13.25 in.

4 RETAIL ADVERTISING RATES PLANNING YOUR ADVERTISING SCHEDULE IS AS EASY AS SELECT YOUR : MON. - WED. THURS. - SAT. SUNDAY FULL PAGE $20, $23, $28, in. X in. 3/4 PAGE $14, $16, $19, in. X in. 2/3 PAGE $12, $14, $17, in. X 9 in. 1/2 PAGE V $10, $12, $14, in.x13.25 in. 1/2 PAGE $10, $ $14, in. X 9 in. 1/2 PAGE H $10, $12, $14, in.x6.6 in. 2/5 PAGE $8, $9, $11, in. X in. MON. - WED. THURS. - SAT. SUNDAY 1/3 PAGE V $6, $7, $8, in. X 9 in. 1/3 PAGE H $6, $7, $8, in. X 4.5 in. 1/4 PAGE V $5, $5, $7, in.x in. 1/4 PAGE $5, $5, $7, in.x 6.6 in. 1/4 PAGE H $5, $5, $7, in. X 4.5 in. 1/6 PAGE $3, $3, $4, in.x 4.5 in. 1/9 PAGE $2, $2, $3, in. X 3 in. BANNER $ $2, $3, in. X 1.5 in. 1/12 PAGE V $1, $1, $2, in.x 4.5 in. 1/12 PAGE H $1, $1, $2, in. X 2.25 in. 2. DETERMINE YOUR ANNUAL SPENDING LEVEL: Commitment Level % discount off Base Rate Commitment Level % discount off Base Rate MON. - WED. THURS. - SAT. SUNDAY AWARENESS F $ $1, $1, in.x 3 in. AWARENESS E 8.22 $ in.x 3 in. AWARENESS D 7.34 $ $ in.x 2.25 in. AWARENESS C $ $ in.x 2.25 in. AWARENESS B 8.22 $ in.x1.5 in. Open,000 $75,000 $100,000 $125, % 30.0% 30.5% 31.0% 31.5% $150,000 $175,000 $200,000 $225,000 $250, % 32.5% 33.0% 33.5% 34.0% 3. CHOOSE THE RIGHT FREQUENCY FOR YOUR CAMPAIGN: CALCULATE YOUR OPTIONS: MY SCHEDULE: Weekly Frequency % Discount A. Base rate (from chart above) $_ Sunday: 1x 2x 3x 4x 5x 7x 0% 20% 40% 40% 40% 40% 40% Discount only apply to frequency customers that run within a 7 day period at the above pricing. Holidays are priced same as Sunday. B. Annual discount % (from chart 2) X Base Rate $ - Subtotal: $_ C. Frequency discount % (from chart 3) X Subtotal $ - Total for one ad: $_ *Add color from color table $_ (% for color cost times step 3 or enter min which ever is greater) Total (step 3 plus color) $_ Monday: Tuesday: Wednesday: Thursday: : Saturday: Total (one week) x 52 Annual (52 weeks) COLOR PREMIUMS: Color Premium Full Color Minimum Color Charge 45% $250 4

5 RETAIL ADVERTISING RATES Dollar Volume Contracts. Your investment. Your solutions. This gives you the opportunity and flexibility to utilize the products and services that best provide solutions to your advertising needs. You get powerful exposure delivering powerful results. In addition to the opportunities listed below, you will also have access to rates listed on page 3 depending on your Dollar Volume Contract. Investment Level Section Fronts Comics (Sunday Only) Buyer s Edge Pre-prints,000 $75,000 $100,000 $125,000 $150,000 $175,000 $200,000 $225,000 $250,000 9x 9x 12x 12x 39x 39x 39x One contract. Customized options. Planning Helps you plan your overall budget All products count toward your overall investment Cost efficiency Rate benefits in any product you buy now and in the future Flexible opportunities to target your customers with precision Holidays Bonus Days New Year s Day - 1/1/2017 Thanksgiving Day - 11/23/2017 Christmas Day - 12/25/2017 New Year s Day - 1/1/2018 Holidays reflect Sunday distribution and rates. Increased frequency Easy to increase your frequency and gain exposure in a multitude of products 5

ROP PREMIUM POSITION RATES TV Book Gain outstanding visibility with TV Week. What s on tonight? Our readers ask this every week and turn to us to find out. Rates per insertion.

Rate $4,500 $3,900 $1,950 $897 COLOR PREMIUMS: Color Full Color Minimum Color Charge Premium 45% $250 Section Fronts Capture the attention of readers with this premium position.

6 ROP PREMIUM POSITION RATES TV Book Gain outstanding visibility with TV Week. What s on tonight? Our readers ask this every week and turn to us to find out. Rates per insertion. Tab Size Ads Back Page 6.25 in. x 9.50 in. Full Page 6.25 in. x 9.50 in. 1/2 Page Horz 6.25 in. x 4.75 in. Front Page Banner 6.25 in. x 1.50 in. Rate $4,500 $3,900 $1,950 $897 COLOR PREMIUMS: Color Full Color Minimum Color Charge Premium 45% $250 Section Fronts Capture the attention of readers with this premium position. Gain mass exposure with the front page placement on sections, such as Sports, A&E, Business and more. Rates per insertion. Banner Ad Open 52x Sunday Main $2,400 $1,825 $1,400 $1,175 Sunday $2,025 $1,475 $1,150 $975 Daily Main $2,300 $1,650 $1,275 $1,075 Daily $1,650 $1,325 $1,000 $ Banner ad section fronts within 7-days: $2, Banner ad section fronts within 7-days: $2,500 (Either option can include a Sunday or Main sections) Weekend Section Capture the attention of local adults as they make plans to spend their free time...and money! The Weekend Life section combines the best of Life and the best of Weekend. It's the essential things-to-do section for what's going on around town in Greater Cincinnati and Northern Kentucky. Rates Per Insertion 52x Cover Banner Ad $1,355 $1,045 $875 Rates are NET 6

7 ROP PREMIUM POSITION RATES Comics What s so funny? The Comics section delivers broad exposure and multiple color positions in this popular section, making it an ideal advertising forum. Place your ad among the Comics to generate the extra attention you seek. Deadlines Reservations Proof copy Release art files to printer 27 days 26 days 19 days Deadlines reflect number of days prior to publication. Color comics rate schedule Per page, per insertion. (Sunday Only) Ad Size Open rate 3x 9x 12x 39x 52x Gatefold $14,400 $12,530 $11,388 $9,490 $8,625 $7,985 $7,462 $7,040 4 Pg. Tab $17,600 $16,000 $15,170 $13,790 $11,990 $10,900 $10,176 $9,600 8 Pg. Tab $25,600 $22,400 $20,480 $19,200 $17,920 $16,960 $16,320 $15, Pg. Tab $36,800 $30,400 $29,440 $28,480 $25,600 $24,320 $23,680 $23,040 Color comics rate schedule Per page, per insertion. (Sunday Only) Ad Size Open rate 3x 9x 12x 52x 1/2 Page $5,833 $5,544 $5,250 $4,961 $4,667 $4,359 $4,121 1/3 Page $3,885 $3,696 $3,497 $3,308 $3,108 $2,924 $2,751 1/6 Page $1,948 $1,848 $1,750 $1,654 $1,556 $1,463 $1,370 Banner $465 $437 $411 Print and deliver in color comics and Buyer s Edge rate schedule Rates per thousand. Plus Additional Quantities in Ad Size Buyer s Edge* Open Rate 3x 9x 12x 39x 52x 4 Pg. Tab 50,000 to 100, ,001 to $53 $53 $53 $46 8 Pg. Tab 50,000 to 100, ,001 to $69 $69 $68 $69 $68 $68 12 Pg. Tab 50,000 to 100, ,001 to $93 $92 $91 $92 $91 $90 $91 $90 $89 $90 $89 $88 $89 $88 $87 $88 $87 $86 $87 $86 $85 $86 $85 $84 *Minimum quantity 50,000. **All package insertions must run within a seven-day period. Comics subject to rate increase. For more information on Buyer s Edge, see page 12. 7

8 OWN LOCAL Cincinnati.com Business Directory - a premium advertising opportunity for our daily and weekly print customers. Print ads are digitized to power an online business listing which can be found in our Business Directory. This robust profile aides in enhanced online visibility for your business and improving your company s organic search rankings across all platforms. Price points for this enhanced service: $25 per print ad for daily publication $15 per print ad for weekly publication All daily and weekly print advertising will automatically receive this service and find their business listing via our directory. 8

9 YOUR HOMETOWN ENQUIRER PLANNING YOUR ADVERTISING SCHEDULE IS AS EASY AS Your Hometown Enquirer Connect with customers right in your neighborhood, or any local neighborhood! Your Hometown Enquirer provides a unique opportunity to deliver your message in a well-read, highly local publication. Your Hometown Enquirer is delivered to Greater Cincinnati communities every Thursday and Saturday. 1. SELECT YOUR 2. CHOOSE YOUR MICROZONE Southest microzone Northeast microzone East zone Southwest microzone Northwest microzone West zone Butler microzone Warren microzone Butler/Warren zone Full Page $1, $1, $1, $1, $1, $1, $1, in. X in. 3/4 Page 2/3 Page $ $ $ $ $1, $1, $ $ $ $ $1, $1, $ $ in. X in. 9.5 in. X 9 in. 1/2 Page Vert $ $ $ $ in.x13.25 in. 1/2 Page $ $ $ $ in. X 9 in. 1/2 Page Horz $ $ $ $ in.x 6.6 in. 2/5 Page $ $ $ $ $ $ $ $ in. X in. Southest microzone Northeast microzone East zone Southwest microzone Northwest microzone West zone Butler microzone Warren microzone Butler/Warren zone 1/3 Page Vert $ $ $ $ $ $ $ in. X 9 in. 1/3 Page Horz $ $ $ $ $ $ $ in. X 4.5 in. 1/4 Page Vert $ $ $ $ $ $ in.x in. 1/4 Page $ $ $ $ $ $ in.x 6.6 in. 1/4 Page Horz $ $ $ $ $ $ in. X 4.5 in. 1/6 Page $ $ $ $ $ $ $ $ $ in.x 4.5 in. 1/9 Page $ $ $ $ $ $ $93.33 $93.33 $ in. X 3 in. Banner $ $ $ $ $ $ $93.33 $93.33 $ in. X 1.5 in. Southest microzone Northeast microzone East zone Southwest microzone Northwest microzone West zone Butler microzone Warren microzone Butler/Warren zone 1/12 Page Vert $ $ $ $ $ $ $ in.x 4.5 in. 1/12 Page Horz $ $ $ $ $ $ $ in. X 2.25 in. Awareness F $ $ $46.67 $ in.x 3 in. Awareness E $33.33 $ $33.33 $ $23.33 $23.33 $ in.x 3 in. Awareness D $ $90.00 $35.00 $ in.x 2.25 in. Awareness C $25.00 $25.00 $45.00 $25.00 $25.00 $45.00 $17.50 $17.50 $ in.x 2.25 in. Awareness B $33.33 $ $33.33 $ $23.33 $23.33 $ in.x1.5 in. 9

10 YOUR HOMETOWN ENQUIRER 3. Commitment Level Open,000 $75,000 $100,000 $125,000 DETERMINE YOUR ANNUAL SPENDING LEVEL: % discount off Base Rate 0.0% 30.0% 30.5% 31.0% 31.5% Commitment Level $150,000 $175,000 $200,000 $225,000 $250,000 % discount off Base Rate 32.0% 32.5% 33.0% 33.5% 34.0% Section Front Positions 2-day ad buy East West Butler/Warren Open 6 weeks 13 weeks 26 weeks 39 weeks $ $ $ $ $ $ $ $ $ $ Color Premiums Color Full Color Minimum Color Charge Online - Per zone, per week Expandable Trigger Positions Open 39x Premium 45%.00 $40 per ad $37 per ad $33 per ad $30 per ad $27 per ad 10

11 TARGET YOUR ADVERTISING BY GEOGRAPHY Combine the power of Your Hometown Enquirer with the Sunday Enquirer, Cincinnati.com and the Community Press/Recorder newspapers to reach consumers in your target communities. West Zone Reach 64% (242,335) of West side adults 4.2 times throughout more than 56 communities.* North Zone Reach 48% (124,800) North adults 3.6 times throughout Butler and Warren counties.* Kentucky Zone Reach 62% (175,488) NKY adults 4.3 times throughout three counties; Boone,Campbell and Kenton.* East Zone Reach 56% (162,968) East side adults 4.0 times throughout more than 62 communities.* *Reach and frequency based on a daily and Sunday Enquirer, 7 days on Cincinnati.com and weekly Community Press and Recorder. Source: Scarborough, 2014 Release 2 11

12 RETAIL ADVERTISING: KENTUCKY PLANNING YOUR ADVERTISING SCHEDULE IS AS EASY AS SELECT YOUR : MON. - WED. THURS. - SAT. SUNDAY FULL PAGE $7, $7, $8, in. X in. 3/4 PAGE $5, $5, $5, in. X in. 2/3 PAGE $4, $4, $5, in. X 9 in. 1/2 PAGE Vert $3, $4, $4, in.x13.25 in. 1/2 PAGE $3, $4, $4, in. X 9 in. 1/2 PAGE Horz $3, $4, $4, in.x 6.6 in. 2/5 PAGE $3, $3, $3, in. X in. MON. - WED. THURS. - SAT. SUNDAY 1/3 PAGE Vert $2, $2, $2, in. X 9 in. 1/3 PAGE Horz $2, $2, $2, in. X 4.5 in. 1/4 PAGE Vert $1, $1, $2, in.x in. 1/4 PAGE $1, $1, $2, in.x 6.6 in. 1/4 PAGE Horz $1, $1, $2, in. X 4.5 in. 1/6 PAGE $1, $1, $1, in.x 4.5 in. 1/9 PAGE $ $ $ in. X 3 in. BANNER $ $ $ in. X 1.5 in. 1/12 PAGE Vert in.x 4.5 in. 1/12 PAGE Horz in. X 2.25 in. 2. DETERMINE YOUR ANNUAL SPENDING LEVEL: Commitment Level % discount off Base Rate Commitment Level % discount off Base Rate MON. - WED. THURS. - SAT. SUNDAY AWARENESS F $ $ $ in.x 3 in. AWARENESS E $ $ $ in.x 3 in. AWARENESS D $ $ $ in.x 2.25 in. AWARENESS C $ $ $ in.x 2.25 in. AWARENESS B $ $ $ in.x1.5 in. Open,000 $75,000 $100,000 $125, % 30.0% 30.5% 31.0% 31.5% $150,000 $175,000 $200,000 $225,000 $250, % 32.5% 33.0% 33.5% 34.0% 3. CHOOSE THE RIGHT FREQUENCY FOR YOUR CAMPAIGN: CALCULATE YOUR OPTIONS: MY SCHEDULE: Weekly Frequency % Discount A. Base rate (from chart above) $_ Sunday: 1x 2x 3x 4x 5x 7x 0% 20% 40% 40% 40% 40% 40% Discount only apply to frequency customers that run within a 7 day period at the above pricing. COLOR PREMIUMS: B. Annual discount % (from chart 2) X Base Rate $ - Subtotal: $_ C. Frequency discount % (from chart 3) X Subtotal $ - Total for one ad: $_ *Add color from color table $_ (% for color cost times step 3 or enter min which ever is greater) Total (step 3 plus color) $_ Monday: Tuesday: Wednesday: Thursday: : Saturday: Total (one week) x 52 Annual (52 weeks) Color Premium Full Color Minimum Color Charge 45% $250 12

13 BUYER S EDGE Buyer s Edge Buyer s Edge utilizes the vast market reach of The Enquirer to provide full-service advertising solutions. Target the customers you need to reach through reliable, combined distribution of The Enquirer and Buyer s Edge. Whether you need to reach a specific area of town or the Greater Cincinnati and Northern Kentucky area, you can count on Buyer s Edge to deliver. Expand your existing customer base and maximize your return on your investment. Cost-Effective Reach A cost-effective advertising approach through newspaper-carrier delivery Full Service Design and Printing We ll design and print advertising inserts that target your audience Targeted Distribution: Subscribers The Enquirer subscribers are avid and loyal readers. Distribution can be targeted by Zip Code, allowing you to reach your best customers and prospects.non-subscribers Your flyer can also be inserted in Buyer s Edge, our weekly product delivered each Saturday to households that do not subscribe to The Enquirer. Distribution in Buyer s Edge can also be selected by Zip Code. The combination of The Enquirer and Buyer s Edge enables you to reach homes in the distribution area. Preprint specifications Page Size: Each standard page counts as two tabloid pages. Tabloid: A tabloid page is any page larger than 96 square inches, up to and including square inches. Standard: A standard or full size page is any page larger than square inches. Maximum flat folded size accepted: 12 x15. Space Reservation Deadline 16 days prior to publication Daily Inserts Receiving Deadline: Not more than 3 weeks or less than 8 days prior to insertion dates. Sunday Inserts Receiving Deadline: Not more than 3 weeks or less than 12 days prior to insertion date. Preprints received after deadline are not guaranteed to publish. If publication can be arranged, a per thousand late fee will be applied. All rates are based on cost per thousand and non-commissionable. For preprints over 52 tab pages add $1 per thousand per page. Minimum quantity 30,000. Preprints arriving after deadline are subject to late fees. Call your Enquirer Media Account Executive for shipping information. Receiving times: Monday through, 7:00 a.m. 2:30 p.m. Sunday-, 10:00 p.m.-2:00 a.m. Preprints must be banded, in consistent counts and shipped on skids with visible skid tag indicating run date, publication and quantity. Buyer s Edge Rates 13

14 SUNDAY HOLIDAY INSERTS Full Run Sunday Enquirer By Annual Frequency Rate Schedule (In Paper Only). Rates Per Thousand. Pages Open rate 3x 39x 48x 78x 104x FSS $43 $41 $40 $39 $38 $37 $36 $35 4 Tab $46 $45 $43 $41 $40 8 Tab $53 $46 $45 12 Tab $53 $46 16 Tab $53 20 Tab 24 Tab $61 $53 28 Tab 32 Tab $68 $61 36 Tab $73 $69 $68 40 Tab $76 $74 $69 $61 44 Tab $78 $76 $74 $73 $68 48 Tab $80 $78 $76 $75 $68 52 Tab $83 $80 $79 $77 $75 $68 Over 52 Plus $1/Tab Page Advertising placed at preprint frequency levels require a signed Enquirer advertising contract prior to rate qualification. Zoned Run Sunday Enquirer By Annual Frequency Rate Schedule (In Paper Only). Rates Per Thousand. Pages Open rate 3x 39x 48x 78x 104x FSS $46 $44 $43 $41 $40 $39 4 Tab $46 $44 8 Tab $61 12 Tab $61 16 Tab 20 Tab $61 24 Tab $69 $61 28 Tab $74 $73 $61 32 Tab $79 $77 $75 $73 $69 36 Tab $82 $80 $78 $77 $74 40 Tab $86 $84 $81 $80 $78 $74 $69 44 Tab $88 $86 $84 $82 $80 $77 $74 $73 48 Tab $90 $88 $86 $85 $81 $79 $77 $74 $73 52 Tab $98 $90 $89 $87 $85 $81 $79 $77 $75 Over 52 Plus $1/Tab Page Either same day or Saturday and Sunday different versions count as 1 frequency. See page 16 for more details. Direct Values insertion counts towards frequency fulfillment. Preprint contract rates are based upon frequency and page counts. 14

15 DAILY INSERTS DISTRIBUTION Full Run Tuesday-Saturday By Annual Frequency Rate Schedule (In Paper Only). Rates Per Thousand. Pages Open rate 3x 39x 48x 78x 104x FSS $39 $38 $37 $36 $35 $34 $33 $32 $31 4 Tab $45 $44 $43 $41 $39 $38 $37 $36 8 Tab $46 $45 $43 $41 12 Tab $53 $46 $45 $44 16 Tab $53 $46 $45 $44 20 Tab $46 24 Tab 28 Tab $61 32 Tab $61 $53 36 Tab $69 40 Tab $68 44 Tab $74 $69 $61 48 Tab $76 $74 $68 $61 52 Tab $79 $76 $75 $73 $68 Over 52 Plus $1/Tab Page Advertising placed at preprint frequency levels require a signed Enquirer advertising contract prior to rate qualification. Zoned Run Tuesday-Saturday By Annual Frequency Rate Schedule (In Paper Only). Rates Per Thousand. Pages Open rate 3x 39x 48x 78x 104x FSS $44 $43 $40 $39 $38 $37 $36 $35 4 Tab $46 $44 $43 $40 8 Tab $46 12 Tab 16 Tab 20 Tab $53 24 Tab $69 28 Tab 32 Tab $76 $73 36 Tab $79 $77 $74 $73 $69 40 Tab $83 $80 $78 $77 $74 $69 44 Tab $85 $83 $80 $79 $77 $73 48 Tab $87 $85 $83 $81 $78 $76 $73 52 Tab $91 $87 $86 $84 $81 $78 $76 $73 Over 52 Plus $1/Tab Page Either same day or Saturday and Sunday different versions count as 1 frequency. See page 16 for more details. Direct Values insertion counts towards frequency fulfillment. Preprint contract rates are based upon frequency and page counts. 15

16 PRINT AND DELIVER SINGLE SHEETS Maximize your advertising dollar by utilizing the production and distribution resources of Enquirer Media to reach your customers and best prospects. Turn Key Services: With our Print-and-Deliver program, you get complete advertising print services including design, proofing, printing and distribution of your advertisement. Custom Creative: Our highly skilled artists can assist in the complete design of your piece. Commercial Printing: Due to the large volume of inserts we print, we can be very selective in the printers we use. Our printers deliver high-quality materials at competitive rates. Standard size: 8.5 x11 rate schedule. Rates per thousand. (75# postal or 60# gloss stock) Quantity 30,000 50, , , ,000 Standard size: 8.5 x11 rate schedule. Rates per thousand. (50# economy stock) Quantity 30,000 50, , , ,000 2/0 $46 $45 2/0 $46 $44 $43 $41 Half sheet: 8.5 x5.5 rate schedule. Rates per thousand. (75# postal or 60# gloss stock) 2/2 $53 2/2 $45 $44 4/0 $53 4/0 $45 $44 4/4 4/4 $45 Minimum insert quanity of 5,000 required. Quantity 2/0 2/2 4/0 4/4 Colors: 4/4 Full color on front and back 4/0 Full color on front 2/2 Two colors on front and back 2/0 Two colors on front Print-and-Deliver Discounts: 48+ times per year, SAVE $2.50/M times per year, SAVE $2.00/M times per year, SAVE $1.50/M times per year, SAVE $1.00/M Deadlines: Creative material due 21 days prior to insertion Reservation due 17 days prior to insertion Quoted print and deliver quantities are valid for 30 days. 30,000 50, , , ,000 Jumbo size: x rate schedule. Rates per thousand. (75# postal or 60# coated) Die cut add $12 per thousand Quantity 50, , , ,000 $31 $30 $29 $28 $27 2/0 $61 $34 $33 $32 $31 $30 11 x17 folded to 8.5 x11 rate schedule. Rates per thousand. (60# gloss) 4 PAGE / 4 COLOR 8 PAGE / 4 COLOR Quantity Rate Quantity Rate 30,000 $102 30,000 $167 50,000 $92 50,000 $ ,000 $77 100,000 $ , ,000 $ , ,000 $132 2/2 $74 $68 $61 $34 $33 $32 $31 $30 4/0 $74 $68 $61 $40 $36 $34 $32 $31 4/4 $86 $75 $68 16

HIGH-IMPACT ADVERTISING SOLUTIONS Creative Ad Shapes Eye-catching designs put your message front and center on the page. Choose from a variety of options.

Shape Diamond Circle Triangle Goal Posts Center Court L Shape Side 7 Shape Creative Strip Ad (Left) Creative Strip Ad (Middle) Creative Strip Ad (Right) Peel back Full Page Double Truck 1/2 Page

$320 $36,120 $11,180 $8,640 $5,590 $1,615 $4,675 $3,655 $3,825 $2,678 $2,678 $1,190 $1,360 $1,190 $340 $38,378 $11,879 $9,180 $5,939 $1,900 $5,500 $4,300 $4,500 $3,150 $3,150 $1,400 $1,600 $1,400

17 HIGH-IMPACT ADVERTISING SOLUTIONS Creative Ad Shapes Eye-catching designs put your message front and center on the page. Choose from a variety of options. Creative Ad Shapes - Process color or black & white. Shape Diamond Circle Triangle Goal Posts Center Court L Shape Side 7 Shape Creative Strip Ad (Left) Creative Strip Ad (Middle) Creative Strip Ad (Right) Peel back Full Page Double Truck 1/2 Page Double Truck 3/8 Page Double Truck 1/4 Page Double Truck Black/White Mon-Wed Black/White Thurs-Sat Black/White Sun $1,520 $1,615 $1,900 $1,520 $4,400 $3,440 $3,600 $2,520 $2,520 $1,120 $1,280 $1,120 $320 $36,120 $11,180 $8,640 $5,590 $1,615 $4,675 $3,655 $3,825 $2,678 $2,678 $1,190 $1,360 $1,190 $340 $38,378 $11,879 $9,180 $5,939 $1,900 $5,500 $4,300 $4,500 $3,150 $3,150 $1,400 $1,600 $1,400 $400 $45,150 $13,975 $10,800 $6,988 Color Color Color Color Only Mon-Wed Thurs-Sat Sun Masthead Logo Additional Information: Creative ad shapes require additional production and layout time as well as extended page space beyond the mechanical image area. To maintain exclusivity, creative ad shapes of a particular type are limited to one design/style per section of the newspaper. Triangle ads must anchor the page (widest point at bottom of page). Circle and Center Court ads must be centered on fold. All ad material MUST be received by deadline no exceptions. Actual sizes, rules and dimensions for all creative ad shapes are available from your Account Executive. COLOR PREMIUMS: Color Full Color Minimum Color Charge Premium 45% $250 17

18 STICKY NOTE & POLY BAG OPTIONS Your message will get noticed when you advertise with a front-page Sticky Note or on a printed Poly Bag in which the paper is delivered. Sticky Notes Put your message up front with today s headline. This versatile solution: - Can be a custom design or shape, matte or glossy - Can be targeted by geography - Can be targeted to a specific demographic by placing your note on Sports, Local or another section - Is ideal to offer a coupon, scratch and play, track and play, versa cards, or power ad booklets! 3 X Tab-On Ads rate schedule Rate per thousand. Quantity Open 4x 12x 30,000 50, , ,000 $45 $43 $38 Specifications and Deadlines: Image area is 3 X ; Note size is 3 X You must run 30,000 minimum quantity. A variety of background colors are available; background color will be counted as a color with the exception of yellow or white. Glossy sticky note reservations are due 17 days prior to publication date. Customer-provided notes rate is $46 per thousand for distribution of notes only; these must meet the 3 X specification, and customer must provide a sample to test 6 weeks prior to publication date for insert accuracy. Conditions for publication: 1. One Sticky note advertiser per publication per day. 2. In the event of major breaking news or technical issues, Sticky notes may be rescheduled within a 7 day window. 3. The price for a particular configuration will be determined by the total quantity of that product configuration on a single shipment purchase. 4. Ask your Account Executive for Enquirer artwork guidelines. 5. The publisher of The Enquirer reserves the right to revise or reject in whole or in part any advertisement in its newspaper editions or other advertising vehicles. 6. Selected run dates are guaranteed for full run advertisers on a first-come, first-served basis. 7. Part-run advertisers will be rescheduled for the available date. Larger runs (100,000+ quantity) will have preference over smaller runs (30,000 +). Polybags Rain or shine, your message can be wrapped around the newspaper. Polybag advertisements are exclusive, highly visible and can be targeted by Zip zone. Use polybags to sample product, deliver coupons and/or let potential customers know of your specials and/or events! Monday through Sunday Enquirer Rate Schedule (Rate per thousand) Quantity 30,000 50, , , ,000 $45 $43 $41 Supplied polybags distribution only. Rates will be provided upon approval. Specifications and Deadlines: Reservation and art file are due 8 to 10 weeks prior to delivery date. Daily Bag: 7.5 x 21 x.0011 mil.; Image Area is 5.5 x 19 Saturday Bag: 7.5 x 23 x.0011 mil; Image Area is 6.5 x 21 Sunday Bag January October: 10 x 25 x.0014 mil.; Image Area is 8 x 23 Sunday Bag November December: 11 x 25 x.0014 mil.; Image Area - 8 x 23 When running December through March, 50% of both sides of the bag must contain color. You must run 30,000 minimum quantity. Increase quantity by 10% to ensure adequate delivery. Polybags with product samples must be pre-approved. 18

19 BELLY BAND Put your message on the front page. The Belly Band wraps the Sunday Enquirer newspapers sold at local retailers. This highly visible solution is ideal for highlighting your special coupon, offer or event and can be targeted to Ohio or Kentucky. 2x26 Belly Band SUNDAYS / BONUS DAYS CPM RATES 4x26 Belly Band SUNDAYS / BONUS DAYS CPM RATES 1-color 4-color $53.28 $ color 4-color $78.58 $ Belly Bands only available on Sundays, Bonus Days, and days that require a Belly Band. Full Single Copy Distribution Specifications & Deadlines Reservation and Art file are due 5 weeks prior to delivery date. Full single copy distriubtion Image size: 2x26 or 4x26 TARGETED DIRECT MAIL OPTIONS TARGET MAIL PRODUCTION TIMELINE Timeline reflects typical direct mail program. Customization may require additional time. Contact your Enquirer Media Account Executive today to learn more about our direct mail options and rates. Completed artwork due to The Enquirer Artwork due to printer Estimated in-home date Delivery to USPS

20 MECHANICALS FULL PAGE 9.5 in. X in. 3/4 PAGE 7.09 in. X in. 2/3 PAGE 9.5 in. X 9 in. 1/2 PAGE V 4.68 in.x13.25 in. 1/2 PAGE 7.09 in. X 9 in. 1/2 PAGE H 9.5 in.x 6.6 in. 2/5 PAGE 4.68 in. X in. 1/3 PAGE V 4.68 in. X 9 in. 1/3 PAGE H 9.5 in. X 4.5 in. 1/4 PAGE V 2.27 in.x in. 1/4 PAGE 4.68 in.x 6.6 in. 1/4 PAGE H 7.09 in. X 4.5 in 1/6 PAGE 4.68 in.x 4.5 in. 1/9 Page 4.68 in. X 3 in. BANNER 9.5 in. X 1.5 in. 1/12 PAGE V 2.27 in.x 4.5 in. 1/12 PAGE H 4.68 in. X 2.25 in. AWARENESS F 2.27 in.x 3 in. AWARENESS E 1.13 in.x 3 in. AWARENESS D 2.27 in.x 2.25 in. AWARENESS C 1.13 in.x 2.25 in. AWARENESS B 2.27 in.x1.5 in. 20

COMMUNITY PRESS/RECORDER FULL RUN RATES The Community Press and Recorder family of weekly newspapers extend the wide reach and impact of The Enquirer editions to provide your business with

Target customers in your area with these zoned ROP advertising options: Every Wednesday in The Community Press (OH) newspapers* Every Thursday in The Community Recorder (KY) newspapers *The Indian

21 COMMUNITY PRESS/RECORDER FULL RUN RATES The Community Press and Recorder family of weekly newspapers extend the wide reach and impact of The Enquirer editions to provide your business with outstanding advertising opportunities. Target customers in your area with these zoned ROP advertising options: Every Wednesday in The Community Press (OH) newspapers* Every Thursday in The Community Recorder (KY) newspapers *The Indian Hill Journal and Bethel Journal editions of The Community Press in Ohio are delivered on Thursday. PLANNING YOUR ADVERTISING SCHEDULE IS AS EASY AS SELECT YOUR : FULL RUN CP/R FULL RUN OH FULL RUN KY FULL PAGE $9,677 $7,918 $3, in. X in. 2/3 PAGE H $7,920 $6,480 $2, in. X 12 in. 2/3 PAGE V $7,920 $6,480 $2, in. X in. 1/2 PAGE V $5,495 $4,496 $1, in.x in. 1/2 PAGE IMPACT $5,495 $4,496 $1, in. X 13.5 in. 1/2 PAGE H $5,495 $4,496 $1, in.x 8.5 in. 2/5 PAGE $4,274 $3,497 $1, in. X 10.5 in. 1/3 PAGE V $3,663 $2,997 $1, in. X 10.5 in. 1/3 PAGE H $3,663 $2,997 $1, in. X 6 in. FULL RUN CP/R FULL RUN OH FULL RUN KY 1/3 PAGE $3,663 $2,997 $1, in. X 8.5 in. 1/4 PAGE $2,970 $2,430 $1, in.x 8.5 in. 1/4 PAGE IMPACT $2,970 $2,430 $1, in.x 6 in. 1/4 PAGE H $2,970 $2,430 $1, in. X 4.5 in. 1/6 PAGE $1,980 $1,620 $ in.x 6 in. 1/8 PAGE H $1,485 $1, in. X 4.5 in. 1/8 PAGE V $1,485 $1, in. X 6 in. BANNER $1,320 $1,080 $ in. X 2 in. 1/12 PAGE H $990 $810 $ in. X 3 in. FULL RUN CP/R FULL RUN OH FULL RUN KY 1/12 PAGE V $990 $810 $ in.x 4.5 in. AWARENESS F 0 0 $ in. X 3 in. AWARENESS E $330 $270 $ in.x 3 in. AWARENESS DV 0 $450 $ in.x 4.5 in. AWARENESS DH 0 $450 $ in. x 2.25 in. AWARENESS C $248 $203 $ in.x 2.25 in. AWARENESS B $330 $270 $ in.x 1.5 in. DETERMINE YOUR ANNUAL SPENDING LEVEL: CALCULATE YOUR OPTIONS: Commitment Level Open,000 $75,000 $100,000 $125,000 % discount off Base Rate 0.0% 30.0% 30.5% 31.0% 31.5% Commitment Level $150,000 $175,000 $200,000 $225,000 $250,000 % discount off Base Rate 32.0% 32.5% 33.0% 33.5% 34.0% A. Base rate (from chart above) $_ B. Annual discount % (from chart 2) X Base Rate $ - Community Press Online $ Subtotal: Total for one ad: $_ $_ 21 21

22 COMMUNITY PRESS RATES BY MARKET PLANNING YOUR ADVERTISING SCHEDULE IS AS EASY AS SELECT YOUR : EAST MARKET I EAST MARKET II WEST MARKET I WEST MARKET II BUTLER WARREN FULL PAGE $2,815 $3,079 $2,287 $2,463 $2, in. X in. 2/3 PAGE H $2,304 $2,520 $1,872 $2,016 $1, in. X 12 in. 2/3 PAGE V $2,304 $2,520 $1,872 $2,016 $1, in. X in. 1/2 PAGE V $1,598 $1,748 $1,299 $1,399 $1, in.x in. 1/2 PAGE H $1,598 $1,748 $1,299 $1,399 $1, in.x 8.5 in. 1/2 PAGE IMPACT $1,598 $1,748 $1,299 $1,399 $1, in. X 13.5 in. 2/5 PAGE $1,243 $1,360 $1,010 $1,088 $ in. X 10.5 in. 1/3 PAGE V $1,066 $1,166 $866 $932 $ in. X 10.5 in. 1/3 PAGE H $1,066 $1,166 $866 $932 $ in. X 6 in. EAST MARKET I EAST MARKET II WEST MARKET I WEST MARKET II BUTLER WARREN 1/3 PAGE $1,066 $1,166 $866 $932 $ in. X 8.5 in. 1/4 PAGE $864 $945 2 $ in.x 8.5 in. 1/4 PAGE IMPACT $864 $945 2 $ in.x 6 in. 1/4 PAGE H $864 $945 2 $ in. X 4.5 in. 1/6 PAGE 6 0 $468 4 $ in.x 6 in. 1/8 PAGE H $432 3 $351 $378 $ in. X 4.5 in. 1/8 PAGE V $432 3 $351 $378 $ in. X 6 in. BANNER $384 0 $312 $336 $ in. X 2 in. 1/12 PAGE H $288 $315 $234 $252 $ in. X 3 in. EAST MARKET I EAST MARKET II WEST MARKET I WEST MARKET II BUTLER WARREN 1/12 PAGE V $288 $315 $234 $252 $ in.x 4.5 in. AWARENESS F $192 $210 $156 $168 $ in. X 3 in. AWARENESS E $96 $105 $78 $ in.x 3 in. AWARENESS DV $160 $175 $130 $140 $ in.x 4.5 in. AWARENESS DH $160 $175 $130 $140 $ in. x 2.25 in. AWARENESS C $ in.x 2.25 in. AWARENESS B $96 $105 $78 $ in.x 1.5 in. 2. DETERMINE YOUR ANNUAL SPENDING LEVEL: 3. CALCULATE YOUR OPTIONS: Commitment Level Open,000 $75,000 $100,000 $125,000 % discount off Base Rate 0.0% 30.0% 30.5% 31.0% 31.5% Commitment Level $150,000 $175,000 $200,000 $225,000 $250,000 % discount off Base Rate 32.0% 32.5% 33.0% 33.5% 34.0% A. Base rate (from chart above) $_ B. Annual discount % (from chart 2) X Base Rate $ - Community Press Online $ Subtotal: $_ Total for one ad: $_ 22

23 COMMUNITY PRESS & RECORDER RATES BY NEWSPAPER Be selective: Pick the communities you want 1. SELECT YOUR : PLANNING YOUR ADVERTISING SCHEDULE IS AS EASY AS Community Press Community Recorder Full Page 2/3 Page Vertical 2/3 Page Horizontal 1/2 Page Vertical 1/2 Page Impact 1/2 Page Horizontal 2/5 Page 1/3 Page Vertical 1/3 Page 1/3 Page Horizontal 1/4 Page 1/4 Page Impact 1/4 Page Horizontal 101 Delhi/Price Hill Press 102 Western Hills Press 201 NorthWest Press 202 Hilltop Press 203 TriCounty 304 Suburban Life 303 Northeast Suburban Life 306 Indian Hill Journal 302 Loveland Herald 402 Milford Miami Advertiser Comm Journ N Clermont 305 Eastern Hills Journal 401 Forest Hills Journal 404 Community Journal Clermont 405 Bethel Journal 501 Campbell Co. Recorder Campbell Community Rec Ft. Thomas Recorder 502 Community Recorder 505 South Kenton Recorder 506 Florence Recorder Union Recorder 507 Boone Community Recorder Boone County Recorder 508 Alexandria Recorder $1,935 $2,023 $1,672 $1,672 $1,232 $1,408 $1,232 $880 $880 $1,584 $1,672 $1,760 $2,199 4 $1,232 $1,496 $1,056 $1,144 $880 8 $1,584 $1,656 $1,368 $1,368 $1,008 $1,152 $1, $1,296 $1,368 $1,440 $1,800 6 $1,008 $1,224 $864 $936 0 $432 $1,584 $1,656 $1,368 $1,368 $1,008 $1,152 $1, $1,296 $1,368 $1,440 $1,800 6 $1,008 $1,224 $864 $936 0 $432 $1,099 $1,149 $949 $949 $699 $799 $ $899 $949 $999 $1,249 $400 $699 $ $300 $1,099 $1,149 $949 $949 $699 $799 $ $899 $949 $999 $1,249 $400 $699 $ $300 $1,099 $1,149 $949 $949 $699 $799 $ $899 $949 $999 $1,249 $400 $699 $ $300 $855 $894 $738 $ $389 $389 $699 $738 $777 $971 $ $466 5 $389 $233 $733 $ $466 $533 $466 $333 $ $833 $266 $466 6 $400 $433 $333 $200 $733 $ $466 $533 $466 $333 $ $833 $266 $466 6 $400 $433 $333 $200 $733 $ $466 $533 $466 $333 $ $833 $266 $466 6 $400 $433 $333 $ $378 $432 $378 $270 $ $216 $378 $459 $324 $351 $270 $ $378 $432 $378 $270 $ $216 $378 $459 $324 $351 $270 $ $378 $432 $378 $270 $ $216 $378 $459 $324 $351 $270 $162 Community Press Community Recorder 1/6 Page 1/8 Page 1/8 Page Banner 1/12 Page Vertical Horizontal Vertical 1/12 Page Horizontal Awareness F Awareness E Awareness DV Awareness DH Awareness C Awareness B 101 Delhi/Price Hill Press 102 Western Hills Press 201 NorthWest Press 202 Hilltop Press 203 TriCounty 304 Suburban Life 303 Northeast Suburban Life 306 Indian Hill Journal 302 Loveland Herald 402 Milford Miami Advertiser Comm Journ N Clermont 305 Eastern Hills Journal 401 Forest Hills Journal 404 Community Journal Clermont 405 Bethel Journal 501 Campbell Co. Recorder Campbell Community Rec Ft. Thomas Recorder 502 Community Recorder 505 South Kenton Recorder 506 Florence Recorder Union Recorder 507 Boone Community Recorder Boone County Recorder 508 Alexandria Recorder $396 $414 $342 $342 $252 $288 $252 $180 $180 $324 $342 $360 $450 $144 $252 $306 $216 $234 $180 $108 $297 $311 $257 $257 $189 $216 $189 $135 $135 $243 $257 $270 $338 $108 $189 $230 $162 $176 $135 $81 $297 $311 $257 $257 $189 $216 $189 $135 $135 $243 $257 $270 $338 $108 $189 $230 $162 $176 $135 $81 $264 $276 $228 $228 $168 $192 $168 $120 $120 $216 $228 $240 $300 $96 $168 $204 $144 $156 $120 $198 $207 $171 $171 $126 $144 $126 $90 $90 $162 $171 $180 $225 $126 $153 $108 $117 $90 $198 $207 $171 $171 $126 $144 $126 $90 $90 $162 $171 $180 $225 $126 $153 $108 $117 $90 $132 $138 $114 $114 $84 $96 $84 $108 $114 $120 $150 $84 $102 $78 $36 $69 $30 $30 $75 $24 $36 $39 $30 $18 $110 $115 $95 $95 $80 $90 $95 $100 $125 $40 $85 $30 $110 $115 $95 $95 $80 $90 $95 $100 $125 $40 $85 $30 $43 $43 $32 $36 $32 $23 $23 $41 $43 $45 $18 $32 $38 $27 $29 $23 $14 $69 $30 $30 $75 $24 $36 $39 $30 $18 DETERMINE YOUR ANNUAL SPENDING LEVEL: Commitment % discount Level off Base Rate Open 0.0%, % $75, % $100, % $125, % Commitment Level $150,000 $175,000 $200,000 $225,000 $250,000 % discount off Base Rate 32.0% 32.5% 33.0% 33.5% 34.0% Market MULTI-MARKET DISCOUNT 2 MARKETS 3+ MARKETS Discount 10% 20% Multi-market discounts are only available when purchasing individual papers. Community Press Online: $10 No discounts apply. CALCULATE YOUR OPTIONS: A. Base rate (from chart above) $_ B. Annual discount % (from chart 2) X Base Rate $ - Community Press Online $ Subtotal: $_ Total for one ad: $_ 23

FRONT PAGE BANNER AD RATES FRONT PAGE BANNER AD RATES - COMMUNITY PRESS (OH) Rates per banner Banners 101 Delhi Press/Price Hill Press $330.20 102 Western Hills Press $300.60 201 Northwest Press $268.

24 FRONT PAGE BANNER AD RATES FRONT PAGE BANNER AD RATES - COMMUNITY PRESS (OH) Rates per banner Banners 101 Delhi Press/Price Hill Press $ Western Hills Press $ Northwest Press $ Hilltop Press $ Tri-County Press $ Loveland Herald $ Northeast Suburban Life $ Suburban Life $ Eastern Hills Journal $ Indian Hill Journal $ Forest Hills Journal $ FRONT PAGE BANNER AD RATES - COMMUNITY RECORDER (KY) Rates per banner Banners 501 The Campbell County Recorder/ $ The Campbell Community Recorder The Fort Thomas Recorder 502 The Community Recorder $ The Erlanger Recorder $ The Kenton Community Recorder $ The Florence Recorder $ The Boone County Recorder/ $ The Boone Community Recorder 508 The Alexandria Recorder $ Full color is included at no additional charge. 402 Milford-Miami Advertiser/ $ Community Journal, North Clermont 404 Community Journal, Clermont $ The Bethel Journal $ Banner ads may be purchased for placement on the front page of the Main, or Life, or Sports section. Community Press Online: $10.00 PRE-PRINT INSERT DISTRIBUTION Per thousand, per insertion # of Annual Events 1-24 Pages Pages Pages Open $36.00 $34.00 $32.00 $29.00 $28.00 $ $40.00 $35.00 $ $46.00 $43.00 $38.00 $35.00 Rates are per 1,000 inserts delivered. Single sheets are considered 2 pages. Each broadsheet counts as four tabloid pages. 2% waste must be added to the total quantity being dropped. Minimum size is 8 1/2 inches x 4 inches. Maximum size is 10 3/4 inches x 12 1/2 folded. All preprints must be shipped to : Journal & Courier 1501 Veterans Memorial Parkway East Lafayette, Indiana

25 COMMUNITY RECORDER KENTUCKY BUNDLES 1. SELECT YOUR : PLANNING YOUR ADVERTISING SCHEDULE IS AS EASY AS BOONE CO. BUNDLE CAMPBELL CO. BUNDLE KENTON CO. BUNDLE KY FULL RUN FULL PAGE $1,232 $1,056 $1,760 $3, in. X in. 2/3 PAGE H $1,008 $864 $1,440 $2, in. X 12 in. 2/3 PAGE V $1,008 $864 $1,440 $2, in. X in. 1/2 PAGE V $699 9 $999 $1, in.x in. 1/2 PAGE H $699 9 $999 $1, in.x 8.5 in. 1/2 PAGE IMPACT $699 9 $999 $1, in. X 13.5 in. 2/5 PAGE 4 $466 $777 $1, in. X 10.5 in. 1/3 PAGE V $466 $400 6 $1, in. X 10.5 in. 1/3 PAGE H $466 $400 6 $1, in. X 6 in. BOONE CO. BUNDLE CAMPBELL CO. BUNDLE KENTON CO. BUNDLE KY FULL RUN 1/3 PAGE $466 $400 6 $1, in. X 8.5 in. 1/4 PAGE $378 $324 0 $1, in.x 8.5 in. 1/4 PAGE IMPACT $378 $324 0 $1, in.x 6 in. 1/4 PAGE H $378 $324 0 $1, in. X 4.5 in. 1/6 PAGE $252 $216 $360 $ in.x 6 in. 1/8 PAGE H $189 $162 $ in. X 4.5 in. 1/8 PAGE V $189 $162 $ in. X 6 in. BANNER $168 $144 $240 $ in. X 2 in. 1/12 PAGE H $126 $108 $180 $ in. X 3 in. BOONE CO. BUNDLE CAMPBELL CO. BUNDLE KENTON CO. BUNDLE KY FULL RUN 1/12 PAGE V $126 $108 $180 $ in.x 4.5 in. AWARENESS F $84 $120 $ in. X 3 in. AWARENESS E $36 $ in.x 3 in. AWARENESS DV $100 $ in.x 4.5 in. AWARENESS DH $100 $ in. x 2.25 in. AWARENESS C $32 $27 $45 $ in.x 2.25 in. AWARENESS B $36 $ in.x 1.5 in. 2. DETERMINE YOUR ANNUAL SPENDING LEVEL: 3. CALCULATE YOUR OPTIONS: Commitment Level Open,000 $75,000 $100,000 $125,000 % discount off Base Rate 0.0% 30.0% 30.5% 31.0% 31.5% Commitment Level $150,000 $175,000 $200,000 $225,000 $250,000 % discount off Base Rate 32.0% 32.5% 33.0% 33.5% 34.0% A. Base rate (from chart above) $_ B. Annual discount % (from chart 2) X Base Rate $ - Community Press Online $ Subtotal: Total for one ad: $_ $_ Community Press Online: $10 No discounts apply. 25

26 MECHANICALS FULL PAGE 10 in. X in. 2/3 PAGE V 6.62 in. X in. 2/3 PAGE H 10 in. X 12 in. 1/2 PAGE V 4.93 in.x in. 1/2 PAGE IMPACT 6.62 in. X 13.5 in. 1/2 PAGE H 10 in.x 8.5 in. 2/5 PAGE 6.62 in. X 10.5 in. 1/3 PAGE V 4.93 in. X 10.5 in. 1/3 PAGE 6.62 in. X 8.5 in. 1/3 PAGE H 10 in. X 6 in. 1/4 PAGE 4.93 in.x 8.5 in. 1/4 PAGE IMPACT 6.62 in.x 6 in. 1/4 PAGE H 10 in. X 4.5 in. 1/6 PAGE 4.93 in.x 6 in. 1/8 PAGE V 3.24 in. X 6 in. 1/8 PAGE H 4.93 in. X 4.5 in. 1/12 PAGE V 3.24 in.x 4.5 in. 1/12 PAGE H 4.93 in. X 3 in. BANNER 10 in. X 2 in. AWARENESS F 3.24 in. X 3 in. AWARENESS E 1.55 in.x 3 in. AWARENESS DV 1.55 in.x 4.5 in. AWARENESS DH 3.24 in. x 2.25 in. AWARENESS C 1.55 in.x 2.25 in. AWARENESS B 3.24 in.x 1.5 in. 26

DISTRIBUTION AREAS Community Press & Recorder Distribution Map Northwest Market 201 Northwest Press 202 Hilltop Press 203 Tri-County Press Northeast Market 302 Loveland Herald 303 Northeast Suburban

27 DISTRIBUTION AREAS Community Press & Recorder Distribution Map Northwest Market 201 Northwest Press 202 Hilltop Press 203 Tri-County Press Northeast Market 302 Loveland Herald 303 Northeast Suburban Life 304 Suburban Life 305 Eastern Hills Jounal 306 Indian Hill Journal East Market 401 Forest Hills Journal 402 Milford-Miami Advertise, Community Journal N Clermont 404 Community Journal Clermont 405 The Bethel Journal West Market 101 Delhi Press/Price Hill Press 102 Western Hills Press Northern Kentucky Market 508 The Alexandria Recorder 507 The Boone Community Recorder The Boone County Recorder 501 The Campbell Community Recorder The Campbell County Recorder The Fort Thomas Recorder 505 South Kenton Recorder 506 The Florence Recorder The Union Recorder 502 The Community Recorder 27

28 ROP DEADLINES PUBLICATION DAY PROOF DEADLINE 5:00 PM* PROOF DUE BACK 5:00 PM* FINAL AD MATERIALS DUE 11:30 AM* FINAL DEADLINE NO COPY OR SCHEDULE CHANGES AFTER 5:00 PM* MONDAY ALL SECTIONS Thursday Thursday TUESDAY ALL SECTIONS Monday Monday WEDNESDAY ALL OTHER SECTIONS Community Press Monday Thursday Tuesday Tuesday Monday Thursday THURSDAY Thursday HomeTown Community Recorder Thursday All Other Tuesday Monday Monday Wednesday Monday Monday Wednesday 5pm Tuesday FRIDAY WEEKEND ALL OTHER SECTIONS Tuesday Wednesday Wednesday Thursday Wednesday Thursday Tuesday Wednesday SATURDAY HomeTown All Other Buyer s Edge Tuesday Thursday (13 days prior) Wednesday Monday (12 days prior) Wednesday Monday (12 days prior) Tuesday Thursday (14 days prior) SUNDAY TV Week Business - At Home All Other A&E Wednesday Wednesday Thursday Wednesday Thursday Thursday Wednesday Wednesday Thursday Wednesday *Color and Double truck ads are 24 hours in advance of the listed deadlines. The Enquirer: Special Days, Pages and Features Sunday Monday Tuesday Wednesday Thursday Saturday Main Local Main Local Main Local Main Local Main Local Main Local Main Local Weather Weather Weather Weather Weather Weather Weather Obituaries More Local More Local More Local More Local More Local More Local USA Today National & World Sports Local & USA Today Fun Comics & Puzzles Welcome Home A&E USA Today - LIfe Sunday Forum Business Obituaries USA Today National & World Sports Local & USA Today Fun Comics & Puzzles Obituaries USA Today National & World Sports Local & USA Today Fun Comics & Puzzles Obituaries USA Today National & World Sports Local & USA Today Fun Comics & Puzzles Food Obituaries USA Today National & World Sports Local & USA Today Fun Comics & Puzzles Health Classifieds Hometown Enquirer Obituaries USA Today National & World Sports Local & USA Today Fun Comics & Puzzles Weekend Classifieds Obituaries USA Today National & World Sports Local & USA Today Fun Comics & Puzzles Cars.com Classifieds Hometown Enquirer Home Classifieds TV Week 28

29 GENERAL ADVERTISING POLICY Camera Ready Ads/Electronic Transmission A camera-ready ad is an ad that is provided to the newspaper complete and ready for reproduction. For this definition, it is an ad that is submitted to The Enquirer in an electronic format, preferably a PDF. The Enquirer requires version 1.3 compatible PDF documents with transparencies flattened. When converting postscript files in Adobe Acrobat Distiller, please use the Press Optimized specification to allow the default compression & conversion settings to be applied to your file for newsprint reproduction. Our Digital Imaging staff will check each file for correct toning and resolution settings. Images within your PDF should be saved at 200 ppi for correct reproduction in newsprint. When submitting color ads, please supply a color proof of your ad to be used as a reference during the scanning and printing processes. Ads can be submitted via a form of electronic transfer (i.e. CD or other accepted disk formats, ad service providers such as Wam!Net or AP AdSend). Ads must meet the electronic transfer standards and must be complete and ready for publication. Color All colors must be designated as CMYK process color. If you create a custom color in your design or include a Pantone color, please make sure it is designated for process color separation. Any other type of color designation will not process through our production cycle properly and may result in a black and white image or incorrect color. Photos Custom or embedded profiles within PhotoShop should not be used in the production of an ad as they may not process throughout production system properly. Ad Transfer Receiving ads electronically as Adobe PDF (Acrobat v4) files is the preferred method. Ads can be sent to Enquirer Media directly over the Internet via FTP at atol.cincinnati.com. CD s are also acceptable. A current list of our deadlines and specifications, including fonts, supported media and software platforms are also available at EnquirerMedia.com. Advertisers can also send ads through the following third-party electronic ad transmission providers: AdDirect, AdExpress, AP AdSend, AdTransit and WAMNET. 29

30 LEGAL PROVISIONS Contract rates are available to advertisers with established credit. If, at the end of the Advertiser s contract with Enquirer Media, the Advertiser shall have (a) purchased more or less volume/dollars of advertising than agreed to in the contract or (b) exceeded or fallen short of the minimum revenue commitment of advertising agreed to in the contract, to the extent that a different rate would be applicable according to Enquirer Media s current rate schedule, Advertiser s rate for all space used during the contract term shall be reduced or increased to the appropriate rate indicated on said rate schedule, and Advertiser shall pay or receive a credit for the difference. Credits will be to the next contract level only and will be issued in the form of credit toward future advertising. Advertising contracts may not be assigned or transferred by advertiser or its advertising agency ( Agency ), if any. Any claim by Advertiser for a credit related to rates incorrectly invoiced or paid must be submitted in writing to the Newspaper within ninety (90) days of the invoice date or the claim will be waived. Enquirer Media may revise its advertising rate schedule at any time upon 30 days written notice to Advertiser, and Advertiser may, without penalty, cancel its advertising contract at any time prior to the time the new rates become effective upon prior written notice to Enquirer Media. Enquirer Media may, in its sole discretion, edit, classify, or reject at any time any advertising copy submitted by Advertiser. Advertiser shall pay for the advertising purchased under its contract according to the terms indicated on Enquirer Media s invoices, and, if it fails to timely pay as provided for in the invoices, Enquirer Media may reject advertising copy and/or immediately cancel Advertiser s contract, and Advertiser agrees to indemnify Enquirer Media for all expenses incurred in connection with the collection of amounts payable, including court costs and attorneys fees. If Advertiser s contract is canceled due to Advertiser s failure to timely pay, Enquirer Media may rebill the Advertiser for the outstanding balance due at the open or earned contract rate, whichever is applicable. If any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be assumed and paid by Advertiser. The advertiser s contract cannot be invalidated and the newspaper will not be liable for: (a) typographical errors, incorrect insertions or omissions in advertising published by the newspaper or (b) any resulting losses. Advertiser agrees to indemnify, defend and hold harmless Enquirer Media from all claims (whether valid or invalid), suits, judgments, proceedings, losses, damages, costs and expenses, of any nature whatsoever (including reasonable attorneys fees) for which Enquirer Media or any of its affiliates may become liable by reason of Enquirer Media s publication of Advertiser s advertising. When orders are forwarded by Advertiser or its Agency which contain incorrect rates or conditions, the advertising called for will be inserted and charged at the correct rate in force governing such advertising as provided for in Enquirer Media s rate schedule, and in accordance with the conditions contained in Advertiser s contract. The advertiser s contract renders void any statements concerning liability which appear on correspondence from advertiser or its agency, and is irrevocable without the written consent of the newspaper s Credit department. It is further agreed that Enquirer Media does not accept advertising orders or space reservations claiming sequential liability. The closing time for cancellations is 2 working days prior to the scheduled publication date for black and white material and 5 working days prior to the scheduled publication date for color material. Cancellations will not be accepted after the applicable closing time. Advertiser will be responsible for any production or creative services provided by Enquirer Media regardless of the cancellation of advertiser s advertising. Each party s obligations under the advertising agreement are conditional on strikes, fires, acts of God or the public enemy, war, or any cause not subject to the control of such party. Photographs of individuals to be used in advertising must be accompanied by a signed release from the individual permitting the use of the photograph(s). Release forms are available from your account executive. Out of state checks must be certified checks. TERMS OF PAYMENT & COMMISSION POLICY Enquirer Media s billing cycle is based on a 52-week year divided into 12 billing periods. Each period begins on a Monday and ends on a Sunday. Eight periods are four weeks each (February, March, May, June, August, September, November and December) and four periods are five weeks each (January, April, July and October). All retail rates are net and not commissionable National rates are commissionable, 15%, to agencies recognized by The Enquirer. Recruitment advertising rated at open rate and camera-ready is commissionable 15% to agencies recognized by Enquirer Media. Classified private-party advertising and non-contract commercial advertising will be paid in advance with a credit card and is non-refundable. All monthly accounts are due 20 days after invoice date. Accounts are considered past due after 20 days. Credit may be suspended on any accounts at any time at the sole discretion of Enquirer Media. Enquirer Media may require payment in full for any outstanding balance before accepting copy for publication, or require cash payment with copy, or both. All new accounts are cash-with-order until credit is approved by the Credit Department. The effectiveness of advertising contracts is subject to a satisfactory credit check on Advertiser and/or Agency. Certain types of advertising, including political and businesses based outside of the United States, are accepted on a cash basis only. All cash-basis sales require full payment for each advertisement prior to reservation deadline date. Stated rates for all contract advertising services are conditional on subsequent payment by cash or check. Any advertising account with a 28 days or older balance will have interest added at the rate of 12% per annum on any balance that is 28 days or older. This interest will be added on the last day of your billing cycle and will be shown as finance charges on your invoice. CONTRACT & COPY REGULATIONS The publisher reserves the right to insert the word Advertisement above any copy if the advertisement could be construed as news or editorial matter. Type closely resembling news type cannot be used. Enquirer Media shall have full latitude with respect to positioning all advertisements; provided, however, that Enquirer Media will use its reasonable efforts to accommodate the advertiser s requests. The Main News is defined as Local News, Forum or back page of any section. Advertising will not be accepted on a position only basis. No adjustment will be made because of position. Alcoholic beverage advertising accepted. Advertisements are measured from cutoff rule to cutoff rule. Political advertising must carry the words Paid Political Advertisement and must follow the copy regulations of Enquirer Media. Publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with our policies. Publisher reserves the right to determine classification of any advertising copy submitted. Special clauses in insertion orders or contracts not accepted if relating to legal liability or circulation guarantees. Advertising that presents a statement of position on political, social or other issues and that lists the names of persons supporting the position stated will not be accepted unless the advertiser submits evidence of consent for use of supporting names in the form of checks made out to the advertiser or satisfactory evidence. Enquirer Media deals directly and individually with its local advertisers and does not accept local brokered advertising. Multi-advertiser sections are accepted only if sold and printed by Enquirer Media. Publisher shall not be liable for any error in published advertising unless a proof is requested in writing and clearly marked for corrections. If the error is not corrected, publisher s liability, if any, shall not exceed the space occupied by the error. Further, publisher shall not be liable for omission of an advertisement ordered. Claims for adjustment must be made within 30 days. In no case shall publisher be liable for any general, special or consequential damages. Advertisers are responsible for checking published ads for accuracy and notifying the company immediately of any errors. The rates on this card are for run-of-paper (R.O.P.) position. No positions are guaranteed. However, some premium positions are offered. Ask your representative for details. Requests for advertising contracts shall be made prior to or at the time of the first insertion of advertisements. Contracts can only be backdated 30 days. Contracts to an advertising agency must specify the agency s client. Agency authorization form must be signed by client. Blanket contracts are not available to accounts of different ownership. If an Advertiser utilizes an Agency, Advertiser and Agency shall be jointly and severally liable for complying with all the terms of the Advertiser s contract, including payment of all advertising. All contracts are conditional on strikes, fires, acts of God, public enemy, war or any cause not subject to the control of Enquirer Media, excluding the Advertiser s failure and/or inability to perform. OWNERSHIP OF ADVERTISING COPY All advertising copy which represents the creative effort of Enquirer Media and/or the utilization of creativity, illustrations, labor, composition or material furnished by it, is and remains the property of EnquirerMedia, including all rights of copyright therein. Advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising copy for use in any other medium without Enquirer Media s prior written consent. 30