MEDIA KIT THE COURIER-GAZETTE THE REPUBLICAN JOURNAL. VillageSoup VIDEO. 91 Camden St., Rockland, ME

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1 MEDIA KIT THE COURIER-GAZETTE THE REPUBLICAN JOURNAL VillageSoup VIDEO

2 ONLINE Since 1998, residents and visitors have relied on VillageSoup for the latest news and information on a 24/7 basis. With the most extensive trove of Midcoast information this side of the Maine State Archives, our 140,000+ visitors register 1.3 million pageviews and 450,000+ sessions per month to keep residents and visitors alike up to speed on all facets of life here in Midcoast Maine. 675,000 + visits/month 140,000 + users/month 1,300,000 + page views/month 450,000 + sessions/month villagesoup.com penbaypilot.com freepressonline.com SHARE OF MIDCOAST TRAFFIC 1 % 10 % 89 % Source: SimilarWeb.com (May 12, 2017 thru June 11, 2017) 28 % 42 % Counties 14 % Other Maine Out-of-State <34 Age 35 & older 66 %

3 PRINT The hometown newspaper of Knox County and surrounding communities since 1846 The hometown newspaper of Appleton, Camden, Hope, Lincolnville and Rockport since 1869 F ew things matter more to our close-knit community than a local newspaper, and our three legacy newspapers fill that vital role for Midcoast Maine. Like a friend knocking at the front door every week, community newspapers have intrinsic Trust, Relevance and, above all, Authenticity. These are values that only come with decades of proving your value, which drives reader loyalty. That rock-solid goodwill creates a halo effect that crosses over to our advertisers, which they count on to generate awareness of their goods and services. Serving twenty-six communities in Waldo County since 1829 Maine s oldest weekly newspaper 22,600 Readers/week 11,300 Household Readers/week 11,300 Newsstand Readers/week 44% 97 % Counties 56% Age 45 & older % 66

4 VillageSoup VIDEO Throughout any given day or night, our video team creates content to complement our text and digital stories. This provides a wide range of sponsorship opportunities for our advertisers based on content category (e.g., news, weather, sports, entertainment, etc.) and audience interests. Video represents one of the most versatile and pervasive communication tools, particularly for large-scale products and complex services. It delivers extraordinary impact and drives purchases. Research shows that for every $1 spent, advertisers can expect to realize $11 in sales during the first year alone. Further, 53% of retail shoppers take action as a result of seeing an ad on television. Only video bridges traditional broadcast, online (24/7 streaming) and social media. Best of all, it s mobile friendly. VIDEO Best for large-scale products and complex services. Delivers impact & drives purchases 53 % of shoppers take action after seeing a video ad Most versatile and pervasive communication tool. 19,000 Households () Multiple Platforms: VillageSoup (Desktop & Mobile); Facebook $ 1 spent = $ 11 in sales Mobile friendly Bridges traditional broadcast, online (24/7 streaming) and social media. County residents Age 35 & older 66 % Other Maine Online Social Media 4,000 + Followers 14 % 28 % Out-of-State 42 %

5 THE REPUBLICAN JOURNAL DAILY HEADLINES (RSS Feed) Every day our editors create a news summary for distribution via RSS feed. The more than 4,300 subscribers are self-selected, so the list is highly qualified. Put another way, these recipients have taken extra steps to ensure they receive it and made sure their filters do not block it from reaching their personal boxes. As a result, the open rate is exceptionally high. There s no better way to reach Midcoast residents and out-ofstate visitors, and there s no better time of day to reach them than when they re enjoying their first cup of coffee and reading their personal s in the comfort of their homes. 4,300 Addresses Counties Other Maine 14 % 28 % Out-of-State 42 % Age 35 & older 66 %

6 WEATHER VillageSoup s Midcoast Weather Forecast gives a tailored forecast to those that live locally so they can better plan their days. Video forecasts and images can be seen on VillageSoup.com, Facebook and Twitter. Have your logo included in the weather forecast with a mention of sponsorship and a special message from you. Include a post-roll video after the weather. Homepage placement on VillageSoup.com delivers more than 250,000 impressions per month. LOGO HERE STREAMING SPONSORSHIP LOGO HERE Includes On Screen Logo Placement during the Forecast and an Audible Sponsorship Credit during Segment Introduction Daily Forecast Sponsor Just $25 per Update. Major Weather Event Sponsor Option 1: $25 per Update Option 2: Coverage of the Event in its Entirety for $ Update minimum Additional Updates at no extra charge VillageSoup weather info on Facebook reaches an average of 208,000 people per week and generates an average of 9,000 likes, comments and shares. Twitter generates an additional average reach of 90,000 per month. Be part of the growing online trend. SHARE OF MIDCOAST TRAFFIC villagesoup.com penbaypilot.com freepressonline.com Source: SimilarWeb.com (May 12, 2017 thru June 11, 2017) 1 % 10 % 89 %

7 While there are plenty of online websites that feature new and used cars, Cars207 is the only one that s designed exclusively for Maine car buyers. Here they can quickly search the statewide inventory from our featured auto dealers and with one click be knocking at their virtual doors ready to buy. Cars207 showcases all car brands new and used as soon as they come onto the lot on a 24/7 basis. Also available is advertising space for auto dealers, as well as auto-related services, directly linked to their websites. 14,800 page views/month 72 % new visitors 54 % 46 % Ages %