An Incentivization Platform Built For Community Building And Content Sharing On Blockchain. Version 2.0

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1 An Incentivization Platform Built For Community Building And Content Sharing On Blockchain Version 2.0

2 Problem The growing power of centralized digital platforms has created problems for user and advertisers alike. User: Value Distribution User time and community building contributions are taken for granted. These activities are worth billions. Centralized Power Online The natural tendency of centralized platforms is to increasingly extract value, at the expense of user needs. Privacy Fears Recent scandals have increased user privacy fears and caused a growing distrust of large social media platforms. Advertiser: Attention is Scarce Users are getting better at filtering ads. Mobile is difficult. Getting audience attention is harder than ever. High Distribution Costs Centralized online platforms are getting better at monetizing attention and activity, driving up the cost of reaching their audience. Few Trusted Environments Click fraud and a lack of attribution make it challenging to find sustainable, brand safe advertising channels.

3 Solution By placing the user at the center of the ecosystem, with a new compensation and distribution structure, Rally creates benefits for all stakeholders. User: Rewards Token rewards for joining, referring new users and engaging in offers. Ongoing rewards through community royalties. Community Joining and being rewarded for building a community that is dedicated to returning the value to users that they are due. Control Permission based advertising that respects user privacy. Users share what they like, can opt-in or out of offers. Advertiser: Direct Distribution Rewarding authenticated users to distribute an advertiser s content reduces digital monopoly dependency and lowers cost.. Increased effectiveness When a user shares content they give it their recommendation, expand its reach and increases its effectiveness. Audience Insights A deeper audience understanding is available to advertisers who cut out the middlemen and collect direct feedback.

4 Why Now? Shifting user behavior, the smartphone, and blockchain enable network effects that were previously impossible. Word of Mouth Sharing Economy Content Sharing Smartphone Blockchain

5 Word of Mouth Word-of-mouth is one of the oldest and most effective forms of advertising. Today, who the message or content comes from matters now more than ever. 90% 200% 37% 75% of people don t believe ads, but 90% believe friend recommendations Word-of-mouth generates 2x the sales of paid advertising Customers acquired through word-of-mouth have a 37% higher retention rate

6 Content Sharing Private content sharing is substantially bigger than social media platforms. Where content gets shared matters more than ever.

7 Content Channels Users share content on both social media platforms and in private communication channels; however, they view these channels differently

8 Rally Today Rally is a marketplace where users are rewarded by advertisers for doing actions that they do everyday.

9 User Centric The Rally platform incentives users to distribute an advertiser s content to their own social network, rewarding the user directly.

10 User Rewards Tokens are earned by joining, engaging and referring. Users that refer other users to the platform receive tokens whenever the referred users earn tokens.

11 Marketplace Rally unites users with advertisers and utilizes a crypto token to create a marketplace that empowers the user and rewards the true value of their contributions.

12 Rally Token Rally will create an open-source ERC20 compliant token with fixed supply to serve as the currency of the platform. Token Name Token Symbol Rally Token RALLY Total Tokens 5,000,000,000 Specifications ERC20 Token Decimal Places 18

13 Token Distribution Rally will create an open-source ERC20 compliant token with fixed supply to serve as the currency of the platform. 40% Airdrop Rewards User on boarding, referrals, and community building iitiatives. 7% Community Managers Engaged users that manage channels, curate content and community support. 5% Bounty Program Users that promote the Rally Airdrop with content creation and sharing. 3% Advisors Third parties supporting the Rally airdrop. 35% Advertiser Tokens to incent the Rally community to take action and be rewarded. 10% Company Reserve Business development to benefit the Rally platform.

14 Rally Opportunity At its core, the opportunity is about Reclaiming community building and content sharing Taking it back from corporations Attributing fair value to it Decentralizing it Putting power back in the individual's hands

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