» destinationsmagazine.com

Transcription

1 MEDIA KIT 2017

2 » OUR BRAND «A platform for those consumed by wanderlust.

3 OUR BRAND Destinations Magazine is a digital travel resource that debuts the best in the written word, photography and video, catering to the adventurous at heart. platform 13K+ SUBscRIBERS globally WitH a minimum of 24 newsletters PER YEAR 18K M o n t H L Y Page VIEWS 5K+ SOCIAL FOLLOWERS

4 » OUR AUDIENCE «An audience made up of the curious, unconventional, intelligent and creative.

5 our audience readership Visitors to destinationsmagazine.com are global citizens who travel often, and travel well when they do. They ve proven themselves to be curious, observant, creative and intelligent. Travel is perceived as a path to personal development, which can be accessed at any age and is about seeking out authentic experiences. Our core audience is the tertiary-educated professional working in the areas of technology, business innovation, environment, design and medicine. 58% 42% 160K 250k female audience male audience household income AGE OF USERS trips per year creative» curious» intelligent» observant» well travelled

6 » GLOBAL REACH «Dreamers are encouraged to seek out adventure and prepare for meaningful travel experiences.

7 GLOBAL REACH 24/7 content delivery 26% new zealand 16% united states 9% MORocco 6% AUSTRALIA 4% RUSSIA 4% INDia 3% UniteD KingDOM 3% MALDIVes 29% OTHERS

8 » DIGITAL OPPORTUNITIES digital opportunities «From the initial dreaming to the planning phase, our platform aims to inspire and inform.

9 DIGITAL OPPORTUNITIES Homepage Premium advertising placement on the Destinations Magazine homepage offers optimal visibility and maximum exposure. If the picture matters, the camera matters. Nikon Medium RecTAngle ForMAT 300 x 250 homepage placement SecTIons FeatURED, EVents, TRAVEL GUIDES, Stories Monthly: $599 // ON-going: $499 I AM BORN TO EXPLORE On-going rates start at three months minimum. All rates are in USD.

10 DIGITAL OPPORTUNITIES Country Page: Sponsorship A brand can take full ownership of the country profile page by sponsoring the entire page. In addition to the two advertising spaces, the sponsorship Ut enim ad minim veniam, quis nostrud exercitation ulla mco laboris nisi ut im veniam, quis nostrud exerc itation ulla mco laboex ea commodo con sequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. includes a hyperlink to the company website within the text and brand logo inclusion. Time To Travel / Seasons Labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation encupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Getting Around Labore et dolore magna aliqua. Ut enimsum dolor sit amet, consectetur adipiscing elit, Dolore magna aliqua: Ut enim ad minim veniam, quis nostrud exercit ation encupidatat non, sunt in culpa qui deserunt mollit anim id est laborum. where is your favourite place in vanuatu? Ut enim ad minim veniam: Wuis nostrud exercit ation encupidatat non, sunt in culpa qui deserunt mollit anim id est laborum. Labore et dolore magna aliqua: Ut enim ad minin encupidatat non, sunt in culpa qui deserunt mollit anim id est laboru eniam, quis nostrud exer cit ation encupidatat non, sunt in culpa qui deserunt mollit anim id est laborum. Ut enim ad minim veni: Am quis nostrud exercit ation encupidatat non, sunt in culpa qui deserunt mollit anim id est laborum. Medium RecTAngle ForMAT 300 x 250 half page 300 x 600 BRAND LOGO INCLUSION ONE HYPERLINK INCLUSION Monthly: $449 // ON-going: $399 On-going rates start at three months minimum. All rates are in USD.

11 DIGITAL OPPORTUNITIES Article Page Advertising placement on Destinations Magazine's interior article pages offer impactful visibility and allows advertisers to target users as they browse specific sections. where is your favourite place in vanuatu? Medium RecTAngle ForMAT 300 x 250 HAlf PAGE FORMAT 300 x 600 ArTIcle pages available Countries, Events, Travel Guides, Stories, PhotograPHy, Film Monthly: $349 // ON-going: $299 On-going rates start at three months minimum. All rates are in USD.

12 DIGITAL OPPORTUNITIES 26% new zealand» 16% USA» 9% morocco» 6% australia» 4% RUssia» 39% other edm: inclusion Destinations Magazine sends out 12 monthly edms per year, showcasing the best in new content. advertisers can place themselves within the edm, with imagery and editorial crafted by the in-house team and click-throughs to related content on destinationsmagazine.com or the advertisers website. 13K+ subscribers Glamping, also known as luxury camping or glamorous camping, is that escape you ve been meaning to take. It s that little break from the hustle and bustle. targeted DATABAse bespoke content inclusion RATE: $999 PER InclusION All rates are in USD.

13 GLAMPING GLAMPING DIGITAL OPPORTUNITIES 26% new zealand» 16% Usa» 9% morocco» 6% australia» 4% russia» 39% other EDM: Takeover A bespoke EDM jointly branded by Destinations Magazine and the advertiser. High quality targeted content crafted by the editorial team in line with the advertiser s marketing objectives to fashion something distinctive to their brand. This clicks through to a target url of the advertiser s choosing. When delivered with a clear call to action the EDM takeover is a highly effective tool. Luxury Tented Cabins in an Adventure Park in Byron Bay These luxury tented cabins are located in Byron Bay and offer everything glampers could wish for during a vacation. Glamping, also known as luxury camping or glamorous camping, is that escape you ve been meaning to take. It s that little break from the hustle and bustle. PromoTE new products / services CrEATE brand awareness Luxury Vintage Safari Tents on Tamar River near George Town, North East Tasmania Glamping, also known as luxury camping or glamorous camping, is that escape you ve been meaning to take. It s that l Luxury Vintage Safari Tents on Tamar River near George Town, North East Tasmania little break from the hustle and bustle. Drive website traffic EXEcuTE CAMPAIgns R A T E : $ All rates are in USD.

14 » BRAND COLLABORATIONS «Our dedicated creative team works tirelessly with our brand partners to connect and engage our audience with world-class co-branded content for lasting impressions.

15 customised brand collaboration Co-branded Campaign Our dedicated creative team works closely with brands to develop world-class co-branded content that connects with Destinations Magazine s key audience and engages them on a deeper level. We partner with brands to distribute content across global platforms that include a variety of digital distribution and social media networks. HOMEPage TAKeoVER» EDM TAKeoVER» INTEGRateD SOCIAL CAMPaign Presented by I AM BORN TO EXPLORE Take your adventures to new levels with the new star of the Nikon GX-format line-up, the D7200. Ready for any challenge, rely on this 24.2 megapixel performer to capture the moment. VIEW MORE I AM BORN TO EXPLORE Take your adventures to new levels with the new star of the Nikon GX-format line-up, the D7200. Ready for any challenge, rely on this 24.2 megapixel performer to capture the moment. I AM Nikon Presents BORN TO EXPLORE VIEW MORE Take your adventures to new levels with the new star of the Nikon GX-format line-up, the D7200. Ready for any challenge, rely on this 24.2 megapixel performer to capture the moment. *Tailored proposals with rates to be provided in response to briefs. Bespoke creative content is available on request.

16 DIGITAL RATE CARD PLACEMENT format SPECS MONTHLY RATE ON-GOING RATE Homepage Medium Rectangle 300 x 250 $599 $499 Country Page: Page sponsorship including logo and one hyperlink Medium Rectangle and Half Page 300 x x 600 $449 $399 Article Pages: Countries, Events, Travel Guides, Stories, Photography or Film Medium Rectangle or Half Page 300 x x 600 $349 $299 Landing Pages: Countries, Events, Travel Guides, Stories, Photography or Film Super Leaderboard 970 x 90 $199 $149 EDM Inclusion $999 Please contact EDM Takeover $1299 Please contact Co-branded Campaign Bespoke Content Please contact On-going rates start at three months minimum. All rates are in USD.

17 » DIGITAL OPPORTUNITIES «for all media and advertising Enquiries: Editor destinationsmagazine.com Mobile o f fice