STEP by STEP GoogleAdwords Campaign setup CHECKLIST

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2 STEP 1: PLAN YOUR CAMPAIGN When setting up a Google AdWords campaign you will want to start by answering three basic questions. What is my campaign s goal? How much do I want to spend on my campaign? How will I measure my campaign s success?

3 STEP 2: DEFINE YOUR AUDIENCE When defining your target audience you will want to start by defining who you want your ads to reach by answering the four W s Who is my audience? Where is my audience? When do I want to reach my audience? What do I want to communicate to my audience?

4 STEP 3: 3x3 TIP LIST TO CAMPAIGN SUCCESS TIP 1: TELL YOUR STORY Here are the three most important things to do that will help you establish a connection with your customers: 1. Try different ad formats 2. Make it easy for your customers 3. Experiment! NEED HELP WITH GoogleAdwords? If you are not yet the owner of our GoogleAdwords ds ULITMATE GUIDE please click here to purchase your own copy. Also look out for our other handy on-line thinking range of guides & lists.. The ULTIMATE GUIDE & LIST Series of digital training products are compiled by Optimus01, designed by C4 and published by Online Thinking. Visit o.za, & for more information.

5 STEP 3: 3x3 TIP LIST TO CAMPAIGN SUCCESS TIP 2: CONTROL YOUR BUDGET Here are three tips on how to get the most out of your GoogleAdwords advertising budget: 1. Match your budget to your business goals 2. Monitor how your budget is being spent 3. Invest in what works! NEED HELP WITH GoogleAdwords? If you are not yet the owner of our GoogleAdwords ds ULITMATE GUIDE please click here to purchase your own copy. Also look out for our other handy on-line thinking range of guides & lists.. The ULTIMATE GUIDE & LIST Series of digital training products are compiled by Optimus01, designed by C4 and published by Online Thinking. Visit o.za, & for more information.

6 STEP 3: 3x3 TIP LIST TO CAMPAIGN SUCCESS TIP 3: LEARN & REFINE Here are a three ways you can use your account data to improve your campaigns: 1. Learn from your successful ads 2. Experiment with different ad formats 3. Refi ne your keywords NEED HELP WITH GoogleAdwords? If you are not yet the owner of our GoogleAdwords ds ULITMATE GUIDE please click here to purchase your own copy. Also look out for our other handy on-line thinking range of guides & lists.. The ULTIMATE GUIDE & LIST Series of digital training products are compiled by Optimus01, designed by C4 and published by Online Thinking. Visit o.za, & for more information.

7 STEP 4: CREATE A GoogleAdwords ACCOUNT After creating your GoogleAdword Account complete the checklist below and you will be well on your way to creating an effective GoogleAdword campaign. Want to become a GoogleAdwords Guru? The Optimus01 GoogleAdwords Guide will show you how. Do keyword research Create a new campaign Choose network & devices Choose locations & languages Setup bidding & budget Setup ad extensions Setup ad scheduling Create ad groups Create ads Find new keywords for campaign Optimise new keywords for campaign START CAMPAIGN

8 PAY PER CLICK ADVERTISING GLOSSARY One of the greatest impediments to assimilating new information is unknown terminology. Save yourself the grief and get to know these terms now: PPC (pay per click): The advertising model that charges advertisers only when their specific ads are clicked. Search network: The online network people go to when searching for a solution to a problem they re having. Display network: Web sites, forums, or blogs that aren t owned by Google, but have Google AdWords ads (also known as AdSense ads) on them. Traffic: The number of visitors to your web site. Landing page: The web page that the person will land on directly after an ad is clicked. The page is constructed to appeal to the same desire as the ad. Impressions: The display of an ad on a web page. Click: When person clicks the ad on a web page. Bid: The maximum amount of money an advertiser is willing to pay for a click from a given keyword. CPC (cost per click): The amount an advertiser is charged for a single click. Different keywords cost different amounts, depending on competition. CTR: (click-through rate) Ad position: Call to action: Conversion: The number of clicks an ad receives divided by the number of impressions. The higher the CTR, the more effective ad is considered. The placement of an ad on the Google search results pages. There are various positions with position #1 at the top of the first page. Directions within an ad or a web page for the reader to take an action. The desired action you want the web site visitor to take such as joining a mailing list, buying a product, calling a phone number, or downloading a file.

9 THE ULTIMATE GUIDE TO GoogleAdwords BECOME A GoogleAdwords EXPERT! If you liked our ULTIMATE GoogleAdwords you are going to love our guide! Learn EXACTLY how to setup and manage your own high performance GoogleAdword campaign with this definitive OPTIMUS01 ONLINE THINKING TRAINING GUIDE. CLICK HERE TO DOWNLOAD