LIVE LOCAL STREAMING Media Kit W. 80th St. Suite 228 Cleveland, OH (216)

Transcription

1 LIVE LOCAL STREAMING 2018 Media Kit 1305 W. 80th St. Suite 228 Cleveland, OH (216)

2 Introduction owow is part of today s digital revolution. The digital revolution created a golden age of new media consumption. Old media broadcast and print media have seen their aging business models topple. This technological shift has changed the rules of advertising and marketing. owow s distinctive format clock was designed to maximize a client s message and placement. owow breaks for commercials a maximum two times per hour at approx. 15 and 45 minutes past the hour in three-unit breaks. owow s "forward motion" energetic format is most conducive to at work, in store, in home, and in-vehicle listening. owow's value added benefits provide visibility and sponsorship opportunities throughout its website and social media pages-facebook, Twitter, and Instagram. owow's new interactive app and audio web player offer opportunities for placement and visibility of client's logo and link.

3 Live & Local Ravenna Miceli Mon Sat 9am 2pm One of the most recognized air talents in Northeast Ohio, including Cleveland s WMJI and V Ravenna s on-air history includes Boston (WBZ, WBOS, WHTT, WAAF), Providence (WPRO, WHJY), Detroit (WOMC), and a host of the nationally-syndicated Moonlight Groove. Steve Pappas Mon Sat 2pm 6pm Former air talent and product for Q104/Cleveland and news reporter for Westwood One. Steve was also the voice of the Cleveland Bicentennial and is Operations Director and Music Director of owow. Chuck Matthews Mon Sat 6pm Mid Former air talent and Production Director at WMJI and WMMS/Cleveland and Rubber City Radio/Akron. Chuck is the voice of the Pro Football Hall of Fame and is also Production and Imaging Director of owow.

4 Live & Local Charlotte DiFranco Fri 8pm 12pm Sun 12pm 6pm Charlotte is the former WDJQ/Canton morning show host and promotion director and hosts the weekly Friday Night Live on owow. Monica Robins Mon Sat 2pm 6pm Monica Robins hosts owow s weekly Naked Brunch show, which features acoustic and low-tech performances of well-known timeless rock tracks. Monica is also is an Emmy-award medical reporter on WKYC-TV/Cleveland and the lead sing of both the Whiskey Kings and the the Ninja Cowboys. Monica has performed the National Anthem numerous times for all of the Cleveland professional sports teams and for many local law enforcement, fire, and military agencies. Alan Greene Sat 6pm Mid BluesTime, hosted by Alan Greene, is a weekly three-hour blues music program featuring the many shades of blues music from the folk-blues of Robert Johnson to blues legends like B.B. King, and today s blues masters like Joe Bonamassa, Samantha Fish, and Gary Clark, Jr.

5 Special Programming Friday Night Live Friday Nights, 8 pm - 12 am Four hours of continuous live concert music from the owow live archives. Hosted by Charlotte DiFranco. Naked Brunch Sundays, 10 am - 12 pm and 6 pm - 8 pm Acoustic-based, low tech versions of familiar artists and songs from owow s vast rock and roll archives. Hosted by Monica Robins. BluesTime Saturday 9 pm - 12 am BluesTime, hosted by Alan Greene, is a weekly three-hour blues music program featuring the many shades of blues music from the folk-blues of Robert Johnson to blues legends like B. B. King, Howlin' Wolf, Muddy Waters and today's blues masters including Joe Bonamassa, Samantha Fish, and Gary Clark, Jr.

6 58% 42% Audience Demographics Over 719,700 Listeners 9,480 Social Media Followers Average Listening Session is 40 minutes Age Demographics % % % % % % % Audience Device Use 71% owow s Audience Reaches Across Northeast Ohio 6% 5% 3% 8% 2% 1% 3% 1% Source: Google Analytics 2018, SecureNet Systems 2017 & 2018, Facebook Analytics 2018, Twitter Analytics 2018

7 Audience Lifestyle & Interests 70% are Homeowners Avg. Home Value $150K+ Planning a home improvement project in next 12 months Over 58% have College Degree of Higher Education Level 2/3 of owow s audience have a household member enrolled in higher education Avg. Household Income is $75K+ Over 60% of Audience Invests In Retirement Funds 82% have medical insurance through their employer Visit Doctor on a regular basis Visit Dentist on a regular basis Exercise on a regular basis Within last 12 months Dine Out 2Xs+ per week Travel & Vacation each year Attend Live theater Attend sporting events Enjoy outdoor activities Visit amusement parks Visit a museum Attend a music concert Membership at a fitness center Golf at local golf course/driving range Shop online weekly Active social media user Heavy mobile phone users Recycle Prefer healthy, organic food Environmentally conscience Source: Google Analytics 2018, SecureNetSystems 2017 & 2018, Facebook Analytics 2018, Twitter Analytics 2018

8 These are some of the advertisers who promote themselves to our audience:

9 How to listen to owow almost anywhere...