SPONSORSHIP AND MARKETING OPPORTUNITIES

Transcription

1 SPONSORSHIP AND MARKETING OPPORTUNITIES

2 TPE HAS REACH The attendees who descend on the must-attend B2B trade show for the tobacco, vape, and alternative industries each year come from every continent around the globe and every region of the United States. INTERNATIONAL ATTENDANCE NORTH AMERICA 15 % CENTRAL & SOUTH AMERICA 6 % EUROPE 12 % AFRICA 4 % ASIA 53 % AUSTRALIA & OCEANIA 10 % NORTH AMERICA 15 % EUROPE 12 % 53 % ASIA 4 % AFRICA CENTRAL & SOUTH AMERICA 6 % 10 % AUSTRALIA & OCEANIA U.S. ATTENDANCE PACIFIC 35 % MOUNTAIN 16 % WEST NORTH CENTRAL 2 % WEST SOUTH CENTRAL 5 % EAST NORTH CENTRAL 9 % EAST SOUTH CENTRAL 3 % NEW ENGLAND 2 % MID ATLANTIC 9 % SOUTH ATLANTIC 19 % 35 % PACIFIC 16 % MOUNTAIN WEST NORTH CENTRAL 5 % 2 % WEST SOUTH CENTRAL 9 % EAST NORTH CENTRAL 3 % EAST SOUTH CENTRAL 2 % NEW ENGLAND 19 % 9 % MID ATLANTIC SOUTH ATLANTIC 12

3 STAND OUT FROM THE CROWD With hundreds of exhibitors displaying their products on the show floor at TPE, one of the best ways to maximize your ROI is by utilizing a combination of the different visibility and sponsorship opportunities available. You can give your brand exposure prior to, during, and after the show by implementing these different (and affordable) opportunities. BE SURE YOU RE ON BUYERS LISTS TPE annually brings in thousands of industry professionals from the tobacco, vapor, alternative, and general merchandise community to Las Vegas where they discover new products and trends. Sponsorship, Marketing Opportunities, and Sales HILARY MANNING (805) hilarymanning@tobaccoplusexpo.com 31

4 DIGITAL PRE-SHOW MARKETING With these proven and effective opportunities to get the attention of our Buyers, our pre-show marketing opportunities will start driving business to your booth before you set foot on the show floor. Ad (banner) on Online Show Floor Map $750 Branded Blast $1,500 $2,000 Exhibitor to supply HTML-ready content and images, along with links to be sent to our entire database of attendees. Exhibitor receives open and click-though rates. Limited Ad Space: Dec. 4, 6 and 20, 2018; Jan. 15, 17, 29 and 31, 2019, $1,500; and Feb. 4, 2019, $2,000. SOLD OUT! SOLD OUT! SOLD OUT! Banner Ad on TPE Website $250 $ x 100px ($250), 570 x 200px ($500), 1170 x 200px ($750) Banner Ad on Attendee Registration Page $2,000 EXCLUSIVE 1100 X 200px Banner Ad on Attendee Registration Confirmation $1,500 EXCLUSIVE Banner Ad on Exhibitor List $2,000 EXCLUSIVE 1100 X 200px Metrics Each blast = 10,775 impressions Each page view = 208,500 over 6 months leading up to the show Digital File Specifications 72 DPI Submit to Nic Kreger (nkreger@tradeshowlogic.com) Web images must be RGB JPGs or PNGs. Retina (and compatible) display ratios accepted. 14

5 ONLINE PROFILE LISTINGS OPTIONS How will you ensure your booth is on their must-see list? Don t miss out on your opportunity to gain valuable brand exposure and visibility at the show by utilizing your online profile listing to attract the attention of our attendees before, during and after the show. FEATURES Premium Position Top of the Exhibitor List and search results ESSENTIAL $250* ENHANCED $500 SUPERIOR $750 Company Logo Available on SUPERIOR package only. Video Uploads Tell your story with video 1 Company Logo Increase your brand recognition Enhanced Profile Icon On Floor Plan and Exhibitor List Online Product Listings Available on ESSENTIAL, ENHANCED and SUPERIOR packages only. Online Product Listings Detailed descriptions, color images Show Specials Show Specials Online and in Tobacco Business Magazine Press Releases What s happening at your company Available on ESSENTIAL, ENHANCED and SUPERIOR packages only. Spotlight discounts and giveaways in your online profile. Brand Listing (character count) Describe your brand Floor Plan Booth Logo Welcome Message Up to 60 characters Product Categories Choose those for which attendees search Make your booth stand out from others by opting to show your company or product logo in your exhibit booth on the interactive event map. (BOOTH MUST BE 20 x 20. FILE TYPE: TRANSPARENT PNG.) Online Profile Characters Searchable company info Website URL Add website link to ebooth Profile Company Name, Booth No., Address *ESSENTIAL LISTING INCLUDED ON INVOICE Investment $350 each Floor Plan Banner Ads All attendees will check out the online event map. Catch their attention in this hot spot with a trackable banner advertisement. Investment $500 each MOBILE APP DIRECTORY LISTING: BASIC VS. SUPERIOR BASIC LISTINGS SAMPLE SUPERIOR LISTINGS SAMPLE There will be no printed show directory. The mobile app is the only way for attendees to view your listing and what products you are offering, plus any show deals and contact info. 51

6 ONSITE BRANDING OPPORTUNITIES From exhibit hall signage to exclusive onsite exposure opportunities, TPE gives exhibitors a chance to stand out in the crowd. Standing Billboards $1,595 each or 2 for $2,795 Add $395 for Double-Sided 2 x2 Adhesive Floor Tiles $350 each Market your company to our audience with these 8 tall x 3 wide displays. Be sure that when the buyers are looking around, it s your company they see first. (Camera-ready artwork provided by exhibitor. Signs created by Show Management.) Aisle Signs $8,500 Back of Badge $7,500 Trade Show Bags* $6,500 EXCLUSIVE EXCLUSIVE EXCLUSIVE Lanyards* $6,500 Charging Station $2,700 Standing Branded Ashtrays $6,000 EXCLUSIVE 20 Digital Screen Video/Image Loop Supports Audio Charges 12 Devices Freestanding Model Ashtrays throughout show floor Industry Party Educational Sessions Sample Bag Giveaways* $1,000 each Sample Bag Flyer Inserts* $ x20 Front Door Clings $500 each LIMIT 6 16 (*Exhibitors responsible for providing and shipping items)

7 2018 TPE Metrics: Figures will increase due to lack of printed show directory 18K+ views of exhibitor profiles 3K+ views of conference info 475+ buzz notification views Mobile App Sponsorship Opportunities (Pre-, At- and Post-show) The TPE mobile app includes special features and interactive content that improves the overall attendee experience. Don t miss the chance to put your brand in the palms of thousands of industry professionals. Push Notifications Alert Attendees Onsite $750 Opportunity to send one (1) push message to attendees during event dates only. Text only. No logos, links or graphics. Limited availability. Show Management will select date and time of push notification. Banner Ad (Limit of 5) $750 each Opportunity to position one (1) banner ad placement within mobile app. For best results, image specs should be 480x40 pixels or 450x80 pixels; PNG or JPG format is acceptable (without transparency.) Show Management will place banners on designated app page. Mobile App Main Sponsor $4,500 Splash screen, Top Banner Ad, Nav Icon, Push Notification 1/day 71

8 EDUCATIONAL SESSION SPONSORSHIPS Seat Drops $2,500 per session Educational Session (exclusive!) Focused on what your product brings to retailers, 5-minute intro and 2 seats on panel, branding signage, recorded video after the show and logo in pre-show marketing and promotion $7,500 each session EDUCATIONAL SESSIONS * DAY 1 SESSION 1 How to Merchandise, Market, and Promote in a New FDA Landscape DAY 2 SESSION 1 Driving Profit, Inventory Management, Point of Sales Systems, and Customer Loyalty Programs SESSION 2 CSP Tobacco Trends in Convenience Stores SESSION 3 How Innovation is Changing the Vape Category * Schedule subject to change SESSION 2 The Power of Partnerships: How to Leverage Vendor Relationships to Grow Your Business SESSION 3 CBD Capitalizing on Emerging Trends and Mitigating Risk TPE INDUSTRY NIGHT SPONSORSHIPS (these are exclusive sponsorship opportunities) FOOD SPONSOR Branding signage, pre-show marketing and promotion, dedicated area for demonstration. $10,000 plus cost of food, we provide food service. DRINK SPONSOR Branding signage, pre-show marketing and promotion, dedicated area for demonstration. $10,000 plus cost of drinks, we provide ice, mixers and bartenders. ENTERTAINMENT SPONSOR 5-minute intro, branding signage, pre-show marketing and promotion, dedicated area for demonstration. $15,000 plus cost of band. 18

9 18 x18 x24 SPOTLIGHT CUBES PRODUCT SPOTLIGHT Located in the registration area, where there will be a captive audience, the Product Spotlight offers the best location for buyers to see your products before they even hit the show floor. Buyers will be given a scanner and as they go along viewing the different items they can scan an info card for each item When they are finished, they receive a list of all the products they were interested in and where to find them on the show floor. After the show, exhibitors will be sent a list of all attendees who were interested in their products with contact and demographic info. 1 Cube $750 2 Cubes $1,500 3 Cubes $2,000 91

10 Sponsorship, Marketing Opportunities, and Sales HILARY MANNING (805)