Successful advertising. Crossgenial.

Transcription

1 Successful advertising. Crossgenial.

2 DER STANDARD derstandard.at: Our philosophy 2

3 DER STANDARD: Reach and circulation Reach Monday Saturday Saturday Readers MA 2017 ~ NRS* National Reach MA 2017 ~ NRS* Decisionmakers LAE 2017 ~ BMRS 480, , % 6.7 % 14.5 % 28.9 % Circulation Monday Saturday Saturday ÖAK 2017-II ~ ABC Number of copies printed Number of copies distributed 73, ,000 72, ,000 Number of copies sold 58,000 69,000 Subscriptions 52,000 62,000 * Survey: January December

4 Male Female A-Levels/ High school graduate Higher Education up to thru thru ABC1 up to 39 ABC1 up to 49 Early Adopters DER STANDARD: Readership Gender Age Education completed Household income net Social class Consumer habits 60% 55% 50% 45% 50% 40% 35% 39% 30% 20% 10% 8% 22% 16% 16% 18% 10% 10% 25% 13% 18% 19% 27% 27% 0% DER STANDARD Reference: MA 2017 ~ NRS, Survey: January December 2017; readership structure in % Population total 4

5 Readership by age and income 3,900 Die Presse 3,700 3,500 DER STANDARD Salzburger Nachrichten Kurier OÖ Nachrichten Vbg. Nachrichten 3,300 Tiroler Tageszeitung Kleine Zeitung 3,100 Kronen Zeitung 2,900 Heute (free of charge) Österreich (free of charge) 2, Reference: MA 2017 ~ NRS, Survey: January December 2017 (mean value for Austrian new spapers) 5

6 Reach in federal states MA ~ NRS MA ~ NRS (Weekend) LAE ~ BMRS LAE ~ BMRS (Weekend) Vienna Upper Austria Lower Austria and Burgenland Vorarlberg Tyrol Salzburg Styria Carinthia References: MA 2017 ~ NRS (Survey: January December 2017), LAE 2017 ~ BMRS; reach per federal state in % 6

7 Die Presse More is more 6.5% 480, ,000 readers more at 31 % lower rates than Die Presse. 4.2% 315,000 Ø age: 43.0 CPM*: Ø age: 50.4 CPM*: * Cost per mille Reference: MA 2017 ~ NRS (Survey: January December 2017), rate example: JP 4c, valid October 2017; w eekly average 7

8 Overlapping readerships other newspapers Exclusive readership 63.5 % 63,5 % of DER STANDARD readers do not read either Kurier, Die Presse or Kronen Zeitung. Kurier 15.9 % Die Presse 15.1 % Only 15,9 % also look into Kurier, 15,1 % also read Die Presse and 16,3 % read Kronen Zeitung. Kronen Zeitung 16.3 % Reference: MA 2017 ~ NRS, Survey: January December

9 Overlapping readerships other magazines Exclusive readership 75.7 % 75,7 % of DER STANDARD readers do not read either Trend, Gewinn, News or Profil. Trend 4.5 % Gewinn 7.1 % News 6.8 % Only 4,5 % also look into Trend, 7,1 % read Gewinn, 6,8 % News and 13,1 % read Profil. Profil 13.1 % Reference: MA 2017 ~ NRS, Survey: January December

10 Overlapping readerships lifestyle magazines Exclusive readership 89.9 % 89,9 % of DER STANDARD readers do not read either Diva, Wienerin or Woman. Diva 1.4 % Wienerin 4.8 % Woman 5.5 % Only 1,4 % also look into Diva, 4,8 % read Wienerin and 5,5 % read Woman. Reference: MA 2017 ~ NRS, Survey: January December

11 Special ad formats in DER STANDARD Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil Vertical STANDARD Different paper color Cover bar Sustainability report The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats on derstandard.at/advertising. 11

12 About derstandard.at derstandard.at/total Unique Users* 14+ years, national Reach* 14+ years, national Unique Users* 14+ years, national Unique Clients** Visits** Page Impressions** Length of stay per Visit** Usetime per page** derstandard.at/mobile Mobile Unique Users* Mobile Unique Clients** Mobile Page Impressions** 2,538, % 1,294,000 4,978,000 25,736, ,705,000 08:17 01:37 1,450,000 3,099,000 70,452,000 per month per month per w eek per month per month per month in minutes in minutes (PI) per month per month per month Ratio stationary/mobile devices*** 62% 58% Devices used to visit derstandard.at 42% 38% Version of derstandard.at used Stationary Devices (Unique Clients) Mobile Devices (Unique Clients) Full Version (Unique Clients) Mobile Version and Apps (Unique Clients) The difference in numbers between devices used and version used occurs due to users visiting the full version on mobile devices (mainly tablets). Sources: * ÖWA Plus 2018-I, multi domain; ** ÖWA 8/2018, multi domain; *** internal measurement 8/2018 (usage of mobile and stationary desktop pcs and notebooks devices) 12

13 The Austrian online market 2,528,000 2,465,000 Unique User 2,008,000 1,791,000 1,754,000 1,531,000 1,513, % 32.8% 26.7% 23.8% 23.4% 20.4% 20.1% derstandard.at krone.at kurier.at oe24.at heute.at diepresse.com kleinezeitung.at Reference: ÖWA Plus 2018-I; single domains 08:32 Usetime per Visit 05:34 04:33 04:26 04:01 03:40 03:32 derstandard.at krone.at diepresse.com kurier.at kleinezeitung.at oe24.at heute.at Reference: ÖWA 8/2018; single domains 13

14 Male Female A-Levels/High School graduate Higher education up to 1,500 1,500 thru 2,500 2,500 thru 3,500 3,500+ ABC1 up to 39 ABC1 up to 49 derstandard.at readership Gender Age Education completed Household income net Social class 60% 50% 52% 48% 42% 40% 30% 20% 22% 19% 19% 16% 23% 16% 16% 28% 23% 33% 31% 10% 9% 9% 6% 0% derstandard.at Total Reference: ÖWA Plus 2018-I, multi domain; readership structure in % 14

15 Reach in federal states ÖWA Plus 28.0 Vienna Lower Austria Upper Austria Vorarlberg Tyrol Salzburg 31.9 Styria Burgenland Carinthia Reference: ÖWA Plus 2018-I, multi domain; reach per federal state in % 15

16 derstandard.at mobile platforms mobile access/month* text.derstandard.at mobil.derstandard.at iphone App ipad App Android App Desktop Version Total iphone 16,953,000 8,850, ,000 26,536,000 ipad 181,000 1,284,000 6,237,000 7,701,000 Android 41,182,000 8,913,000 3,247,000 53,343,000 other OS 728,000 51, ,000 Total PI 59,044,000 8,850,000 1,284,000 8,913,000 10,264,000 88,359,000 Total UC 2,627,000 69, ,000 49, ,000 3,403,000 Reference: * internal measurement 8/2018 (access to the according product via mobile device) 16

17 derstandard.at invites to linger derstandard.at 3,515,000 hours kurier.at 768,000 hours kleinezeitung.at 887,000 hours krone.at 2,706,000 hours oe24.at 761,000 hours heute.at 700,000 hours diepresse.com 627,000 hours Reference: ÖWA 8/2018, single domains/month. Total length of stay = (Number of visits) x (average lenth of stay per visit). 17

18 Jan 13 Feb 13 Mrz 13 Apr 13 Mai 13 Jun 13 Jul 13 Aug 13 Sep 13 Okt 13 Nov 13 Dez 13 Jan 14 Feb 14 Mrz 14 Apr 14 Mai 14 Jun 14 Jul 14 Aug 14 Sep 14 Okt 14 Nov 14 Dez 14 Jan 15 Feb 15 Mrz 15 Apr 15 Mai 15 Jun 15 Jul 15 Aug 15 Sep 15 Okt 15 Nov 15 Dez 15 Jan 16 Feb 16 Mrz 16 Apr 16 Mai 16 Jun 16 Jul 16 Aug 16 Sep 16 Okt 16 Nov 16 Dez 16 Jan 17 Feb 17 Mrz 17 Apr 17 Mai 17 Jun 17 Jul 17 Aug 17 Aug 17 Sep 17 Okt 17 Nov 17 Dez 17 Jan 18 Feb 18 Mrz 18 Apr 18 Mai 18 Jun 18 Jul 18 Aug 18 derstandard.at invites to linger 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000, ,000 0 derstandard.at krone.at oe24.at kleinezeitung.at diepresse.com kurier.at heute.at news.at Reference: ÖWA 8/2018, single domains; average time on site in hours per month and site Average time on site = time users have spent on a site across all visits 18

19 Decision-makers choose DER STANDARD Print Reach (absolute) Reach in % Academics PNI* Monday Saturday 49, % 58.5 % 4,502 Saturday 97, % 54.8 % 4,417 Digital Reach (absolute) Reach in % Academics PNI* Monday Sunday 53, % 61.5 % 4,408 Crossmedial Reach (absolute) Reach in % Academics PNI* Monday Sunday 79, % 61.9 % 4, % total reach: 23.5% Crossmedia 7.7% 6.8% 9.0% 14.5% Print Print 14.5% Crossmedia Digital DER STANDARD DER STANDARD (Sat/Sun) Digital 15.8% Reference: LAE 2017 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) * Personal Net Income 19

20 Decision-makers choose DER STANDARD DER STANDARD 7.7% 6.8% 9.0% 23.5% Die Presse 9.8% 5.7% 5.5% 21.0% Print Crossmedia Digital Kurier 12.3% 4.4% 3.9% 20.6% Kleine Zeitung 10.4% 5.4% 3.1% 18.9% Reference: LAE 2017 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) 20

21 Visibility guarantee 21

22 Optimize your campaign Pinpoint your online ads with targeting Self-learning Performance-Campaigns 22

23 Native Advertising Feature Promotion Promotion with user interaction Live Ticker 23

24 Thank you for your interest!