Crain s Cleveland Business

Transcription

1 Crain s Cleveland Business Marketing & Media Planning Guide 2011 We mind your business. And the people in it. F than three decades, Crain s Cleveland Business has been Northeast Ohio s trusted source of business news and analysis for top executives, business owners and professionals. Every week, we help them stay on top of their industry, ahead of the competition and first in line for new deals and customers. Let s move your market! Crain s offers a wide array of custom marketing solutions designed to drive your brand message to c-suite decision makers and their companies. Discover how Crain s powerful audience reach can help build relationships and sales for your business. No matter your budget size, we ll tailor a solution specific to your needs and objectives. Reach farther with Crain s Cleveland Business. Opportunities to Connect: Print Advertising & Custom Publishing Digital Media Events & Conferences Audience Profiles & Statistics Display Ad Rates Insert & Classified Ad Rates Online Ad Rates Mechanical Specifications Crain Contacts Crain s readers are our specific demographic. There s no waste. Every dollar we spend with Crain s is a dollar spent reaching an audience we want to connect with. Greg Krizman, MAGNET

2 Products & Services Print Advertising & Custom Publishing Crain s Cleveland Business weekly edition Award-winning editorial and content that s relevant to executives and business owners: industry insight, competitive edge and new avenues of commerce. See calendar insert for the complete 2011 editorial lineup. 93% consider Crain s a valuable source of local business news 72% of subscribers have taken action on ads found in print 7 years average subscription time 2.14 additional readers per copy 63,560 readers each week 25.2 minutes average reading time with each issue Approximately 26,000 hours spent reading Crain s each week! Crain s Book of Lists Northeast Ohio s most comprehensive source of market and business data All-inclusive resource identifying top solution providers and client prospects More than 2,000 contact names published Distributed to all Crain s Cleveland Business subscribers Approximately 43 featured lists including: Largest Employers, Highest-Paid CEOs, Public Companies and more! 84.3% regard the Book of Lists as a valuable business resource 83% refer to the Book of Lists throughout the year 53.4 % have taken action on Book of Lists advertising Custom Publishing Your message, your way! No one tells your story better than you. Crain s delivers your custom content and expertise to influential decision makers in special print or online sections. >> Ask the Experts custom content >> Advertorial placement >> Estate Planning >> Association of Corporate Growth >> Your custom section 2 Advertising with Crain s has been a big advantage for us. Their reputation as a savvy business publication has helped build credibility and recognition for our brand. Jeanne Hammerstrom, Benesch

3 Digital Media All Business. All Day. All week long, Crain s award-winning digital channels deliver highly anticipated news updates that keep decision makers on top of their game and your brand in their mind. 51% of visitors have learned about a product or service via Crain s digital media channels CrainsCleveland.com 24/7 ad positioning in Northeast Ohio s most comprehensive digital hub of business news, events, lists and archives. 58% of online users regard CrainsCleveland.com as the most authoritative site for local business news 5.5 minutes is the average time spent per site visit Online Business Directories Health Care, Women-Owned Businesses and Golf. Multimedia / Video Coverage >> The Big Issue Public opinion and reaction to top NE Ohio issues. >> Awards and Events On-site coverage of Crain s signature events and breakfast series, including commentary from honorees and sponsors. >> Podcasts Behind-the-scenes editorial news and event commentary. >> Webinars C-level audience reach from your office. E-News Alerts Monday through Friday, Crain s delivers two daily news reports: >> Morning Roundup A must-read collection of the top business news stories from around Ohio. >> Daily Report (Afternoon news package produced by Crain s editorial staff) Packed with the day s breaking business news and staff-generated blogs on topics including politics, sports and finance, the Daily Report also features our popular Editor s Choice, staff blogs, multimedia features, lists and upcoming events. On Monday and Thursdays only, Crain s delivers two additional news reports: >> Weekly (Monday morning re-cap of the current edition of Crain s Cleveland Business) Delivered each Monday, the Weekly features our editors content summary of that week s print issue of Crain s Cleveland Business, complete with a look ahead at upcoming business events and information. >> Business Lists Crain s latest business list with related editorial coverage. >> e!cleveland Delivered just in time for the weekend each Thursday, this comprehensive leisure guide highlights the best in arts, entertainment and cultural events across Northeast Ohio. Work hard play right! Ask your sales representative for our latest digital statistics! 3

4 Products & Services Events & Conferences Relationships first Today s high-speed business environment requires a balanced, personal client touch. Crain s helps you establish personal relationships with influential executives and business owners with a series of top-tier events specifically designed to: Provide networking opportunities and face-time with the decision makers you want to reach. Build recognition and influence for your brand with high-profile positioning. Honor the exceptional achievements of leading professionals from a variety of Northeast Ohio industries. Create an impressive and memorable connection of your brand to the attending audience. 70 % of Crain s event attendees hold a mid- or upper-level management position. Throughout the year, Crain s discusses timely business topics and solutions relevant to Northeast Ohio s professional community. You set the agenda: Bring your topic to the podium and we ll bring our influential audience! A showcase of Nor theast Ohio companies and individuals whose technical research, advancements and breakthroughs are making a critical impact on the local economy and world stage. Renowned the world over for groundbreaking medical research and treatment, Northeast Ohio s distinguished health care and wellness professionals are honored by their peers and business community. 4 Honoring the dedication and professional achievements of Northeast Ohio s top female business leaders who enrich our region with their professional talents and unique perspectives.

5 Celebrating contemporary Northeast Ohio companies and organizations that are building business with a sustainable triple bottom line approach of profits, people and planet. A salute to the region s top fiscal officers whose leadership and vision guide our business community s financial success. Northeast Ohio s only program dedicated to honoring the unique contributions and accomplishments of CFOs! A tribute to Northeast Ohio s next generation of rising business stars who have taken a leading role in our business community and economy. Ask your sales representative for a complete list of sponsor benefits available through any of our signature events. Our target audience is c-level executives and business owners. Crain s does a fantastic job reaching that audience and helping us establish our brand. Jonathan Ebenstein, Skoda Minotti 5

6 Audience Profile & Statistics T he Crain s Cleveland Business audience is comprised of top executive and c-suite managers, including CEOs, presidents and business owners, many of whom lead the purchasing process at their companies. Print Subscribers Social Demographics Average age: 52.6 years Male: 70% / Female: 30% 4-year degree or better: 80% Married: 82% PROPERTY VALue 95.6% own a primary residence Average Value: $490, % own a second/vacation residence Average Value: $545,000 PURCHASING INFLUENCE Crain s subscribers influence approximately $175,000 each in annual company purchases/leases. That s $1.5 billion in annual expenditures you cannot afford to miss! TITLE OR POSITION BUSINESS CATEGORIES NUMBER OF EMPLOYEES 2% Other 10.4% Professional/ technical 20.7% Industrial services (manufacturing, construction, transportation) 25% Business services (IT, communications, hospitality) 12.1% 1,000 9, % 10, % 99 or fewer 35.3% serve on a board of directors Average 1.6 directorships each 87.6% Top or mid-level management (president, CEO, owner, manager, administrator, etc.) 44.1% Professional services (medical, legal, financial) 10.2% Other 20% ,252 employess HOUSEHOLD INCOME HOUSEHOLD NET WORTH (approx.) GROSS REVENUE OF COMPANIES 8.9% $500, % $100, % $1 24.9% $500,000 $999, % $ % $1 billion 22.2% $1 72.3% $100,000 $499, % $100, % $100,000 $499, % $ % $1 9.9 $285,000 $1.9 $677 6

7 Advertising with Crain s allows us to capture our c-level audience through a variety of effective communication channels that actively support our integrated marketing strategy. Lisa Kay, Plante & Moran Digital Audience Social Demographics Average age: 48 years Male: 59.2% / Female: 40.8% 4-year degree or better: 69% Married: 72.5% PROPERTY VALue 93.1% own a primary residence Average Value: $354,000 31% own or hold interest in a second home/property Average Value: $370,000 PURCHASING INFLUENCE Crain s digital users have an average net worth of $1.12 and are a perfect target for your products and services. Make sure to deliver your marketing message to this lucrative audience with Crain s digital offerings. TITLE OR POSITION BUSINESS CATEGORIES NUMBER OF EMPLOYEES 8.7% Other 12.4% Professional/ technical 22.5% Industrial services (manufacturing, construction, transportation) 19.7% Business services (IT, communications, hospitality) 13.4% 1,000 9, % 10, % 99 or fewer 78.9% Top or mid-level management (president, CEO, owner, manager, administrator, etc.) 45% Professional services (medical, legal, financial) 12.8% Other 18.9% ,079 employess HOUSEHOLD INCOME HOUSEHOLD NET WORTH (approx.) GROSS REVENUE OF COMPANIES 4.1% $500, % $100, % $100,000 $499,999 20% $500,000 $999, % $1 billion 12.4% $ % $1 61.5% $100,000 $499, % $100, % $1 19.2% $ % $1 9.9 $209,000 $1.12 $588 7

8 Mechanical Information AD SPACE SIZES AVAILABLE Frequency is determined by the number of insertions used in any issues of Crain s Cleveland Business within 12 months from date of first insertion of contract period. A spread is counted as two insertions. Multiple units of space in one issue are priced as individual unit rates and are counted as individual units towards frequency discounts. Size: Full Page is 70 column inches (5 columns by 14 inches deep). Space is available in any number of columns or inches as desired, with limitations on depth as noted below except that any ad exceeding 11-1/2 inches in depth will be billed at full column depth of 14 inches. Minimum size ad is 4 column inches. Ads must be at least as many inches deep as columns wide. SPECIAL POSITIONS Positions may be purchased as available and mechanically feasible. Contact your account executive for availability. Any premium charge is computed using black & white space rate as the base. Page Two: 20%. Limited to contract advertisers in junior-page or 40 horizontal formats only. Back Cover: 15% Center Spread, Opposite Editorial Page, Inside Back Cover, Other Positions: 10% Minimum position charge: $150 Note: Ads in some specified positions must conform to special sizes. Positions available on ads of 10. ISSUANCE & CLOSING DATES Publisher may act on the written instructions of either the advertiser or agency as to any ad. No liability is assumed as to any instructions received after closing date. Crain s Cleveland Business is published weekly, issued Monday. Except during holiday weeks, the last advertising forms close Thursday, 11 days preceding date of publication. Material is due six (6) days prior to publication date unless otherwise specified. AGENCY COMMISSION 15% of gross billing allowed to recognized agencies on space, color and position, provided account is paid within 30 days of invoice date. Commission not allowed on other charges, such as insert handling, special binding or trimming of inserts, reprints or other mechanical charges and non-display classified advertising. BLEED OR SPREAD ADS Bleed: No charge Single Page Non-Bleed: 10-1/4 x 14 Single Page Bleed: 11-1/8 x 14-3/4 Spread, Gutter Bleed Only: 21 x 14 Spread, Full Bleed: 22-1/4 x 14-3/4 On Bleed Ads, position live matter 1/2 from top, bottom and sides. MECHANICAL REQUIREMENTS Publication Size: 10-7/8 x 14-1/2 Printing: Heat-set web offset Paper Stock: 36 lb. basis weight, matte-coated Binding: Saddle-stitched Proofs to Advertisers: Proofs of publication-set ROP advertisements will be sent to advertiser or agency for approval upon request, and will be deemed approved unless returned to the Publisher prior to closing date. Shipping Instructions: Space and insertion orders, correspondence, etc., should be addressed to The Advertising Department; Crain s Cleveland Business; 700 West St. Clair Ave., Suite 310; Cleveland, OH PREPRESS SPECIFICATIONS Supplied Digital Advertisement All advertising must be provided in a digital format. Required format for black & white or four-color digital advertisement is hires PDF file format with all fonts and images embedded. Additional formats may be acceptable. Please contact production manager for availability: Embedded fonts and images must be a minimum of 266 ppi (pixels per inch). File Preparation The following recommendations are offered as general industry guidelines for preparing files and proofs that will assist our printer in obtaining a good press match on their web offset press: Minimum of 120-line screen, do not exceed 133-line screen. Maximum density in any one area, all colors, should not exceed 300% with only one solid color. Reverse lettering in four-color advertisements should be spread with dominant color forming shape letters. Thin lines, serifs, small and medium-size lettering should be restricted to one color only. Preferred proofs are Kodak Approvals or Iris proofs prepared 5 7% heavier than the file to simulate press gain and ink coverage to our offset press. Recommended proofing stock is 60-lb. basis weight of (nominal) brightness. Color lasers or low-quality ink jet prints are not acceptable for color guidance. Advertisements supplied to Crain s Cleveland Business without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher will not be held liable for color complaints when files are submitted without an acceptable color proof. Material is due six (6) days prior to publication date unless otherwise specified. Alterations Not accepted by Crain s Cleveland Business. New material must be supplied. Please visit our web site at for further instructions on how to prepare your digital advertisement and upload to Crain s Digital Ad Processing Center. INSERT REQUIREMENTS Please contact production manager for information and specifications: TERMS & CONDITIONS Please visit f information regarding rates, payment terms and protective clauses. 11

9 Crain s Contacts Crain s Cleveland Business 700 West St. Clair Ave., Suite 310 Cleveland, Ohio Fax Editorial fax ClevEdit@crain.com Editorial Cleve-Ad@crain.com Advertising Subscriptions Customer service x-183 Reprints To register for news alerts: CHICAGO Crain s Chicago Business 360 North Michigan Ave. Chicago, IL Fax Subscriptions NEW YORK Crain s New York Business 711 Third Ave. New York, NY Fax Subscriptions DETROIT Crain s Detroit Business 1155 Gratiot Ave. Detroit, MI Fax Subscriptions CORPORATE OFFICE Corporate Communications Department Crain Communications Inc Gratiot Ave. Detroit, MI Fax Corp_Comm@crain.com RESEARCH SOURCES: Erdos and Morgan, NY, 2010 & 2009 Audit Bureau of Circulation, 6/2010 Experian CheetahMail, 2009/2010 Omiture Hitbox, Need Reprints? Contact The YGS Group to obtain reprints of your company s editorial coverage or advertisements at , extension 125 or crainsclevelandbusiness@theygsgroup.com. F information, visit 12