Be a part of the Industry!

Transcription

1 Yo u r r e s o u r c e f o r m e e t i n g s i n t h e M i d w e s t Be a part of the Industry! 2019 Media Kit What s Inside Our Mission: We are dedicated to providing information and content focused on Midwest venues, events, trends, and tips for planners working within our region. Find us here Editorial Calendar/Matching Editorial Circulation/Reader Demographics Online Opportunities Midwest Meetings Guide Book Insertion Order Form F: th St W, Ste A, Brookings SD Senior Sales Manager, Matt Field - Matt@MidwestMeetings.com Sales Manager, Mary Jo Nora - MaryJo@MidwestMeetings.com

2 Editorial Calendar Opportunities to double your advertising space for special feature states and CVB sections - full, half, and quarter-page advertisers. Issue Featured States* Special Advertising Sections** Deadlines Spring Summer Fall Iowa, Kansas, Nebraska, North Dakota, & South Dakota Minnesota, Missouri, & Wisconsin Illinois & Indiana Midwest Resorts/Lodges with a highlight on Golf Courses Midwest Sports Venues Casino Venues Indoor/Outdoor Waterpark Destinations Winter Michigan & Ohio Midwest CVBs Midwest Meetings Guide Book See Midwest Meetings Guide Book page for complete information. Space closes: January 11, 2019 Materials due: January Mails in March Space closes: April 5, 2019 Materials due: April 17, 2019 Mails in June Space closes: July 12, 2019 Materials due: July 17, 2019 Mails in September Space closes: October 4, 2019 Materials due: October 16, 2019 Mails in December Space closes: November 1, 2019 Materials due: November 15, 2019 Mails in January *Featured State advertisers receive Matching Editorial space with display ad or Reduced Rates for advertisers located in these states. **Special Advertising Sections feature articles mixed with advertisers display ads. Mechanical specifications for Midwest Meetings Size W (in) H(in) Full-page (non bleed) /2-page vert /2-page horiz Mechanical specifications for Guide Book Size W (in) H(in) Full-page /2-page (horiz only for Guide Book) /4-page (horiz only for Guide Book) /3-page vert /3-page sq /4-page Print Specifications Print ads are accepted as high-resolution.pdf,.tif, or.eps files. Be sure to include/embed/create outlines of fonts and only use CMYK images at a minimum of 300 DPI resolution. Trim Size: x Bleed Size: x Please keep all important images and text in a 1/4 of an inch from the trim size. Print materials should be sent to Amy Jacobs - Amy@MidwestMeetings.com We are a longtime customer of Midwest Meetings magazine. The print and digital products provide us regional market exposure at competitive rates with consistently solid editorial content to support the ads. It s an important element of our marketing mix. ~ Bill Zeinemann, Associate Director, Marketing and Event Services, Monona Terrace Community & Convention Center Contact Mary Jo or Matt at MaryJo@MidwestMeetings.com Matt@MidwestMeetings.com Editorial Calendar

3 Circulation Midwest Meetings publications reach more than 28,000 meeting and event planners five times a year through our quarterly magazine and annual Guide Book. Additional copies are distributed at various industry tradeshows and conventions throughout the year. This number does not include suppliers such as hotels, resorts, or CVBs. Current Breakdown for Midwest Meetings Coverage Area 28,465 readers in the Midwest, with additional readers across the nation. (As of August 2018) Let us help you showcase your destination and put heads in beds! Midwest Meetings circulation department is dedicated to cultivating a qualified, verified mailing list of decision-makers and buyers, including: Professional Meeting Planners, Association Management Companies, SMERF Planners, and non-professional planners (C-Suite Executives, HR, Executive Assistants, Sales & Marketing, etc.). Midwest Meetings magazine and annual Guide Book mail to 28,000+ planners, concentrated heavily in the Midwest, where meeting and event planners often base their site selection criteria on proximity and accessibility for their attendees. Our mailing list is continuously updated, added to, and refined to ensure Midwest Meetings reaches the target audience most likely to fill your meeting space. Midwest Meetings magazine and annual Guide Book reach meeting and event planners, executives, and decision makers across the industry who plan meetings and events of all sizes.* North Dakota 388 Minnesota 2,901 Wisconsin 2,395 South Dakota 396 Nebraska 945 Michigan 3,345 Iowa 1,372 Illinois 6,533 Kansas 1,404 Indiana 2,295 Ohio 4,090 Missouri 2,403 Average Months in Advance Planning Begins Size of Meetings and Events Planned* Primary Business Type Association Corporate Other Independent Education Government Manufacturing Up to *Respondents may select more than one choice, therefore results exceed 100%. Contact Mary Jo or Matt at MaryJo@MidwestMeetings.com Matt@MidwestMeetings.com Circulation

4 Online Opportunities MidwestMeetings.com Midwest Meetings enewsletter Midwest Meetings Digital Edition MidwestMeetings.com MidwestMeetings.com is updated every weekday with the latest industry news and online-only articles. Be viewed by thousands of visitors each month who come to MidwestMeetings.com to learn about the latest industry news, read online-only articles, find meeting destinations, and more. With a variety of placement and rotation options, you can select the most strategic positions based on your specific destination, target, and goals. MidwestMeetings.com Ad Sizes and Descriptions Top Banner - $1,000/6 months 970 x 90 px - - JPEG, PNG, or GIF format, Links out to your website Rotating or Exclusive* Skyscraper (sidebar) - $1,000/6 months 160 x 600 px - - JPEG, PNG, or GIF format, Links out to your website Exclusive* Button - $450/6 months 140 x 117 px - - JPEG, PNG, or GIF format, Links out to your website Rotating* Banner ads are placed on a first come, first served basis. Ad spaces are reserved in the order insertions are received. *Exclusive ads have permanent, non-rotating locations on selected page(s). Rotating ads will rotate with one to two additional advertisers on selected page(s). Destination Listing and Link - Added value with Print Advertisement Located on your state s Destination page, the Listing and Link includes your logo, a short description (75 words of your choosing), physical address, link to , phone number, and a link out to your website. Print advertisers receive a Free Listing and Link for 3 months. Enhanced Listing - $200/1 year Add a video or slideshow to your listing, with a calendar year of visibility. An Enhanced Listing also moves your destination to the top of your state Destination page, alphabetically by city. Extra Online Exposure Through MidwestMeetings.com, you can take advantage of several opportunities to increase your exposure and web traffic. These are free, value-added services for Midwest Meetings magazine advertisers. Digital Edition - Print advertisers are automatically included in the digital edition of the magazine! News & Views - Submit your press releases and announcements to be posted and promoted! enewsletter Midwest Meetings once-a-week enewsletter delivers the latest industry news, people, and topics directly to inboxes. ed to more than 7,600 industry professionals, enewsletter subscribers are the first to learn about the latest online-only content, surveys, digital editions, and industry news. enewsletter Ad Sizes/Availability Sponsorship/Featured Destination - $100/week 600 x 200 px - Sponsorship links out to your website 160 x 600 px - Featured Destination links out to your website eblast - $400/blast - Limited to 1/month or 12/year total With only one eblast available each month, this is an opportunity to target Midwest Meetings enewsletter recipients with information about your destination. Each eblast includes 500 words of your choosing, one image, contact information, and a link out to your website. Digital Edition After publication and distribution of the print version of Midwest Meetings magazine, the Digital Edition is pushed out online. When available, additional content, pictures, and videos are included in the digital edition, as well as links to each advertiser s website. The Digital Edition reaches an additional online audience not incorporated in the print distribution. Digital Edition Ad Sizes Banner 970 x 90 px - Links to out your website Skyscraper 160 x 600 px - Positioning on up to 3 article pages or the table of contents. Links out to your website. Social Media - $600/week - Limited to 1 Advertiser/week 1 Facebook post, 1 Twitter post, 1 Instagram Post. All images submitted for social media should be 3 MB or smaller in size. Facebook: 1 image and up to 250 words (the first 60 words will be viewed online with a Read more break for the rest) Instagram: 1 image and up to 60 words plus 5 hashtags of your choice (first 20 words will be seen prior to the Read More break) Twitter: 1 image and up to 280 characters (includes hashtags) Contact Mary Jo or Matt at MaryJo@MidwestMeetings.com Matt@MidwestMeetings.com Online Opportunities

5 Midwest Meetings Guide Book Reserve one of FOUR prime locations TODAY! First come - First served FRONT COVER WRAP BACK COVER INSIDE FRONT COVER INSIDE BACK COVER Free half-page ad in Guide Book with a $2,000 investment in MidwestMeetings.com. Rates - All Guide Book Rates are Net Full-page - $1,200 (net - display ads only - no formatted listings) Sample formatted listing layout. Hotel Name XXX address State Zip Code Fax: name@hotelname.com Slogan Rates for prime locations: Reception capacity:? Meeting space sq. ft.:? Meeting rooms:? Largest room sq. ft.:? 100 words of text promoting your destination to meeting planners. CVB Name XXX address State Zip Code Fax: name@cvbname.com Slogan Area rooms:? Airport:? Meeting facilities:? Nearby golf courses:? Attractions:? Attractions: area attractions, area attractions, area attractions, area attractions, area attractions, area attractions, area attractions Slogan CVB Name XXX address State Zip Code Fax: name@cvbname.com Area rooms:? Airport:? Meeting facilities:? Nearby golf courses:? Attractions:? 1/2-page - $650 - listing or display ad 1/4-page - $400 - listing or display ad 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 200 words of text promoting your destination to meeting planners. 2/3 of Cover Wrap - $3,000 includes fullpage ad in state section Back Cover - $3,000 includes full-page ad in state section Inside Front Cover - $2,500 includes fullpage ad in state section Inside Back Cover - $2,500 includes fullpage ad in state section Display ad specs: (no bleeds) Final ad should be exact size Full-page display ad: 4.75 w x 7.6 h 2/3 Cover Wrap display ad: 4.75 w x 5.5 h 1/2-page display ad: 4.75 w x 3.7 h 1/4-page display ad: 4.75 w x 1.8 h Formatted listing information: 1/2-page listing: 200 words of text about your facility or service as well as two (1.2 x 1.2, 300 DPI) images (photo and logo). 1/4-page listing: 100 words of text about your facility or service and one (.75 x.75, 300 DPI) image (photo or logo). As well as... company name contact name address phone number fax number website and Facility/Service Listings Include... # of rooms/suites # of meeting rooms sq. ft. of meeting space reception capacity quick phrase/slogan to promote facility or service CVB Listings Include... airports # of area hotel rooms major meeting facilities nearby major attractions quick phrase/slogan to promote destination All listings/display ads are 4-color and listed by state.

6 Insertion Order Form We d be happy to fill this out for you - just give us a call at Billing information (You will be invoiced after the magazine has been published) Company name Contact name Billing address State Zip Phone # Website In what month do you start planning your marketing? *Sign for Approval Printed Name Issue participating in/space due: q Spring - January q Summer - April q Fall - July q Winter - October q Guide Book - November Guide Book Rates (All rates are net) (Contact Mary Jo or Matt for premium locations and rates) Midwest Meetings Rates (All rates are net) (Contact Mary Jo or Matt for premium locations and rates) Size 1X 2X 3X 4X + q 1/4-page formatted listing or 4-color display ad: $400 Full-page q $4,000 q $3,800 q $3,650 q $3,500 q 1/2-page formatted listing or 4-color display ad: $650 1/2-page q $2,800 q $2,650 q $2,500 q $2,400 q Full-page display ad: $1,200 1/3-page q $2,200 q $2,100 q $2,000 q $1,900 1/4-page q $1,750 q $1,650 q $1,550 q $1,425 q 1/4-page formatted Meet Your Convention Sales Manager listing - When you purchase an ad or formatted listing for your destination, you have the option to introduce your convention sales manager for an additional $300 GET STARTED TODAY To truly make the most of your advertising budget, consider a print+online approach to your marketing plan and reach the broadest targeted audience of Midwest meeting/event planners. Give Matt or Mary Jo a call! We look forward to working with you one-on-one to develop a creative, customized advertising plan that directly supports your unique budget, targets, and goals Mary Jo Nora, Sales Manager - MaryJo@MidwestMeetings.com Matt Field, Senior Sales Manager - Matt@MidwestMeetings.com Mary Jo Nora Sales Manager MaryJo@MidwestMeetings.com Matt Field Senior Sales Manager Matt@MidwestMeetings.com *Terms: Net 30 days after publication of ad. Accounts past 60 days of invoice date are subject to 1% per month finance charge. Jurisdiction: Brookings, SD The Company s authorized representative/signatory who signs this insertion order expressly represents to Midwest Meetings that he or she has read and understands the *terms listed and is in fact authorized to execute this insertion order. By signing this document, the Company agrees to all conditions stated in this insertion order, as well as the terms listed. The Company agrees to pay the full amount for all advertisements indicated above. All invoices are sent to the billing address listed above unless alternate arrangements are made. Insertion Order Form