Un viaje donde el destino lo decidís vos.

Transcription

1 Un viaje donde el destino lo decidís vos.

2 DECIDILO MI DESTINO, TU DECISIÓN We travel around the world and we stream it live. The trip decisions are taken by our community at decidilo.com and on our social media channels.

3 Reach M Instagram Twitter Facebook Short videos and every cool thing we find goes to Decidilo s Instagram account. Everything foodie goes to Fierita Catalano s account. And Instagram Stories add to Decidilo s storytelling we content and announce the live streaming. Here are where most of the community decissions are taken. It s the neuralgic core of our project. The content is spread thru Decidilo, Fierita Catalano y Fielinks fan pages. This is the platform where our casual travellers come for help and inspiration. Our newest addition, steadily growing.

4 We speak engagement As the core of our project is live streaming what our audience voted to see, everything around us is engagement. We do 30 minutes long live streams s h o w c a s i n g t h e p l a c e s a n d companies that make every trip special. Likes and more than 200 live streams on Periscope, a gold VIP badge and a loyal fan base make our project different from the typical travel site.

5 Fierita Catalano is a TV Host, Producer and self-made entrepreneur from Argentina. Worked in mainstream TV for 20 years and is a tech pioneer in Latam. 1M twitter followers rely on his advice about the most innovative stuff on Earth. Now they choose every step of his trips and Decidilo broadcasts it live over the internet.

6 DECIDILO TODAY This are the places f rom which we ve streamed. 24 countries

7 ARGENTINEAN, SPANISH AND LATIN COOL PEOPLE Our Audience 61% 60% INSTAGRAM AGE 18 to 24 TWITTER MORE THAN 90K GROSS INCOME Our audience is composed by young people (on Instagram most of our followers are between 18 and 24 years old, on Twitter between 25 and 34 years old) with good finances (more than 60% with an income bigger than USD in January 2018). On Instagram, 70% of our followers are women. They are located in Argentina 73%, Spain 9%, USA 6%, Mexico 6%, Colombia, Uruguay.

8 Three sub formats Celebrity guest: We feature a Celebrity or Influencer as a guest who participates in the whole trip. The edition can be Views in 10 days themed (New York Movie Locations, Tech Event, etc.) Solo edition. Single person trip guided by our community. The perfect format for press trips. Family Edition: The whole Catalano family travels and share a funny and intimate look at a family trip. Done it Italy, Disney World, Japan, Australia, New Zealand and Czech Republic.

9 These sponsors support DECIDILO Leading companies which stand for innovation, participation and creativity

10 Work with us On our trips we have fixed activities and variable activities. TESTIMONIAL: Our Decidilo Experience Fixed activities are branded content developed with companies, tourism bureaus and unmissable things from our Our experience with Decidilo exceeded everything we expected. destination (like Times Square in New York). Our main objective was to position Canada as a destination in social We incorporate our sponsors in the trip story in a natural media for the first time in the region and to introduce our new Premium and transparent way. Our fans love the companies who make Economy product and Air Canada's Maple Leaf lounges. the trip possible and engage positively with them. We have received much more interest from consumers in this From our preferred products to an uprising destination or destination, our sales have grown in and we have managed to attraction, we make entertaining 30 minute live streams, identify Canada with Air Canada. promoted tweets, featured instagram posts and stories and blog posts exploring every detail that you want to communicate. Valeria Smith Air Canada Manager Commercial Latinamerica and Caribbean

11 DECIDILO IS DISRUPTIVE Mainstream media covered our project and said it was pure innovation: Metro 95.1, Rock And Pop, Pop Radio, C5N, Canal 9, Apertura, Infobae, Clarín! Agencia Estatal " Cadena Cope # Diario El Comercio $ Fashion Style Magazine% Decidilo is trend and impact. It s real innovation. The community decides.

12 THANK YOU FOR YOUR TIME Call us: Us: produccion@oficinanerd.com