June 2016 Activity Dashboard

Transcription

1 June 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 411,787 4,971 Length of Session (minutes) 2:32 2:25 Page Views Per Session % of Unique Visits 61.42% 73.63% 1, 8, 6, 4, 2, WEBSITE TRAFFIC SOURCES 7.6% 2.8% 11.9% 4.7% 14.3% 58.4% TOP WEB PAGES 1. homepage 16, attractions 31,57 2. webcam 79,91 7. events 3, thingstodo 49, placestostay/condos 3, placestostay 36, TTD/pierpark 19,648 Organic Paid Direct 5.attractions&entertainment 33, restaurants 19,529 Referral Social Other (ads) WEBSITE TRAFFIC June 215 vs

2 MEDIA DATA MEDIA IMPRESSIONS Paid Media* 15,64,867 Earned Media** 38,737,192 Coverage Includes: New Followers: 1,97 Total: 28.5K Impressions: New Followers: 18 Total: 12 Impressions: 3,526 New Followers: 1,4 Total: 11.8K *Paid advertising and public relations promotion ** Free promotion and media New Followers: 26 Total: 24 FACEBOOK ORGANIC Visit Panama City Beach Likes: 432,27 Total Impressions: 11,39,76 Chasin the Sun TV Likes: 1,46 Total Impressions: 37,545

3 FACEBOOK PAID Paid Facebook Impressions: 8,258,649 Paid Facebook Reach: 2,294,266

4 VISITOR SERVICES DATA INQUIRIES --Top Sources VISITOR GUIDES June Subscriptions 1, Oprah Magazine Webform - enews Sign Up Compass Family Travel (HG, FC, More) Beach Chamber of Commerce VISIT FLORIDA Total Subscriptions Mailed to date (216) 19,353 82,243 AIRPORT ACTIVITY Deplanements April 216 April 215 Airport Desk 1,84 VISITORS Visitor Info Center 2,416 4,44 YTD ,284 4,947 YTD ,7 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

5 May 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 399, ,833 Length of Session (minutes) 2:11 2:32 Page Views Per Session % of Unique Visits 63.5% 73.9% 1, 8, 6, 4, 2, WEBSITE TRAFFIC SOURCES 1.9% 24.% 45.7% TOP WEB PAGES 1. homepage 92, rentalproperties/condos 29, webcam 77,128 7.TTD/attractions&entertainment 26, % 1.9% 6.8% Organic Paid Direct 3. thingstodo 43, thingstodo/attractions 25, placestostay 33, placestostay/beachhouses 21, events 3, placestostay/hotels 19,458 Referral Social Other (ads) WEBSITE TRAFFIC May 215 vs MEDIA DATA

6 MEDIA DATA TWITTER Paid Media* MEDIA IMPRESSIONS Earned Media** 4,977,187 *Paid advertising and public relations promotion ** Free promotion and media coverage Coverage includes: -The Today Show -Southern Living -Houston Style Magazine -AJ Constitution -Bon Appetit - Taste of Country - Country Music Tattle Tale -iexplore -Flipkey by Trip Advisor 37,219,16 -Shermans Travel -American Forces Travel Radio -Orlando Sentinel -The Outdoor Wire -The Arkansas Democrat-Gazettte -The Fishing Wire -antimusic.com -The New Followers: 862 Total: 27.7K Impressions: New Followers: 18 Total: 112 Impressions: 5,874 New Followers: 594 Total: New Followers: 4 Total: 178 Visit Panama City Beach Likes: 426,685 Total Impressions: 21,882,124 FACEBOOK ORGANIC Chasin the Sun TV Likes: 1,426 Total Impressions: 65,289

7 FACEBOOK PAID Paid Facebook Impressions: 17,142,14 Paid Facebook Engagement: 8,264,36

8 VISITOR SERVICES DATA INQUIRIES --Top Sources VISITOR GUIDES April Subscriptions 1, Oprah Magazine Compass Family Travel (HG, FC, More) Webform - enews Sign Up General Inquiry - Form Beach Chamber of Commerce Total Subscriptions Mailed to date (216) 18,471 61,667 AIRPORT ACTIVITY Deplanements March 216 March 215 Airport Desk 1,637 VISITORS Visitor Info Center 2,1 41,864 YTD 216 9,844 41,876 YTD ,753 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

9 April 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States SpringJam Number of Sessions 259, ,465 35,22 Length of Session (minutes) 2:29 2:44 2:8 Page Views Per Session % of Unique Visits 66.57% 7.92% 52.26% WEBSITE TRAFFIC SOURCES TOP WEB PAGES 1. homepage 74,74 6. placestostay 22, webcam 47,136 7.TTD/attractions&entertainment 2, thingstodo 3, thingstodo/attractions 18, placestostay/condos 22, placestostay/hotels 14,61 5. events 22, restaurants 12,522 WEBSITE TRAFFIC March 215 vs. 216 MEDIA DATA **graph data includes SpringJamPCB.com analytics**

10 MEDIA DATA Paid Media* Earned Media** MEDIA IMPRESSIONS *Paid advertising and public relations promotion ** Free promotion and media coverage Coverage includes: -Southern Living -This is Fly -Country Weekly -The Chicago Tribune -Outdoor Wire -WFAA TV Dallas -Country Weekly - The Boot -Orlando Sentinel 28,56,954 6,992,79 -ABC News Radio -Taste of Country -Flip Key by TripAdvisor -Sports Destination Management -The Miami Herald -Camels & Chocolate -KSDK TV St. Louis -Smooth Jazz News -Hotel Online -Taking the Kids -Refinery 29 -The Fishing Wire -The Detroit Free Press -Our Alabama Life -The Dothan Eagle -Opelika- Auburn News -Capital Soup -KPEL New Followers: 926 Total: 26.9K Impressions: New Followers: 13 Total: 97 Impressions: 5,793 New Followers: 442 Total: New Followers: 13 Total: 174 Visit Panama City Beach Likes: 48,612 Total Impressions: 32,287,69 FACEBOOK ORGANIC Chasin the Sun TV Likes: 1,313 Total Impressions: 79,766

11 FACEBOOK PAID Paid Facebook Impressions: 31,65,662

12 VISITOR SERVICES DATA INQUIRIES --Top Sources VISITOR GUIDES April Subscriptions 1,247 Total Subscriptions 16,581 Mailed to date (216) 5,814 AIRPORT ACTIVITY Deplanements February 216 February 215 Airport Desk 1,486 VISITORS Visitor Info Center 2,65 26,78 YTD ,98 21,688 YTD ,877 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

13 March 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States SpringJam Number of Sessions 296, ,77 24,7 Length of Session (minutes) 2:2 2:34 2:22 Page Views Per Session % of Unique Visits 69.82% 71.83% 68.41% WEBSITE TRAFFIC SOURCES TOP WEB PAGES 1. webcam 82,146 6.TTD/attractions&entertainment 22,72 2. homepage 8,34 7. thingstodo/attractions 2, thingstodo 5, planyourtrip/visitorsguide 13, placestostay 27, placestostay/hotels 13,38 5. events 24, planyourtrip 12,568 WEBSITE TRAFFIC March 215 vs. 216 MEDIA DATA The decline of organic website traffic is attributed to the new site launch (URL redirects can take up to 3 months) and changes to Google s search engine result pages (this has effected DMOs across the country). **graph data includes SpringJamPCB.com analytics**

14 MEDIA DATA Paid Media* Earned Media** MEDIA IMPRESSIONS *Paid advertising and public relations promotion ** Free promotion and media coverage Coverage includes: -Southern Living -CMT -Country Weekly -USA TODAY -All Access Music Group -WFAA TV Dallas -Conde Nast Traveler -Family Vacation Critic -The Columbian -CBS Evening News -Houston Style -Sports Destination Management -Rolling Stone -JAXFAX -KSDK TV St. Louis -The Chicago Tribune -Hotel Online -Taking the Kids -ACV 7 Chicago -The Fishing Wire -The Detroit Free Press -AXS -The College Fix -The Dothan Eagle -Orlando Sentinel 31,569,463 8,734,896 -Opelika- Auburn News -Capital Soup -KPEL New Followers: 835 Total: 26.5K Impressions: New Followers: 47 Total: 97 Impressions: 11.2K New Followers: 454 Total: New Followers: 2 Total: 161 Visit Panama City Beach Likes: 48,69 Total Impressions: 187,111,113 FACEBOOK ORGANIC Chasin the Sun TV Likes: 1,38 Total Impressions: 66,792

15 FACEBOOK PAID Paid Facebook Impressions: 17,744,451

16 VISITOR SERVICES DATA INQUIRIES --Top Sources VISITOR GUIDES February Subscriptions 1,66 Total Subscriptions 12,796 Mailed to date (216) 43,211 AIRPORT ACTIVITY Deplanements January 216 January 215 Airport Desk 1,381 VISITORS Visitor Info Center 2,55 22,272 YTD ,272 2,189 YTD 215 2,189 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

17 February 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 179, ,625 Length of Session (minutes) 2:25 2:55 Page Views Per Session % of Unique Visits 73.84% 72.16% WEBSITE TRAFFIC SOURCES TOP WEB PAGES 1. homepage 79,729 6.planyourtrip/visitorsguide 1, webcam 41,1 7. thingstodo 1,24 3. events 14, placestostay/hotels 9,552 4.attractions&entertainment 13,43 9. CTSblog 8,53 5. attractions 12,62 1. Oysterblog 8,199 WEBSITE TRAFFIC February 215 vs. 216 MEDIA DATA The decline of organic website traffic is attributed to the new site launch (URL redirects can take up to 3 months) and changes to Google s search engine result pages (this has effected DMOs across the country).

18 MEDIA DATA TWITTER Paid Media* Earned Media** MEDIA IMPRESSIONS *Paid advertising and public relations promotion ** Free promotion and media coverage Coverage includes: -Trip Advisor -Huffington Post -National Geographic Traveler -Associated Press -The Travel Channel -CNBC -Chicago Tribune -Orlando Sentinel -The Chattanoogan -The Tampa Tribune 35,897,388 92,111,212 -Country Weekly -WFAA TV Dallas -Sports Destination Management -KSDK TV St. Louis -Taking the Kids -The Detroit Free Press -The Dothan Eagle -Opelika- Auburn News -Capital Soup New Followers: 613 Total: 25.6K Impressions: New Followers: 14 Total: 44 Impressions: 19.8K New Followers: 297 Total: Total: 141 Visit Panama City Beach Likes: 392,868 Total Impressions: 8,636,678 FACEBOOK ORGANIC Chasin the Sun TV Likes: 1,158 Total Impressions: 161,6

19 FACEBOOK PAID Paid Facebook Impressions: 7,432,432 Engagement (clicks or video views): 1,373,363

20 VISITOR SERVICES DATA INQUIRIES --Top Sources VISITOR GUIDES February Subscriptions 77 Total Subscriptions 13,6 Mailed to date (216) 32,916 AIRPORT ACTIVITY Deplanements December 215 December 214 Airport Desk 761 VISITORS Visitor Info Center 3,611 26,467 YTD ,233 23,78 YTD ,89 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

21 January 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 154, ,169 Length of Session (minutes) 2:42 3:9 Page Views Per Session % of Unique Visits 72.31% 73.67% 3, 25, 2, 15, 1, 5, WEBSITE TRAFFIC SOURCES 15.4% 7.% 8.9% 2.5% 4.9% 61.1% TOP WEB PAGES 1. homepage 68, thingstodo/attractions 7, webcam 27, thingstodo/events 7,82 3. thingstodo 9,692 8.TTD/attractions&entertainment 6, placestostay/hotels 9,22 9. planyourtrip/visitorsguide 6,53 Organic Paid Direct 5. placestostay 8, thingstodo/pierpark 5,922 Referral Social Other (ads) WEBSITE TRAFFIC January 215 vs MEDIA DATA January 216 Activity Dashboard

22 MEDIA DATA Paid Media* Earned Media** MEDIA IMPRESSIONS 19,494,113 39,336,317 *Paid advertising and public relations promotion ** Free promotion and media coverage TWITTER INSTAGRAM New Followers: 638 Total: 24.9K Impressions: 34.2K Followers: 8,613 New Followers: 267 SOCIAL CONVERSATIONS January 216 Activity Dashboard

23 215 FACEBOOK Total Number of LIKES 389,971 Total IMPRESSIONS: 3,226,65 January 216 PEOPLE REACHED January 216 Activity Dashboard

24 FACEBOOK cont d In just the first week and a half of the new Facebook video ad campaign: 1,168,443 video views 1,497,561 people reached January 216 Activity Dashboard

25 VISITOR SERVICES DATA INQUIRIES --Top Sources* Oprah Magazine Quarterly Webform - VG Request enews Sign Up Winter Resident Compass Family Travel (HG, FC, More) VISITOR GUIDES ,323 13,431 AIRPORT ACTIVITY Deplanements November 215 November 214 Airport Desk 624 VISITORS Visitor Info Center 3,213 3,718 YTD ,766 27,12 YTD ,29 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85) January 216 Activity Dashboard

26 December 215 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 121,12 146,366 Length of Session (minutes) 2:21 2:27 Page Views Per Session % of Unique Visits 66.89% 73.89% 4, 3, 2, 1, WEBSITE TRAFFIC SOURCES 6.4% 2.%.8% 17.4% 61.5% 11.6% TOP WEB PAGES 1. homepage 36, thingstodo/menu 8, TTD/beachballdrop 2,59 7. thingstodo 5, webcam 17, thingstodo/pierpark 5, thingstodo/attractions 11, placestostay 4,787 Organic Paid Direct 5. thingstodo/events 8, placestostay/hotels 4,218 Referral Social Other (ads) WEBSITE TRAFFIC December 214 vs MEDIA DATA December 215 Activity Dashboard

27 MEDIA DATA MEDIA IMPRESSIONS Paid Media* 12,573,783 Earned Media** 28,248,983 *Paid advertising and public relations promotion ** Free promotion and media coverage TWITTER INSTAGRAM New Followers: 575 Total: 24.3K Impressions: 45.2K Followers: 8346 New Followers: 182 SOCIAL CONVERSATIONS December 215 Activity Dashboard

28 215 FACEBOOK Total Number of LIKES 388,661 Total IMPRESSIONS: 1,223,337 December 215 PEOPLE REACHED December 215 Activity Dashboard

29 December 215 Activity Dashboard FACEBOOK cont d

30 VISITOR SERVICES DATA INQUIRIES --Top Sources* Quarterly VG Request Compass Family Travel VISIT FLORIDA Beach Chamber of Commerce Webform - enews Sign Up VISITOR GUIDES ,838 1,62 AIRPORT ACTIVITY Deplanements October 215 October 214 Airport Desk 872 VISITORS Visitor Info Center 2,136 39,8 YTD ,48 36,67 YTD ,17 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85) December 215 Activity Dashboard

31 November 215 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 111,16 116,192 Length of Session (minutes) 2:14 2:27 Page Views Per Session % of Unique Visits 66.28% 72.27% 4, 3, 2, 1, WEBSITE TRAFFIC SOURCES 17.7% 5.6% 3.7% 3.5% 54.8% TOP WEB PAGES 1. homepage 34, thingstodo 5, webcam 18, holidays 4, % Organic Paid Direct Referral Social Other (ads) 3. thingstodo/attractions 9,32 8. placestostay 4, thingstodo/events 8, thingstodo/nightlife 3, thingstodo/menu 7, calendar/menu 3,69 WEBSITE TRAFFIC November 214 vs MEDIA DATA November 215 Activity Dashboard

32 MEDIA DATA MEDIA IMPRESSIONS Paid Media* 13,744,528 Earned Media** 8,483,55 *Paid advertising and public relations promotion ** Free promotion and media coverage TWITTER INSTAGRAM New Followers: 541 Total: 24.2K Impressions: 138K Followers: 8, 164 New Followers: 177 SOCIAL CONVERSATIONS November 215 Activity Dashboard

33 215 FACEBOOK Total Number of LIKES 388,817 Total IMPRESSIONS: 1,798,597 November 215 PEOPLE REACHED November 215 Activity Dashboard

34 November 215 Activity Dashboard FACEBOOK cont d

35 VISITOR SERVICES DATA INQUIRIES --Top Sources* 25 2 VISITOR GUIDES , ,7 Compass Family Travel VISIT FLORIDA VG Request Texas Monthly Southern Living AIRPORT ACTIVITY Deplanements September 215 September 214 Airport Desk 1,15 VISITORS Visitor Info Center 1,916 37,875 YTD ,968 32,286 YTD ,95 INQUIRIES Top States 15 1 *NOTE: Data for Northwest Florida Beaches Int l Airport 5 It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85) November 215 Activity Dashboard

36 October 215 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY Number of Sessions 163, ,26 Length of Session (minutes) 2:12 2:25 Page Views Per Session % of Unique Visits 63.84% 67.19% 6, 5, 4, 3, 2, 1, WEBSITE VISITORS Top States WEBSITE TRAFFIC SOURCES 5.6% 5% 5.9% 17.9% 1.4% 55.2% TOP WEB PAGES 1. homepage 43, piratesfest/schedule 1,25 2. webcam 27, thingstodo/menu 9, piratesofthehighseas 12,83 8. thingstodo/ 8,675 emeraldcoastcruizin 4. thingstodo/events 12, thingstodo 7,357 Organic Paid Direct 5. thingstodo/attractions 12, calendar/menu 6,381 Referral Social Other (ads) WEBSITE TRAFFIC October 214 vs MEDIA DATA October 215 Activity Dashboard

37 MEDIA DATA Paid Media* Earned Media MEDIA IMPRESSIONS 18,349,786 25,76,537 *Paid advertising and public relations promotion ** Free promotion and media coverage TWITTER INSTAGRAM New Followers: 536 Total: 23,34 Impressions: 12K Followers: 7,987 New Followers: 121 SOCIAL CONVERSATIONS October 215 Activity Dashboard

38 FACEBOOK Total Number of LIKES 387,179 42,448 October 215 PEOPLE REACHED Total IMPRESSIONS: 2,895,954 October 215 Activity Dashboard

39 October 215 Activity Dashboard FACEBOOK cont d

40 VISITOR SERVICES DATA INQUIRIES --Top Sources* Compass Family Travel Quarterly VG Request VISIT FLORIDA Chasin the Sun TV Beach Chamber of Commerce VISITOR GUIDES ,533 11,494 AIRPORT ACTIVITY Deplanements August 215 August 214 Airport Desk 1,4 VISITORS Visitor Info Center 2,5 41,879 YTD ,93 37,136 YTD ,664 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85) October 215 Activity Dashboard