Guidebook. Digital products offered by. Zetha Media - Polish Express Media Group

Transcription

1 Guidebook Digital products offered by Zetha Media - Polish Express Media Group Zetha Media - Polish Express Media Group

2 Display: Billboard - graphic advertisement placed on the top of the page. Size: 750x100 px Double billboard - graphic advertisement placed on the top of the web page, with a height twice the billboard. Size: 750x200 px Triple billboard - graphic advertisement placed on the top of the page. Size: 750x300 px Wideboard - graphic advertisement placed on the top of the page. Size: 940x200 px Mega Double Billboard - graphic advertisement placed on the top of the page. Size: 940x300 px Long banner - graphic advertisement placed in the middle of the text, just after the first paragraph of the article. Size: 468x60 px Banner (on mobile) -graphic advertisement placed on the right side of the web page. Size: 320x100 px Longbutton - a rectangle shaped graphic advertisement placed anywhere on the web page. Size: 250x45 px Rectangle - graphic advertisement placed in the middle of the web page, often inside the content of the article or on the right side of the page. Size: 300x250 px, 250x250 px, 200x200 px Halfpage - graphic advertisement in the form of a vertical banner, of a size larger than the rectangle. Size: 300x600 px Skyscraper - graphic advertisement in the form of a vertical banner placed either on the left or on the right side of the page. Size: 160x600 px.

3 Display: Video Ad Film - video in html5 format, and in size of the available graphic forms. Sponsored article - it is a form of content advertising. Apparently it s a normal editorial content, but in fact it promotes particular products, in a specific, more or less subtle way. Sponsored article can be found in the frame of the website and is marked as sponsored material. The materials needed for the sponsored article include: content (in.doc,.docx or.txt formats), photographs (in.jpg or. png. formats; min-resolution: 72 dpi) and video (with a link, eg. from YouTube). The maximum length of the text is not strictly imposed, but the optimal, recommended size is characters with spaces. Mailing - advertisement in the form of an letter, in a text file format + graphic elements sent via portals and websites to our databases. Mailing helps to build clients interest in the product as well as to create and maintain ties between the advertiser and the recipient. This is an extremely effective tool in any information campaign.

4 A map of advertising slots available on Zetha Media web pages Our pages: Mega Double Billboard Wideboard Triple Billboard Double Billboard Billboard Rectangle (box in text) Halfpage (Mega Skyscraper) Long Banner Banner (on mobile) Skyscraper Longbutton 940x x x x x x x x60 320x x x45 Polish Express Lajt Magazine Polacy.co.uk Strefa.co.uk

5 Creation standards static Ad name Size (px) file format weight Mega Double Billboard 940x300 gif/jpg/png 60 kb Wideboard 940x200 gif/jpg/png 60 kb Triple Billboard 750x300 gif/jpg/png 60 kb Double Billboard 750x200 gif/jpg/png 50 kb Billboard 750x100 gif/jpg/png 40 kb Rectangle (box in text) 300x250 gif/jpg/png 40 kb Halfpage (Mega Skyscraper) 300x600 gif/jpg/png 60 kb Long Banner 468x60 gif/jpg/png 40 kb Banner (on mobile) 320x100 gif/jpg/png 40 kb Skyscraper 160x600 gif/jpg/png 40 kb Longbutton 250x45 gif/jpg/png 40 kb Advertising campaign extent and settlement models available: RON (Run On Network) an advertisement is presented on all sites belonging to the particular advertising newtork. RON model is the cheapest and the most effective form of reaching the wide group of advertising recipients. ROS (Run On Site) an advertisement is presented on all sub-pages / in all categories belonging to the particular website. It is possible to select a single site or category. Most of the websites enable the ad placement only on the main page. ROS model is chosen by advertisers who wish to reach a particular audience/the particular customers, whose profile is similar to the profile of the selected site. CPM (Cost Per Mille) it s the cost of every 1000 advertisement impressions specified by the publisher. FF (Flat Fee) this purchasing model is about displaying the advertisement for the certain amount of time, and constantly, on the particular website.

6 Zetha Media - Polish Express Media Group sales@zetha.co.uk UK t: (+44) PL t: