Table of Contents. Top 5 Reasons Top5Jamaica Is Your Best Advertising Choice 4

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1 MEDIA KIT

2 Table of Contents About Top5Jamaica.Com 3 Top 5 Reasons Top5Jamaica Is Your Best Advertising Choice 4 Audience Profile 6 Advertising Solutions 7 Pricing 9 Testimonials 11 Statistics, Recent Headlines & Quotes from Business Leaders about Online Media 12 Appendix 14 2

3 About Top5Jamaica.Com Top5Jamaica is Jamaica s premier search portal boasting over 3000 links to sites with Jamaican-related content in 12 broad categories. It is the largest, most comprehensive directory of its kind. Among the Jamaican Internet community worldwide it is the most recognized source of Jamaican sites and links. Because of the very nature of the site, Top5Jamaica attracts a very eclectic audience, each user having many different interests. Therefore, whether you desire to target a niche market or a broad consumer segment Top5Jamaica is the place for your ad campaign. Top5Jamaica was established in 1998 by owner-manager, Sandor Panton, who took a Master s project idea and developed it into a respected Jamaican Internet authority some few years later. Through his specialized expertise in Internet Marketing, Sandor Panton has created an enviable foundation for Top5Jamaica, which its advertisers and users inherently benefit from. Top5Jamaica is the flagship site for a growing network of sites branded the Top5Network. The Top5Network currently includes JamaicaBusinessCalendar.Com, JamaicanJokes.com, Top5Trinindad.Com and PicturesFromJamaica.Com. Advertisers can reach a broad base of targeted traffic via this network of sites, which garners tens of thousands of unique visitors per day. 3

4 Top 5 Reasons Top5Jamaica Is Your Best Advertising Choice The Most Targeted Traffic Some websites can boast about having a lot of traffic, but only an elite few can say that their traffic is targeted. Because of the very nature of the website, Top5Jamaica is one of them. Every person that visits Top5Jamaica is there because they are in search of something very specific. They are there in search of a website that will satisfy their pre-defined needs. This means that we provide our advertisers with the customer who already has some level of interest in their product. For example, if you are selling music CDs and you advertise in the music-related sections you already know that your ad will be viewed by numerous potential customers who are there because they want music. Attentive & Loyal Audience On average, Top5Jamaica attracts an audience of 250,000 unique visitors per month or 8000 unique visitors per day. Visitors to Top5Jamaica truly enjoy and benefit from their experience at our site and as such approximately 70% of our visitors spend from 5 minutes to over 25 minutes on the site. More specifically 40% of guests spend over 25 minutes perusing the content. This will give your ad a relatively long period of exposure to our targeted audience. The average commercial on television lasts 30 seconds and a billboard is passed by in less time than that; online advertising at Top5Jamaica far surpasses that. Furthermore, Top5Jamaica enjoys a high repeat-visitor rate, with as much as 36% of users visiting the site between once and a few times everyday. Another 32% use the site at least a few times per week. Therefore, just under 70% of users visit the site at least a few times per week. In addition 22% of users have Top5Jamaica as one of their favorites or bookmarked site. This provides advertisers with increased repeat exposure for their ad. High Rankings In All Major Search Engines Top5Jamaica consistently maintains high rankings for numerous Jamaican keywords at all major search engines, such as Google, Yahoo and MSN. Not only is Top5Jamaica highly ranked, but the site also obtains a significant amount of guests through this medium, ensuring a high new visitor rate. What this means for our advertisers is that Top5Jamaica will place your ad in front of several thousand new visitors everyday, from numerous direct search engine queries. 4

5 Customized Ad Formats & Advertising Exclusivity Top5Jamaica will work closely with its advertisers to develop an ad campaign that will best serve the needs of its advertisers. The management team acknowledges the uniqueness of potential advertisers and strives to enhance their advertising experience at Top5Jamaica.We even provide professional consulting about the most effective designs and formats for the desired audience. If you do not have the artwork Top5Jamaica will provide it for you free of charge. If you have a unique idea for advertising your product Top5Jamaica will accommodate it as much as possible. Top5Jamaica is your marketing partner, working with you to find the best solution to meet your marketing needs. When you advertise on Top5Jamaica your ad is guaranteed its spot exclusively. Your ad will always be displayed, not rotating with other company s ads. In addition, ad spaces are limited and well spaced, so your ad will not be lost amongst a sea of other ad banners. Furthermore, the Top5Jamaica page design does not typically scroll down more than a full screen setting (1280x720) or screen and half. The short page lengths therefore will give your ad maximum exposure since ads are within instant eye-range for a visitor. Premium Brand Here at Top5Jamaica we know that one of the most important attributes of a successful product is an image of quality. We adopt the attitude that your concerns are our concerns. We want to help you to develop an image that is synonymous with quality. Top5Jamaica is synonymous with quality. Top5Jamaica is one of the first ever Jamaican websites and has earned the reputation of being a staple of the Jamaican Internet community. As further testament to its user loyalty and premium image, Top5Jamaica s brand awareness has been fueled by has grown word-of-mouth marketing from its very satisfied users. Furthermore, because of its reputation as an Internet authority, Top5Jamaica is networked with other Jamaican sites that directly link to Top5Jamaica. Some of these major sites even prominently display the Top5Jamaica banner on the site. As a result Top5Jamaica also enjoys a significant amount of traffic from these sites. 5

6 Audience Profile Top5Jamaica has an average audience of 8,000 unique visitors per day. The main audience is comprised as follows: 1. A prime demographic of persons aged between 19 and 45 years old 2. A 60%/40% male to female ratio 3. Reside in Jamaica and North America (USA and Canada) 4. Shop online regularly 5. Use the Internet and Top5Jamaica.com as a main source of information and entertainment. Moreover, Top5Jamaica s users are influencers. This is reflected in the fact that wordof-mouth is a significant source of new visitors to the website. Therefore, an ad campaign on Top5Jamaica would be very beneficial to advertisers as they would be able to leverage this influence to their advantage. 6

7 Advertising Solutions Top5Jamaica strives to cater to its advertisers needs. As a result, Top5Jamaica works with advertisers to really create online solutions to their advertising needs, as opposed to a typical one size fits all approach. Top5Jamaica will first ascertain what the advertiser s objectives are and then make recommendations from a standard ad format or create a custom ad format that is suitable. To further facilitate this collaboration, Top5Jamaica allows its advertisers to login and track/check the statistics such as number of page views, number of clicks, geo-location of the traffic etc. Standard Ad Formats & Specs Sponsored Results Traditionally, the Top 5 sites for each category were selected based on an evaluative process subject to specified criteria but the newly launched version of Top5Jamaica will generate the Top 5 in each category based on user popularity. However, advertisers have the option to pay for a featured listing prominently displayed beside the Top 5, a part from the general category results. Banner Ads The Cube Banner 120X60 The Cube Banner is the smallest available banner size. Typically positioned in the right-hand column of the website. Upon special request it may be included in the left navigation menu. The Square Banner 120X120 The Square Banner offers enough real estate to effectively communicate your message and at a reasonable price. It is typically positioned in the right-hand column of the website. Upon special request it may be included in the left navigation menu. 7

8 The Skyscraper or Tower Banner The skyscraper or tower banner is by far the most effective ad spot on the website. It immediately captures the attention of site visitors because of its imposing position. It offers an extensive amount of advertising workspace to include text, graphics and any other embellishments you may desire. The Skyscraper is always positioned in the right-hand column of the website. 120X400 The Regular Horizontal Banner 468X60 The regular horizontal banner can be positioned in either or both of two places: the top of the page immediately to the right of the Top5Jamaica logo or at the bottom of the page in the middle column. The top banner however, has the advantage of usually being the first thing the visitor will see. The horizontal banner, like the tower banner, allows for some embellishment. (For an idea of the actual banner layout on the site please see the Appendix) The Top5Jamaica Newsletter The Top5Jamaica Newsletter is a great way to reach out to the site s visitors. Top5Jamaica s its newsletter subscribers a monthly What s New mailing basically informing them of any new features that have been added to the website. It 8

9 also features the more interesting new site listings. Currently there are 2000 users subscribed to receive this special mailing. Your ad will be displayed as a text narrative and a link to your website. Your ad narrative can be placed at the top or the bottom of the newsletter, whichever you prefer. Screensaver Advertising Top5Jamaica has free screensavers of unique images of Jamaica and/or Jamaicans available for download by its visitors. Currently we offer four screensavers, which are quite popular with over 100 downloads per day. This presents Top5Jamaica advertisers with a unique branding opportunity. Advertisers are able to either 'brand' one of these screensavers as their own or to simply have their URL and short message displayed at the bottom of each picture displayed to the user when the screensaver has been activated on their computer. By branding, an advertiser will have the opportunity personalize the screensaver in a way that will enhance its product s appeal and visibility. For example, one of our more popular screensavers is currently branded as the "Dancehall Artist Screensaver". An advertiser would then, for example, have the opportunity to have it re-branded as "ADVERTISER NAME Dancehall Artist Screensaver". The constant showcasing of your company/product will initiate, at least, the preliminary stages of a relationship with the user. The information will not only be displayed on Top5Jamaica's screensaver page, but also as the user follows the step-by-step installation process, the branding will be displayed. Additionally, the advertiser's URL and message will appear across the bottom of the screensaver and their logo in the top right hand corner as it is displayed. Special Ad Formats If you have special ad format requests please do not hesitate to let us know. The Top5Jamaica team will try its best to accommodate your needs. 9

10 Pricing Weekly Banner Rates - Homepage (Index) Page Size (Pixels) Location Cost (US$) 468 X 60 Top X 60 Bottom X 400 Right or left column X 120 Right or left column X 60 Right or left column 20 Weekly Banner Rates - Any other category / Page Size (Pixels) Location Cost (US$) 468 X 60 Top X 60 Bottom X 400 Right or left column X 120 Right or left column X 60 Right or left column 10 Monthly Newsletter The cost per monthly What s New newsletter ing is US$50. Screensaver Advertising Screensaver advertising rates are dependent upon the advertiser s needs. Please contact us to discuss your special needs. Top5Jamaica is dedicated to working with you to ensure all your advertising needs are met and surpassed. Top5Jamaica will be your partner in delivering your online marketing solutions to successfully effect the desired result. Top5Jamaica provides your company with the unique opportunity to take advantage of the most targeted audience in the Jamaican Internet community. Top5Jamaica is synonymous with quality and this is the experience we offer all our advertisers. If you have any questions at all, you may contact us at ads@top5jamaica.com. 10

11 Testimonials Catherine Light - Director of on-line Marketing and Sales, In my role as the director of on-line Marketing and Sales for I found it difficult to get to know the actual businesses that provide services to our own clients (brides and wedding planners surfing the web to plan their destination - "away from home" - wedding). This high-end segment of the bridal/tourist industry needs to know about these businesses. Top5Jamaica has helped by providing a portal to the business community in Jamaica that is far superior to similar on-line websites in your country, and we would appreciate developing a collegial relationship with you and your advertisers. Chris Hines - Owner / Webmaster, Hey, I'm the webmaster at xxtreme-entertainment.com and I want to thank you guys for your support. More than 20% of our traffic is referred by Top5jamaica, the largest single contributor! Is there anyway we can get a more prominent listing on top5jamaica.com? Mario Nelson - E-Marketing Manager, Half Moon Rose Hall Dear Top 5 Jamaica Sales Team, so often we look back and we are thankful for the business leads and visitor sessions you have sent our way via your website. We are really appreciative of the increased visibility we have received on your website. Of course, we wish to continue with our partnership and we welcome your ideas with a view to stimulating and increasing bookings for the rest of 2006, and beyond. Kevin Morris Webmaster, "... We at Sweet Breeze are very happy with the results and traffic we have received from your website." 11

12 Statistics, Recent Headlines & Quotes from Business Leaders about Online Media Young people turn off TV and discard newspapers to surf the net The Guardian August 11, 2006 Ads in Online Textbooks Reach College Students s_reach_college_students/ Marketing Vox August 21, 2006 Survey: Online Ad Budgets to Increase 20 Percent e_ad_budgets_to_increase_20_percent/ Marketing Vox August 21, 2006 since last survey, brand advertising spending appears to be shifting out of traditional media and onto the Internet. Rich media and other forms of online advertising were selected by 45% of respondents as the fastest growing, up from 43% last survey According to Troy Mastin, Research Analyst Excerpt from William Blair & Company and CIMA Release Second Installment of Semiannual Interactive Marketing Survey View interactive marketing survey 58% of SMB owners say their business grew substantially when they created an online presence Inc Magazine, November % of business owners say they saw an increase in sales volumeseven those businesses that do not sell through their websites. It s clear 12

13 that customers are using the web to find businesses, and more hence more and more small businesses are moving online Inc Magazine, November

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