APAC Effie Awards 2015 Finalists

Transcription

1 APAC Effie Awards 2015 Finalists Entry Title Agency Client Country Single Market - Products & Services Categories Automotive 1 Great Just became Interesting 2 Honda Odyssey - Be Our Best Critic Beauty & Wellness Grey Group Fiat Leo Burnett Honda 3 Envy can be a JWT SSUP Thailand positive force 4 Gillette-Scandal BBDO China P&G China 5 Shampoo Advertising. Mindshare Malaysia Unilever Malaysia Where's the hair Malaysia 6 Winged Eye McCann L'Oreal Paris Beverages - Alcohol 7 How being stupid was sensible Beverages Non-Alcohol Carlton United Breweries 8 Re-defining Coffee McCann World Group Nestle for 9 Taking On Formality In n Homes McCann World Group Coca-Cola 10 Taste of Togetherness Ogilvy & Mather Hindustan Unilever Consumer Electronics and Durables 11 Help Your Child Shine BBDO Proximity Corporate Reputation/Professional Services Hewlett-Packard 12 The Attention Powered JWT Sydney Car Financial Products & Services RAC Western 13 AAMI's Rhonda and Ogilvy & Mather Suncorp Ketut- A Love Story 14 Locally Famous McCann Sydney MasterCard 15 OCBC Wakes up everyone's money McCann Worldgroup / Isobar OCBC Bank TBWA\ MasterCard 16 The Priceless Engine - JT Campaign 17 Visa-Get Lost BBDO China Visa China Food 18 Kissanpur: Real Unilever 19 Made With Love In Y&R NZ Nutricia 1

2 Government/Institutional 20 Kick The Habit Goodfellas NCPG 21 Mistakes Transport Agency 22 The Campaign That Ogilvy & Mather Bharatiya Janata Created History Party (BJP) Healthcare 23 Bandaid-Heal with love BBDO China Johnson & Johnson 24 Break the Barrier The Brand Agency St John Ambulance Western China 25 Penny the Pirate Saatchi & Saatchi Luxottica 26 Wonder Core Hakuhodo Oak Lawn Marketing Household/Home Products & Services Japan 27 Discover the joy of Ogilvy & Mather IKEA Taiwan Advertising Taipei 28 Fish where the big Ogilvy & Mather Philips fish are 29 One Step at a Time Lowe Unilever IT/Telco 30 Giving is the Best Ogilvy & Mather TrueMove H Thailand Communication Advertising 31 Google Reunion Ogilvy & Mather Google 32 Say No To Roamaphobia Ogilvy SingTel 33 Stay Living: Slaying The Monkeys Boost Mobile Sales Targets 34 #PledgeToVote Ogilvy & Mather Google Media, Entertainment & Leisure 35 Bring Down The King DDB Group NZ SKY Television 36 Star Sports - Pro Ogilvy & Mather Star Kabaddi Restaurants 37 KFC Black Magic Ogilvy & Mather KFC Thailand Burger Advertising 38 Motel BK Colenso BBDO Burger King Retail 39 Rabbit Billboard Barnes, Catmur & Single Market - Specialty Categories Asia Pacific Brands Hell Pizza 40 From 'Dark' to 41 Kissanpur: Real Unilever Unilever 2

3 Brand Experience 42 Bring Down The King DDB Group NZ SKY Television 43 Gillette-Scandal BBDO China P&G China 44 How 'cat-call' MARS sparked a debate Brand Revitalisation 45 Bandaid-Heal with love BBDO China Johnson & Johnson China BBDO China P&G China 46 Gillette-Scandal 47 Made With Love In Y&R NZ Nutricia Branded Utility 48 EyeCheck App Saatchi & Saatchi Luxottica 49 From 'Dark' to David vs Goliath Unilever 50 Ease Baby Pee Finder Ogilvy&Mather Kimberly-Clark China (China) 51 Rabbit Billboard Barnes, Catmur & Hell Pizza 52 Star Sports - Pro Ogilvy & Mather Star Kabaddi GoodWorks - Brand 53 Help A Child Reach 5 Lowe + Worldwide Unilever United Kingdom 54 Kit Kat as a Train JWT Alex Villela Japan Ticket 55 Project RecyClass Ogilvy & Mather Mondelez International 56 #PledgeToVote Ogilvy & Mather Google GoodWorks - Non Profit 57 A World without DDB Group NZ Paw Justice Animals 58 Message Barter Ogilvy & Mather The Akanksha Foundation 59 No Child Brides Havas Worldwide Child Survival 60 Not A Bug Splat BBDO Pakistan Reprieve/FFR Pakistan 61 Share My Dabba McCann World Group Happylife Welfare Org. Media Innovation 62 Don't Look Away Ogilvy & Mather Advertising, Hong Kong Orbis 63 From 'Dark' to Unilever 64 Rice-code Hakuhodo Inakadate Village Hong Kong Japan 3

4 65 Share For Dogs Colenso BBDO Mars Pedigree New Product or Service 66 From 'Dark' to Small Budget - Products Unilever 67 How 'cat-call' MARS sparked a debate 68 Rabbit Billboard Barnes, Catmur & Hell Pizza 69 Share For Dogs Colenso BBDO Mars Pedigree Small Budget - Services 70 A World without DDB Group NZ Paw Justice Animals 71 Message Barter Ogilvy & Mather The Akanksha Foundation 72 Mother Book: The Dentsu Kishokai Medical Japan world s first-ever Co. 73 Win Richard's Points Sydney Steve Baird Sponsorship & Event Marketing 74 Don't Let Go Colenso BBDO Samsung 75 Instagram Marathon Ogilvy & Mather Nike Hong Kong Hong Kong Advertising, Hong Kong 76 L'oreal Paris. The McCann L'Oreal Paris Winged Eye Look 77 Making data sexy OgilvyOne IBM Sustained Success 78 AAMI's Rhonda and Ogilvy & Mather Suncorp Ketut- A Love Story 79 CDM Silk Sustained Ogilvy & Mather Mondelez Foods 80 Humanizing Technology Ogilvy & Mather VOLTAS in 81 MP- Winning the Heart Ogilvy & Mather Madhya Pradesh of Tourism 82 Tayyari Jeet Ki Ogilvy & Mather Mondelez (Prepare to Win) Foods 83 You'll Only Need One DDB Group NZ STIHL Youth Marketing 84 Drinking, do it properly. DrinkWise 85 Penny the Pirate Saatchi & Saatchi Luxottica 86 What are you doing on Lifelounge Department of ice? Health, Victoria 87 #PledgeToVote Ogilvy & Mather Google Multi- Market - Products & Services Categories 88 Epson "Think Outside The Printer" 89 IKEA BookBook Campaign Ogilvy & Mather Epson BBH Asia Pacific IKANO 4

5 90 McDonald s: Surprise Alarm DDB Group / The Marketing Store McDonald s APMEA / Hong Kong 91 Real Life Never Stops TBWA\ Hong Kong AIA Group Hong Kong 92 The Priceless Engine - JT Campaign TBWA\ MasterCard ### Updated: 13 th April