JOINT TRANSPORTATION & PARKING/ ECONOMIC DEVELOPMENT COMMITTEE MEETING Wednesday, March 26, :00pm Lorraine H. Morton Civic Center, Room 2200

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1 JOINT TRANSORTATION & ARKING/ ECONOMIC DEVELOMENT COMMITTEE MEETING Wednesday, March 26, :00pm Lorraine H. Morton Civic Center, Room 2200 AGENDA 1. CALL TO ORDER / DECLARATION OF QUORUM 2. ITEMS FOR CONSIDERATION A. Wayfinding and Signage rogram 4. ITEMS FOR DISCUSSION 5. COMMUNICATIONS 6. ADJOURNMENT Order of Agenda Items is subject to change. Information about the Economic Development Committee is available at special-councilcommittees/economic-development-committee/index.php. Questions can be directed to Johanna Nyden at The City of Evanston is committed to making all public meetings accessible to persons with disabilities. Any citizen needing mobility or communications access assistance should contact the Community and Economic Development Department 48 hours in advance of the scheduled meeting so that accommodations can be made at (Voice) or (TYY). 1 of 16

2 Memorandum To: From: Subject: Transportation/arking Committee and Economic Development Committee Rickey Voss, Revenue/arking Manager Jonathan Williams-Kinsel, ICMA Fellow City of Evanston Wayfinding and Signage rogram resentation Date: March 19, 2014 Discussion In 1998, the City of Evanston implemented its first directional signage system through a series of signs placed along arterial routes that guided drivers to the City s major destinations and business districts. The scope of this work however did not address uniformity, pedestrian navigation from transit stations nor has it been able to accommodate the growing destinations and parking locations that have been created over the past 16 years. In 2010, the City of Evanston Transportation/arking Committee and Economic Development Committee began to explore ways to help promote parking at municipal owned structures and provide better directional wayfinding for visitors to Evanston. It was the desire of both committees to reduce the overall sign clutter on the City streets while providing a clear and concise branded directional system available to drivers, pedestrians or bikers who are seeking to reach their destination. Through a competitive bid process in 2012, the City awarded Urban Works the contract to analyze, develop and design a comprehensive city signage program. Over the past 18 months, Urbanworks has conducted an analysis, inventoried the City s signage and solicited input through a public engagement process that included citizens, businesses and elected officials. The presentation will provide recommendations on sign concepts and design. Upon the Joint Committee s selection and approval, UrbanWorks will develop a final concept and design manual. Attachments: resentation Agenda Wayfinding & Signage rogram Schematic Design 2 of 16

3 Signage rogram March Economic Development Committee Meeting DRAFT Location: Evanston Civic Center 2100 Ridge Avenue AGENDA E S Evanston Signage artners URBANWORKS + MERJE + JANIS ANDRUS HOTOGRAHY I. Introduction II. roject rocess Scope, Existing Inventory, & Interviews III. Sign Family Concepts A. Option 1 B. Option 2 C. Option 3 IV. arking Management Concepts V. Questions and Open Discussion 3 of 16

4 , ILLINOIS WAYFINDING & SIGNAGE ROGRAM SCHEMATIC DESIGN Evanston, IL March 26, 2014 ES Evanston Signage artners URBANWORKS + MERJE + JANIS TRACY HOTOGRAHY 213 W. Institute l. Suite 710 Chicago, IL T ENVIRONMENTS & EXERIENCES 120 N. Church Street Suite 208 West Chester, A T JANIS TRACY HOTOGRAHY 4 of Lincoln St. Evanston, IL T

5 DESIGN CRITERIA EVALUATION Design inspiration may consider Evanston's vibrant and active downtown, natural environment and/or local architecture. The overall image of the system should reflect the local character, culture and environment of Evanston. A menu of signs shall be developed to illustrate how the concepts may be expanded beyond the current limited scope of work. The design shall take into account the harsh Northern climate conditions, urban environment, and sustainable materials. The signs shall meet industry standards, for legibility, and engineering requirements. Which of the designs best captures the design criteria listed? Are there physical or graphic elements from the different options that you view as favorable? Which design communicates the Evanston experience at the most appropriate level? Which design best supports Evanston as an active and vibrant environment? Which design best reflects Evanston community as whole? Within this document 3 design options are presented for your review and comment. The illustrations below represent only limited reference to each option. MALE AVENUE SELF ARK MALE AVENUE SELF ARK Maple Avenue SELF ARK 5 of 16 OTION A OTION B OTION C

6 MODERN Artistic colorful 6 of 16

7 iinformation WEST END W 15'-0" 13'-6" 12'-0" Top View W SHO - DINE - EXLORE 10'-6" W 9'-0" 7'-6" 6'-0" WEST END SHO - DINE - EXLORE WEST END SHO - DINE - EXLORE BLOCK CLUB MALE AVENUE SELF ARK arking Lot arking Lot TRAIL ACCESS INFORMATION CITY OF CITY OF SCALE: 3/4" = 1'-0" Vehicular Directional (25 MH & Less) District Identification * District Identification* Side View Neighborhood Block Club* arking Trailblazer* arking Identification* edestrian Directional edestrian Bike edestrian Interpretive Side View edestrian Kiosk * Included in current scope, IL MARCH 2014 Schematic Design OTION 1 7 of 16

8 WEST END W Top View LORE 8 of 16

9 Lakefront organic recreation 9 of 16

10 15'-0" 13'-6" Color Variation 12'-0" 10'-6" 9'-0" 7'-6" 6'-0" WEST END WEST END BLOCK CLUB MALE AVENUE SELF ARK MALE AVENUE SELF ARK arking Lot arking Lot TRAIL ACCESS INFORMATION SCALE: 3/4" = 1'-0" Vehicular Directional (25 MH & Less) District Identification* Neighborhood Block Club* arking Trailblazer* arking Identification* arking Identification* edestrian Directional edestrian Bike edestrian Interpretive edestrian Kiosk * Included in current scope, IL MARCH 2014 Schematic Design OTION 2 10 of 16

11 Color Variation 11 of 16

12 Historic Ornamental architecture 12 of 16

13 15'-0" 13'-6" 12'-0" 10'-6" 9'-0" 7'-6" WEST END SHO DINE EXLORE City of Block Club Maple Avenue SELF ARK arking Lot arking Lot City of Trail Access i INFORMATION 6'-0" City of SCALE: 3/4" = 1'-0" Vehicular Directional (25 MH & Less) District Identification* Neighborhood Block Club* arking Trailblazer* arking Identification* edestrian Directional edestrian Bike edestrian Interpretive edestrian Kiosk * Included in current scope, IL MARCH 2014 Schematic Design OTION 3 13 of 16

14 i INFORMATION 14 of 16

15 ARKING COMMUNICATION STRATEGY Create a ARK logo and color palette that creates a recognizable identity across a variety of communication tools. ARK Garage Address Address 143 spaces available September 13, 2013: 5:06 pm MARKETING MATERIAL SUORT Brochures - Marketing Collateral Website - Mobile - Real-time Data DIGITAL ARKING WEBSITE DATA City Server arking Guidance System Server ARK Garage Address Address 143 spaces available September 13, 2013: 5:06 pm ARKING BROCHURE Design a ARK brochure that can be printed or downloaded from the internet or onto a smart phone. Lot Identification - Directional Signs STATIC MOBILE A Maple Ave Maple Ave Church St Spaces Available BENEFITS OF ELECTRONIC ARKING: STATIC ARKING SIGNS DIRECTIONAL + ARKING LOT ID Traditional static signage shall supplement the electronic sign program. Maple Ave Self ark YMCA LOT 1010 GROVE ST. ELECTRONIC ARKING SIGN DYNAMIC + VARIABLE MESSAGE DISLAY Utilize Electronic Guidance System with real-time parking vacancy information. 3% increase in parking space capacity 3-5% increase in visits 56% reduction in vehicle carbon emissions 5% increase in facilities attendance and positive R 1-3% decrease in operating costs 8% increase of utilization during peak times, IL MARCH 2014 Schematic Design OTION 1 - arking Strategy 15 of 16

16 15'-0" 13'-6" Maple Ave Church St Maple Ave Spaces Available 12'-0" 10'-6" Maple Ave Self ark ARK.8 Garage Entry Directional 9'-0" 7'-6" Maple Ave Self ark Church St Self ark MALE AVENUE SELF ARK YMCA LOT 6'-0" 1010 GROVE ST. SCALE: 3/4" = 1'-0" ARK.1 ARK.2 ARK.3 ARK.4 ARK.5 ARK.6 ARK.7 arking Directional arking Directional arking Directional arking Trailblazer arking Lot Identification arking Lot Identification Electronic arking Directional, IL MARCH 2014 Schematic Design OTION 1 - arking 16 of 16