Proposal #8: Win a Trip to the US Open. Contributor: Clear Channel. RAB's Nontraditional Revenue Proposal Collection: Volume #6 NTR TIP:

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1 RAB's Nontraditional Revenue Proposal Collection: Volume #6 Proposal #8: Win a Trip to the US Open Contributor: Clear Channel NTR TIP: According to Sales and Marketing Management Magazine here are the 10 traits of top salespeople. 1. Ego strength, 2. A sense of urgency, 3. Ego drive, 4. Assertiveness, 5. A willingness to take risks, 6. Sociable, 7. Abstract thinking, 8. A healthy sense of skepticism, 9. Creativity, and 10. Empathy. All of these traits are necessary for successful NTR selling. Source: Bob Davis, Sell Thru Marketing and Sell Thru Software, Inc, bobdavis@infi.net, (757)

2 Presents Register To Win A Trip For Two To The U.S. Open Golf Tournament Tulsa, Oklahoma, June 13-18, 2001 A Promotion Designed For Heinz Frozen Food Company May 7, 2001 June 4, 2001 Presented by: Fred Sinclair, CRMS Clear Channel Communications, Inc. (602) direct (602) fax (602) mobile fredericksinclair@clearchannel.com

3 Heinz Objectives: Promote Heinz products throughout the spring and summer. Exclusive sponsorship promotion with Heinz throughout 2 major markets Brand the promotion with consumer and trade hooks Provide Heinz consumer with an opportunity to win a deluxe trip for two to see the U.S. Open Golf Tournament in Tulsa, Oklahoma or win a $500 Wal-Mart shopping spree Promotion Includes: A high profile four-week sales driven promotional campaign Cross-promotion with Heinz product manufacturers Hand out Heinz promotional give-aways during remotes Radio commercials and web-site exposure on 10 station sites covering 2 major markets Incentives for the Trade

4 Heinz Promotional Elements A. High-profile seven week web-site promotional campaign: Clear Channel Communications will use ten Clear Channel Radio Stations web-sites in 2 major markets, to encourage listeners to stop at any Wal-Mart Supercenter to purchase Heinz products. The campaign will direct listeners to the web-site and during a live remote at Wal-Mart to register to win a trip for two to see the U.S. Open Golf Tournament or win $500 shopping spree. B. Cross-promotion with Heinz Products: Opportunity to brand market Heinz Frozen Food, Heinz Tomato Ketchup, StarKist Tuna in the flavor Fresh Pouch and Heinz pet products Kibbles n Bits, Meaty Bone, Wagwells, Gravy Train and 9Lives. This will expand sales, gain market share and increase profitability. C. Air time for promotion: Throughout the four-weeks, Heinz will receive a total of 263 sixty-second promotional announcements (126 on KWFM and 137 on KMXP) which will run May 7th - June 4th. The sixty second promotional announcements will detail the promotion and Heinz marketing message. The contest winners will be notified by June 7, 2001 via phone and mail. D. Incentive for the Trade: Clear Channel will provide four 1-hour live remote broadcast appearances at Wal-Mart Supercenter in Phoenix and two 1-hour live remote broadcast appearances at Wal-Mart Supercenter in Tucson to support Heinz products and services. Each consumer will have an opportunity to win a $500 Wal-Mart gift card at each remotes.

5 Clear Channel Communications will provide: 137 sixty-second promotional announcements to run on KMXP (60 sixty-second promotional announcements) to Monday-Sunday, 6am-12pm. 126 sixty-second promotional announcements to run on KWFM (60 sixty-second promotional announcements) to Monday-Sunday, 6am-12pm. 1,200 promotional announcement (100 announcement per station, 25 each week per station) will run throughout 12 Clear Channel radio stations to drive listeners to the web-sites. Four 1-hour remote broadcast, including 90 on-air mentions (15 each week) to encourage customers to stop by a participating Wal-Mart Supercenter in Phoenix. Two 1-hour remote broadcast, including 90 on-air mentions (15 each week) to encourage customers to stop by a participating Wal-Mart Supercenter in Tucson. Heinz logo on all POP materials Web-site development Logo on 10 Clear Channel web-sites as a major sponsor of this promotion Demographic Information from web-site Travel arrangements and prizes for each winners Wal-Mart will be the exclusive retail outlet Heinz will provide: Heinz promotional give-aways to hand out during live radio remote appearances Promotional Investment Total Promotional Value: $165,000 Heinz Corporation Investment: $59,628

6 Grand Prize U.S. Open Package U.S. Open Golf Tournament Tulsa, Oklahoma June 13-18, 2001 PACKAGE INCLUDES: 1 Grand Prize 6 Days/ 5 Nights deluxe accommodations at the Sheraton Tulsa Hotel Roundtrip airfare for two to Tulsa, Oklahoma Passes for two to a Private Hospitality Tent to include breakfast daily, lunch, afternoon hors d oeuvres and open bar service each day of the U.S. Open Rental car for 6 days Full breakfast daily U.S. Open admission to all 4 rounds of championship golf, Thursday - Sunday All air and lodging taxes included 2 nd Prize

7 Radio Remotes: at Supercenter Tucson, AZ Sat. May 26, :00PM 3:00PM Wal-Mart Supercenter Foothills Mall Wed. May 30, :00Noon 1:00PM Wal-Mart Supercenter S. Frontage Rd.

8 Radio Remotes: at Supercenter Phoenix, AZ Thursday, May 17, 2001, 4PM-5PM (#2768) Wal-Mart Supercenter 1955 So. Stapley Drive, Mesa, AZ Wednesday, May 23, 2001, 4PM-5PM (#2554) Wal-Mart Supercenter West Rancho Santa Fe Blv., Avondale, AZ Wednesday, May 30, 2001, 4PM-5PM (#1549) Wal-Mart Supercenter 2020 North 75 th Ave., Phoenix, AZ Tuesday, June 5, 2001, 4PM-5PM (#1646) Wal-Mart Supercenter 1631 East Southern Ave., Mesa, AZ

9 STORE LOCATIONS TO PROMOTE PRODUCT April 16 - May 31, 2001 District 141 Tucson, AZ (# 1291) Wal-Mart, Tucson, AZ (# 1325) Wal-Mart, Tucson, AZ (# 1612) Wal-Mart Supercenter (# 1411) Wal-Mart, Green Valley, AZ (# 1240) Wal-Mart, Sierra Vista, AZ (# 1324) Wal-Mart, Nogales, AZ (# 1846) Wal-Mart, Douglas, AZ (#2922) Wal-Mart Supercenter District 143 & 154 Phoenix, AZ (# 1299) Wal-Mart, Cotton Wood, AZ (# 1417) Wal-Mart, Prescott, AZ (# 1532) Wal-Mart, Glendale, AZ (# 1533) Peoria, AZ (# 1549) Wal-Mart, Phoenix, AZ (# 2113) Phoenix, AZ (# 2512) Phoenix, AZ (# 2554) Avondale, AZ (# 1334) Clay Pool, AZ (# 1381) Apache Junction, AZ (#1512) Chandler, AZ (# 1598) Phoenix, AZ (# 1646) Wal-Mart Supercenter (1746) Wal-Mart Supercenter (#2112) Scottsdale, AZ (#2482) Mesa, AZ (# 2768) Wal-Mart Supercenter (# 2766) Wal-Mart Supercenter

10 11 Web-Site Exposure Throughout 2 Major Markets Promoting Heinz products at Supercenters Phoenix, AZ Phoenix, AZ Tucson, AZ

11 Click on Heinz ad button to register To win a trip for two to The U.S. Open Golf Tournament or a $500 Wal-Mart shopping spree.

12 Click on Heinz ad button to register To win a trip for two to The U.S. Open Golf Tournament or a $500 Wal-Mart shopping spree.

13 Click on Heinz ad button to register To win a trip for two to The U.S. Open Golf Tournament or a $500 Wal-Mart shopping spree.

14 Potential Co-Partners to support campaign

15 Heinz Corporation U.S. Open GOLF TOURNAMENT PROMOTION NET INVESTMENT $59,628 *100% SHALL BE DUE PRIOR TO COMMENCEMENT OF CAMPAIGN. Mail Payment To: Clear Channel Communications, Inc. 645 E. Missouri, Suite 360 Phoenix, AZ Attention: Frederick Sinclair ACCEPTED BY: TITLE: DATE: