Marketing Services Overview

Transcription

1 Marketing Services Overview 1. Admission vouchers 2. Basic entry and product categories Basic entry Short entry in the product categories Entry in the online showroom of the portal 3. Advertising in the trade fair media a) Package offers Start package Professional package Premium package b) Internet Logo package Top of the list entry Animation of the company logo Banner ads Advertising in the app Video in the portal c) Catalogue Product terms in the exhibitor entry Individual advertising text in the list of exhibitors QR code Logo product category Communication data per each product category Individual advertising text in the product category Logo on the starting page of the hall directory Advertisements d) Additional visitor information media Site plan logo Newsletter text advertisement 4. Communication via advertising materials Visitor brochure Catalogue Posters Advertising labels City plan Site plan Trade fair logos Trade fair banner on your website Signature banner Microsite 5. Advertising on the exhibition-centre premises Outdoor advertising/posters Logo on the trade fair navigators Advertising on the video wall Video Logo Ticker Fullsize Banner Fullscreen Ad 6. Press News/press releases Publications in the press planner for journalists Press pigeon-holes List of professional press Brochure Successful trade fair participation through targeted press work

2 Advertising and communication measures We offer you diverse advertising and communication measures in our trade fair media and at the exhibition centre that you can use before and during the trade fair: as advertising for your company to communicate your participation in the trade fair as advertising material for forwarding to your customers Make use of the diverse offers - send a signal to your customers: We shall be there Design your media entry individually; it will appear in the portal in the printed catalogue as well as in the KATI visitor information system and in the app.* The product categories in particular are indispensable for visitors in terms of optimum preparation. In this way, customers and visitors will find you before, during and after the trade fair. * The lump-sum media fee includes the basic entry in the alphabetic list of exhibitors as well as one entry in the product categories of all 4 trade fair media. Internet Your entries will appear in the Internet portal Visitors from all over the world look for information on exhibitors and their offers before, during and after the trade fair. Catalogue The printed catalogue is the reference work for the GIFA 2015 with an extensive list of exhibitors and a list of product categories. This handy and informative media enables you to reach a high number of readers. Messe Düsseldorf mobile variant / app With online or offline search, GoogleMaps connection and interactive hall plan is intensively used by many visitors for preparation. With your logo here you can easily catch potential customers' attention. KATI visitor information system The KATI visitor information system offers visitors detailed on-site information on all exhibitors and products at terminals and information desks.

3 Messe Düsseldorf, G3-F/Kasse Tel. +49(0)211/ /-256 Fax +49(0)211/ Admission vouchers Sie wurden eingeladen von: / You are invited from: Firma Mustermann Musterstraße Musterstadt Admission vouchers Send pre-printed vouchers in paper form or include voucher codes in your own digital or printed advertising media. Your customers can then redeem the entrance vouchers in the Online Shop, at and are given e-tickets which provide them with direct access to the exhibition centre. For your customers, e-tickets have the benefit that they entitle each holder to free transport to and from the exhibition centre on the day of the trade fair, using VRR local transport trains, trams and buses within zone D, Southern Region (trains: standard class, limited to trains not requiring supplementary payment). This voucher may only be redeemed by registered and legitimate trade visitors! For yourself, it has the benefit that vouchers will only be billed to you if they have actually been used for entry to the trade fair. Please note: You will not be charged for vouchers that have been redeemed but not used for entry. Go to to find out live and at any time who has redeemed vouchers and when. Price: plus VAT Order form A 21 Paper vouchers Languages: D/GB Format: 210 x 99 mm Weight: 2g Incl. hall and stand number Also possible with overprint of address or free text Voucher codes Sie finden uns in: / You will find us in: Halle xx, Stand xxaxx bh-22im bh-22im You ll receive your code as a TXT file, which we ll send to you by . Voucher widget Form for your website enabling your customers to directly enter their voucher code in exchange for a ticket. The colour of the widget is freely selectable. The size can be set via a screen.

4 Product overview Basic entry and product categories Product Internet Catalogue App KATI Order Price Portal form plus VAT Basic entry D Short entry in the product categories D * Entries in the online showroom D * 1 short entry in the product categories is included in the flat-rate media fee.

5 Basic entry and product categories Basic entry Free entry under the lump-sum media amount with company name, address, country, telephone, telefax, and Internet address as well as hall/stand Crossmedial, i.e. for the catalogue, the Internet portal, the mobile application/app and the KATI visitor information system Also make use of the opportunity of an entry in your online showroom. Log in at Order form D 01 Short entry in the product categories Short entry with company name and hall/stand in the product categories of relevance to you Crossmedial in all official trade fair media Also reserve your logo in the product categories this will make you directly recognisable. Price: 43. plus VAT Order form D 07

6 Basic entry and product categories Entries in the online showroom of the portal Presentation of your company complete with company profile and corporate data Publication of current information on your company that is featured in the News section of the trade fair Entry of contact persons and the possibility of making appointments during the fair Publication of detailed product information on each product category ordered Simply log in with your exhibitor access data you can update all data at any time Upgrade your entry in the online showroom through the publication of a video. We shall gladly support you with preparation. Price: 0. The costs for entry in the Online Showroom are included in the flat-rate media fee. Order form D 02

7 Product overview package offers Product Catalogue Internet Mobile KATI Order Price portal App form plus VAT Start package D Professional package D 04 1, Premium package D 05 2,449.00

8 Advertising in the trade fair media Package offers crossmedial, favourably priced and value-added Package offers Book once, appear in all relevant trade fair media. Save time and money by booking a package which offers discounts of up to 25 %. We have put together the following packages for you: Start package Professional package Premium package Would you like to indicate more product categories than included in the package? No problem you can book additional categories using order form D 07 so as to present your complete product range. Start package The start package includes: 1 basic entry (cross media) 4 short entries in the product categories (cross media) 1 entry in the Online-Showroom (internet) 1 logo package (cross media) 2 logos in the product categories (in the catalogue) 4 product terms in the exhibitor entry (in the catalogue) Price: 589. plus VAT Order form D 03 You save approx. 10% Professional package The professional package includes: 1 basic entry (cross media) 4 short entries in the product categories (cross media) 1 entry in the Online-Showroom (internet) 1 logo package (cross media) 1 QR code (in the catalogue) 4 logos in the product categories (in the catalogue) 4 communication data in the product categories (in the catalogue) 4 product terms in the exhibitor entry (in the catalogue) Price: 1,149. plus VAT Order form D 04 Premium package The premium package includes: 1 basic entry (cross media) 4 short entries in the product categories (cross media) 1 entry in the Online-Showroom (internet) 1 logo package (cross media) 1 animation of the company logo (internet) 4 top of the list entries (cross media) 1 button banner Companies & Products (internet) 1 QR code (in the catalogue) 4 logos in the product categories (in the catalogue) 4 communication data in the product categories (in the catalogue) 4 product terms in the exhibitor entry (in the catalogue) 1 logo on the trade fair navigators Price: 2,449. plus VAT Order form D 05 You save approx. 17% You save approx. 25%

9 Product overview Internet Product Catalogue Internet Mobile KATI Order Price portal app form plus VAT Logo package D Top of the list entry D Animation of your company logo D Expandable Banner Home D 09 3, Skyscraper Banner Home D 09 2, Button Banner Home D Content box Home D Expandable Banner on Companies & Products D 09 3, Vertical Banner on Companies & Products D 09 1, Rectangle Banner on Companies & Products D 09 1, Fullsize Banner on Companies & Products D 09 1, Button Banner on Companies & Products D Expandable Banner on Visitor Service D 09 2, Skyscraper Banner on Visitor Service D 09 1, Rectangle Banner on Visitor Service D 09 1, Rectangle Banner on Special Placement D 09 1, Expandable Banner on Special Placement D 09 2, Skyscraper Banner on Special Placement D 09 1, Advertising in the app D 11 5, Video in the portal D

10 Advertising in the trade fair media Internet Logo package cross media A booking spreads your company logo in all relevant media channels: If you book a logo package, we place your coloured company logo in the catalogue, the Internet portal, in the KATI visitor information system and in the mobile application/app Also present your company as a brand where it will be seen by everybody on the trade fair navigators on site. Price: 170. plus VAT Order form D 06

11 Advertising in the trade fair media Internet Top of the list entry cross media The pole position among the product categories: The top of the list entry deactivates the alphabetical sorting for you. Your company name will also be placed at the top point and highlighted in colour The top placement applies for the catalogue and the Internet portal Limited to 3 exhibitors per product category Combine the entry with your logo so that your company name stands out even more prominently. Price: 180. plus VAT Order form D 07 Animation of the company logo As upgrade for the logo package, your company logo catches the eye immediately in the list of exhibitors Directs the attention of visitors directly to your entry Place your entry in the online product search and in the catalogue at the very top by booking the top of the list in addition. Price: 160. plus VAT Order form D 06

12 Advertising in the trade fair media Internet Expandable Banner Appears at an exclusive point in the top right-hand corner of the starting page of the portal, on Companies & Products, on Visitor Service or on Special Placements Unfolds when clicked on so as to display your complete advertising message Dimensions: Starting view (folded up): 160px wide x 150px high Full view (folded out): 720px wide x 150px high Term: until the end of June 2015 Book an additional banner format on the pages Companies & Products or Visitor Service so as to be present everywhere. Price Home: 3,600. plus VAT Price Companies & Products: 3,600. plus VAT Price Visitor Service: 2,500. plus VAT Price Special Placements: 2,500. plus VAT Order form D 09 Skyscraper Banner Large banner in vertical format that adjoins the editorial content on the right Optimum integration into the page so that users perceive the banner as integral component of the page Can be booked on various pages ( Home, Visitor Service, Special Placements ) Dimensions: 160px wide x 600px high Term: until the end of June 2015 Reserve your banner on several pages so that it is always visible! Price Home: 2,950. plus VAT Price Visitor Service: 1,950. plus VAT Price Special Placements: 1,950. plus VAT Order form D 09

13 Advertising in the trade fair media Internet Vertical Banner Medium-sized banner in vertical format that adjoins the editorial content on the right The generous dimensions of the banner offer a great deal of space for design and communication content of your advertising Can be booked on Companies & Products Dimensions: 160px wide x 220px high Term: until the end of June 2015 The Expandable Banner that unfolds when clicked on offers even more space for your advertising message Price Companies & Products: 1,250. plus VAT Order form D 09 Rectangle Banner Suitable for branding or dialogue-based advertising campaigns Appears below the left-hand navigation bar Dimensions: 180px wide x 160 px high Term: until the end of June 2015 Combine the Rectangle Banner with the Button Banner, the Expandable Banner or the Skyscraper Banner to reinforce your advertising effect Price Companies & Products: 1,250. plus VAT Price Visitor Service: 1,250. plus VAT Price Special Placements: 1,250. plus VAT Order form D 09

14 Advertising in the trade fair media Internet Fullsize Banner Horizontal-format banner in the Companies & Products database, one of the most highly frequented pages Stretches over the entire width of the exhibitor and product search Dimensions: 468px wide x 60px high Term: until the end of June 2015 Also select from one of the following banner formats on the starting page: Button Banner, Skyscraper Banner or Expandable Banner Price Companies & Products: 1,250. plus VAT Order form D 09 Button Banner Your entry banner in the trade fair portal Various banner positions can be booked on different pages ( Home, Companies & Products ) Dimensions: 160px wide x 60 px high Term: until the end of June 2015 Button Banner Home Our free supplementary service for you: If you have already booked the logo, we shall turn it into an attractive, animated advertising banner. Price Home: 850. plus VAT Price Companies & Products: 400. plus VAT Order form D 09 Button Banner Companies & Products

15 Advertising in the trade fair media Internet Content box Presentation of your services or products in the editorial area Format between classical advertising banner and editorial article Combines brand message with useful information Term: until the end of June 2015 Offer Telephone briefing and consultation We prepare a proposal for your content banner with text teaser and inclusion of your product picture Link to your complete product information in the showroom Price: 900. plus VAT Order form D 09 Advertising in the app Exclusive banner advertising space in the trade fair app Visible during every start of the app Dimensions: 1300px wide x 1236 px high Term: until the end of June 2015 Increase your advertising effect by also booking one of the numerous banners in the trade fair portal! Price: 5,000. plus VAT Order form D 11

16 Advertising in the trade fair media Internet Video in the portal Present your latest video clip where it cannot be overseen by booking a placement in your company profile and in the media centre of the Internet portal If you do not have a video, we shall produce your individual advertising film in cooperation with our specialist partner for video production Price: 200. plus VAT Order form D 09

17 Product overview catalogue Product Catalogue Internet App KATI Order Price portal form plus VAT Product terms in the exhibitor entry D Individual advertising text in the list of exhibitors D QR code D Logo product category D Communication data per each product category D Individual advertising text in the product category D Logo on the starting page of the hall directory D /1 page advertisement D 12 2, /1 page advertisement D 12 1, /2 page advertisement D 12 1, Cover page D 12 on request Special pages D 12 on request Bookmarks D 12 on request Enclosures D 12 on request

18 Advertising in the trade fair media Catalogue Product terms in the exhibitor entry List of the product categories chosen by you as supplement to your basic entry Your most important products at a glance No tiresome searching in the product categories for your customers The more entries you choose in the product categories the greater the choice of outstanding products that define your company!! Price: 43. plus VAT each term Order form D 06 Individual advertising text in the list of exhibitors Company descriptions or activities on the stand can be positioned as text under your entry so as to make targeted reference to your stand and your exhibits Price: 95. plus VAT (each 120 characters incl. spaces) Order form D 06 QR code This code can be photographed using a mobile telephone and free software, and automatically decoded The QR code leads directly to your online entry in the GIFA portal There is no quicker and more convenient way to obtain supplementary information on your offer Price: 150. plus VAT Order form D 06

19 Advertising in the trade fair media Catalogue Logo product category Your company logo with your selected product categories Enables you to stand out from the mass of companies in the product categories Steers the attention of users directly to your products If you book the animated logo in addition, your online entry will also stand out from the crowd! Price: 95. plus VAT Order form D 07 Communication data per each product category A short entry in the product categories can easily get lost in the general mass. Consequently, make use of the opportunity of clearly emphasising your entry through the booking of communication data (complete address, telephone, telefax, and homepage) Interested parties do not first have to search for your contact data and can contact you directly Also reserve a logo in the product categories in order to emphasise your most important products! Price: 95. plus VAT Order form D 07 Individual advertising text in the product category Also deposit individual descriptions of your products or services in your entries in the product categories Also publish the product text online on the starting page through the additional booking of a content box of your choice! Price: 95. plus VAT per 120 characters incl. spaces Order form D 07

20 Advertising in the trade fair media Catalogue Logo on the starting page of the hall directory Your company logo is positioned prominently on the first page of the hall directory Limited to 4 exhibitors Price: 350. plus VAT Order form D 08 Advertisements Put your company in the focus of visitors with a prominently positioned advertisement Advertisement positions on content and cover pages make your advertisements an eye-catcher that cannot be overseen A Skyscraper Banner in the portal also allows you to care for your image online! Price 2/1 page: 2,950. plus VAT Price 1/1 page: 1,980. plus VAT Price 1/2 page: 1,250. plus VAT Price cover page: on request Price special placement: on request Price bookmark: on request Price enclosure: on request Order form D 12

21 Product overview additional visitor information media Product Order Price form plus VAT Site plan logo D Newsletter text advertisement D 09 3,500.00

22 Advertising in the trade fair media Additional visitor information media Site plan logo Your logo in the overview of the exhibition centre guides visitors direct to your hall In the plan of the exhibition centre appears on the separate DIN A4 plans of the exhibition centre that are laid out in high quantities and free of charge at the trade fair Hall and stand number are also shown The number of logo places is limited Price: 280. plus VAT Order form D 13 Layout subject to modifications. Newsletter text advertisement Presentation of your company or your services/products (1,000 characters text) in the Shoesletter Format between classical advertisement and editorial article Combines brand message with useful information Linked to your Internet presentation Term: monthly (starting 3 months before trade fair) Price: 3,500. plus VAT Order form D 09

23 Product overview communication via advertising materials Product Order Price form plus VAT Visitor information D Special brochures D Catalogue D Posters D Advertising labels without printing D Advertising labels with printing D 23 from City plan D Site plan D

24 Nadine Mann Tel. +49(0)211/ Fax +49(0)211/ Communication via advertising materials Visitor information free of charge! Languages: D/GB Format: 100 x 210 mm Weight: 17 g With information on the trade fair Send the visitor information to your customers together with the plan of the exhibition centre, in order to prepare them optimally for their visit to the trade fair! Order form D 21 Visitor information digital Also available in digital form as PDF at 3D fab+print AutoMotive Die Casting eco Metals

25 Communication via advertising materials Catalogue Languages: D/GB Format: 125 x 215 mm Includes list of exhibitors and products, news, advertisements and dates Price: plus VAT Order form D 22

26 Nadine Mann Tel. +49(0)211/ Fax +49(0)211/ Communication via advertising materials Posters free of charge! in DIN A2 Languages: GB Format: 420 x 594 mm Folded to: 210 x 297 mm Weight: 30g Order form D 21 Advertising labels free of charge! General trade fair sticker for your envelopes Languages: GB Format: 38 x 60 mm Strips of 10 Weight: 6g Also available as individualised version with your hall and stand reference. For this, please click on Price for this individualised version: plus VAT + carriage for 1,000 pieces Order form D 21 + D 23

27 Nadine Mann Tel. +49(0)211/ Fax +49(0)211/ Communication via advertising materials City plan free of charge! With information on travel to the trade fair Languages: D/GB Format: 100 x 210 mm Weight: 20g Order form D 21 Site plan free of charge! As printed plan: Format: 297 x 210 mm Also available as download version at: formats: PDF Send the site plan to your customers together with the visitor brochure! Order form D 21 Trade fair logos free of charge! For your mail-shots and advertising measures As download at: Formats: JPG, EPS Also available as individualised logo with own company name as well as hall and stand details Please register for this in the portal at

28 Peter Holländer Tel. +49(0)211/ Fax +49(0)211/ Communication via advertising materials Trade fair banner on your website free of charge! For your website As download at: Formats: TIFF, EPS, GIF, FLASH Also available as individualised version with your hall and stand reference. Log in at and click on Personalised Services Combine the trade fair banner with your company banner on the trade fair website! Signature banner free of charge! For your s As download at: Format2: TIFF, EPS, GIF, FLASH Also use the trade fair banner for your website to communicate your participation in the trade fair! Exhibitor microsite free of charge! Create your individual site without any effort or programming know-how at Log in find your microsite at Exhibitor Service under Personalised Services Hall plan with your highlighted stand, a welcome text as well as a list of your products and services are already incorporated This site also contains all important information like ticket prices, travel information, trade fair videos You will receive a link connecting your GIFA microsite with your own website Languages: D/GB Use the exhibitor microsite to show all visitors to your website that you are participating in the trade fair!

29 Product overview advertising on the exhibition-centre premises Product Order Price form plus VAT Advertising on the exhibition-centre premises outdoor advertising / posters D 31 from Logo on the trade fair navigators D Video on the video wall D 15 10, Logo ticker on the video wall D 15 1, Fullsize Banner on the video wall D 15 2, Fullscreen Ad on the video wall D 33 5,000.00

30 Dauerwerbung Franke GmbH & Co. KG Tel. +49(0)211/ Fax +49(0)211/ Advertising on the exhibition-centre premises Advertising in the outdoor area, in the malls, between the halls, in the entrance areas, on the pedestrian bridges BB Billboard (1) BB Billboard at P4 (2) CP City Light poster (3) DA Triangular stand (4) DT Triangular tower (5) FA Advertising sign on outside wall of hall (8) FB Advertising sign on pedestrian bridge (7) FD Panels at turnstiles (18) FE Advertising sign at hall entrances (6) FG Floorgraphics (19) FK Foil in pedestrian bridges (9) FM Floorminder (20) GF Large panel (10) GT Billboard in front of hall 6 (11) HL Handrails on escalators (12) HTS Towel dispensers (13) LK Lamella poster at hall 6 (14) PS Pendular sign (15) SF Space (16) TK Advertising area on supporting structure in transit area to halls 8a+8b (17) Order form D

31 Dauerwerbung Franke GmbH & Co. KG Tel. +49(0)211/ Fax +49(0)211/

32 Dauerwerbung Franke GmbH & Co. KG Tel. +49(0)211/ Fax +49(0)211/ Advertising on the exhibition-centre premises Advertising opportunities at the North Entrance, in the underground railway station and on halls 8a + 8b CL City-Light poster at the North Entrance B (N1) DH Ceiling sign at the North Entrance B (double-sided) (N2) DH Ceiling sign in transit area to halls 8a+8b (N3) EP Window poster in the transit area to halls 8a+8b (N4) LV Illuminated showcase at the North Entrance A (N5) SB Stair banner at the North Entrance A (N6) SW Acoustic insulation wall (N7) WH Wall sign at the North Entrance B (N8) WH Wall banner at the North Entrance B (N9) WGÜ Window graphics in crossover North Entrance B (N10) Order form D 31 N1 N2 N3 N4 N5 N6 N7 N8 N9 N10

33 Dauerwerbung Franke GmbH & Co. KG Tel. +49(0)211/ Fax +49(0)211/ North Entrance D Hall 8a Hall 8b North Entrance C Underground/ Arena/ Trade Fair Center North North Entrance B North Entrance A

34 Advertising on the exhibition-centre premises Logo on the trade fair navigators Your company logo on all placarded trade fair navigators on and in front of the premises Indispensable orientation aid that puts you in the field of vision Price: 600. plus VAT Order form D 13 Advertising on the video wall Display your visitor advertising where it attracts maximum attention straight away: on the highly visible video wall at the Entrance North of the Düsseldorf Exhibition Centre Over half of all exhibitors reach the Exhibition Centre directly through the Entrance North, and a large proportion of trade visitors walk through this area while visiting the trade fair, as it also has a number of exhibition stands. Draw attention to your company, your product and in particular to your stand number and thus your position at the fair Price Video: 10,000. plus VAT Price Logo Ticker: 1,000. plus VAT Price Fullsize Banner: 2,500. plus VAT Price Fullscreen Ad: 5,000. plus VAT Order form D 15

35 Order forms > Press Tania Vellen, Brigitte Küppers Tel. +49(0)211/ , -929 Fax +49(0)211/ Product overview Press Product Order Price form plus VAT News / press releases E Publications in the press planner for journalists contacts person for journatists at the stand E Publications in the press planner for journalists press conference E Press pigeon-holes E List of professional press as download 0.00 Press guide as download 0.00

36 Order forms > Press Tania Vellen, Brigitte Küppers Tel. +49(0)211/ , -929 Fax +49(0)211/ Press Use the diverse press services of Messe Düsseldorf to achieve perfect outward presentation at GIFA 2015 and to publish your new products /services as well as product and company information. The press department of Messe Düsseldorf will support you in your efforts to approach the media in a targeted manner and to communicate information on your products and your company to the right target group and in the right form.

37 Order forms > Press Tania Vellen, Brigitte Küppers Tel. +49(0)211/ , -929 Fax +49(0)211/ Press Press releases in the portal free of charge! Your press releases on new products and innovative services Deposit your press release in the portal by logging on via the following link: Make use of this opportunity because it enables your releases to be found by editors and to be published in other online portals or in newspapers and professional journals! Order form E 01 Press Planner free of charge! For journalists for the planning of their trade fair reporting Name your contact person for the press at your stand Indicate the times of your press conferences and press meetings Order form E 02

38 Order forms > Press Tania Vellen, Brigitte Küppers Tel. +49(0)211/ , -929 Fax +49(0)211/ Press Press pigeon-holes at the Press Centre Journalists use these daily throughout the trade fair to obtain information from the material provided Price: plus VAT for the entire duration of the trade fair Order form E 03 List of professional press free of charge! Contains the globally most important professional magazines in your industry Selection of titles from the press distribution list of Messe Düsseldorf Available in the OOS at: > Order form > Press or via order from KueppersB@messe-duesseldorf.de Order form E 04 Brochure Successful trade fair participation through targeted press work free of charge! Provides information on how to formulate press texts in interesting manner and how to provide picture material Contains valuable tips for efficient cooperation with all media target groups Available in the following languages: D, GB, F, I, E, NL Via order from KueppersB@messe-duesseldorf.de