SPECS. Subspecialty Targeting Options. Integrated Media Opportunities. Customized Solution Packages

Transcription

1 2014 SPECS Integrated Media Opportunities Subspecialty Targeting Options Customized Solution Packages

2 P RINT OPPORTUNITIES Print Advertising Options JBJS offers multiple print opportunities to convey your message to practicing orthopaedic surgeons, including Display advertising Split-run inserts Cover tips Custom polybag imprints Polybag enclosures to subspecialty subscribers Business Reply Cards (BRCs) to generate reader response U.S. or international only run-of-book ads P RINT GUIDELINES AND SPECS Cover Tip Trim Size Polybag Printing Full Page Trim Size Spread Trim Size Split Files Preferred Minimum Size: 8-5/16 x 3-11/16 Maximum Size: 8-5/16 x 7-1/4 Maximum Size: 8-5/16 x 7 8-5/16 x 10-7/8 8-9/16 x 11-1/8 w/bleed 16-5/16 x 10-7/8 16-7/8 x 11-1/8 w/bleed Half Page Quarter Page BRC 3/8 to 1/2 perf Minimum Size: 5 x 4-1/2 Maximum Size: 6 x 4-1/4 Stock Minimum.007 thick 7-1/8 x 4-1/2 8-5/16 x 4-1/2 w/bleed 3-7/16 x 9-1/4 4-5/32 x 11-1/8 w/bleed 3-7/16 x 4-1/2 2 JBJS.ORG

3 P RINT GUIDELINES & SPECS Print display ads must be submitted as high-res PDF files to exact trim size specified. CMYK only; RGB cannot be accepted for print All files should be flattened; no transparencies ICC and OPI tags should be removed Offset crop marks should be.25 so they are outside the bleed area Accepted ad creation applications: InDesign QuarkXpress If PDF is generated by Illustrator, fonts must be outlined so they are stable. Submissions to: Ads can be ed to Nicole Twomey, or call +1 (781) Ads can also be uploaded to the JBJS ftp site: Please note: If ad materials are received with incorrect settings, JBJS reserves the right to adjust accordingly. Print Inserts & BRCs Ship directly to: Dartmouth Printing Company 69 Lyme Road Hanover, NH USA Attn: Lisa Davis Quantities needed: Full circulation 35,000, North America 30,000, US 29,000 Include packing slip, number of inserts, publication name, and issue date. Cancellation Policy: Print ad cancellations for JBJS semi-monthly issues are due by the 8th for first monthly issue and by the 15th for second monthly issue. All cancellations must be in writing. JBJS reserves the right to invoice up to 20% of the total cost of the insertion for cancellations that are not received by these deadlines. 3 JBJS.ORG

4 O NLINE GUIDELINES & SPECS Online ad sizes and specifications Creative Types Unit Sizes (WxH) Looping Animation Length Max Weight Flash Version Banner 468x60 3 Loops 15 Seconds 40KB 8 Leaderboard 728x90 3 Loops 15 Seconds 40KB 8 Leaderboard/ 728x360 3 Loops 15 Seconds 40KB 8 Expandable Skyscraper 120x600 3 Loops 15 Seconds 40KB 8 Skyscraper/ 240x600 3 Loops 15 Seconds 40KB 8 Expandable Wide Skyscraper 160x600 3 Loops 15 Seconds 40KB 8 Wide Skyscraper/ 320x600 3 Loops 15 Seconds 40KB 8 Expandable Medium 300x250 3 Loops 15 Seconds 40KB 8 Rectangle Medium 500x250 3 Loops 15 Seconds 40KB 8 Rectangle/Expandable Interstitial Acceptable Format GIF JPG SWF (accompanied by alternate GIF or JPG) - see more detailed instructions below Third Party Tags Flash and expandable submission guidelines available upon request. Note: Online ads do not appear on mobile. Separate creative is required. See mobile specs. URL Advertisements that link users to other websites cannot prevent a user from easily returning to the JBJS Orthopaedic Interactive Network Advertisements must open in a separate window Approval by JBJS Lead Time Five business days 300x250 or 640x480 4 JBJS.ORG

5 O NLINE GUIDELINES & SPECS Interstitial Advertising Ad size: 300 x 250 or 640 x 480 Image file or flash file URL link must accompany creative Tracking pixel (optional) Mobile JBJS alerts (etocs) Leaderboard (728 x 90) or Skyscraper (120 x 600) GIF JPG No looping No flash files accepted iphone /ipad Specs for Image Quiz iphone Unit Size Looping Animation Frames Max Weight 320 x 50 or 640x100* 3x then stop yes 15 or fewer 40KB ipad Unit Size Looping Animation Frames Max Weight 728x90 3x then stop yes 15 or fewer 40KB 300x250 3x then stop yes 15 or fewer 40KB * Doubling the DBI for iphone 4 s Retina screen. Controlled by JBJS server: Authenticated user will see once every 7 days Unauthenticated user will see once per day Modal (gray screen) will appear behind instersitial Countdown is visible Ad will render on 2nd page view only X box in upper right hand corner If not closed manually, ad will disappear in 10 seconds Unit Size Looping Animation Max Weight 320 x 50 no no 15KB File formats: GIF, JPG, No flash or third-party accepted Podcast Sponsorship Submit second audio file File Format AIFF WAV MPS Advertisers have the option of calling in and recording their ads. Submissions to: Bev Ouannass, Advertising Operations Manager, bouannass@jbjs.org, +1 (781) Cancellation Policy: JBJS employs IAB s standard cancellation policies. Video Sponsorship File Format MP4 files preferred; no flash files Video length - no limit Logo overlay 75 X 85, w/url - GIF or PNG - Logo color: opacity - Logo color: 35% opacity 5 JBJS.ORG

6 A DVERTISING POLICIES The Journal of Bone & Joint Surgery Inc. accepts advertising and sponsorship according to the following principles: Advertising and content are separate. Advertisers and sponsors do not have advance knowledge of our specific editorial content, other than the information contained in the table of contents. Content is not edited or modified in any way to accommodate advertisers. The Journal of Bone and Joint Surgery (JBJS) does not knowingly permit advertising for a specific product in physical proximity to a specific article mentioning that product. Our editorial decisions are made without influence by advertisers or sponsors. JBJS advertising sales representatives have no involvement with specific editorial content, other than knowledge of the table of contents, before it is published. JBJS is not liable for any failure to publish any accepted advertisement. However, JBJS will use reasonable efforts to place the affected advertisement at the next mutually agreed-upon opportunity. JBJS may refuse or cancel any advertisement at any time. All advertisements are reviewed and approved by JBJS. JBJS does not endorse commercial products or services or any company, product, or service appearing in its paid advertising. Advertising must be factual and in good taste. Advertisements for alcoholic beverages, firearms, and tobacco products will not be accepted. Advertised products must be compliant with the regulations for all countries in which the advertisement will be seen. Advertisements for products that are subject to U.S. Food and Drug Administration oversight must comply with FDA regulations regarding advertising and promotion. JBJS reserves the right to hold an advertiser and/or its advertising agency jointly and severally liable for nonpayment. The Journal of Bone and Joint Surgery does not permit the use of its name, any representation of its name, or logo in advertising materials except when used as a citation for content protected under copyright law. Policies specific to online and advertising: When users click on an advertising banner or advertising link, they may be taken to a site different from the Journal s and they may be asked for personal information at that site. JBJS does not control those sites and cannot vouch for the privacy or use of data on those sites. Third-party ad servers are allowed to measure clicks only. JBJS does not release personally identifiable data on users of our website to advertisers. Advertisers on the Journal s website may receive aggregated data about the responses to their advertisements. (continued) 6 JBJS.ORG

7 A DVERTISING POLICIES (continued) Advertisers and sponsors do not influence the results of searches a user conducts on the JBJS website. Updates to our Internet advertising policy will be posted to the Advertising section of JBJS.org. Advertorial and Disease-Awareness Advertisement Policies As with all advertising, advertorials and disease-awareness advertisements are subject to approval. All advertorials and disease-awareness advertisements must be easily distinguishable from editorial content. Single-page: Company name and logo must be included at the top of the advertisement. The word ADVERTISEMENT must be included at the top of the page in all Two-page spreads: caps, using a minimum font size of 14 points. The word ADVERTISEMENT must appear at the top of both pages, using a minimum font size of 14 points. One of the two pages must include the company name and logo at the top. Recruitment advertising: All advertisements for employment must be nondiscriminatory and comply with all applicable laws and regulations. Ads that discriminate against applicants based on sex, age, race, religion, marital status or physical handicap will not be accepted. Advertisements may not include dollar values in reference to compensation. Sponsorships Sponsorship and editorial content are clearly separated. A link to the JBJS Internet Advertising Policy will appear with all sponsorships on the website. Acknowledgment of support does not imply endorsement of any product(s). The final wording and position of the acknowledgments will be determined by JBJS. Readers are encouraged to comment on our Advertising policies. Please submit your comments to: advertising@jbjs.org 7 JBJS.ORG

8 C ONTACT JBJS Inc., Team & Offices Advertising Office 20 Pickering Street Needham, MA USA Fax: Amber Howard Advertising Director Bev Ouannass Advertising Operations Manager Nicole Twomey Advertising Production Assistant Classified/Recruitment Advertising East/West Coast Territory Tim Reimer National Account Representative Mobile: Terry Paolino Institution & Recruitment Advertising Sales Manager Midwest Advertising Representatives Jeffrey Dembski Tel: x3005 Mobile: Fax: Steve Loerch Tel: x3006 Mobile: Fax: Jon Zita Tel: x3010 Mobile: Fax: jzita@jbjs.org European Advertising Representative Oliver Webb Oliver Webb Media 35 Birchwood Road, West Byfleet Surrey KT14 6dw, UNITED KINGDOM oliver@owmedia.co.uk Call Fax If you have any questions, please contact Bev Ouannass, Advertising Operations Manager at or bouannass@jbjs.org. Pharmaceutical Advertising Representative James T. Brady, Inc Fax: jtbrady1@verizon.net 8 JBJS.ORG