MEDIAGUIDE2018. Helping pets lead healthy lives. todaysveterinarypractice.com

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1 Helping pets lead healthy lives MEDIAGUIDE2018 todaysveterinarypractice.com Doreen Carpenter Allyson Archambault Chelsea Elbert Paige Ellington

2 2018 MEDIA GUIDE As an official journal of the North American Veterinary Community (NAVC), Today s Veterinary Practice (TVP) has a mission to provide world-class continuing professional development and support services for the global veterinary healthcare community. TVP publishes practical, educational, peer-reviewed articles focused on the latest diagnostic techniques and treatment modalities, in an inviting, accessible, easy-to-read magazine format. Why Advertise in Today s Veterinary Practice? Reach. An organization that educates, empowers and connects the global veterinary community all year long, the NAVC delivers a diverse product portfolio to veterinarians, veterinary nurses, veterinary technicians and practice managers. Credibility. Articles in TVP are written by nationally recognized authors and peer reviewed by boarded veterinary/medical experts to provide the most accurate information. An April 2017 Kantar Media reader survey confirmed that readers rate TVP editorial content as relevant, practical, and useful. Targeted audience. Reaches the audience most likely to use or recommend your products: practicing veterinarians, veterinary technicians, and veterinary faculty. Distribution. TVP has an audited circulation of over 60,000 as well as a rapidly growing website and social media audience.* Enduring content. Editorial content that is immediately applicable to veterinary practice makes TVP essential reading with an extended shelf life, increasing reader referral to articles and your ads. * Source: BPA December 2017 Audit Report 2

3 2018 ADVERTISING RATES New for 2018 your investment with NAVC Publishing earns credit in the Partner Points Program. The points earned each year by NAVC partners contribute to a ranking system used to assign NAVC event booth selection appointments. Ask your Strategic Account Manager for details. Display Ads: Black and White Rates Size Full page $6,665 6,520 6,370 6,215 6,070 5,905 5,730 2/3 page 5,330 5,215 5,100 4,970 4,860 4,725 4,585 1/2 page 3,995 3,915 3,825 3,725 3,640 3,545 3,435 1/3 page 3,335 3,260 3,190 3,110 3,040 2,960 2,870 1/4 page 2,670 2,610 2,560 2,485 2,430 2,365 2,295 Color Ad Rates (Add to B/W rate per page) 3- or 4-color process full page $2, or 4-color process 1/4 page $ or 4-color process 2/3 page $1, or 4-color process spread $3, or 4-color process 1/2 page $1,060 Standard 2nd color $ or 4-color process 1/3 page $705 Matched color or metallic $1,520 Premium Position Surcharge Cover 2 (inside front) Cover 3 (inside back) waived if part of multi-page 4th cover ad Back cover (must be 4-color) Consecutive right hand side pages Preferred placement Opposite table of contents page 1 or 2 Spread between table of contents pages 1 and % of earned B/W rate + 15% of earned B/W rate + 35% of earned B/W rate + 15% of earned B/W rate + 15% of earned B/W rate + 25% of earned B/W rate + 25% of earned B/W rate Inserts Materials supplied by advertiser and shipped directly to our printer (price includes perfect bound) Bound-In Inserts: Advertiser-supplied 2 page $11,960 11,700 11,440 11,155 10,890 10,605 10,280 4 page 19,070 18,655 18,235 17,780 17,360 16,905 16,390 6 page 25,020 24,475 23,920 23,330 22,780 22,180 21,500 8 page 31,550 30,865 30,170 29,420 28,725 27,970 27,120 Bound-In Inserts: Today s Veterinary Practice Printed 2 page $14,850 14,525 14,200 13,845 13,520 13,160 12,760 4 page 22,030 21,550 21,070 20,545 20,060 19,530 18,935 6 page 30,285 29,625 28,960 28,240 27,575 26,850 26,030 8 page 39,125 38,275 37,415 36,485 35,625 34,685 33,630 Bound-In Gatefold: Advertiser-supplied 4 page gatefold $19,770 19,340 18,905 18,435 17,995 17,525 16,990 6 page gatefold 26,545 25,970 25,385 24,750 24,170 23,530 22,815 Bound-In Gatefold: Today s Veterinary Practice Printed (4/c, 80# paper) 4 page gatefold $22,730 22,235 21,735 21,195 20,695 20,150 19,540 6 page gatefold 30,985 30,310 29,630 28,895 28,210 27,470 26,630 3

4 2018 ADVERTISING RATES Supplements/Outserts Price includes polybag Supplements/Outserts: Advertiser-supplied 2 page $15,120 14,790 14,455 14,100 13,765 13,400 12,995 4 page 22,225 21,745 21,255 20,725 20,240 19,705 19,105 6 page 28,175 27,560 26,940 26,275 25,655 24,980 24,215 8 page 34,705 33,950 33,190 32,365 31,600 30,770 29, page 40,480 39,600 38,710 37,750 36,860 35,890 34,795 Supplements/Outserts: Today s Veterinary Practice Printed 2 page 18,005 17,615 17,220 16,790 16,395 15,960 15,475 4 page 25,190 24,640 24,090 23,490 22,935 22,330 21,650 6 page 33,440 32,715 31,980 31,185 30,450 29,645 28,745 8 page 42,285 41,365 40,435 39,430 38,500 37,485 36, page 52,100 50,970 49,820 48,585 47,440 46,190 44,780 Cover Tip, Belly Band Price of cover tip and belly band includes polybag Advertiser-supplied Cover Tip (8in x 8 3/8in) $18,905 18,500 18,080 17,630 17,215 16,760 16,250 6 Belly Band 17,135 16,760 16,385 15,980 15,600 15,190 14,730 Today s Veterinary Practice Printed Cover Tip (8in x 8 3/8in) $21,210 20,750 20,285 19,780 19,315 18,805 18,230 6 Belly Band 19,680 19,250 18,820 18,350 17,920 17,445 16,915 Special Covers Price of barn door cover includes polybag. No polybag required for gatefolds Barn Door Cover $24,835 24,290 23,745 23,155 22,610 22,015 21,345 Gatefold Front Cover (3 pages) 28,755 28,130 27,495 26,815 26,180 25,490 24,715 Gatefold Back Cover (4 pages) 36,800 35,995 35,190 34,315 33,505 32,620 31,630 Printed Polybag 4/C printing front of bag (jogged to foot): 8 in wide x 8 3/8 in tall $23,330 22,825 22,825 22,720 22,805 22,705 22,630 Inside Card/Business Reply Card (BRC) 4/C, 2-sided card stock w/perforation 50% discount with full-page ad in same issue. Perforated card stock can be up to full-page size Advertiser-supplied Half page $7,180 7,020 6,865 6,690 6,535 6,360 6,170 Full page 11,960 11,700 11,435 11,150 10,890 10,600 10,280 Today s Veterinary Practice Printed Half page $8,910 8,715 8,520 8,310 8,110 7,895 7,655 Full page 14,850 14,525 14,195 13,845 13,520 13,160 12,760 For special print projects not listed, please contact your account representative. 4

5 PRODUCTION SPECIFICATIONS 2018 Ad Close & Material Deadlines Issues Ad Space Close Material Due Issue Date Jan/Feb 2018* 12/8/17 12/15/17 1/15/18 Mar/Apr 2/12/18 2/19/18 3/19/18 May/Jun* 3/23/18 3/30/18 5/1/18 Jul/Aug 5/25/18 6/1/18 6/27/18 Sep/Oct 7/20/18 7/27/18 9/1/18 Nov/Dec* 9/7/18 9/14/18 11/1/18 Jan/Feb 2019* 11/19/18 11/26/18 1/1/19 *Bonus Distribution 2/3/18 2/7/18 VMX 2018 (NAVC), Orlando, FL (Jan/Feb 2018 issue in the attendee bag) 3/5/18 3/9/18 Western Veterinary Conference (WVC), Las Vegas, NV (Jan/Feb 2018 issue) 5/20/18 5/25/18 NAVC Institute, Orlando, FL (May/June 2018 issue in attendee bag) 1/19/19 1/23/19 VMX 2019 (NAVC), Orlando, FL (Jan/Feb 2019 issue in the attendee bag) Mechanicals Trim Size 8.125" " Bleed Size 8.375" " Binding Perfect bound Safety.5" from each edge Ad Sizes Without Bleed Width Depth 2-page spread 15.25" 10" Full page 7.125" 10" 2/3 page 4.75" 10" 1/2 page vertical 3.5" 10" 1/2 page horizontal 7.125" 4.75" 1/3 page vertical 2.25" 10" 1/4 page vertical 3.5" 4.75" Full Page 1/2 V 2/3 1/3 V 1/2 H 1/4 V With Bleed Bleed Trim Full page 8.375" " 8.125" " 2-page spread 16.5" " 16.25" " Half-page spread 16.5" 5.5" 16.25" 5.375" 1/3 page 3" " 2.75" " (keep valuable content within.25" of trim) Insert 8.375" " 8.125" " Full Page 2-Page Spread with Bleed Half-Page Spread with Bleed 1/3 V 5

6 ARTWORK FORMAT High resolution PDF (PDF X1A with at least Acrobat 5/PDF 1.4) is preferred. Make sure that fonts and images are embedded and image backgrounds are set to NONE. Images must be CMYK, at least 300 dpi, and all image trapping values correctly set as either knockout or overprint. Advertiser-Supplied Inserts/Outserts/Cover Tips/Samples Inserts to be provided at bleed size: 8.375" " Supplement/outsert to be provided at trim size (8.125" ") or smaller Cover tip to be provided at 8" wide 8.375" tall Product samples or CDs have a weight limit of 3.3 ounces. Belly band to be provided at 18" width and up to 6" depth (may be printed both sides) Safety allowance for live area:.5" Inside stock: 45 lb Maximum insert paper weight: 80 lb Printed material quantity including bindery spoilage: 63,000 Ad Rates Earned rates are based on frequency of advertising insertions from individual corporations and their subsidiaries. For insertion of two or more pages, each page receives one insertion credit. Cancellations Cancellations or changes in orders may not be made by the advertiser or agency after the published closing date. Terms All charges for space are due 30 days from invoice date (same as actual date of issue) for recognized companies who have established credit. Any non-display ad charges, such as ad creation, reprints, classifieds, etc., are to be prepaid. Rate Adjustment The rate for contracted ads during a contract year will be adjusted to reflect the actual numbers of ads run. Publisher s Approval Ads are accepted upon the representation that the advertiser and agency have the right to publish the contents thereof. In consideration of publication, the advertiser and agency agree to indemnify and hold the publisher harmless against any expense or loss by reason of any claims arising out of publication. The publisher reserves the right to reject or cancel any ad, insertion order, space reservation, or position commitment at any time without cause. The publisher reserves the right to insert the word Advertisement above or below copy that is not easily recognized as advertising. 6

7 CUSTOM INSIGHT OPPORTUNITIES Gain Powerful Insights Directly From Veterinary Professionals! NAVC Media is now offering market research targeted by demographics and behaviors. Do you want to: Track your brand and advertising to measure performance over time? Anonymously test the demand for a new product or service? Understand customer and industry behaviors, preferences and opinions? If you answered yes to any of those questions work with the NAVC team and ask a select group of key individuals custom questions to garner real-time responses. You can then use the data to drive your business decisions and campaigns. Starting at $12,500, your custom package includes: One (1) Custom eblast One (1) Social Media Promotion Survey Guidance and Construction (limit 15 questions) Sponsored Content in Editorial enewsletter in the Month We Run the Survey Pet Parent Telehealth Survey An Official Journal of the NAVC 7

8 ONLINE ADVERTISING All banners are linked to advertiser website Ad campaigns are defined by date spans Billed monthly Homepage Online Advertising (Premium) Placement Large Leaderboard* Standard Leaderboard* Size 970 x 90 pixels Frequency/ Share of Voice Price $900/month 1 of 5 rotations/20% 728 x 90 pixels $900/month Leaderboard (Large or Standard) Medium Rectangle 300 x 250 pixels 1 of 5 rotations/20% $1,125/month Interior Online Advertising (Run-of-Site) Placement Large Leaderboard* Standard Leaderboard* Size 970 x 90 pixels Frequency/ Share of Voice Price $1,500/month 1 of 5 rotations/20% 728 x 90 pixels $1,500/month Medium Rectangle Medium Rectangle 300 x 250 pixels 1 of 5 rotations/20% $1,125/month Half Page 300 x 600 pixels 1 of 5 rotations/20% $1,125/month Monthly Web Traffic* Unique Visitors: 59,000 Visits: 75,000 Page Views: 100,000 *April 2018 Static Banner Ad Specifications Maximum file size: 150 KB Preferred file type: PNG Other file types allowed: GIF, JPG Leaderboard (Large or Standard) Medium Rectangle Animated GIF Ad Specifications Maximum file size (MFS): 150 KB Animation maximum: 30 seconds (all animation, including loops, must stop at 30 seconds) File type: GIF Third Party Tags are acceptable. * Note: Either a large or standard leaderboard can show in the leaderboard space. This is not two separate ad spaces. Half Page 8

9 CUSTOMIZED EBLAST Engage influential veterinary professionals in the NAVC Publishing community with your own custom dedicated eblast. Take advantage of this incredible new digital opportunity to put your exclusive message in front of our highly qualified readers. Reach: 33,000 Subscribers Rate: $3,500 per eblast Purpose: Custom eblasts provide an industry partner exclusivity in messaging directly to the Today s Veterinary Practice audience. Specs: Subject Line: Must send subject line (100 characters max) Test Recipients: Must provide all address recipients that need to review tests Date/Time: Must provide desired date and time for distribution OPTION #1: HTML FILE Set all table widths to 600 pixels All images included in the file must be externally hosted All desired hyperlinks must be included File must be smaller than 100 KB OPTION #1: JPG OR PNG FILE 600 width x ANY height (pixels) File must be smaller than 100 KB Provide one click through hyperlink (ex. If multiple hyperlinks are desired, advertiser MUST provide an HTML file. NAVC will not slice images and rebuild in HTML to accommodate multiple links. Image files will be used as sent, any needed edits will require a new image file from the advertiser. Artwork Due: 14 days prior to scheduled delivery 9

10 ADVERTISING Today s Veterinary Practice sends monthly editorial s to more than 33,000 opt-in subscribers sharing CE articles and important news to keep qualified veterinary professionals up to date on the latest trends and techniques. Leaderboard 600 x 75 pixels Pricing for Advertising Banner Ads: E-News Leaderboard... $2,500/per send ( pixels) Sponsored Content Inclusion... $1,800/per send Today s Veterinary Practice Statistics list size is over 30,500 Newsletter is sent monthly 20% Open Rate 14% Click-through-Rate Sponsored Content Format Character Count: 500 characters Image Size: 270 x 425 pixels Call to Action Button: 1 Hyperlink Static Banner Ad Specifications Maximum file size: 150 KB Preferred file type: PNG Other file types allowed: GIF, JPG Animated GIF Ad Specifications Maximum file size (MFS): 150 KB Animation maximum: 3 Loops File type: GIF 10

11 SOCIAL ADVERTISING Reach influential veterinary professionals and members of the animal health community through the respected Today s Veterinary Practice brand. Our social media audience has nearly doubled in the last year, allowing us to offer enhanced advertising options through Facebook to interact with our audience in a new and engaging way. Facebook Audience: 37,000+ Promoted Posts Promoted posts are published to the Today s Veterinary Practice Facebook timeline, and promoted to our audience utilizing the power of our brand. Targeting options to expand reach are also available with additional cost. Pricing starts at $1,000 per post. Specs: Image/Video: 1080 x 1020 pixels, JPG or MP4 format (must be one or the other) Images and Video Covers must have LESS than 20% text Video Length: seconds Post Character Count: 250 Must provide a destination URL Lead-Generating Facebook Sweepstakes A sweepstakes is a great way to engage with our audience, and gives you the ability to interact with veterinary professionals in a unique way. Get your brand initiatives in front of these valuable members of the veterinary community through a custom entry page with an image, description and opt-in entry form to collect leads. Sweepstakes run for one month, and come with a promotional package that includes promoted posts and an ad campaign. Specs: Header Image: 1920 x 1080 pixels, JPG Character Count: 350 words Click through URL for more information Pricing for a basic sweepstakes package starts at $5,500 Space is limited to one sweepstakes per month. Legal terms and conditions as well as the prize must be provided by the sponsor. Facebook Ad Campaign Ad campaigns allow you to serve your message through our trusted brands, and reach both our audience and a targeted segment of veterinary health professionals. Campaigns include both page posts and right rail ads. Specs: Image or Video: JPG or MP4 (must be one or the other) Image/Video Size: 1200 x 628 pixels Images and Video Covers Must have LESS than 20% text Video Length: seconds Caption Character Count: 300 Header Character Count: 35 Link Description Character Count: 100 Must provide a destination URL Space is limited to two campaigns per month Ad CPMs start at $10 and go up based on targeting and other campaign parameters Header (35 Characters) Link Description (100 Characters) URL 11

12 JOURNAL SUPPLEMENT 2019 Wall Calendar Mechanicals: Paper: 100# pubgloss 88 Trim/Page Size: " x 8.125" - each panel Bleed Size: " x 8.375" Safety Margin for Content:.375" from each edge Hole punch:.125" diameter, centered horizontally at top, approx.5" from top edge. Advertisement: Trim Size: " x 3" - each panel Bleed Size: " x 3" Safety Margin for Content:.375" from each edge Rate: 4/C footer ad = $4,650 Distribution: This calendar will be polybagged with the November/December 2018 issue of Today s Veterinary Practice, which has an average print circulation of over 60,000. Why advertise in a 12-month calendar? Calendar is typically mounted where everyone can refer to it Ad is visible to the whole staff in a clinic Ad is visible for a whole month Multiple daily exposures to audience Advertiser may supply a pet image for the top half of the calendar that coordinates with the ad supplied but may not contain any text or product images. For example, a full-page image of the same dog or cat featured in the ad may be used for the top half of the calendar. 12

13 ADVERTISING SALES Contact: Doreen Carpenter Director of Sales Phone: Chelsea Elbert Senior Account Executive Phone: Allyson Archambault Senior Account Executive Phone: Paige Ellington Account Executive Phone: ELECTRONIC AD TRANSMITTAL Please digital proof to FTP Upload (must use an FTP utility such as CuteFTP) host: user: ad4upload pswd: ad4upload! (note special character! ) AD TRANSMITTAL BY US MAIL Include CD and color proof. Ship to: Today s Veterinary Practice Attn: Art Director 622 E Washington St STE 300 Orlando, FL ADVERTISER-SUPPLIED INSERTS/OUTSERTS/CARDS/SAMPLES Ship to: Today s Veterinary Practice c/o LSC Communications South Preston Highway Lebanon Junction, KY Contact: Jeff Newton, or jeffrey.newton@lsccom.com ACCOUNTS RECEIVABLE Send to: Albert Sanchez NAVC Headquarters, ATTN: Today s Veterinary Practice 5003 SW 41st Blvd Gainesville, FL Phone: Fax: AR@navc.com 13