The Japan Times Online Advertising rates for Jan.-March Digital Media Division Online Ad Sales Department

Transcription

1 Online Advertising rates for Jan.-March 2009 Digital Media Division Online Ad Sales Department

2 CONTENTS Site reach/visitor demographics... pp 3-9 Top page ad rates... pp Non-top page ad rates... pp Ads in daily news ... p 19 Ad specs/regulations... pp 20-22

3 The power of advertising with Online Page impressions Site page Page URL Top page million News top page 140,000 Opinion top page 50,000 Life in Japan top page 130,000 Entertainment top page 60,000 Sports top page 100,000 Total site Pages All story pages Loyal user base Registered members: 85,000 Average monthly page impressions 8.3 million 2.5 million Daily headlines subscribers: 22,000 RSS feed subscribers: 9,000 Average unique users: 700,000 Average monthly page impressions Data compiled October 2008

4 The power of advertising with Online Our reach JTO ranks high according to keyword searches on major search sites Google.com Search terms Site rank Page URL Japan news 3 Japan news features 1 Japan sports 3 Yahoo.com Search terms Site rank Page URL Japan news features 1 Japan opinion 2 Japan breaking news 2 Number of blogs linking to Japan Times, according to Technorati.jp: 28,324 Inbound links Number of entries on Wikipedia: 627 Data compiled Jan. 2008

5 Demographic breakdown of JTO users Gender Age 5 Male Female Teens Twenties Thirties Forties Fifties Above 60 Male 70% Female 30% Twenties 23% Thirties 26% 5% 11% Forties 18% Fifties 16% Data compiled from 1,000 users in March 2007 survey

6 Demographic breakdown of JTO users Average annual income No income Under 5 million million million million +30 million Professional status Director Manager Salaried staff Housewife/husband Part-timer Retired Student Other 6 26% 15% 9% 7% 15% 31% 3%4% 10% 12% 29% 12% 8% 20% Data compiled from 1,000 users in March 2007 survey

7 Demographic breakdown of JTO users Education Frequency of visits to JTO 7 Graduate school 2-year college High school University Vocational school Daily Several times a month Rarely Several times a week Only when doing research 40% 6% 5%9% 40% 46% 5% 8% 10% 30% Data compiled from 1,000 users in March 2007 survey

8 Demographic breakdown of JTO users Browser language of visitors to JTO English Japanese Other Visitor geo-location Japan United States Canada U.K. Australia Germany Other 8 English 54% Japanese 32% Japan 42% United States 33% Other 14% 13% 2% 3%3% 4% From data compiled from web analytics, Aug Jan. 2008

9 Demographic breakdown of JTO users Travels abroad in past year Travel destinations trips 3-5 trips More than 6 Didn t travel abroad Asia Europe Americas Didn t travel 1-2 trips 51% 3-5 trips 19% More than 6 9% Didn t travel abroad 20% Asia 39% Didn t travel 15% Americas 28% Europe 17% Data compiled from 1,000 users in March 2007 survey

10 Top page: Category A & T types and positions Display ads A-0: top impact* (640 x 480 px) A-1: super banner (728 x 90 px) A-2: top rectangle (300 x 250 px) A-3: top tile (125 x 125 px) A-4: top panel (182 x 60 px) A-5: top brand panel (300 x 55 px) A-7: top footer banner (300 x 55 px) *See page 15 for top impact info Text ads T-1 text ad (1 line) T-2 text ad (2 lines) T-3 text ad (2 lines) T-4 text ad (2 lines) (Japan Info Guide)

11 Category A ad rate chart Top page; URL: Display period : 2 weeks Display unit Quantity Rate Estimated impressions CPM ( ) (cost per impression) A-0: top impact (new) 1 500, ,000* 2.50 A-1: super banner 1 480, , A-2: top rectangle 1 480, , A-3: top tile 2 250, , A-4: brand panel 1 280, , A-5: top brand panel 1 300, , A-6: top small panel 2 250, , A-7: top footer banner (new) 1 200, , Top impact impressions are guaranteed See pages 10, 14 for page positions

12 Category T ad rate chart Top page; URL: Display period : 2 weeks Display unit Quantity Rate Estimated impressions CPM ( ) (cost per impression) T-1 header 30 characters, 1line T-2 center 40 characters per line 2 lines T-3 top 40 characters per line 2 lines 1 280, , , , , , See page 10 for page positions

13 Category T ad rate chart Japan Info Guide Targeting foreign tourists and foreigners living in Japan, this guide is designed to provide useful links to English-language sites related to living in Japan. Category 2 weeks CPM T-4 (top page) T-5 (all non-top pages) 200,000 yen Headline: 35 characters (including spaces) Underline: 40 characters (including spaces) See page 10 for page positions

14 A-0: Impact ad Display ads If you re looking for a strong branding strategy with a wide reach, the Impact Ad is highly recommended. Text Text The Impact Ad, which monopolizes maximum screen space, is displayed for up to 7 seconds before the user is redirected to the front page. Size: File size: File format: Frequency: 640 x 480 px 50KB Flash (replacement GIF file required) 1 time per 48 hours Production note: The creative must contain a 1 px black border, and this must be included in the total creative size.

15 Category B, C and T types and positions Display ads B-1, C-1: super banner (728 x 90 px) B-2, C-2: rectangle (300 x 250 px) B-3, C-3: tiles (125 x 125 px) B-5, C-5: brand panel (300 x 55 px) B-6, C-6: small banner (300 x 60 px) B-7, C-7: top footer (300 x 60 px) Top category page legend/contents B: News/Opinion top pages (total: 2 pages) plus category story pages C: Life in Japan, Entertainment, Sports top pages (total: 30 pages) plus story pages Text ads TE-1, TE-2: One-line text T-5: Japan Info Guide Displayed on all pages excluding top page

16 Category B ad rate chart URLs: / plus all news/opinion story pages Display period: 2 weeks Display unit Quantity Rate Estimated impressions CPM ( ) (cost per impression) B-1: super banner 1 450, , B-2: rectangle 1 450, , B-3: tile 2 250, , B-4: brand panel 1 280, , B-6: small panel 2 200, , B-7: footer banner 1 180, , See page 15 for page positions

17 Category C ad rate chart All top feature/sports pages (Travel, Food, Film, Entertainment, etc.), plus all feature/sports story pages Display period: 2 weeks Display unit Quantity Rate Estimated impressions CPM ( ) (cost per impression) C-1: super banner 1 250, , C-2: rectangle 1 250, , C-3: tile 2 150, , C-4: brand panel 1 180, , C-6: small panel 2 100, , C-7: top footer banner 1 100, , See page 15 for page positions

18 Category T (text) rate chart Display period : 2 weeks All pages (category top pages + all story pages), excluding top page Display unit Quantity Rate Estimated impressions CPM ( ) (cost per impression) TE-1 header 1 300, , TE-2 header 1 300, , T-4 Japan Info Guide , , T-5 Japan Info Guide , , See pages 15 for page positions

19 Ads in the daily news 19 Ad placement in Online s News Service (headlines and links to the day s stories, transmitted daily to app. 22,000 recipients) Rate: 70,000 per daily issue Spec: 70 characters, 5 lines (+ 1 line for URL)

20 Display unit specs/regulations 20 Code Display unit Dimensions File-size limit Looping limit Format (A-1, B-1,C-1) Super banner 728 x 90 px 20 KB (standard) 40 KB (rich media) 2 times (Flash, within 15 seconds) GIF/JPG/ Flash (A-2, B-2,C-2) Top rectangle 300 x 250 px 20 KB (standard) 40 KB (rich media) 2 times (Flash, within 15 seconds) GIF/JPG/ Flash (A-3, B-3, C3) Tile 125 x 125 px 20 KB (A-4) Top panel 182 x 60 px 20 KB 2 times, 15 seconds 2 times, 15 seconds GIF/JPG GIF/JPG (A-5, B-5, C-5) Brand panel 300 x 55 px 20 KB No looping GIF/JPG (A-6, B-6, C-6) Small panel 300 x 55 px 20 KB 2 times, 15 seconds GIF/JPG (A-7, B-7, C-7) Footer banner 728 x 90 px 20 KB (standard) 40 KB (rich media) 2 times (Flash, within 15 seconds) GIF/JPG/ Flash

21 Text display unit specs/regulations 21 Code Display unit Dimensions T-1, TE-1, TE-2 Header text 30 characters,1 line T-2, T-3 Top/center text 40 characters per line, 2 lines T-4, T-5 Japan Info Guide Head: 35 characters, 1 line Underline: 40 characters, 1 line

22 Online advertising provisions Creative requirements Standard display units must be received at least 5 business days prior to the campaign start date. Rich Media creatives must be received at least 10 business days in advance. Ad placement time Ad display periods can only begin on weekdays. Placement of ads is done only once in a two-week period, and only on weekdays. The first day of the display period starts at noon. Please allow us until 12 a.m. of the same day to confirm the proper display. cannot be held responsible for any display problems within this period. At the end of the display period, the ad will be removed at 11:59 a.m. Liability In the case of a natural disaster or maintenance trouble with DoubleClick s ad servers or our servers, Online will not be held liable for any loss of ad impressions. Reporting reports will be sent out within one week after the completion of the display period. Right of refusal reserves the right to refuse any advertisement. If a rival company requests an ad to be displayed during the same period of a competitor s ad, Online will decide whether the rival ad can be displayed or not. Display environment Please understand that The Japan Online cannot be held responsible if an ad cannot be displayed due to a firewall, security software or users browser preferences. 22

23 Specs for Flash-based ads Online accepts Flash 5 or above. 23 The following must accompany each Flash creative: (1) SWF File (2) FLA File (3) Backup GIF (for users who are unable to see the Flash creative) * Please do not embed the URL inside the Flash creative. The following clicktag code must be used to allow Doubleclick to track the number of clicks. Please place invisible buttons on the topmost layer of the file and include the following ActionScript: on(release){ if((clicktag.substr(0,5)== http: ) or (clicktag.substr(0,6)== https: )){ geturl( clicktag, _blank ); } } Other requirements: The animation of the ads must be kept within 15 seconds. Notes The Flash frame rate must be less than 16 frames per second. 12 frames per second is ideal. We cannot display ads with script errors We refuse ads that call external files or programs (e.g.: LoadMovie() Load Variable() LoadVars(); FSCommand XMLSocket). In certain cases, we may request the original file.