2018 Media Kit. Contact us today XNSP83797 SP82342

Transcription

1 2018 Media Kit Contact us today XNSP83797 SP82342

2 Welcome to Seacoast Media Group In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. Seacoast Media Group is a consultative media company that provides you with the means to deliver your message to the right audience in the most effective way. From online to print, FOOD FOR THOUGHT! Seacoast Media Group SUCCESS STORY We knew we needed a major change in the way we approached advertising. We desperately needed help, but were very wary of spending too much money on something we may or may not see a return on. I am so blessed that Chris Olio and Rich Ryzman walked through my door! The SMG team took the time to learn exactly what our business personally needed. Over the last 5 months, SMG has taken control of our social media through postings and advertising, and put us in view of a much larger audience than ever before, and it works! Within the last 5 months, we have increased business by 30% ~ Rebecca Jones Jimmy Jones Locker Seacoast Media Group products provide an array of advertising and marketing vehicles including the Portsmouth Herald, Seacoast Sunday, Foster s Daily Democrat, Hampton Union, Exeter News-Letter, York County Coast Star, York Weekly, Seacoastonline.com, Fosters.com and more. Let Seacoast Media Group help you access your desired market with these exciting, highly successful marketing products from one, central strategic marketing resource where trustworthy brands, credible research and local knowledge work together to provide you with results. HAMMER THIS Seacoast Media Group SUCCESS STORY Futuro Construction Find out how Seacoast Media Group can help your business. In Partnership with We are a small firm that is in a major growth pattern and clutching to every dollar. When SMG presented us their new native advertising program, we were reluctant to spread ourselves any further than what was already committed to, in our marketing campaign. The native advertising program made since for our business so we decided to give it a try. Yesterday we submitted a proposal to a client that heard of us through the Native Ad Campaign, we have in process, with SMG. He is looking to build a new home on a lot that he has right up the street from us. The funny thing is that he has never noticed the sign on our building despite driving by it nearly every day. I m happy to tell you that we will be building a home for his family. Having read our articles and seeing our ads helped him find us and established our credibility and distinguished us from other companies in the area. Thank you. To propel your business contact Rich Ryzman, To propel your business contact Rich Ryzman, We a Seacoast offer Media Group Digital a Engagement comprehensive Partner a Seacoast suite Media Group of Digital select Engagement Partner rryzman@seacoastonline.com rryzman@seacoastonline.com multi-media solutions to help your business THRIVE.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Seacoast Media Group Audience Profile 2018 Distribution Dominant coverage of the Seacoast, Southern Maine and Tri-Cities. ALTON WOLFEBORO NORTHWOOD NEW DURHAM STRAFFORD BROOKFIELD MIDDLETON FARMINGTON MILTON BARRINGTON WAKEFIELD ROCHESTER ACTON LEBANON SHAPLEIGH BERWICK SOMERSWORTH LIMERICK NORTH BERWICK ROLLINSFORD WATERBORO ALFRED SANFORD SOUTH BERWICK LYMAN WELLS KENNEBUNK OGUNQUIT VT ARUNDEL NH Manchester MA SACO Portsmouth Boston BIDDEFORD KENNEBUNKPORT ME Portland 55 MILES OLD ORCHARD BEACH 53 MILES Seacoast Media Group Audience Profile Gender Adults 18+ Percent Men 93,958 48% Women 101,787 52% Age ,766 29% ,553 34% ,426 38% Own a Home 138,979 71% Household Income Under $30,000 54,809 28% $30,000 - $74,999 41,106 21% $75, ,830 51% Children at Home 66,500 34% Base Total Adults: 195,745 NOTTINGHAM EPPING BRENTWOOD LEE KENSINGTON OGUNQUIT HAMPTON RWICK EAST KINGSTON HAMPTON FALLS RY MADBURY NEWMARKET NEWFIELDS EXETER DURHAM YORK KITTERY POINT NEW CASTLE DOVER STRATHAM SEABROOK SOUTH HAMPTON NEWINGTON GREENLAND NORTH HAMPTON ELIOT PORTSMOUTH RYE YORK KITTERY KITTERY POINT NEW CASTLE York County Coast Star published Fridays 10,086 readership The York Weekly published Wednesdays 4,820 readership Portsmouth Herald published Mon. Sat. 27,404 readership Hampton Union published Fridays 5,674 readership Exeter News-Letter published Fridays 5,871 readership Foster s Daily Democrat published Mon. Sat. 31,319 readership Monthly Seacoastonline.com Visitors Profile (%) Total Adults % Male 43% Female 57% % % % Less than $50k 26% $50k to $74.9k 14% $75k or more 60% Children under 18 in household 47% Homeowners 73% Base: Adults 18+ who Visited Seacoastonline.com in the past 30 days Source: CMB 2017, Base: 195,700 adults within the market study area. Seacoast Sunday published Sundays 41,316 readership Rochester Radar published Fridays 16,637 households Dover Radar published Fridays 14,000 households effective 1/18

5 Consumer Expenditures Spending Seacoast Consumer Shopping Behavior Plan to buy or lease a vehicle within two years Percent 73% Are active diners (11+ times/month) 65% Feel it is important to extremely/ 88% very important to shop locally Base: Total SMG Weekly Readers: 141,833 adults Source: CMB 2017, Base: 195,700 adults within the market study area. We will help you increase your sales.

6 Seacoast Media Group Print & Digital Reach Print & digital newspaper delivers 6out of shoppers. Digital Traffic Seacoastonline.com Average Monthly Traffic Page Views 3 Million Unique Visitors 523,300 Fosters.com Average Monthly Traffic Page Views Scarborough National Averages 1.5 Million Unique Visitors 275,600 SMG Daily and Weekly Audience Reach Adults 18+ Percent SMG Daily Reach 102,104 52% SMG Weekly Reach 141,833 73% Audience Reach by Newspaper Adults 18+ Percent Read Portsmouth Herald yesterday 27,384 14% Read Portsmouth Herald last week 47,100 24% Read Foster s Daily Democrat yesterday 31,406 16% Read Foster s Daily Democrat last week 64,362 33% Read Seacoast Sunday last Sunday 27,959 14% Read Seacoast Sunday past month 41,644 21% Combined Website Reach Adults 18+ Percent Visited Seacoastonline.com 45,021 23% or fosters.com yesterday Visited Seacoastonline.com 78,298 40% or fosters.com past week Visited Seacoastonline.com or fosters.com past month 97,872 50% Combined Newspaper and Online Weekly Reach* Portsmouth Herald 49% Fosters Daily Democrat 49% *5 Daily Issues +1 Sunday Issue + Online Base: Total Adults 195,745 Source: Clark, Martire & Bartolomeo, March 2017 We reach your most profitable customers. Google Analytics Aug 2017

7 Multi-Media Solutions We are the one source for your customized solution. PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Sticky Notes We deliver shoppers to your business. DIGITAL SOLUTIONS Seacoastonline.com Fosters.com ThriveHive

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your Multi Media Consultant for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable - that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

12 The Seacoast Media Group and Seacoastonline.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us Seacoastonline.com Fosters.com 111 New Hampshire Avenue Portsmouth, New Hampshire Display Advertising: (603) Classified Advertising: (888) Subscriber Services: (888)