NEWWWW.EYE-COM.NET MEDIADATA NEW FORMS OF ADVERTISING. Advertising rate list No. 4 valid from October 1st, UNIKAT Leidenschaft aus Tradition

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1 05 SEPTEMBER OKTOBER ,- ISSN NEWWWW.EYE-COM.NET NEW FORMS OF ADVERTISING MEDIADATA 2019 Advertising rate list No. 4 valid from October 1st, 2018 Modell Louvre aus der makellos. Kollektion getragen von Schauspieler Steffen Wink UNIKAT Leidenschaft aus Tradition UMWELT Gewissens- Fragen UNTERNEHMER Ein Eisberg namens Kunde EXTRA Ophthalmologie

2 MAGAZIN INFORMATION Publication frequency 6x a year Magazine format DIN A4, 210 mm x 297 mm (width x height) Distributed circulation copies - all independent opticians in Germany, Austria and German speaking Switzerland EYECOM free of charge Circulation survey IVW / 2. quarter 2018 Technical details Printing method Sheet offset Copy material digital Year s issue 4. issue ISSN-No Internet Contact info@eye-com.net Publisher informations Publisher Owner Editor Art Direction Production Subscription service Bank account Payment terms MMM Medien Marketing Meinsen Bodo Meinsen Bodo Meinsen and Martin Graf Heinz Putschies Kastner AG, das medienhaus, Schlosshof 2-6, D Wolnzach MMM Medien Marketing Meinsen Stadtsparkasse Munich, Germany IBAN: DE BIC: SSKMDEMM Payment within 14 days from date of invoice DISTRIBUTION Germany total... 12,873 Austria Switzerland Others Foreign countries total Total circulation ,739 Circulation survey EYECOM is controlled by the information society for the determination of the distribution of advertisers - IVW. IVW 2/2018 Print...14,000 Circulation... 13,739 EYECOM is sent free of charge to almost all independent opticians in Germany, Austria and German speaking Switzerland. So your advertising messages reach your target group exactly without scatter loss. CONTACT Bodo Meinsen publisher Chiemseering 11 D Kirchheim bei München Tel.: Fax: Mobil: meinsen@eye-com.net Martin Graf editor in chief Steiner Strasse 31 D Öhningen Tel.: Fax: Mobil: E-Mai: graf@eye-com.net Andrea Graf editor print and online Steiner Strasse 31 D Öhningen Tel.: Fa: Mobil: andrea.graf@eye-com.net Office Baden-Württemberg: Walter-Helmes-Weg 35 D Leonberg Britta Melzer administration manager advertising Krumme Halde 42 D Ulm Tel.: Mobil: E-Mai: anzeigen@eye-com.net Stephan Rack marketing advertising Office Hamburg: Tannenhof 91a D Hamburg Mobil: rack@genussverlag.com

3 FORMATS PRICES Ad Format Trimm Format Type area Rate in (w x h in mm*) (w x h in mm) (b/w and four-color) Full page 210 x x 272 4, Double page 420 x x 272 9, /2 page vert. 103 x x 272 2, /2 page horiz. 210 x x 127 1/3 page vert. 70 x x 272 1, /3 page horiz. 210 x x 90 1/4 page vert. 57 x x 272 1, /4 page horiz. 210 x x 65 1/4 page 2 col. 103 x x 127 Additional formats on request. *All trimm formats +3 mm bleed on each side of the page. SPECIAL ADS DISCOUNTS Cover Front cover 6,000.- Inside Front cover 4,900.- Inside Back cover 4,700.- Back cover 5,200.- You want a special Ad in EYECOM? Exceptional inserts or stickers? At EYECOM almost everything is possible! Ask us, we develop your idea to one special way of being present in EYECOM! Loose-leafe inserts Price per Copies up to 25 g up to 50 g Inbound inserts Price up to 200 g/m² 2 pages 3, pages 4, pages 5, pages 6,500.- Discounts by number of ads by number of pages 2 times 5 % 2 pages 5 % 6 times 10 % 4 pages 10 % 12 times 15 % 6 pages 15 % 24 times 20 % 12 pages 20 % Inserts including postal charges; format maximum of 200 x 290 mm. A supplementary note will be provided free of charge. Partial allocation according to postal code area possible. Placement between two print bows. Delivery of inserts not later than 14 days publication day to our printing house. All ad prices (print + online) are excl. VAT (currently 19%) in Germany. For customers in other European countries without VAT ID also VAT amounting to 19% is due. Send a sample copy for Inserts to: EYECOM Ad admin Britta Melzer Krumme Halde 42, D Ulm, Germany

4 SHOWROOM ADVERTORIALS This mix form of editorial and advertising is a good way for you to provide your product innovations to the whole optical business in Germany, Austria and German speaking Switzerland. Size Copy + Images (logotypes) Price 2/1 page app. 4,000 chars images 3, /1 page app. 2,500 chars images 2, /2 page app. 1,200 chars images 1, /4 page app. 600 chars images Please send text and images by to: anzeigen@eye-com.net. You will receive a proof of your showroom advertorial for checking and approval before print. SUMMER SPECIAL Playground: Das EYECOM SUMMER SPECIAL Summer time is reading time. However, EYECOM does not wish to bother its readers with some typical professional information while on holiday; the SUMMER SPECIAL of the most beautiful optical trade magazine is therefore a playground for ideas, a platform for beauty, background information and culture. In it, leading, but also unknown, companies of the industry can present themselves, their products and their history in a never -before-seen way. What we need from you for this: Input in the form of images and raw text - and the courage to take a slightly different approach to your external presentation than usual. Because even and especially in the age of messages from Facebook and Twitter, which are only valid for seconds, a professionally made, analogue slow media publication like EYECOM s SUMMER SPECIAL makes for a relaxing change, and thus an ideal topic for your customers holidays. In 2019, the focus of the SUMMER SPECIAL will once again be on a celebrity photo shoot: Well-known people from the show business will present corrective glasses and sunglasses in unique and special portraits. Let us discuss your ideas and develop them together as early as today! EYECOM SUMMER SPECIAL Date of publication: July, 15th 2019 Circulation: All independent opticians in German-speaking countries (D-A-CH) plus industry; currently 13,739 copies. Costs: 2,000 per printed page, not discountable. Kontakt: Britta Melzer, Administration Tel.: anzeigen@eye-com.net Andrea Graf, Editorial Team Tel.: andrea.graf@eye-com.net

5 SCHEDULE Issue Ad closing date Printing mat. Publication date 1/ / / / / / / EYECOM CATEGORIES Designers Guide Special Newsroom Business Headliner Interview Fair Glasses Community Lens Extra tour Portrait College Eyecatcher Frame Network Technology Classics In every issue we devote ourselves to a design theme in a SPECIAL and to a product area in a EXTRA TOUR (see under TOPICS on the right). We guarantee the perfect environment for you and your products to be seen! TOPICS Issue SPECIAL EXTRA TOUR 1/19 Made in Germany, Austria & Switzerland (News from opti Munich) 2/19 Heritage Eyewear Contact lens Glasses with Stories 3/19 Smart & Sexy: Ophtalmic lens The new feminity 4/19 SUMMER SPECIAL 5/19 Sun & Sports: Workshop & Pre-Order 2020 Ophtalmology 6/19 Luxury Eyewear Shop-Design Perfect & Expensive 1/20 Made in Germany, Austria & Switzerland (News from opti Munich) EYECOM-ONLINE-ADVERTISING BANNER FACEBOOK VIDEO EYECOM-TV Superbanner max 1300 x 150 px / month Videos / Clips Video max 64 MB or embedding own YouTube-video / month Rectangle 300 x 250 px / month TV EYECOM-TV Production individual videos for online using: depending on length and equipment, price on request Jobs & Deals Job offer: text & picture Job search: For free Deals & others: For free Skyscraper 200 x 500 px / month Advertorial / PR-report text & pictures designed in editorial style, signed with promotion : Facebook we also offer our FACEBOOK site for your news. Signed with promotion they will be shown at the timeline our followers. 100,- / message Please send your files directly to our advertising department, Britta Melzer, anzeigen@eye-com.net If you have more performance ideas to be realized at EYECOM online, please contact us: info@eye-com.net.

6 EYECOM COMMUNITY EVENTS EYECOM - the EyewearCommunity is setting the course! The interconnection of all EYECOM activities has proven to be important and right. In just two years, we have managed to connect many independent opticians in Germany, Austria and Switzerland: Every two months with the magazine, through digital channels such as social media and websites, through individual events and numerous direct contacts. The EYECOM team will continue to expand these communication channels and direct contacts. With our latest initiative, the visible and tangible EYECOM Community Membership with lots of advantages, we are setting the further course. MAGAZINE ONLINE We are convinced that the all-embracing combination of traditional and digital communication channels is the right way into a successful future of the optical trade. The formation of the EYECOM Community is therefore a logical step into this future. The aim is not to push, but to achieve organic growth. And, of course, companies can contribute to this, too. Member mentoring, sponsorships and event partnerships are only some of the possibilities. We will be happy to create the right concept for you together with you. EYECOM - the EyewearCommunity is your communication platform with lots of creative and flexible possibilities. A little milestone for your marketing and distribution interests. And a reliable partner. The magazine counts COLLEGE among the leading information media in the industry. And our professional expertise, our creative and innovative class, as well as the proximity to your customers in the specialised trade are good arguments to interconnect your company with this community. We look forward to hearing from you. EYECOM Magazine the high-quality trade magazine that reaches practically all independent opticians in Germany, Austria and German-speaking Switzerland every two months and provides a great deal of information and inspiration. EYECOM Online the supplementing Internet portal with up-to-date information of the optical industry invites you to join in. Part of the online offer is the presence on the social network Facebook for up-to-date and inventive content. But in principle, EYECOM very consciously pursues the slow media concept: Substantial information is characterised - also online - by quality and content, not by hoarding and ruminating information that is already available on other channels... EYECOM College know-how and further training from the industry for the industry. This event and seminar platform brings together expertise and the willingness to learn. EYECOM Events he personal encounters in the most different places of the EYECOM reach. Be it a short gathering at an EYECOM regulars table in different regions, the invitation to a get together, a sports or cultural event, reader travel offers or a classic car meeting for opticians - the EYECOM community comes together and communicates. Connected by a common profession and common passions.