Facebook Advertising & Digital Coupon Flyers Promoting Local Business. Strategies for Success

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1 Facebook Advertising & Digital Coupon Flyers Promoting Local Business Strategies for Success

2 How Facebook Ads Track Results

3 How Facebook Ads Track Results Reach Number of unique people that saw the ad Impressions Total number of times the ad was shown Clicks (All) The number of unique people that clicked on the ad. Website Adds to Cart The number of add to cart events tracked by the pixel on the RTP website and attributed to your ads. Website Purchases The number of purchase events tracked by the pixel on the RTP website and attributed to your ads. Website Purchases Value The total value of website purchases conversions.

4 How Facebook Ads Track Results Facebook Users Unique ID# Facebook Ads Unique ID# Facebook Tracking Pixel Who is Looking at What First View of Ad +1 Each View of Ad +1 Clicked to Start Order +1 Facebook Ad Tracking Dashboard

5 How Facebook Ads Track Results Facebook Tracking Pixel Tracks Who Looked at the Ad and Made a Purchase Each Added to Cart Event +1 Each Purchase Event +1 Passes the Actual Purchase Value to the Ad Tracking Dashboard Facebook Ad Tracking Dashboard

6 Tracking Facebook Ad Results Facebook will give credit to the Facebook Ad for a purchase: If a customer sees your Facebook Ad and within One Day completes an Online Order or Coupon Redemption. If a customer clicks on the See Menu Call to Action button and within 7 Days completes an Online Order or Coupon Redemption. The Facebook Ad will get credit for purchases of the offer being advertised AND any other online ordering purchases based on the attribution description above.

7 Facebook Ads Also Track In-Store Coupon Redemptions

8 Facebook Ads Vs Boosting Posts Boosting FB posts is great for page engagement (likes, shares) and local targeting. Facebook Ads provide more ad placements - Facebook News Feed side ads, Messenger ads, Instagram stories, instant articles, and Audience Network. Facebook ads in Ads Manager lets you choose objectives like store visits, conversions, and lead generation. Facebook ads allow for advanced targeting. For example, running two ads concurrently targeting two audiences - new and interested.

9 Winning Ads - Offers Ad Spend Ad Spend # Purch # Purch Purch Purch $ $ Total $1,900 $1, $29,257 $29,257 Ave/Loc $100 $ $1,539 $1,539 Ad Spend # Purch Purch $ Total $1, $15,857 Ave/Loc $53 23 $835

10 Winning Ads - Offers Ad Spend Ad Spend # Purch # Purch Purch Purch $ $ Total $1,900 $1, $29,257 $14,457 Ave/Loc $100$ $1,539$760 Ad Spend # Purch Purch $ Total $1, $12,795 Ave/Loc $67 18 $673

11 Winning Ads - Offers Ad Spend Ad Spend # Purch # Purch Purch Purch $ $ Total $1,900 $1, $29,257 $14,978 Ave/Loc $100$ $1,539$788

12 Facebook Ads Are Seen On Facebook Instagram Facebook Audience Network - An off- Facebook, in-app advertising network for mobile apps.

13 Reaching Younger Demographics Sisco Purchaser Demographics Past Ninety Days

14 Getting Smarter Over Time Facebook ads get smarter in two ways. Facebook knows who has placed online orders in the past and how often they have placed the orders. The Facebook tracking pixel allows you to know what your customer has looked at online.

15 Getting Smarter Over Time

16 Facebook Ads Keys to Success Consistent Weekly Ads Strong Offers Tracking Growing Interested Audiences

17 Digital Flyer Digital Coupons

18 Digital Flyer/Digital Coupons Results August 2018 Sisco POS Tracking 4,024 Coupon Redemptions (19 Locations) 212 Ave Redemptions Per Location Last 90 Days Digital Flyer Views 32,009 Total Views 10,393 Unique Customers

19 Digital Flyer Keys to Success In-store Promotion blast promoting online flyer Facebook ads Print Materials Crew Training

20 Suggested Weekly Budget

21 Addendum Promoting Events

22 Addendum Remarketing ads Ad targets people that added to cart but did not purchase

23 Addendum More Than Purchases Facebook ads provide thousands of impressions at a very low cost.

24 Addendum Local Blasts

25 RTOA Convention Special Save $100 on Setup Fees (Expires 10/31/18) Text: RTOA to for details Or go to: Contact: Dave Gonynor Ph: