PRICE LIST IZ Digital ONLINE MOBILE NEWSLETTER. iz.de App IZ aktuell

Transcription

1 6 PRICE LIST 2018 IZ Digital ONLINE MOBILE NEWSLETTER iz.de App IZ aktuell

2 BANNERS MADE EASY: Our new fixed prices make it even easier for you to book banners. If you place a maximum booking, we guarantee the exclusivity of your advertising message: Only your banner is displayed in this position. Online Alternatively, you can choose a more economical solution and display your banner in a 3-ad rotation pattern with 2 other ads. Your message then appears at every third page view and is therefore reliably visible! BANNER FORMATS AND PRICES C B Navigation A D C G E Navigation F does not move with scrolling F I Navigation H J I M NEW A Billboard 800 x 180 up to 960 x 200 px B Full-size banner 468 x 60 px C Skyscraper 120 x 600 px (left or right) D Medium rectangle 300 x 250 px E Maxi ad 480 x 100 px F Wallpaper (Sponsor ad + skyscraper or wide skyscraper 1002 x 100 px x 600 px) G Floor ad 1002 x 120 px H Sponsor ad 960 x 100 px I Wide skyscraper 160 x 600 px J Rectangle 180 x 150 px M Layer ad mobile 300 x 400 px ADVERTISING FORM TARGET MINIMUM FORMAT MAXIMUM FORMAT DATA SIZE FULL PLACEMENT 1 3-AD ROTATION 1 A Billboard PC / Mac / tablet 800 x 180 px 960 x 200 px 60 KB 11,700 5,850 B Full size banner PC / Mac / tablet / phone 468 x 60 px 30 KB 1, C Skyscraper 1 20 x 600 px 30 KB 2,880 1,440 PC / Mac double skyscraper 2 x 1 20 x 600 px 30 KB 5,760 2,880 D Medium rectangle PC / Mac / tablet 300 x 250 px 300 x 300 px 30 KB 1, E Maxi ad PC / Mac / tablet / phone 480 x 100 px 550 x 250 px 40 KB 2,640 1,320 F Wallpaper PC / Mac 1002 x 100 px 60 KB 9,100 4, x 600 px x 600 px G Floor ad PC / Mac / tablet 1002 x 1 20 px 50 KB 7,800 3,900 H Sponsor ad PC / Mac / tablet 960 x 100 px 40 KB 7,800 3,900 I Wide skyscraper 160 x 600 px 30 KB 3,600 1,800 PC / Mac Doppel wide skyscraper 2 x 160 x 600 px 30 KB 7,200 3,600 NEW J Rectangle PC / Mac / tablet 180 x 150 px 250 x 150 px 30 KB 1, M Layer ad mobile phone 300 x 400 px 30 KB price per month: 3,200 1 EUR / week ONLINE PERFORMANCE DATA: Monthly average 1st half year 2017 PIs * Visits * CLOSING DATA FOR ADVERTISING BANNERS: Fully designed: 3 working days before publication To be designed by us: 10 working days before publication Data formats: We accept standard formats: GIF, JPEG, PNG and HTML. The target must open in a new window. Banner delivery: Delivery by by noon of the relevant day, specifying client and campaign name, time frame per design, booking unit, advertising medium including target link and contact person for all queries ( and telephone). anzeigen@iz.de * Source:

3 Terms such as core, client-pays-agent principle or return on investment are of central importance for the success of your company. Do you want to be quick and distinguish yourself from your competitors? Together with you we will develop innovative online advertising which is strategically focused on your company goals. In a consultancy session, we will discuss your communication goals and seek solutions! Online advertising for the real estate industry The print articles are updated on a weekly basis; the newsletter contents are reviewed daily and our editing team updates news at IZ.de quickly and regularly all of these factors provide decision-makers in the real estate industry with a reliable source of valuable information. The contents can be accessed on a paid-content basis by all customers with research, premium and basic packages of Immobilien Zeitung. Both registered and non-registered readers are allocated a package of free articles every month. We would be glad to provide you with advice and create banner advertising that perfectly meets your requirements You can determine how often your online banner is shown, and therefore adapt advertising pressure to meet your needs. IZ Media Consulting Team MARKUS SCHMIDTKE Head of Advertising Sales THOMAS BUHLMANN Media Consulting KARSTEN FRANKE Media Consulting Your contact persons: TANJA BARANOWSKY Assistance to Head of Advertising Sales CLAUDIA EMRICH Advertising Sales, Scheduling ALICE SCHMIDT Marketing and Partnerships Claudia Emrich Tel. +49 (0) emrich@iz.de Thomas Buhlmann Tel. +49 (0) buhlmann@iz.de Karsten Franke Tel. +49 (0) franke@iz.de Markus Schmidtke Tel. +49 (0) schmidtke@iz.de

4 Do you want daily contact with your target customers? Take advantage of value-for-money with 5 banner placements from Monday to Friday with an impressive reach of 28,000 advertising contacts daily. Your maxi ad costs only EUR 19 per 1,000 contacts in position 1! IZ Newsletter SMALL POSITION 1 Full-size banner 468 x 60 / KB 30 MONDAYS TO FRIDAYS EXCLUSIVELY FOR SUBSCRIBERS Daily newsletter IZ aktuell As position 1 is located directly next to the overview, it is read particularly intensively. Some readers go directly to personal top news from the table MEDIUM POSITION 2 of contents, others scroll through the newsletter. Maxi ad 468 x 120 / KB 40 PERFORMANCE DATA DAILY NEWSLETTER: Average 1st half year 2017 PIs 597,737* on average per month PIs 149,434 on average per week LARGE POSITION 3 PIs 29,887 on average on working days Maxi ad plus 468 x 160 / KB 40 FREE ALSO FOR NON-SUBSCRIBERS The weekly newsletter on Fridays CLOSING DATE FOR ADVERTISING BANNER: BOOKING FORMAT PRICE KB STANDARD 600 x 120 px 950 EUR x 160 px 2,200 EUR 50 Position after the 1st or 2nd article EXKLUSIVE Two placements, after both the 1st and 2nd articles with exclusion of competition Almost 26,400 registered recipients / opened approx. 8,200 times. : banners ertising v d re a fo r e fo b date days g in k r o Closing 3w esigned: fully d ing ion : 10 work publicat s u y b d esigne ation to be d re public fo e b s y a d Technical data: See technical data Immobilien Zeitung, basic media data No 28 and under iz.de/basis-mediadaten Banner delivery: Fully designed advertising banner: 3 working days before publication, advertising banners and special advertising forms to be designed by us: 10 working days before publication. Delivery by by noon of the relevant day to anzeigen@iz.de, specifying client and campaign name, time frame per design, booking unit, advertising medium including target link and contact person for all queries ( and telephone). Costs for designing advertising banners: For bookings with a net order value over E UR 1,000, we will produce the advertising banner for you free-of-charge (maximum two proofs and one hour of graphic design work). For any additional graphic design work, EUR plus V.A.T. will be billed. All prices in EUR plus V.A.T. Our General Terms and Conditions apply. *Source:

5 Regardless of the channel newsletter, laptop, tablet or smartphone IZ Digital Plus enables you to reach your customers with the same advertising banner. Now also on mobile phones and tablet PCs! IZ Digital Plus By producing one single advertisement for different delivery channels, you can save on your advertising budget and boost awareness for your advertising message. ANY TIME AND ANY PLACE: ONE ADVERTISING MEDIUM MANY DIFFERENT CHANNELS OF DELIVERY Take advantage of the cheap combi price by booking the same banner format for the daily newsletter IZ aktuell and for IZ.de. You will benefit from a cost-saving discount of 50 % ON THE IZ.DE BANNER in comparison to when making a single booking, enabling you to reach your clients per newsletter, PC, laptop, tablet and smartphone. SMALL Full-size banner 468 x 60 / KB 30 MEDIUM Maxi ad 468 x 120 / KB 40 LARGE Maxi ad plus 468 x 160 / KB 40 DIGITAL PLUS* NEWSLETTER IZ.DE DIGITAL TOTAL* REDUCED PRICE COMBI NL + IZ.DE POSITION NL EUR / WEEK POSITION IZ.DE REDUCED PRICE COMBI NL + IZ.DE 3,060 Position 1 2, ,060 2,140 Position 2 1,460 2,140 1,815 Position 3 1,275 1,815 1,535 Position 4 1,060 Position 1, ,350 Position in 1,350 rotation 1,290 Position ,290 1,115 Position ,115 1,055 Position , From Position ,130 Position 1 2,760 4,130 2,950 Position 2 1,995 2,950 2,330 Position 3 1,670 2,330 1,885 Position 4 1,350 Position 1, ,755 Position 5 1,210 in 1,755 rotation 1,530 Position 6 1,135 1,530 1,420 Position 7 1,020 1,420 1,330 Position ,330 1,270 From Position ,270 5,430 Position 1 3,810 5,430 4,280 Position 2 2,920 4,280 3,630 Position 3 2,550 3,630 2,600 Position 4 1,785 Position 2, ,190 Position 5 1,510 in 2,190 rotation 2,085 Position 6 1,400 2,085 1,775 Position 7 1,230 1,775 1,530 Position 8 1,130 1,530 1,410 From Position 9 1,000 1,410 GUARANTEED DELIVERY Full-size banners, both maxi-ad varieties, and content ads are always delivered on mobile end devices. approx. 50 % saving All prices in EUR plus V.A.T. Our Terms and Conditions apply. * Combi price: valid from November to August, not in September and October.

6 Compare our attractive combi prices to the cost of making a single booking. It s simple: 1 order + 1 ad = all digital channels MORE SUCCESS WITH BANNER ADVERTISING: PUBLISHER S RECOMMENDATIONS 1 2 Animated Adapt the size of your banner to your advertising message so that everything can be seen at one glance, and depending on your budget select the advertising position so that you achieve 3 or more placements. banners are more eye-catching. Although the programs of many users do not support animations in the newsletter, it is still worth implementing them. Design your banner for the newsletter so that the entire advertising message is already displayed in the first image. This will ensure that you attract attention with a striking and, ideally, animated design at the iz.de news page. 3 Thanks 4 Think to Google and specialist providers, text advertising is once again gaining in significance. An alternative to a graphically designed banner is to have your advertising message spoken in a text banner spoken at the booked banner position. If you use text advertisements, you can change your contents by presenting different company news on a day-to-day basis. about what the reader of this newsletter is expecting. An advertorial, which we design for you freeof-charge, is possibly the best way of achieving your communication goal. It is twice as big as our biggest banner (530 x 360 px) with space for a picture or logo and 500 characters of text, including a link. Although the font size and font type, etc. used in the banner are different to those used for the editorial contents, with company news in this format you reach the readers in reading mode. SUPER PRICE AD- VERTORIAL When booking a maxi ad plus, you will be given the 40 px higher banner at iz.de for the price of the maxi ad. COMPARISON: WEEKLY FIXED PRICE COMBI REDUCED PRICE BANNER POSITION IN NL EUR IZ.DE POS. 2 4 IN ROTATION / EUR END PRICE FOR SINGLE BOOKING FOR BOTH CHANNELS / EUR COMBI REDUCED PRICE / EUR approx. 50 % saving Full-size banner Position 3 / 1,275 1,200 2,475 1,815 EUR 660 Maxi ad plus Position 6 / 1,400 1,500 2,900 2,085 EUR 815 Technical data: See technical data Immobilien Zeitung, basic media data No 28 and under iz.de/basis-mediadaten Banner delivery: Fully designed advertising banner: 3 working days before publication, advertising banners and special advertising forms to be designed by us: 10 working days before publication. Delivery by by noon of the relevant day to anzeigen@iz.de, specifying client and campaign name, time frame per design, booking unit, advertising medium including target link and contact person for all queries ( and telephone). Costs for designing advertising banners: For bookings with a net order value over EUR 1,000, we will produce the advertising banner for you free-of-charge (maximum two proofs and one hour of graphic design work). For any additional graphic design work, EUR plus V.A.T. will be billed. All prices in EUR plus V.A.T. Our General Terms and Conditions apply.

7 Schließen Exclusive advertising forms. OUR BEST ADVERTISING BANNERS WHICH EMBELLISH YOUR PROFESSIONAL ADVERTISING CAMPAIGN. TARGETING Topics, geo-targeting You can use your online advertising budget for a long-term campaign if it is devoted to only one topic that is particularly relevant for your company. For example, on the Projects topic page, the OFB campaign is only displayed together with all articles related to real estate developments. The company logo is positioned at the top-right hand side of the content together with the specification Presented by.... You can also target your online advertising at specific regions, cities and locations, thus reaching your customers in a targeted manner. AD BUNDLE Advertising message in different positions at the same time Awareness can be boosted by an online campaign when your banner is placed at several positions on the website. To launch such a campaign, several banners can be shown simultaneously to attract extensive attention. FLOOR AD Footer with high advertising impact A floor ad remains permanently visible in its position in the content at the bottom edge of the browser window. It is only hidden after 8 seconds. Design your banner in a user-friendly manner with a close button! LAYER AD MOBILE for smartphones For smartphone users, there are mobile versions that have been optimized for smaller screens. Book the content ad mobile, a large banner that hovers over the content, specifically for advertising on smartphones. This layer ad mobile appears at every third page view and automatically fades away after 3 seconds. Design your banner in a user-friendly manner with a close button. Die Jobmesse für die Immobilienwirtschaft iz-karriereforum Save the date! 9. Juni 2018 Frankfurt / M. 25 EUR NEW

8 Crossmedia Effect Enhancer = 4 CROSSMEDIAL ADVANTAGES: A reliable way to reach your readers regardless of their media usage habits. You can combine the strengths of each media format, creating a positive return on your budget through repeat contacts. Achieve your customer potential by reaching customers where they actively seek information: Our readers spend 53.3 minutes per week gaining information from the weekly print edition. This leading trade publication lands on people s desks first and, over the course of the week, its impact can be found in numerous updates, discussions and quotes in everyday working life in the real estate industry. Skilfully use these updates to strengthen your promotional message: with a banner in the daily newsletter IZ aktuell, or with a company presentation at iz.de, and supplement your campaign with direct promotional measures. Collaborations with Heuer Dialog are suitable here to establish personal contact with event participants and to position your expertise. Invest your communication budget in a cross-media solution in IZ media and boost your advertising impact! Monthly Cross Rating Points of IZ Media RELATIVE ADVERTISING PRESSURE IN GRP (GROSS RATING POINT). ONE GRP IS THE EQUIVALENT OF ONE PI (PAGE IMPRESSION). PRINT: Proactive medium: regardless of areas of interest. Intensive: 53.3* minutes average reading time per person / issue. Offers longer and quieter reading experience compared with electronic media. IMMOBILIEN ZEITUNG (print) 323,868 GRPs a 39,486 Readers per issue e ONLINE: Innovative.Highlight your expertise with banner advertising. Efficient way to adress target groups, e. g. specific field or region. Reaches your target group at any time day or night. IZ.DE 1,540,950 c GRPs 483,475 d Sessions NEWSLETTER Extremely sucessful. According to the IVW there are more than 3.5 readers for every IZ aktuell subscriber! The fast, compact way to gain information. Comprehensive news available at iz.de. Offers wide reach at a low price. IZ AKTUELL c GRPs c GRPs on working days 69 % of readers (27,245**) of the printed issue of Immobilien Zeitung also regularly read the newsletter IZ aktuell and keep up to date each day*. LSA Reader Structure Analysis ** Weekly values based on IVW annual average a) 4 issues per month x 3.7 readers per issue x two times acquisition of an issue x 10,672 copies circulation per issue b) daily sending of the newsletter Mon to Fri c) Jan. June 2017 d) Google Analytics from Jan. July 2017 e) distributed circulation based on IVW 2/2017