MEDIA KIT. HFMA s advertising opportunities offer your. brand maximum reach and TARGET. CONNECT. ENGAGE.

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1 HFMA s advertising 2015 opportunities offer your MEDIA KIT brand maximum reach and TARGET. CONNECT. ENGAGE. exposure. Our team will work with you to build a plan The that # 1 opportunity to reach healthcare CFOs. meets your needs.

2 HFMA s advertising opportunities offer your brand maximum reach and exposure. Our team will work with you to build a plan that meets your needs.

3 ABOUT HFMA OUR MISSION IS TO LEAD THE FINANCIAL MANAGEMENT OF HEALTH CARE.

4 HFMA 2015 MEDIA KIT With more than 40,000 members, the Healthcare Financial Management Association (HFMA) is the nation s premier membership organization for healthcare finance leaders. HFMA builds and supports coalitions with other healthcare associations and industry groups to achieve consensus on solutions for the challenges the U.S. healthcare system faces today. Working with a broad cross-section of stakeholders, HFMA identifies gaps throughout the healthcare delivery system and bridges them through the establishment and sharing of knowledge and best practices. We help healthcare stakeholders achieve optimal results by creating and providing education, analysis, and practical tools and solutions. Learn more at hfma.org. 1

5 TARGET. CONNECT. ENGAGE. The healthcare industry is transforming to deliver value. Finance professionals understand value. They know how to measure it, improve processes to achieve it, and build the infrastructure to support it. With their business partners within and outside their organizations, they are working steadily to achieve a vision of value. Healthcare finance leaders are hard at work developing rational pricing systems and improving their ability to communicate pricing to patients and payers. COMMUNICATING PRICES If you are going to make a major purchase involving significant dollars and you do not have a well-documented and well-researched ROI, you are not going to get anywhere. Joseph M. Pajor, FHFMA, Administrative Director of Revenue Cycle, Norwalk Hospital, in an interview with hfm ACCESSING CAPITAL Finance executives must help their organizations secure capital from a range of sources from bonds to philanthropy to partnerships with other organizations and allocate those funds to fulfill hospital goals. 2

6 HFMA 2015 MEDIA KIT TRANSFORMING RELATIONSHIPS Finance leaders are working with physicians, payers, and other providers to enhance quality of care and care delivery, optimize revenue, establish performance or risk-based contracts and launch their own insurance products. PROVIDERS INTEGRATING THE REVENUE CYCLE As hospitals and physicians integrate, the disparate revenue cycle practices of these two entities are becoming clear. Technology, process, and culture solutions are essential to bridging this gap. Delivering Value PAYERS PHYSICIANS RETHINKING INFORMATION TECHNOLOGY Finance leaders are front and center in the strategic technology planning. This involvement ensures that IT delivers value and enables efficient operations in a time of organizational transformation. MAKING VALUE-BASED BUYING DECISIONS Given constrained resources, finance is critical to determining the ROI for major purchases. 3

7 TARGET. CONNECT. ENGAGE. HFMA delivers value to the industry. HFMA provides fact-based perspective on healthcare issues of the day, from pricing to the root causes of costs. Here are a few of our initiatives. HEALTHCARE DOLLARS & SENSE SM As the nation s healthcare system undergoes dramatic changes, HFMA is committed to working with other stakeholders to bring clarity and transparency to the price of health care for patients, payers, employers, and the American public. Healthcare Dollars & Sense SM recommendations center around three issues: Giving people clear, accessible information when they need it, along with information on quality, safety, patient experience and other measures of value. Communicating with patients clearly and with respect throughout the treatment process about their financial obligations and ways of meeting them. Helping patients understand and resolve their medical accounts. Each set of recommendations comes from a dedicated task force, convened by HFMA, including hospitals, physicians, insurers, patient advocates, public officials, employers, and credit agencies. Learn more at hfma.org/dollars. THE VALUE PROJECT Since 2010, HFMA s Value Project has been helping healthcare organizations create value for the multiple purchasers of health care. The transformation toward value-based health care is reshaping the delivery of care, patient expectations, and payment structures. Learn more hfma.org/valueproject. MAP FOR REVENUE CYCLE EXCELLENCE Created by healthcare leaders, HFMA s MAP Measure, Apply, Perform is a comprehensive revenue cycle strategy that establishes industry-standard metrics (MAP Keys), offers a web-based application to track performance (MAP App), honors excellence (MAP Awards), and shares lessons from industry leaders (MAP Event). Learn more at hfma.org/map. HFMA s latest Value Project report published in June 2014 SM 4

8 HFMA 2015 MEDIA KIT HFMA Membership at a Glance JOB LEVEL JOB FUNCTION 41% EXECUTIVE LEVEL: CFO/Controller, President/ CEO/ Executive Director, Partner/Principal/Owner, Other Chief Officer Excluding CFO, Vice President, Assistant/Associate Vice President Excluding CFO Finance 25% 24% Other Senior financial executive HFMA members control 90%+ of an organization s purchases for business-related products and services, including IT and consulting. 38% MANAGEMENT LEVEL: Director, Manager, Supervisor Administration or Operations Managed Care, Compliance, Reimbursement 10% 11% 14% 16% Accounting, Audit, Budget Revenue Cycle, PFS, Access, HIM THE PRINCIPLES & PRACTICES BOARD The 12-member P&P Board established by HFMA in 1975 works with the AICPA, the Financial Accounting Standards Board, and the Governmental Accounting Standards Board to address the unique financial reporting needs of healthcare organizations. Learn more at hfma.org/principlesandpractices. HFMA s Principles and Practices Board ( ) Back Row (left to right): Kimberly K. McKay, James LeBuhn, Brian P. Conner, Brent W. Beaulieu, Gordon T. Edwards, Joseph M. Lemaire Front Row (left to right): Timothy R. Weld, Staci L Dickerson, Marc B. Scher, Barbara L. Potts, Jennifer P. Marion Not Pictured: Robert S. Shapiro 5

9 HFMA provides us with an excellent way to promote ote our products and services through its flagship publication, hfm magazine. We have been an advertiser for several consecutive years and receive great results from this excellent publication. CARLA M. LYONS / VP, MARKETING / LILLIBRIDGE HEALTHCARE SERVICES, INC.

10 hfm MAGAZINE hfm (Healthcare Financial Management) is HFMA s flagship monthly publication. It s rated # 1 by healthcare CFOs. When you advertise in hfm, your message reaches key healthcare finance decision makers the people who determine or influence how their organizations spend millions of dollars.* IN THIS SECTION: hfm facts and figures 2015 hfm editorial calendar hfm rates and deadlines hfm Special Advertising Sections Healthcare Cost Containment rates and deadlines * Contact your advertising representative for specific audience details.

11 TARGET. CONNECT. ENGAGE. With practical content, your message is in good company. Each month, hfm delivers strategies and tactics to reduce cost, improve revenue, and manage risk at their organizations. hfm provides busy CFOs with useful information written by top professionals or based on interviews with industry leaders. FEATURE ARTICLES The cover story, case studies, and other features offer insight and guidance about the industry s current challenges. hfm s editorial calendar identifies special subjects, crafted to respond to readers most pressing concerns every month. INTERVIEWS Also among hfm s regular features are interviews with industry leaders, including top finance executives in hospitals and health systems, who are shaping the next generation of health care in this country. FOCUS AREAS Brief, monthly articles cover topics hfm readers tell us are most important to them: Technology Payment Accounting Revenue Cycle Integration Cost and Quality Physician Relations COLUMNS AND DEPARTMENTS Regular columns and departments include: Eye on Washington Healthcare Value Business Intelligence Capital Finance Healthcare Reform From the Chair From the President News Watch Etcetera (including HFMA member profiles) Data Trends TECHNOLOGY EMPHASIS Because hfm knows how important it is to readers, every issue shows how technology can make the business of health care more efficient and timely. A specific focus of hfm s coverage is the technology essential for an effective revenue cycle. Readers turn to hfm month-after-month. Healthcare CFOs have demanding roles. That s why hfm is proud to be the # 1 publication to which they turn. They read it, retain it, refer to it, and recommend it. CFOs VIEW hfm AS A TRUSTED RESOURCE. A recent, blind mail survey was conducted representing 6,597 finance executives at domestic hospitals and health systems. The survey sample of 1,000 organizations was selected systematically by Readex Research from a list consisting of HFMA members, nonmembers, and individuals from an SK&A healthcare database (non-hfma data). The findings found: 77% of all CFOs report receiving hfm, of which: 71% report reading three or four of the last four issues 77% report retaining hfm for future reference 71% of all CFOs would select hfm if they only had one industry publication to read Nearly half (41%) of all CFOs report visiting hfma.org in the past three months 2014 Readex Preference Study Attention CFOs WHO RECEIVE hfm AVERAGE 43 MINUTES READING A TYPICAL ISSUE* * 2014 Readex Preference Study 8

12 hfm MAGAZINE HFMA 2015 MEDIA KIT Deliver your message to key decision makers. Healthcare leaders and other finance decision makers read hfm. The magazine reaches the following segments: HEALTHCARE ORGANIZATIONS The largest portion of our readership is professionals in hospitals, health systems, or other provider facilities. HEALTHCARE EXECUTIVES Primary circulation includes CFOs, system executives, administrators, assistant administrators, and vice presidents. HEALTHCARE DEPARTMENT MANAGERS Hospital managers, directors, department heads, purchasing officers, and others who also read hfm are authorized to recommend and buy products and services in volume. SUPPORT SERVICE COMPANIES hfm also reaches accounting firms, consulting organizations, and insurance companies, which may be in a position to recommend your products and services. hfm is still the #1 opportunity to reach healthcare CFOs. Total Advertising Market Share hfm (monthly) 23% Modern Healthcare (weekly) 22% Health Data Management (monthly) 11% Healthcare IT News (monthly) 10% Hospitals & Health Networks (monthly) 8% Healthcare Executive (bimonthly) 6% Healthcare Informatics (monthly) 6% HealthLeaders (monthly) 6% Healthcare Finance News (monthly) 4% Health Management Technology 3% Readership IT S NO SURPRISE THAT READERSHIP REMAINS STRONG YEAR TO YEAR: 99 % OF SUBSCRIPTIONS QUALIFIED WITHIN THE PAST YEAR. BPA Worldwide, BPA Business Publication Circulation Statement, December

13 TARGET. CONNECT. ENGAGE. hfm s 2015 Editorial Calendar Featured Topics / Bonus Distributions / Special Sections Space Deadlines Materials Deadlines January: Consumerism in Health Care Planned topics: Price competition and consumerism How hospitals are preparing for an increase in self-pay patients Price transparency: Innovative approaches by hospitals and health plans SPECIAL ADVERTISING SECTION: Mergers and Acquisitions As healthcare providers seek the right service mix, scale, and market reach to maximize their competitiveness, strategies that include mergers or acquisitions are growing in importance. Will you be able to secure low-cost capital and favorable terms when the right opportunity comes along? In this section, industry experts share key strategies for identifying the right advisors and capital partners to achieve a successful deal and make it stick. December 3, 2014 December 10, 2014 November 26, 2014 December 3, 2014 BONUS DISTRIBUTION: HFMA s Region 11 Symposium January 11-24, 2015 San Diego, California February: Business Intelligence Planned topics: Collaborating with payers and health plans on data analytics Staying afloat in a sea of big data: Making good use of the data you have Determining the need for a more refined cost accounting system January 5, 2015 January 12, 2015 Leadership: WINTER ISSUE Technology: Promises & Challenges (See page 27 for more details). November 26, 2014 December 3, 2014 March: Cost Transformation Planned topics: Reconfiguring an organization s cost structure: What to consider The finance leader s role in clinical care redesign Cost restructuring: Lessons learned from other industries February 2, 2015 February 9, 2015 SPECIAL ADVERTISING SECTION: Interoperability Data integration is essential to cross-continuum care collaboration. Yet, all too often, hospital leaders face difficulty sharing data even within the organization s own walls. For those questioning investments in interoperability, this section explores ways several healthcare providers have overcome common barriers to enterprise data exchange and how increased interoperability is helping them advance care quality, cost-efficiency, and effectiveness. January 26, 2015 February 2,

14 hfm MAGAZINE HFMA 2015 MEDIA KIT Featured Topics / Bonus Distributions / Special Sections Space Deadlines Materials Deadlines April: Building Care-Delivery Networks Planned topics: Competitive collaboration: What finance leaders should consider Information sharing: Addressing legal and regulatory concerns Making your network attractive to payers and consumers March 2, 2015 March 9, 2015 ANI: HFMA s National Institute Preview BONUS FEATURE: Readex Ad Impact Study BONUS DISTRIBUTION: HIMSS Conference & Exposition April 12-16, 2015 Chicago, Illinois May: Capital Planned topics: Making the best use of your organization s capital budget Telling your ratings story Philanthropy: Successful fundraising efforts April 6, 2015 April 13, 2015 SPECIAL ADVERTISING SECTION: ICD-10 As the industry continues to prepare for the transition to the ICD-10 code set, providers need to ensure their teams are ready, from implementing comprehensive documentation and coding support to anticipating effects on cash flow. In this section, industry experts discuss ways outsourcing and technologies are being leveraged to ramp up core readiness efforts. March 30, 2015 April 6, 2015 Leadership: SPRING ISSUE Sustainability (See page 27 for more details). March 16,2015 March 30, 2015 June: Performance Improvement ANI ISSUE Planned topics: Investments in preventing hospital-acquired conditions Determining the ROI of clinical care improvement Strategies for engaging physicians in performance improvement May 4, 2015 May 11, 2015 ANI: HFMA s National Institute Program Guide BONUS DISTRIBUTION: 2015 ANI: HFMA s National Institute June 22-25, 2015 Orlando, Florida 11

15 TARGET. CONNECT. ENGAGE. Featured Topics / Bonus Distributions / Special Sections Space Deadlines Materials Deadlines July: Physician Strategies Planned topics: Measuring physician profitability Compensation and incentive models for quality, efficiency, and productivity Dealing with underperforming physicians August: Managing for Value Planned topics: Changes in value-based contracting Getting your mix of primary care and specialty services right The impact of reference pricing and strategies for responding to it SPECIAL ADVERTISING SECTION: Staffing, Recruitment, and Outsourcing Your labor force is not only a leading organizational expense, but also a key determinant of care quality and patient satisfaction. With such an important resource, it s particularly important strategies keep pace with the times. Do you have the right clinical and financial team to succeed in the post-reform era? This section focuses on labor areas of high demand and need-to-know strategies for securing the right talent, whether recruiting or outsourcing. June 1, 2015 June 8, 2015 July 6, 2015 July 13, 2015 June 29, 2015 July 6, 2015 Leadership: SUMMER ISSUE Pursuing the Value Equation (See page 27 for more details). June 15, 2015 June 30, 2015 BONUS DISTRIBUTION: AHRMM Annual Conference & Exposition August 9-12, 2015 Indianapolis September: Revenue Cycle Planned topics: The transition to ICD-10: Protecting revenue integrity and performance Using denials prevention to improve efficiency Models in price transparency and consumer communication August 3, 2015 August 10, 2015 BONUS DISTRIBUTION: HFMA s MAP Event Fall 2015 ASHHRA Conference & Exposition September 19-22, 2015 Orlando AHIMA September 26 30, 2015 New Orleans 12

16 hfm MAGAZINE HFMA 2015 MEDIA KIT Featured Topics / Bonus Distributions / Special Sections Space Deadlines Materials Deadlines October: Payment Trends Planned topics: How Medicaid is evolving: State experiments in Medicaid payment Lessons learned from risk-based contracting Developing bundled payments around post-acute care November: Integrated Planning Planned topics: Building a primary care workforce Determining your specialty care services strategy Trends in population health management: Lessons for finance leaders SPECIAL ADVERTISING SECTION: Revenue Cycle Technologies are being employed across the revenue cycle to improve payment accuracy and efficiency and enhance overall revenue cycle operations. In this section, readers learn about the top revenue cycle tools organizations are using to improve patient access, revenue integrity, and performance management as well as common dos and don ts when selecting a revenue cycle technology vendor. September 8, 2015 September 14, 2015 October 5, 2015 October 19, 2015 September 28, 2015 October 5, 2015 BONUS FEATURE: Readex Ad Impact Study Leadership: FALL ISSUE The Art & Science of Healthcare Business (See page 27 for more details). September 16, 2015 September 30, 2015 December: Disruptive Innovation Planned topics: Case studies in disruptive innovation Funding innovations for future growth Reengineering the revenue cycle November 2, 2015 November 9, 2015 December: Bonus Issue HFMA's Buyer s Resource Guide Buyer s Resource Guide is a comprehensive purchasing directory featuring more than 1,300 companies offering the products and services healthcare professionals seek. See pages for more information HFMA Buyer s Resource Guide November 10, 2014 November 17, HFMA Buyer s Resource Guide November 9, 2015 November 16,

17 TARGET. CONNECT. ENGAGE. hfm Display Advertising Rates * Black and White 1x 3x 6x 9x 12x 18x 24x Spread $11,812 $11,152 $10,661 $9,951 $9,358 $8,854 $8,488 Full Page $6,395 $6,073 $5,743 $5,413 $5,065 $4,936 $4, Page $5,065 $4,851 $4,681 $4,382 $4,101 $4,340 $4, Page Island $5,360 $5,140 $4,890 $4,565 $4,325 $3,615 $3,436 1/2-Page Horizontal $3,940 $3,780 $3,485 $3,280 $3,084 $2,910 $2,740 1/3-Page Square or Vertical $3,280 $3,155 $2,994 $2,883 $2,740 $2,593 $2,414 1/4-Page $2,883 $2,740 $2,468 $2,289 $2,227 $2,106 $1,905 * All rates featured in this section are net rates. Premium Positions Rates (Net) Second Cover $1,041 Third Cover $863 Back Cover $1,271 Spread Spread Full Page Two-Color Rates (Net) Standard Color, per Page $1,381 Spread $1,806 Four-Color Rate (Net) Per Page $2,291 2/3-Page 1/2-Page Horizontal 1/3-Page Vertical Spread $3,795 OTHER ADVERTISING OPTIONS Tip-ons, belly bands, and more are available in many hfm issues. RATE PROTECTION Advertisers who contract for a 2015 advertising program before December 31, 2014, earn rate protection and are entitled to use the 2014 rate card. 1/2-Page Island 1/3-Page Square 1/4-Page 14 For more information, contact the HFMA advertising team at or (800)

18 hfm MAGAZINE HFMA 2015 MEDIA KIT Healthcare Cost Containment A bimonthly favorite among healthcare finance leaders. This newsletter is packed with provider-tested tactics to reduce expenses, enhance operational efficiency, and improve value. Healthcare Cost Containment reaches 6,000 CFOs, CEOs, COOs, supply chain and clinical directors, and other healthcare purchasers. Topics covered in Healthcare Cost Containment include: REVENUE AND PAYMENT Strategies for reducing readmissions, managing population health, and transitioning to value-based payment Tips for managing costs in key service lines and ancillary departments LABOR, BENEFITS, AND PRODUCTIVITY Physician contracting and compensation models Tools for uncovering the root causes of labor dollar variances SUPPLIES, EQUIPMENT, AND PHARMACEUTICALS Strategies for optimizing use of supply chain metrics and benchmarks Advice for capturing charges for supplies OTHER HIGH- DOLLAR COSTS Successful practices for collaborating with clinicians to reduce costs Guidance on capital purchases that help transform care delivery HEALTHCARE COST CONTAINMENT DISPLAY ADVERTISING DEADLINES Issue Space Deadlines Materials Deadlines February January 5, 2015 January 12, 2015 April March 2, 2015 March 9, 2015 June May 4, 2015 May 11, 2015 August July 6, 2015 July 13, 2015 October September 8, 2015 September 14, 2015 December November 2, 2015 November 9, 2015 DISPLAY RATES (NET) Full-Page 4-Color per Issue Half-Page Horizontal 4-Color per Issue $3,619 $2,155 For complete Specifications & Mechanicals, view the last section of HFMA s Media Kit. 15

19 HFMA s wide variety of digital opportunities such as banner ads on hfma.org and e-newsletters help us extend our brand s messages, while driving more traffic and leads to our website. We benefit from topof-mind awareness and exposure through our digital advertising program with HFMA. JONATHAN NEWTON / DIRECTOR / ENTERPRISE SALES / ZIRMED

20 DIGITAL SOLUTIONS HFMA offers a variety of digital advertising to support your integrated marketing needs with more opportunities to come in 2015! IN THIS SECTION: hfma.org E-Newsletters - Weekly News (new opportunity) - Healthcare Finance Strategies - Leadership - Career Opportunities - ANI Update - MAP Event Business Profiles (new opportunity) Virtual Conference

21 TARGET. CONNECT. ENGAGE. hfma.org Reach HFMA members where they turn 24/7. Healthcare financial decision makers rely on hfma.org to access critical content, reference materials, and timely tools to get their jobs done. Advertisers benefit from increased user traffic due to enhanced SEO efforts, event marketing campaigns, and cross-promotional vehicles. Run-of-Site hfma.org HFMA.ORG DIGITAL SPECS Digital Ad Type Size W x H (Pixels) Upper Leaderboard 728 x 90 Digital Ad Type Size W x H (Pixels) Lower Rectangle 300 x 250 Lower Leaderboard 728 x 90 Text Link Ads 10 to 15 words Upper Rectangle 300 x 250 hfm Buyer s Resource Guide Leaderboard 728 x 90 * Run-of-site exclusions: Homepage, news section, forums section, membership, HFMA s Buyer s Resource Guide, and application pages (various pages outside of HFMA s content management system). For run-of-site pricing, please contact your HFMA advertising representative. Upper Leaderboard Upper Rectangle Lower Rectangle Text Link Ads Business Profiles Lower Leaderboard 18

22 DIGITAL SOLUTIONS HFMA 2015 MEDIA KIT E-Newsletters Reach the inbox of HFMA members and beyond. HFMA publishes several e-newsletters for our members and industry professionals. Each e-newsletter features pressing editorial content and offers a variety of advertising opportunities based on your marketing needs. Weekly News The way members stay up-to-date on timely topics. NEW OPPORTUNITY Delivered Friday to approximately 37,000 members, HFMA s weekly news wrap-up features the top healthcare finance headlines of the current week. WEEKLY NEWS E-NEWSLETTER DIGITAL SPECS Digital Ad Type Size W x H (Pixels) Maximum Ads/Issue Rectangle 250 x EXCLUSIVE EXPOSURE!* * Rectangle will appear below the Weekly News sponsor when a Weekly News sponsorship is sold. For pricing, please contact your HFMA advertising representative. 19

23 TARGET. CONNECT. ENGAGE. Healthcare Finance Strategies Delivered to 100,000+ readers biweekly. This biweekly e-newsletter provides practical, use-it-now career and professional development insights. These in-depth articles feature substantive excerpts from HFMA s publications and educational programs. HEALTHCARE FINANCE STRATEGIES E-NEWSLETTER DIGITAL SPECS Digital Ad Type Size W x H (Pixels) Upper Leaderboard* 630 x 90 Digital Ad Type Size W x H (Pixels) Video Banner* 150 x 136 Skyscraper 120 x 600 Lower Leaderboard* 630 x 90 Premium Text Link Ad Text Link Ad 10 to 15 words 10 to 15 words * Lower Leaderboard cannot appear when Video Banner is sold. Video Banner cannot appear when Lower Leaderboard is sold. Upper Leaderboard must be static. Mechanical & Specifications: Refer to the Specifications and Mechanicals sections at the back for details. For pricing, please contact your HFMA advertising representative. Upper Leaderboard Skyscraper Video Banner Text Link Ads Lower Leaderboard 20

24 DIGITAL SOLUTIONS HFMA 2015 MEDIA KIT Leadership See page 29 of the Leadership section for details. Career Opportunities See page 41 of the Recruitment Advertising section for details. ANI Update See page 45 of the ANI: HFMA s National Institute section for details. MAP Event Reach 120,000+ total readers. This e-newsletter highlights timely topics at MAP Event: HFMA s annual revenue cycle conference. MAP Event provides revenue cycle professionals with practical tools from MAP Award winners to improve revenue cycle performance. The e-newsletter is distributed four times prior to the Fall event. Learn more about HFMA s MAP initiative on page 4 of HFMA s Media Kit. MAP EVENT E- NEWSLETTER DIGITAL SPECS Digital Ad Type Text Link Ad Size 10 to 15 words For pricing, please contact your HFMA advertising representative. 21

25 TARGET. CONNECT. ENGAGE. Business Profiles Let HFMA spotlight your company and solutions. NEW OPPORTUNITY Reach potential customers with a level of detail and exposure that goes beyond traditional advertising. With Business Profiles, HFMA highlights your company and the ways your solutions meet customer needs in our top print and digital publications. hfm OR Leadership We place your two-page profile in hfm (for healthcare finance leaders) or Leadership (for strategic, administrative, and clinical leaders). HFMA.ORG Your profile is featured on the landing page for hfm or Leadership. We ll encourage links between the profile s searchable HTML content and your company s website to maximize ongoing traffic. You ll also receive a special Business Profiles text link ad placement. HFMA E-NEWSLETTER We will also drive the industry to your profile with a link in one of our leading e-newsletters: Healthcare Finance Strategies or Leadership. HOW BUSINESS PROFILES WORK: HFMA conducts a phone interview with a thought leader from your organization We use this information to create a Business Profile for you to review and approve We publish the content in hfm and/or Leadership, with print and online options You reach customers through visibility on HFMA platforms that drive traffic to your team, website, or other contact resources For Business Profiles pricing, please contact your HFMA advertising representative. 22 For more information, contact the HFMA advertising team at or (800)

26 DIGITAL SOLUTIONS HFMA 2015 MEDIA KIT HFMA s Virtual Conference Real-time, online access to high-quality education. Complimentary for HFMA members, the popular, web-based Virtual Conference offers unique, interactive educational experiences including real-time presentations with nationally recognized experts, networking opportunities, and industry resources. FOUR LIVE 2015 VIRTUAL CONFERENCE DATES (TO BE DETERMINED): Winter Spring Summer Fall TWO-MONTH, ON-DEMAND ACCESS Following each live date, attendees have access to archived educational presentations and sponsor information. DELUXE SPONSOR BONUS: BUYER'S RESOURCE GUIDE INCLUSION Virtual Conference sponsors are recognized in a variety of ways. Your logo will link directly to your company products, solutions, videos, and other sales collateral within your Buyer's Resource Guide online listing and allow visitors to request more information. You ll also receive: Sponsor recognition throughout the Virtual Conference Logo recognition on Virtual Conference website A marquee message, welcome video, company description, 4-color logo, and access to your Buyer's Resource Guide online listing Live lead capture during the live Virtual Conference and on-demand periods Pre- or post-attendee lists for each 2015 live date and on-demand period See the Buyer s Resource Guide section of the Media Kit for complete details. Schedule a Demo of the Virtual Conference Platform Please contact the HFMA advertising team at AdSales@hfma.org or (800) For Virtual Conference pricing, please contact your HFMA advertising representative. Interested in Additional Digital Opportunities? Please contact your HFMA advertising representative. For complete Specifications & Mechanicals, view the last section of HFMA s Media Kit. 23

27 Leadership is an excellent publication with quality insights for healthcare leaders to create effective ective strategies and better practices. The Leadership editorial content provides a superior avenue in which to communicate our strategic message to healthcare organizations C-Suite. MICHELLE JACKSON / DIRECTOR OF MARKETING / VHA

28 LEADERSHIP Leadership aims to help transform health care by spreading collaborative, business-smart approaches. Leadership reports on how healthcare leaders clinical, financial, administrative, IT are pioneering bold solutions for improving quality and reducing costs. When you advertise in Leadership, you are sending a message to our C-suite readers that you are also at the forefront of change, and devoted to collaborating to achieve the ultimate goal of a better healthcare system. IN THIS SECTION: Leadership magazine facts and figures 2015 Leadership editorial calendar Leadership e-newsletter Leadership Business Profiles Leadership sponsorship opportunities

29 TARGET. CONNECT. ENGAGE. Leadership Magazine Reach 75,000 executives making key financial decisions. Leadership covers the collaborations, the breakthrough business strategies, and the leaders who are writing a new chapter in American health care. Published four times a year, Leadership is read by all levels of the C-Suite (clinical, administrative, finance, IT) across hospitals, physician organizations, and payers: 75,000 critical decision makers. Chiefs of Radiology, Directors of Radiology Human Resources and Training Leaders Reader research shows: CMOs, CNOs, Clinical Executives 36% 7% 9% 4% 8% 15% 21% CEOs, Chairs, CIOs, Other Executives CFOs, Finance Executives 81% expressed an interest in reading more issues 47 minutes is the average time C-suite readers spend with each issue 72% of readers plan to pass on the magazine to others 73% read (or plan to read) all articles or articles of interest Other Executives Materials Management Leaders 2013 Editorial Audit, Readex Research Leadership ADVERTISING RATES (NET) AND SPECS* Four-Color Width Height 1x 2x 3x 4x 2-Page Spread $17,221 $16,400 $15,282 $14,093 Bleed 16.5" " Trim 16.25" " Full Page $11,714 $11,156 $10,397 $9,588 Live Area Non-Bleed 7" 9.5" Trim 8.125" " Bleed 8.375" " 1/2-Page Horizontal 6.625" 4.667" $7,390 $7,885 $6,557 $6,048 1/4-Page 3.625" 5.375" $5,400 $5,141 $4,793 $4,420 * Bleed must extend 1/8-inch beyond the trim line. The live area must be ¼-inch from final trim. ** See the Specifications & Mechanicals section for materials details. 26

30 LEADERSHIP HFMA 2015 MEDIA KIT YOUR AD HERE YOUR AD HERE 8-Page Infographic Gatefold INFOGRAPHIC GATEFOLD PLACEMENTS AVAILABLE In each issue of Leadership, HFMA offers one exclusive placement with an infographic gatefold. See the Specifications & Mechanicals section for more details. Call your advertising representative for rates. SPECIAL COMBO PACKAGES FOR hfm ADVERTISERS Special early-bird discounts are available when you sign before January 31, Rates are net and agency commissionable. Call your ad representative for details 2015 Leadership Editorial Calendar Winter 2015: Technology: Promises & Challenges Secrets to successful, collaborative, on-budget IT projects Payer-provider information exchange to enhance administrative efficiency and improve patient care Inside healthcare organizations that are using big data for big results Now that the EHR is in place: The next generation of IT tools (e.g., clinical decision support, analytical capabilities) Social media for healthcare organizations: opportunities and challenges Automating the collection and reporting of quality data IT integration after a merger or acquisition Summer 2015: Pursuing the Value Equation Patient flow/care transitions in pioneering healthcare organizations Collaborating around risk-based payment contracts Realistic and effective productivity metrics and approaches Reining in drug costs Revamping physician-patient visits to make them more efficient and patient-centered Identifying and working together to meet community health needs Instituting always events and stopping never events Integrated forecasting and budgeting Spring 2015: Sustainability Funding mission-based services with profitable offshoots/businesses Assembling a workable, high-performing narrow network Attaining and sustaining decreases in healthcare-acquired conditions: Tales from the front lines Case studies in environmental sustainability and efficiency Preventing and treating staff burnout Leadership succession planning Nourishing a lagging, cross-disciplinary performance improvement project Fall 2015: The Art & Science of Healthcare Business Drilling down to data that physicians can trust Clinical guidelines: the art and science Outpatient clinic management Mapping the hot spots to better inform care delivery Top executive advice on how to manage through complex, difficult times Addressing behavioral health challenges in population health Advanced approaches to reducing diagnostic errors Crowdsourcing and innovation 27

31 TARGET. CONNECT. ENGAGE. Leadership DEADLINES 2015 Issues Gatefold Infographic Display Advertising Materials Deadlines Winter (February 2015) November 10, 2014 December 8, 2014 December 19, 2014 Spring (May 2015) February 13, 2015 March 16, 2015 March 30, 2015 Summer (August 2015) May 13, 2015 June 15, 2015 June 30, 2015 Fall (November 2015) August 13, 2015 September 16, 2015 September 30, 2015 BONUS DISTRIBUTIONS Event Date Attendance Location 2015 COVER PREMIUM Premium Positions International Summit on Improving Patient Care in the Office Practice and the Community (IHI) March 15-17, ,500 Dallas, TX 2nd Cover 20% 3rd Cover 15% 4th Cover 25% ANI: The 2015 HFMA National Institute June 22-25, ,000 Orlando, FL AHRA 43rd Annual Meeting and Exposition July 19-22, ,000 Las Vegas, Leadership PUBLISHED EDUCATIONAL REPORTS Educational Reports address practical issues and hot topics while positioning the sponsor as supporting progressive industry practices. Healthcare leaders including the sponsor s customers serve as the subject matter experts on the chosen topic in these eight-page reports. HFMA and the sponsor collaborate on topic outline, and HFMA s staff executes all aspects of production. Reports are featured in Leadership and highlighted in e-newsletters and at hfma.org/leadership. Each report has an exclusive sponsor. Cost: $38,500 net Leadership PUBLISHED ROUNDTABLES Roundtables provide a focused forum for senior healthcare executives and a representative from the sponsor to address the many strategic and tactical challenges healthcare providers face. With recognition of the sponsor, HFMA publishes key takeaways from the discussion in a four-page published document. Roundtable sponsors provide HFMA with feedback and direction on the topics discussed to encourage open and thought-provoking conversations. Roundtables are featured in Leadership and at hfma.org/leadership. Each roundtable has an exclusive sponsor. Cost: $18,500 net Leadership Published Roundtable 28 For more information, contact the HFMA advertising team at or (800)

32 LEADERSHIP HFMA 2015 MEDIA KIT Leadership Published Action Brief Leadership PUBLISHED ACTION BRIEFS Published Action Briefs provide concise and practical strategies to address the many demands being made in areas of healthcare cost and quality management. With a case study -type format, Action Briefs are an ideal vehicle for showcasing customers successes and the benefits of process changes and technologies employed. HFMA provides complete oversight and execution of the publication process for these four-page reports. Action briefs are featured in Leadership and at hfma.org/leadership. Each action brief has an exclusive sponsor. Cost: $25,000 net Leadership WEBINARS Webinars feature leading providers and other experts discussing tactics for managing leading challenges, such as using technology to connect hospitals and physicians, driving down costs by reducing readmissions, improving service-line profitability, and more. A sponsor representative along with a provider are the subject matter experts on an educational topic chosen by the sponsor in collaboration with HFMA. Webinars are featured in the Leadership e-newsletter and at hfma.org/leadership. Each webinar has an exclusive sponsor. Cost: $10,000 each or four for $30,000 net For more sponsorship details, contact Kurt Belisle at kbelisle@hfma.org or at (708) Leadership E-Newsletter ed monthly to more than 200,000 readers, the digital version of Leadership keeps readers in touch with original features, highlights from Leadership magazine, print and audio interviews, tools, checklists, and other interactive features, all linked to extensive content at hfma.org/leadership. Leadership E-NEWSLETTER RATES AND SPECS Ad Type Size W x H (Pixels) Rates (Net)/Issue Maximum Ads/Issue Upper Leaderboard* 630 x 90 $4,331 1 EXCLUSIVE EXPOSURE! Skyscraper 120 x 600 $4,043 1 EXCLUSIVE EXPOSURE! Lower Leaderboard* 630 x 90 $3,754 1 EXCLUSIVE EXPOSURE! Video Banner* 150 x 136 $3,754 1 EXCLUSIVE EXPOSURE! Premium Text Link Ad 10 to 15 words $2,888 1 EXCLUSIVE EXPOSURE! Text Link Ad 10 to 15 words $2,426 4 * Lower Leaderboard cannot appear when Video Banner is sold. Video Banner cannot appear when Lower Leaderboard is sold. Lower Leaderboard must be static. See the Digital Solutions section of the Media Kit for an ad position diagram.. Leadership BUSINESS PROFILES See the Digital Solutions section of the Media Kit for more details. For complete Specifications & Mechanicals, view the last section of HFMA s Media Kit. 29

33 hfma.org/brg healthcare financial management association hfma.org 2014 BUYER S RESOURCE GUIDE 20 TH ANNIVERSARY EDITION helping you target the right resources LOOK INSIDE! 20 NEW CATEGORIES We are grateful for the promotional opportunities provided through our collaboration with HFMA. The print and online Buyer s Resource Guide offer our company unique channels to showcase our solutions among healthcare finance leaders throughout the year. The increased visibility and easy access to company and product information have made a measurable impact in awareness. AMANDA ELMORE / SALES PROMOTION MANAGER / THE SSI GROUP, INC.

34 HFMA s BUYER S RESOURCE GUIDE This quick-reference purchasing directory is packed with information healthcare professionals your prospects need and repeatedly access throughout the year. IN THIS SECTION: Buyer s Resource Guide print directory Buyer s Resource Guide sections (10) and categories (77) Buyer s Resource Guide display advertising Healthcare Reform Case Study Contest Buyer s Resource Guide online directory (hfma.org/brg)

35 TARGET. CONNECT. ENGAGE. Buyer s Resource Guide Print Directory Purchasing decisions start here. Placing your display ad and listing in HFMA s Buyer's Resource Guide puts your products and services in front of the healthcare decision makers who influence the spending of billions of dollars each year. In fact, more than 75% of HFMA s 40,000+ members report that they keep the Buyer s Resource Guide as a year-round reference. 32

36 HFMA'S BUYER S RESOURCE GUIDE 2015 HFMA HFMA 2015 MEDIA KIT HFMA s Buyer s Resource Guide s 77 categories give you the chance to define your product and service more specifically: BUSINESS STRATEGY / STRATEGIC FINANCE 1 Appraisal/Valuation 2 Financial Planning 3 Insurance 4 Investment Banking 5 Investment Management/Advisory 6 Leasing/Alternative Financing 7 Legal Services/Law Firms 8 Management Consulting 9 Mergers & Acquisitions 10 Strategic Advisory/Capital Planning PFS / REVENUE CYCLE / PATIENT ACCESS 41 Collection & A/R Debt Recovery 42 Early Out/Self Pay Services 43 Patient Access Integrity/Eligibility 44 Patient Accounting/Revenue Cycle Systems 45 Patient Scheduling 46 Patient Statements/Patient Portal 47 Payment Plans/Card Transaction 48 Revenue Cycle Consulting 49 Revenue Cycle Dashboard Analytics 50 Revenue Cycle Management/Outsourcing 51 Revenue Cycle CLINICAL AND CONTINUUM OF CARE 11 Clinical Integration 12 Contracted / Outsourced Care Services 13 Electronic Health Records /Information Exchange 14 EMR Implementation/Optimization 15 Operations/Clinical/Performance Management 16 Physician Dashboard/Benchmarking 17 Physician Practice/Ambulatory Care Management 18 Quality/Patient Safety/Patient Satisfaction FINANCIAL REPORTING / ACCOUNTING 19 Accounting/Financial Auditing 20 AP/Corporate Payment Solutions 21 Banking/Financial Services 22 Benchmarking/Performance Measurement 23 Decision Support/Strategic Insight 24 Enterprise Resource Management and ERP HR / STAFFING / RECRUITMENT 25 Compensation/Employee Benefits 26 Education/Training 27 Executive Search 28 Human Resources 29 Outsourcing 30 Temporary Staffing 31 Time & Attendance Systems 32 Physician Compensation/Fair Market Value 33 Retirement Planning MEDICAL RECORDS / CODING / HIM 34 Chargemaster/Charge Capture Reviews 35 Clinical Documentation Improvement 36 Coding/Documentation 37 Computer-Assisted Coding 38 Dictation/Speech Recognition /Transcription 39 Document/Records Management 40 ICD-10 Services 25 REIMBURSEMENT / PAYMENT / MANAGED CARE 52 Accountable Care/Risk-Based Payment 53 Billing Compliance/Fraud & Abuse 54 Denial Management/Third-Party Recovery 55 EDI/Electronic Funds Solutions/Remittance 56 HIPAA EDI Compliance 57 Managed Care 58 Payer Contract Management 59 Provider Credentialing/Enrollment 60 RAC Services 61 Reimbursement SUPPLY CHAIN / FACILITIES 62 Asset Tracking and Management 63 Facilities Design, Construction, Management 64 Group Purchasing 65 Housekeeping/Food Service 66 Materials Management/Strategic Sourcing 67 Supply Chain Technologies 68 Telecommunications 69 Used, New, and Refurbished Equipment TECHNOLOGY / BUSINESS INTELLIGENCE INFRASTRUCTURE 70 Data Integration/Management 71 Information Technology 72 IT Consulting/Implementation Management 73 IT Infrastructure 74 Software OTHER SERVICES 75 Associations and Publications 76 Consulting 77 Additional Services 33

37 TARGET. CONNECT. ENGAGE. Display Advertising Your Buyer's Resource Guide display ad can be positioned adjacent to or near your listing placement. Additional display features available include two- and four-color ads and cross-references to your listing, which can include your company logo and website address. You also receive these bonus distributions: BONUS DISTRIBUTIONS Month Event Month Event January HFMA s Region 11 Symposium August AHRMM Annual Conference & Exposition April HIMSS Conference & Exposition September AHIMA Conference & Exposition June ANI: HFMA s National Institute Fall HFMA s MAP Event Space Deadline Materials Deadline 2015 HFMA's Buyer s Resource Guide November 10, 2014 November 17, HFMA's Buyer s Resource Guide November 9, 2015 November 16, 2015 ADVERTISING RATES (NET) AND SPECS* Width Depth 1x 3x 6x 9x 12x 18x 24x 2-Page Spread $11,250 $10,621 $10,153 $9,478 $8,912 $8,432 $8,084 Spread 16.5" " Trim 16.25" " Full Page $6,090 $5,784 $5,470 $5,155 $4,824 $4,701 $4,369 Bleed 8.375" " Live Area Non-Bleed 7" 9.5" Trim 8.125" " 1/2-Page Horizontal 7" 4.5" $3,753 $3,600 $3,319 $3,124 $2,937 $2,771 $2,610 * Bleed must extend 1/8-inch beyond the trim line. Live matter must be 1/4-inch from final trim. Special Positions Rate (Net) Inside Front Cover $1,160 Inside Back Cover $960 Back Cover $1,425 Adjacent or Near $640 Your Listing Placement Rate additional to space fee. Two-Color Rate (Net) Standard Color, per Page $1,625 Spread $2,125 Four-Color Rate (Net) Per Page $2,695 Spread $4,465 34

38 BUYER S RESOURCE GUIDE HFMA 2015 MEDIA KIT Healthcare Reform Case Study Contest Tell your own story to Buyer's Resource Guide readers by entering HFMA s Healthcare Reform Case Study Contest. Here s how: 1. Create a two-page case study showcasing how your company has helped an organization prepare for reform. Topics could include modeling the effect of reform, integrating with physicians, preparing for bundled payment, reducing costs, increasing quality, and improving the revenue cycle, among others. 2. Each case study submitted will be printed in the 2015 Buyer's Resource Guide and posted at hfma.org/brg from January 1 through March 31, HFMA will promote the contest extensively, inviting readers and website visitors to review the case studies and judge them based on creativity of approach, magnitude of results, and impact on the provider s reform readiness and financial performance. 4. Voting results will be announced in April The 2015 Case Study Winner will also be: Recognized with a full-page ad in the June 2015 issue of hfm: the ANI: HFMA s National Institute issue Given a commemorative plaque honoring their significant healthcare finance thought leadership Rate (Net) Case Study Submission Deadline Materials* Deadline $8,465 November 10, 2014 November 17, 2014 * Specs are the same as two full-page ads in hfm Define HFMA S BUYER S RESOURCE GUIDE S 77 CATEGORIES GIVE YOU THE CHANCE TO DEFINE YOUR PRODUCT AND SERVICE MORE SPECIFICALLY See page 33 for a complete list. 35

39 TARGET. CONNECT. ENGAGE. BUYER'S RESOURCE GUIDE LISTING PACKAGE DESCRIPTIONS Package Includes Deluxe $6,300 Elite $2,035 Premium $1,045 Standard $525 Basic FREE* Company name, street address, city, state, zip Name, city, state Phone, fax, and Phone, fax Website address PRINT Company description 100 words 60 words 45 words Logo (B/W or 4-color) Bold-faced Listing Premium position in product category and outlined Three advertisers per category Company name, street address, city, state, zip Name, city, state Phone, fax, and Website address (linked online) Phone, fax Company description 100 words 60 words 45 words Logo (4-color) Premium position in product category and outlined Social media icons Three advertisers per category VIRTUAL CONFERENCE ONLINE Upper and lower rectangle ads and upper and lower leaderboard ads on microsite Company is included in keyword searches RSS news feed Request for proposal check box Twitter feed Case studies 5 uploads 1 upload White papers 5 uploads 1 upload Upper and lower leaderboard banner ad within category for 12 months 5 YouTube videos 5 video links Sponsor recognition throughout the Virtual Conference Logo recognition on Virtual Conference and website Deluxe Sponsor InfoSuite Live lead capture during the live and on-demand periods of the Virtual Conference Pre- or post-attendee lists for each live day and on-demand period through 2015 Deluxe level packages are limited to three advertisers per category reserve your category before they are sold out! * Limit one per company 36 For more information, contact the HFMA advertising team at or (800)

40 BUYER S RESOURCE GUIDE HFMA 2015 MEDIA KIT Online Directory (hfma.org/brg) rg) HFMA s Buyer's Resource Guide is integrated with HFMA s Virtual Conference to offer more sponsorship opportunities. Each Buyer's Resource Guide website package (pictured) features additional self-service functionality, improved search-engine optimization (SEO) capabilities, and more ways to drive visitors to your organization. SAMPLE ONLINE LISTING PACKAGES Upper Leaderboard Upper Leaderboard Upper Leaderboard Rectangle Ad Rectangle Ad Rectangle Ad Rectangle Ad White Papers Rectangle Ad Rectangle Ad Videos Case Studies Twitter Feed RSS News Feed Standard Lower Leaderboard White Papers Case Studies Elite Lower Leaderboard Twitter Feed RSS News Feed Upper Leaderboard Basic Deluxe Lower Leaderboard Rectangle Ad Print listings also included as part of each package. Samples are not shown here. RSS News Feed Rectangle Ad Lower Leaderboard Premium For complete Specifications & Mechanicals, view the last section of HFMA s Media Kit. 37

41 Our recent national recruitment for a high-level, h-level, healthcare are finance nce professional through HFMA was very successful. In today s competitive market, the importance of getting real value for recruitment dollars is key. The results make it clear that using HFMA was money well spent. MICHAEL YOUNG / CHIEF FINANCIAL OFFICER / MAD RIVER HOSPITAL

42 RECRUITMENT ADVERTISING HFMA offers a suite of online, , and print advertising solutions that connect you with top-level healthcare finance talent. IN THIS SECTION: hfm line ads and display ads Job Bank digital opportunities Career Opportunities e-newsletter listings and banner advertising Weekly News e-newsletter listings and banner advertising

43 TARGET. CONNECT. ENGAGE. Recruitment Advertising Find the high-caliber candidates you seek with hfm and Job Bank digital opportunities. Place your print recruitment ads in hfm magazine via two different design/layout styles: line ads and display ads. hfm Print Opportunities LINE ADS are billed by the line count and set in a one-column format in 9-point, Filosofia font. One line = approximately 41 characters and spaces across with a 5-line minimum size. DISPLAY ADS are billed per column inch and set in one- or two-column width. Advertiser must specify width-size and depth to nearest 0.5 inch at time of the order. Minimum recruitment display size is one column width by 1.5 inches. DISPLAY AD SPECS Display Ad Size Width 1 Column 2.25" 2 Columns 4.625" hfm LINE AND DISPLAY DEADLINES 2015 Issue Space Deadlines Material Deadlines January December 3, 2014 December 10, 2014 February January 5, 2015 January 12, 2015 Recruitment Line Ad (Not to scale) Recruitment Display Ad (Not to scale) March February 2, 2015 February 9, 2015 April March 2, 2015 March 9, 2015 May April 6, 2015 April 13, 2015 June May 4, 2015 May 11, 2015 July June 1, 2015 June 8, 2015 August July 6, 2015 July 13, 2015 September August 3, 2015 August 10, 2015 October September 8, 2015 September 14, 2015 November October 5, 2015 October 9, 2015 December November 2, 2015 November 9, 2015 hfm LINE AND DISPLAY RATES AND SPECS Ad Type Size (W x H) B/W 2-Colors 4-Colors Line $45 per line Display 2.25" x 1" $295 per column inch $365 $410 Full-Page 7" x 9" $6,610 $7,710 $9,225 1/2-Page Horizontal 7" x 4.5" $4,075 $4,795 $5,700 1/4-Page 3.5" x 4.875" $2,970 $3,510 $4,165 Blind Box $ For more information, contact the HFMA advertising team at or (800)

44 RECRUITMENT ADVERTISING HFMA 2015 MEDIA KIT AGENCY COMMISSIONS POLICY Agency commissions are available on camera-ready recruitment display ads placement. Line ads are non-commissionable (net). For non-agency recruitment advertising orders, HFMA offers free typesetting. INSERTION ORDERS Please send insertion orders and materials to or contact Sharon Malik-Specht at (708) or Job Bank Digital Opportunities WEBSITE BANNER FEATURE Promote your job openings with front-and-center placement on HFMA s Job search page on hfma.org/jobbank. Size Rate (Net) Specs (Pixels) Accepted File Upper and Lower Leaderboards $750 per month 468 x 60 gif, jpg, png Note: HFMA reserves the right to reject or cancel advertisements at its discretion. This includes the landing page link. Ads and links cannot offer similar products and services that compete with Upper Leaderboard Ad BANNER ADVERTISING HFMA s Career Opportunities e-newsletter also offers several advertising options. Size Rates (Net) Max Per Issue Specs (Pixels) Skyscraper $710 per month x 600 Leaderboard $710 per month x 90 Lower Leaderboard Ad Box Ad $500 per month x 240 HFMA Weekly News e-newsletter Career Opportunities e-newsletter For complete Specifications & Mechanicals, view the last section of HFMA s Media Kit. 41

45 We advertise in HFMA s ANI Program Guide every year. It is an effective tool to help drive traffic to our booth at ANI. The guide is also a great way to deliver our message to the industry s key decision makers prior to the conference. ESTELLE WELTE / SENIOR VP / MEDICAL DATA SYSTEMS, INC.

46 ANI: HFMA s NATIONAL INSTITUTE Each year, healthcare finance professionals from around the country participate in more than 90 expert-led sessions, network with their peers, and check out what s new from more than 400 industry suppliers in the exhibit hall. The ANI facts tell the story: The premier annual educational event for healthcare finance executives High-profile keynote speakers and more than 90 educational sessions On average, 5,000 attend the conference Attendance demographics: - 51% executive level, - 35% mid-level professionals ANI is your chance to meet attendees in person as an exhibitor or by reaching them through event advertising and sponsorship opportunities. IN THIS SECTION: ANI Program Guide ANI mobile app ANI Update e-newsletter ANI video interview advertising

47 TARGET. CONNECT. ENGAGE. ANI Program Guide Put your message in front of attendees. A special one-time supplement within the June 2015 issue of hfm, the ANI Program Guide is also reprinted as a stand-alone guide and included with every ANI attendee s registration materials. THE ANI PROGRAM GUIDE FEATURES: Full conference program with session descriptions Exhibitor listings and an exhibitor floor map* Advertising index And more * Note: the exhibit hall is open only on Monday and Tuesday during ANI. ANI: HFMA S NATIONAL INSTITUTE June 22-25, 2015 Orlando, Florida ANI PROGRAM GUIDE: JUNE 2015 Rates (Net) Sizes Space Deadlines Material Deadlines +10% premium to hfm display rates Same as hfm. See the hfm section of the Media Kit for details. May 4, 2015 May 11, 2015 ANI Mobile App Reach ANI attendees on-the-go. Interested in ANI mobile app advertising or sponsorship opportunities? Please contact your HFMA advertising representative. 44 For more information, contact the HFMA advertising team at or (800)

48 ANI: HFMA S NATIONAL INSTITUTE HFMA 2015 MEDIA KIT ANI Update E-Newsletter Get in the mix before, during, and after ANI. The ANI Update highlights speakers, sessions, and news in the weeks before, during, and after the conference. Once the event is under way, this e-newsletter features live coverage, photos, video, and news to capture the excitement of being there. The ANI Update reaches approximately 100,000 readers per issue a total campaign volume of 900,000+ s and is distributed: Five times monthly prior to ANI (February, March, April, May, and June) Three times during ANI (between June 22-25) Once as an event wrap-up (July) ANI UPDATE RATES AND SPECS Ad Type Size W x H (Pixels) Rate (Net)/Issue Maximum Ads/Issue Text Links words $2,546 8 Lower Leaderboard 630 x 90 $3,187 1 EXCLUSIVE EXPOSURE! ANI Video Interview Advertising Bonus When you advertise in the ANI Update and exhibit at ANI it qualifies your company for a two-minute video interview at your booth during ANI. The video interviews will be posted on HFMA s YouTube Channel in July 2015 for two months. You ll also receive a copy of the video interview and can link to it from your website. To qualify for an interview, exhibitors must purchase either two lower leaderboards or three text links for the ANI Update (February-July 2015) Video interviews will feature three standard questions for each exhibitor: What products and services are you showing at ANI this year and what benefits do they offer healthcare organizations? What products and services are new? What else should HFMA members know about your company? Video interviews will be: Conducted at ANI during non-exhibit hall hours No longer than two minutes in length Edited, if needed, and approved by exhibitors before posting to HFMA s YouTube channel Posted on HFMA s YouTube channel the week of July 6 Video interviews along with ANI videos from keynote speakers, etc. will be collectively promoted in the July ANI Update e-newsletter and other HFMA vehicles such as Twitter, hfma.org, Healthcare Finance Strategies and Weekly News e-newsletters. For complete Specifications & Mechanicals, view the last section of HFMA s Media Kit. 45

49 Your team is now ready to create the ideal advertising campaign to reach healthcare finance decision makers. Please review HFMA s specifications and mechanicals to ensure your brand is properly presented. If you have questions, we re happy to help. THE HFMA ADVERTISING TEAM

50 SPECIFICATIONS & MECHANICALS This section features technical information for print and electronic advertising. FEATURED INFORMATION INCLUDES: hfm Healthcare Cost Containment Leadership ANI Program Guide HFMA s Buyer's Resource Guide hfma.org E-Newsletters Preparations for logos, images, and fonts Specialty insert requirements Rate protection policy Contract and copy regulations