Our Audience: Social Media

Transcription

1 Media Kit May 2017

2 Our Mission Lehigh Valley Underground is an online media organization that highlights the local music scene in eastern Pennsylvania, western New Jersey, and the surrounding areas. Lehigh Valley Underground s growing contributor team supports all involved in the local music scene by producing daily web content, including music reviews, podcasts, artist spotlights, performance recaps, photo galleries, and special features. Lehigh Valley Underground leverages its social media platforms on Facebook, Twitter, and Instagram to share content and connect with local audiences. In addition, Lehigh Valley Underground has a presence at live events, providing coverage and support at individual performances, as well as at local festivals, including Musikfest, Easton Heritage Day, and Allentown JazzFest.

3 Our Audience Lehigh Valley Underground s audience comes to us for a simple reason: they want to know what is happening on their music scene, at the local level. Because of this, individuals who frequent Lehigh Valley Underground are engaged, informed, and committed to making a year-round difference in the local arts community. Our audience is comprised of musicians, arts organizations, promoters, and local music patrons who wish to dig deeper into the events happening each day in their backyard and who wish to support the people making it all happen.

4 Our Audience 2017 current year site metrics (Through May 1) Posts: 215 Views: 35,993 ( per post; per day) Unique Visitors: 9,899 (46.04 per post; per day) Monthly views (Unique visitors) November 2016: 4,978 (1,515) December: 5,663 (2,050) January 2017: 5,878 (1,820) February: 13,594 (3,178) March: 9,011 (2,501) April: 7,389 (2,326)

5 Our Audience: Social Media As of May 1, 2017 Facebook: 1,380 Likes Twitter: 755 Followers Instagram: 459 Followers Target Demographic: % of total Facebook audience 77% of total Twitter audience Gender Facebook: 65% male; 34% female Twitter: 55% male; 45% female

6 Our Audience: Facebook Likes: 1,380 (as of May 1, 2017) +363 in 2017 (1,017 on Dec. 31) Top 10 Cities (42.2% of total likes) 1. Bethlehem 131 likes 2. Allentown 116 likes 3. Lehigh 88 likes 4. Easton 57 likes 5. Philadelphia 46 likes 6. New York City 44 likes 7. Kreidersville 37 likes 8. Nazareth 34 likes 9. Emmaus 18 likes 10. Northampton 12 likes

7 Our Audience: Facebook Men: 65% of page likes 13-18: 0.218% 18-24: 7% 25-34: 19% 35-44: 14% 45-54: 14% 55-64: 6% 65+: 3% Women: 34% of page likes 13-18: % 18-24: 2% 25-34: 9% 35-44: 10% 45-54: 8% 55-64: 4% 65+: 2%

8 Our Audience: Twitter Followers: 755 (As of May 1, 2017) Percent in PA: 57% Percent in NJ: 6% Age Demographics 13-17: 2% 18-24: 13% 25-34: 44% 35-44: 20% 45-54: 15% 55-64: 5% 65+: 1%

9 Our Audience: Twitter Top Interests: 1. Music 69% 2. Comedy (Movies and television) 61% 3. Music news and general info 58% 4. Movie news and general info 55% 5. Business and news 52% 6. Rock 47% 7. Politics and current events 45% 8. Indie spotlight 43% 9. Alternative 42% 10. World 36%

10 Community Partners

11 Community Partners

12 "The thing that is the most impressive to me about Gerard is his drive and professionalism. I have advertised my arts & entertainment law practice on Lehigh Valley Underground and was really impressed with the results. Highly recommended!" -Bryan Tuk, Esq., Tuk Law Offices Community Testimonials "Gerard and his contributors are really nice folks with big hearts. They take the time to visit the scene and get to know the artists, find some meaningful identification with the music and the messages, and then share it by doing what they do. Bottom line, I thank God for the level of success I've seen so far as an artist, and everyone who's played a part in helping me cultivate and grow my brand. Gerard and LVU have certainly done and continue to do just that." -Scott Marshall, Multi-Time Award Winning Musician

13 Community Testimonials Gerard and Lehigh Valley Underground have partnered with us on many events. Each time, they have come with fresh ideas and a realistic set of expectations which result in a mutually beneficial partnership which results in the growth of the event beyond our original goals. Gerard and LVU are punctual, follow through on their commitments and always over deliver. We are proud to have worked successfully with LVU and look forward to many more projects together. Ricardo Flores, President, Greater Lehigh Valley Music Association

14 Promote Your Brand with LVU! Lehigh Valley Underground offers unique advertising and sponsorship opportunities tailored to your brand s needs. By promoting your brand with Lehigh Valley Underground, your brand will appear prominently in front of an engaged arts community. Packages are kept affordable and flexible to maximize the value of Lehigh Valley Underground s growing platform to you. To promote your brand with LVU, please reach out: Call: (908) lehighvalleyunderground@gmail.com

15 Advertising Packages Opener Package - $100/mo. Includes: Linked 300x250 sidebar ad on all LehighValleyUnderground.com pages Feature post on LVU, backed by $30 Facebook promotion Daily tweets Twitter handle Additional shares through The Quinn Spinn s Facebook/Twitter presence

16 Advertising Packages Headliner Package $175/mo. Includes: Linked 300x250 sidebar ad on all LehighValleyUnderground.com pages Feature post on LVU, backed by $40 Facebook promotion Tweets 2x daily Twitter handle 15-second voiceover promo on The Quinn Spinn weekly podcast Additional shares through The Quinn Spinn s Facebook/Twitter presence

17 Advertising Packages Legend Package $325/mo. (Great value!) Includes: Feature post on LehighValleyUnderground.com, backed by $50 Facebook promotion Ad placement in an additional five LehighValleyUnderground.com articles per month Featured sidebar position for linked 300x250 ad on all LehighValleyUnderground.com pages Tweets 4x daily Twitter handle Live read promotion on The Quinn Spinn weekly podcast (in season from mid-january to late-may; and then from mid-september to mid-december) 15-second voiceover promo on The Quinn Spinn weekly podcast Additional shares through The Quinn Spinn s Facebook/Twitter presence

18 Advertising Packages Hall of Fame Package $500/mo. (Best value!) Includes: Feature post on LehighValleyUnderground.com, backed by $80 Facebook promotion Ad placement in an additional 10 LehighValleyUnderground.com articles per month Featured sidebar position for linked skyscraper ad on all LehighValleyUnderground.com pages Participation in Lehigh Valley Underground affiliate program to run promotion of your choice (example: present this ad and receive 10% off) Tweets 4x daily Twitter handle, plus pinned

19 Advertising Packages Hall of Fame Package $500/mo. (Continued) Includes: Ad placement in Lehigh Valley Underground s Underground Monthly e-newsletter Live read promotion on The Quinn Spinn weekly podcast (in season from mid-january to late May; and then from mid-september to mid-december) 15-second voiceover promo on The Quinn Spinn weekly podcast Additional shares through The Quinn Spinn s Facebook/Twitter presence

20 Contact: Gerard Longo Founder/Editor-in-Chief (908)