ATTRACT NEW CUSTOMERS

Transcription

1 Media Kit 2017

2 Why Advertise? It s a proven fact when it comes to increasing community exposure and capturing your share of the profits, advertising works. By actively promoting your product or service through advertising, you can generate the sales you need to make your business a success. When you use effective advertising, you can: INVEST IN SUCCESS Research has shown that advertising offers long-term advantages.a study of more than 3,000 companies revealed that businesses that did not advertise grew at half the rate of those businesses that advertised regularly, while those who maintained or expanded their advertising experienced a sales increase of up to 100 percent within 5 years. CREATE STORE TRAFFIC Getting customers through the door is the first step in making a sale. By advertising your products or services, you can increase your customerbase and make the sales you needto succeed. ATTRACT NEW CUSTOMERS As most communities experience a growth in transient populations, the increasing number of potential buyers that move into your area offers your business new market opportunity that promises greater revenues. ENCOURAGE NEW CUSTOMERS Although prices and service influence customers, advertising will enable you to out-stride the competition, and keep your business in the public eye. GENERATE CONTINUANCE BUSINESS Only advertising can provide you with the opportunity to reach thousands of customers at a time. This opens your door to more sales each and every day. BUILD A BETTER IMAGE FOR YOUR BUSINESS With advertising, your business becomes a vital presence in the community. The image you create through advertising increases your visibility and brings you respect among your peers and your customers.

3 Why Radio? More than any other advertising medium, radio can reach your customers in more places, more frequently and with more creativity and imagination. When you use radio to advertise, you will: REACH POTENTIAL CUSTOMERS AT HOME, IN THE CAR AND AT THE OFFICE. Studies have shown that on-the-go Americans spend an average of three hours a day tuned in to the only medium that has become their constant travel and leisure companion-radio. Your customers become a captive audience to your message at a time when they are most likely to respond when they are close to the point of purchase. SEND A ONE-ON-ONE MESSAGE Radio advertising creates a more intimate relationship between your business and the listening audience than visual media. By using an effective combination of sound effects, music, voices and words, you can personalize your radio advertising to continually attract a growing share of the market. CREATE A COST-EFFICIENT ADVERTISING MEDIUM FOR YOUR BUSINESS Because minimum time and expense is spent in producing a commercial, radio advertising easily fits well within your marketing budget. DELIVER A MORE CREATIVE AND PERSUASIVE MESSAGE With the simple yet attentiongetting elements of radio advertising, you can create interest, commend attention, and compel customers to head directly to the front door of your business. GET RESULTS:!Radio doesn t reach everyone just 95.5% of the twelve plus population in American Monday through Sunday.

4 Just the Facts Format: Dial Position 1110am Salem NH and 102.9fm HD2 Andover MA News/Talk/Information Power 5000 Watts am / 250Watts fm Serving: Haverhill, Lawrence, Lowell, Salem, Derry NH, Manchester NH and Nashua NH Features: Local Programming Special Features, Client Spotlight Award-Winning Local Personalities Community Oriented Local News, Weather and Traffic USA Network News

5 Station Profile WCCM 1110 AM provides the residents of the Merrimack Valley with information they need - programming that is designed to enhanced the quality of life in this suburb of Boston. The Voice of the Valley, WCCM places a strong emphasis on community issues by offering local afternoon news broadcasts at the top and bottom of the hour during morning and afternoon drive time. WCCM also provides listeners with an opportunity to voice their own concerns about the issues of the Valley during several daily talk programs. This commitment to the employees of WCCM, most of whom have strong roots in the area. Our goal of providing Information You Need is fulfilled by our partnership with the highly acclaimed USA News Network. USA s reputation as a world-renowned news organization complements WCCM s programming philosophy by offering News When It Happens. As The Voice of the Valley, WCCM recognizes its responsibility to provide listeners with the information they need. Information as varied as local news; hourly weather reports; exclusive drive-time area traffic reports; state, national and world news; and informative talk programming.

6 Audience Age Men Women % 96.4% 90.4% 89.9% (Average weekly Listenership of radio, source: Arbitron database cume PUR Estimate) Benefits WCCM has been on the air for over 50 years serving the Merrimack Valley. It has been and continues to be the most listened to LOCAL radio station in the area. WCCM s focus is News, Talk and Information. It has a loyal listenership who support its advertisers.

7 Coverage Maps fm HD2 Andover MA 250 watts 1110 am Salem NH 5000 watts

8 RATES DAYTIME PACKAGES Prime day part Monday Friday 6am 6pm 15 commercials 25 commercials 35 commercials 30.00ea 25.00ea 20.00ea 40.00ea 35.00ea 30.00ea TOTAL AUDIENCE PACKAGES Rotator day part Monday Sunday 15 commercials 25 commercials 35 commercials 25.00ea 20.00ea 15.00ea 35.00ea 30.00ea 25.00ea SATURDAY & SUNDAY ONLY 10 commercials 20 commercials 25.00ea 20.00ea 35.00ea 30.00ea TERMS & All pricing subject to change without notice. All rates are based on a one week schedule CONDITIONS with the amount of commercials being broadcast over a seven day period. Cancellationswill be accepted 7 days prior to commencement of schedule. Production rates may apply. Fixed position commercials will be charged 20%

9 Online Program Objective: Promote your business to increase sales Solution via 1110WCCMAM.com: Text and Display Ad - include links to your website DISPLAY AD Leaderboard Message Unit ROS Skyscraper Your Business Specials Events

10 Online Program Objective: Promote your business to online listeners MEDIA PLAYER Solution via 1110WCCMAM.com Media Player: Display Ad 10-second Video before streaming begins Text link scrolling

11 Contact Eagle Radio or