2019 PROSPECTUS / FY20

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1 2019 PROSPECTUS / FY20

2 Dear Members of the Zuora Community, Thank you for your consideration in sponsoring Zuora s 2019 San Francisco. The Global events have truly become the embodiment of the Subscription Economy. For us, these are much more than annual user conferences they are our chance to connect with the innovative partner communities with whom we work every day. They allow us to highlight our partnerships with our customers and prospects and to further emphasize the shift toward recurring revenue models. And most importantly, it arms attending professionals with the latest market research, trends and tools to be ready for what is next. This year we have a few new updates: We will be hosting three anchor events in 2019; San Francisco (2 days), London (1 day) and Sydney (1day). We will also be hosting a number of regional ½ day events in an effort to extend our reach to the global community. Our partner relationships are extremely important, and we understand that decisions to sponsor events can take time; so, if there is anything myself, or my team can do to help you consider the investment, please don t hesitate to ask. Whether you decide to join us as a sponsor or attendee, we re looking forward to seeing you at our events in 2019! We re excited about what s to come! Best regards, Kristin Hagan Global Head of ISV s & Technology Partnerships

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4 WORLDWIDE SPONSORS

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6 London Stockholm Paris Munich San Francisco New York Milan Tokyo Singapore Sydney Melbourne Auckland

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8 SUBSCRIBED 2018 PROGRAM ATTENDEES BY INDUSTRY 49% 10% 8% 8% 5% 4% 1% 15% TECH MEDIA / PUBLISHING / TELCO IOT / MANUFAC- TURING FINANCIAL SERVICES SERVICES / CONSULTING B2C / RETAIL HEALTH & LIFE SCIENCES OTHER

9 BY FUNCTION 36% 14% 20% 11% 9% 10% FINANCE OPERATIONS SALES PRODUCT & MARKETING IT / ENGINEERING OTHER BY JOB LEVEL 15% 13% 22% 24% 26% CXO VP DIRECTOR MANAGER IC

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11 SAN FRANCISCO [ June 4-5, 2019 ] San Francisco Premier Platinum Gold Silver Bronze 2019 List Prices $125K $75K $5OK $3OK $7,500 # of Sponsorships Available by Level Full Conference Passes Logo and click through to company website on 2019 Site Logo + Description + Click Through Logo + Description + Click Through Logo + Click Through Logo + Click Through Logo + Click Through Included in Printed Event Guide Logo + Description Logo + Description Logo + Description Logo + Description Logo + Description Included in Event Mobile App Logo + Description Logo + Description Logo + Description Logo + Description Logo + Description Social Media Mention Bag Insert Booth Size 10x20 10x20 10x10 6x6 *Booth available as an a la carte add on Monitor 1x70 1x70 1x55 1x42 Lead Scanner Avail. for Sponsor Cost Session Speaking Opportunity Breakout Session (includes option to scan at entry) Breakout Session (includes option to scan at entry) Based on availability Magazine Ad (Annual) Full Page Full Page Half Page Based on availability Logo in Event Marketing s 2 s 2 s 2 s 1 s 1 s Logo on Event Lanyard or Event Bag X Recognition in Keynote X X X Private Meeting Marquis for duration of (does not include F&B, or AV) 1 1 Branded Signage in Prominent Areas across Event Campus X X X X X Mobile App Push Notification (140 char. message to all attendees) X X Access to Press List (distributed 1 week in advance of the event) X X X VIP Speaker Dinner Sponsor X X VIP Speaker Dinner Attendees VIP Dinner/Reception Sponsor X X VIP Dinner/Reception Attendee Access to Concert VIP Lounge 10 5 Reserved Lounge at your booth for Concert- includes branded back wall & Bottle Service (1 bottle of your choice complimentary) Stage Concert (subject to approvals) X X X X

12 A La Carte - Premier (choose 2) A La Carte - Platinum (choose 2) A La Carte - Gold (choose 1) Opening Keynote Chair Drop Opening Keynote Chair Drop Opening Keynote Chair Drop Day 1 Breakfast Sponsor (includes signage + branded napkins) Day 1 Lunch Sponsor (includes signage + branded napkins) Day 2 Breakfast Sponsor (includes signage + branded napkins) Day 2 Lunch Sponsor (includes signage + branded napkins) Sponsorship of Espresso Bars in Expo/Lounge - includes 2 Days (Branded Espresso Bar, Branded Menu, Branded Coffee Sleeves Comapny Logo included on Event Staff Shirts - includes 2 Days Day 1 Breakfast Sponsor (includes signage + branded napkins) Day 1 Lunch Sponsor (includes signage + branded napkins) Day 2 Breakfast Sponsor (includes signage + branded napkins) Day 2 Lunch Sponsor (includes signage + branded napkins) Sponsorship of Espresso Bars in Expo/Lounge - includes 2 Days (Branded Espresso Bar, Branded Menu, Branded Coffee Sleeves Comapny Logo included on Event Staff Shirts Day 1 Breakfast Sponsor (includes signage + branded napkins) Day 1 Lunch Sponsor (includes signage + branded napkins) Day 2 Breakfast Sponsor (includes signage + branded napkins) Day 2 Lunch Sponsor (includes signage + branded napkins) Sponsorship of Espresso Bars in Expo/Lounge - includes 2 Days (Branded Espresso Bar, Branded Menu, Branded Coffee Sleeves Comapny Logo included on Event Staff Shirts Featured Podcast Featured Podcast Featured Podcast X Bar Sponsor at Concert - includers Bar Branding + Branded Cups Bar Sponsor at Concert - includes Bar Branding + Branded Cups 2 Access Passes for the Concert VIP Lounge Add-ons Available # Avail Cost Demo Kiosk in Expo (limit of 1 per sponsor) Unlimited $7,500 VIP Speaker Dinner Passes (limit 2 per sponsor) 10 $500 VIP Reception Passes (limit 2 per sponsor) 10 $500 Sponsorship of Rise & Shine Mimosa Bar - Day 2 Only - Includes Branded Bar + Branded Cups 1 $10,000 Access to VIP Lounges at Concert (limit 2 per sponsor) 50 $250 Sponsor of Smoothie Bikes in Expo Lounge - includes Signage + Branded Cups 2 $3500/per day Sponsored Fun Run- includes Signage and Branded Socks 1 $6,000 Sponsor of Photo Booth at Concert (co-branded printed pictures) 1 $7,500 Hotel Room Key Marquis x1000 qty) 1 $6,000 Additional Lead Scanner Unlimited $395 Literature Rack for Booth Unlimited $75 Sponsor of the Hackathon 1 $5,000 Branded charging stations 5 $5,000 2 Access Passes for the Concert VIP Lounge 10 $200

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14 LONDON London (October 3, 2019) Platinum** Gold** Silver Bronze # of Packages Available Full Conference Passes Booth Size Large Medium Small Kiosk Logo and click through to company website on 2019 Site Pre-Event Marketing Promotions Logo + Description + Click Through Logo + Click Through Logo + Click Through Logo + Click Through Included in Printed Event Guide Logo + Description Logo + Description Logo Logo Social Media Mention Bag Insert VIP Dinner or Happy Hour Co-Sponsor $ Recognition in Keynote Follow-Up Partner Session Based on availability Prominent Branding VIP Dinner Attendees 2 1 Lead Scanner List Price $75,000 $50,000 $30,000 $15,000 Add-ons Available # Avail Cost Opening Keynote Chair Drop 1 $2K (materials at cost to sponsor) Breakfast Sponsor (includes signage + branded napkins) 1 $5K Lunch Sponsor (includes signage + branded napkins) 1 $5K Branded Food Cart Station in expo *inquire about specific items 2 $15K Charging station 2 $20K

15 SYDNEY Sydney Platinum Gold Silver Bronze # of Packages Available Full Conference Passes Booth Size Large Medium Small Kiosk Logo and click through to company website on 2019 Site Pre-Event Marketing Promotions Logo + Description + Click Through Logo + Click Through Logo + Click Through Logo + Click Through Included in Printed Event Guide Logo + Description Logo + Description Logo Logo Social Media Mention Bag Insert VIP Dinner or Happy Hour Co-Sponsor $ Recognition in Keynote Partner Speaking Opportunity Limited Availability Limited Availability Prominent Branding VIP Dinner Attendees 2 1 Lead Scanner List Price $50,000 $25,000 $15,000 $10,000 Add-ons Available # Avail Cost Opening Keynote Chair Drop 1 $2K (materials at cost to sponsor) Breakfast Sponsor (includes signage + branded napkins) 1 $5K Lunch Sponsor (includes signage + branded napkins) 1 $5K

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17 REGIONAL EVENTS PARIS TOKYO MUNICH STOCKHOLM AMSTERDAM COPENHAGEN MILAN MADRID FRANKFURT BERLIN GENEVA SINGAPORE AUCKLAND Exhibitor Supporter # of Packages Available 5 10 Full Conference Passes 10 5 Exhibitor Table n/a Co-Sponsored Reception $ n/a Logo and click through to company website on 2019 Site Pre-Event Marketing Promotions Logo + Description + Click Through Logo + Description + Click Through Included in Printed Event Guide Logo + Description Logo + Description Social Media Mention 1 1 Recognition in Keynote n/a Partner Speaking Opportunity Limited Availability n/a Prominent Branding Full Opt-in Attendee List List Price $10,000 $5,000

18 From the venue to the attendees, NYC was a unique and exceptional opportunity for Price Intelligently to showcase our brand and offering in an intimate environment surrounded by like minded, targeted, and motivated individuals representing thought leaders within the subscription economy. Can t wait for next year! Thank you for the NY sponsorship opportunity! The event provided a wonderful chance to network with your Sales, Customer Success, Marketing and Leadership teams; generate new business leads and interface with current joint customers. We just loved the venue vibe and hope these types of shows continue in the future. Peter Zotto, Price Intelligently Debbie Leaver, Avalara Each year our experience as a Zuora partner gets better with the Conference. The Zuora team obviously works extremely hard to provide useful agenda topics and plenty of chances to network with all sorts of different businesses in the subscription space. We look forward to this show every year! A great opportunity to learn more about the subscription economy and network with Zuora customers, partners and staff. Ian Bryson, Flexera Michael Depaulo, Vantiv

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