Discover...The Power of the Press

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1 AD MEMBER SOUTH DAKOTA NEWSPAPER ASSOCIATION visor vantage Phone: Fax: SD Toll Free: Local Display Take advantage of affordable, increased readership by advertising in The ADvisor ADvantage shopper published every Wednesday and delivered to more than 19,500 homes with more than 50,000 readers in a 14-county trade area! We re the only media that can offer total market coverage! Annual Contract Rates... Inches* Color... Rate per inch Black & One Color Black & Two Colors Black & Three Colors Misc. Rates... Non-Profit Rate Front Page Back Page 1/2 Page (6x10) Full Page (6x20.5) $ $ Ad to run on the back page. Price includes full color. MitchellMarketPlace Internet packages available. Run your ad four consecutive weeks. Ad must be similar size copy changes allowed. THE ADVISOR ADVANTAGE $5.60/Inch For Over 25 years the Advisor Advantage has helped area businesses maximize their advertising dollars. It is the only weekly publication offering total market coverage. Run your ad thirteen consecutive weeks. Ad must be similar size copy changes allowed. $4.60/Inch Run your ad every week over a year period. Ad sizes may vary from week to week. Pick-up Rate $ DISTRIBUTION: 50,000 Readers $4.85/Inch A Giant Value for your Advertising Investment! Repeat your ad from any other publication with no copy changes. Ad must be reproducible or you must provide camera ready materials. OUR COVERAGE AREA JONES Kennebec Draper JERAULD Wessington Springs BUFFALO LYMAN Gann Valley Lane Murdo BRULE Chamberlain White Lake GREGORY Dallas Carter Woonsocket Letcher DAVISON Mt. Vernon Plankinton Winner MINER Howard CHARLES MIX Platte Mitchell DOUGLAS Armour HANSON Fulton Bonesteel Pickstown Bridgewater HUTCHINSON Dimock Menno BON HOMME Avon Serving 17 Counties MC COOK Salem Alexandria Lake Andes Gregory THE DAILY REPUBLIC Canova AURORA Kimball TRIPP SANBORN Springfield Highest Household penetration of any media within a 17-County Area! With over 12,400 paid circulation, your ad message will reach in excess of 30,000 readers, 80% penetration within a 12 mile radius and 74% penetration in a 25 mile radius. For Your Advertising Dollar rch $5.90/Inch 50-Week Package (6x13) Ad to run on the front page, placed under the Advisor masthead. Price includes full color. Super Saver Plans Week Package $4.45/Inch Rate available for groups or organizations that are considered non-profit. *All ads appearing in both the ADvisor ADvantage and The Daily Republic apply toward one contract. Quad Package $100 $170 $250 Sea $4.70 $5.00 $5.10 $5.40 $5.60 $5.85 $5.95 $6.25 $8.40 GET MORE our wy rro Na 5,000 3,000 2,000 1, Open Discover...The Power of the Press Kim Sinkie, Sales Manager Lindsey Wilson, Account Representative Fax Reliable verified delivery reports for complete coverage data. CARRIER DELIVERED 57% U.S. MAIL DELIVERED 38% SINGLE COPY SALES 5% TOGETHER WE GIVE THE ADVERTISING RESULTS YOU EXPECT WITH THE SERVICE YOU DESERVE! SERVING OUR ADVERTISERS & READERS SINCE 1882

2 Personnel Ross Ulrich, Publisher Kevin Flemmer, Advertising Director Kim Sinkie, Advisor Sales Manager Lorie Hansen, Advertising Dept. Asst. Account Representatives Janet DeRouchey Kim Henglefelt Tonya Stahl Cheryl Wenzel Lindsey Wilson Classified Sales Representatives Penny Hohbach, Supervisor Connie Popejoy Ashley Vetch The Daily Republic wants to do more than just sell you advertising space. Our goal is to help you invest in an advertising plan that will bring you results! If you have any questions or need more information, please call any one of us...you ll be glad you did! Classified Advertising: Fax: SD Toll Free: AdSEND Address: SDMIT Local Display Classified We accept ed ads in PDF or JPEG format. $5.00 charge for all s. Local & Classified Display Rates Annual Contract Inch Agreements Take advantage of flexible scheduling and substantial repeat discounts as low as 75% off! Same ad must be repeated, no copy changes allowed. Local Display 2nd Ad 3rd Ad Inches 1st Ad 50% off* 75% off* 5, , , , Open *Discount on ads to run within 6 days of initial ad, no copy changes allowed Frequency Programs* 13 Week Local Frequency Contract* $9.25 a column inch Twice a week** $6.65 a column inch 50 Week Local Frequency Contract* $7.85 a column inch Twice a week** $5.40 a column inch *6 minimum ads, ad must be same size and campaign to receive weekly frequency. **Must be same ad to receive discount. Classified Display 2nd Ad 3rd Ad 1st Ad 40% off* 60% off* Week Classified Frequency Contract* $7.00 a column inch Twice a week** $5.90 a column inch 50 Week Classified Frequency Contract* $5.80 a column inch Twice a week** $4.60 a column inch Quad Package - $10.45 per inch (local display) $8.15 per inch (classified display) Run four ads within 30 days, same size ad, minimum of 6 per ad, minor copy changes allowed. Total Market Coverage - Advisor Advantage Repeat your ad from The Daily Republic and into the Advisor Advantage for only $3.70 per inch! The Advisor Advantage is inserted into the newspaper every Wednesday, as well as delivered to an additional 8,000 households in a 14-county area, for a total 19,500 households. Special Location Ads Bridal Page $9.95 per inch Front Page Strip, 5 Col.x1 Daily $135 TV Guide Front $62.50 Ad runs across the bottom of the front page of Section A. Ad may include one color at no charge. TV Guide Back $51.50 Non-Profit Rate: $9.95 per inch Chamber Spotlight $ % off pick-up rate ($7.45 per inch) Kids Page, 6 Col.x5 Monday $75.00 Ad to include Mitchell Public School activities available during school year. Sports Scoreboard, 5 Col.x2 Daily $50 Ads runs on top of the sports agate page, 13 week program required. Church Signature Page Community Sponsored Pages Saturday $11.00 a box $17.50 a box Business Page Sponsor Color Rates One Color $ Two Colors $ Three Colors $ Phone Fax *6 minimum ads, ad must be same size and campaign to receive weekly frequency. **Must be same ad to receive discount. $11.00 per inch Sports Sponsor Pages $17.50 a box All rates listed on rate card are net rates and are not commissionable. Any ads scheduled as 19 or taller are billed out at 20 1/2.

3 THE DAILY REPUBLIC: RESULTS MONDAY THRU SATURDAY Preprint Insertion We ll insert and deliver most printed pieces into The Daily Republic and the Advisor Advantage for much less than direct mail. Frequency contracts are available to make it even more affordable! Size Cost per thousand Single Sheet 8 x10 $ Page Tabloid $ Page Tabloid $ Page Tabloid $ Page Tabloid $ Page Tabloid $ Page Tabloid $ Page Tabloid $ Page Tabloid $ Page Tabloid $ Page Tabloid $ Page Tabloid $ Page Tabloid $85.30 Classified Line Rates Open Line Rates 5 Line minimum. Rates listed per line, per insertion. # Of Insertions Cost Per Line 1 or 2 $ to 5 $ to 11 $ to 17 $ or more $.80 *Add 45 /line to also place your ad in The Advisor Advantage. Service Directory $ lines, 26 days Advertise your business or service in our classified section every day for as little as $1.15 per day! 5 Line minimum, must run at least 26 consecutive days. Blind Box Service $7.00 pickup $10.00 delivered Advertisers may rent the use of The Daily Republic box for ad replies. You may choose to pick up your replies at our office or have them delivered to you. 5% discount for inserting 5-11 inserts per year; 10% discount for inserts per year; 15% discount for per year; 20% discount for 60+ per year. Wee Prints Our Wee Prints print & deliver program will give your business the opportunity to reach new customers at very affordable rates! We will design, typeset, print and deliver your sales message on an 8.5 x11 flyer to our readers. 3,000 minimum insertion order. White Paper Cost per thousand 1 side, black ink $ sides, black ink $ side, black +1 color $ sides, black +1 color $98.90 Add $7 per thousand for colored paper Add $10 per thousand for astro brite paper Add $8 per thousand for folding Add $10 per thousand for solid reverse Composing fee: $35 per side Add $35 for less than 5,000 Zoned Distribution Add $7.00/per thousand for zoned distribution if less than 12,000 pieces in The Daily Republic. 12,300 pieces are required for full run distribution. Saturday add 400. Minimum 3,000 inserts. Minimum charge $ Mini/Flex-Tab Maximum size 5 3/4 x11. Tab size Maximum 11 x11. No Zoning on Saturday. MitchellMarketPlace Internet Packages available starting for as little as $25.00 per month. Contact your Sales Representative today! Display Deadlines Publication Day Monday Tuesday Wednesday Thursday Friday Saturday Advisor Advantage Mechanical Requirements Daily Republic & ADvisor ADvantage Local Advertising 1 column picas 2 column picas 3 column picas 4 column picas 5 column picas 6 column picas Local Full Page, 6x20.5 Classified Full Page, 9x20.5 Deadline/Space Reservation Noon, Thursday Noon, Friday Noon, Monday Noon, Tuesday Noon, Wednesday 11 AM, Thursday Noon, Friday Color Deadline Please allow one extra day prior to regular deadline. Proofing Please allow one day prior to regular deadline. 30 minimum. Holidays We do not publish on the following holidays: New Year s Day, Memorial Day, 4th of July, Labor Day, Thanksgiving or Christmas. Advance all deadlines by one day during holiday interventions. Classified (9 Column) Advertising 1 column picas 2 column picas 3 column picas 4 column picas 5 column picas 6 column picas 7 column picas 8 column picas 9 column picas Any ads scheduled as 19 or taller are billed out at 20 1/2.

4 AD MEMBER SOUTH DAKOTA NEWSPAPER ASSOCIATION visor vantage Phone: Fax: SD Toll Free: Local Display Take advantage of affordable, increased readership by advertising in The ADvisor ADvantage shopper published every Wednesday and delivered to more than 19,500 homes with more than 50,000 readers in a 14-county trade area! We re the only media that can offer total market coverage! Annual Contract Rates... Inches* Color... Rate per inch Black & One Color Black & Two Colors Black & Three Colors Misc. Rates... Non-Profit Rate Front Page Back Page 1/2 Page (6x10) Full Page (6x20.5) $ $ Ad to run on the back page. Price includes full color. MitchellMarketPlace Internet packages available. Run your ad four consecutive weeks. Ad must be similar size copy changes allowed. THE ADVISOR ADVANTAGE $5.60/Inch For Over 25 years the Advisor Advantage has helped area businesses maximize their advertising dollars. It is the only weekly publication offering total market coverage. Run your ad thirteen consecutive weeks. Ad must be similar size copy changes allowed. $4.60/Inch Run your ad every week over a year period. Ad sizes may vary from week to week. Pick-up Rate $ DISTRIBUTION: 50,000 Readers $4.85/Inch A Giant Value for your Advertising Investment! Repeat your ad from any other publication with no copy changes. Ad must be reproducible or you must provide camera ready materials. OUR COVERAGE AREA JONES Kennebec Draper JERAULD Wessington Springs BUFFALO LYMAN Gann Valley Lane Murdo BRULE Chamberlain White Lake GREGORY Dallas Carter Woonsocket Letcher DAVISON Mt. Vernon Plankinton Winner MINER Howard CHARLES MIX Platte Mitchell DOUGLAS Armour HANSON Fulton Bonesteel Pickstown Bridgewater HUTCHINSON Dimock Menno BON HOMME Avon Serving 17 Counties MC COOK Salem Alexandria Lake Andes Gregory THE DAILY REPUBLIC Canova AURORA Kimball TRIPP SANBORN Springfield Highest Household penetration of any media within a 17-County Area! With over 12,400 paid circulation, your ad message will reach in excess of 30,000 readers, 80% penetration within a 12 mile radius and 74% penetration in a 25 mile radius. For Your Advertising Dollar rch $5.90/Inch 50-Week Package (6x13) Ad to run on the front page, placed under the Advisor masthead. Price includes full color. Super Saver Plans Week Package $4.45/Inch Rate available for groups or organizations that are considered non-profit. *All ads appearing in both the ADvisor ADvantage and The Daily Republic apply toward one contract. Quad Package $100 $170 $250 Sea $4.70 $5.00 $5.10 $5.40 $5.60 $5.85 $5.95 $6.25 $8.40 GET MORE our wy rro Na 5,000 3,000 2,000 1, Open Discover...The Power of the Press Kim Sinkie, Sales Manager Lindsey Wilson, Account Representative Fax Reliable verified delivery reports for complete coverage data. CARRIER DELIVERED 57% U.S. MAIL DELIVERED 38% SINGLE COPY SALES 5% TOGETHER WE GIVE THE ADVERTISING RESULTS YOU EXPECT WITH THE SERVICE YOU DESERVE! SERVING OUR ADVERTISERS & READERS SINCE 1882

5 Phone Fax Rates National Rates... All rates listed as gross rates. All invoices will reflect net rates. Local Display Rate $21.30 per inch Classified Display Rate $28.70 per inch Classified Line Rate $2.87 per line 5 line minimum Color Rates Black & One Color $250 Black & Two Colors $340 Black & Three Colors $375 Pre-Printed Insert Rates COST PER COST PER SIZE THOUSAND SIZE THOUSAND Card Insert $ Page Tab $ Page Tab $ Page Tab $ Page Tab $ Page Tab $ Page Tab $ Page Tab $ Page Tab $89.70 $7.00 CPM zone charge if quantities are less than 12,300 pieces. 15% discount allowed to recognized advertising agencies. (Discount not allowed on zone charges.) ADSend ID Number SDMIT Agreements & General Policies... The Daily Republic shall not be liable for damages arising out of errors in advertisements that were created outside our offices. Any ads that we created, The Daily Republic will not be responsible beyond the amount paid for the space actually occupied by that portion of the advertisement in which the error occurred. There shall be no liability for non-insertion of any advertisement beyond the amount paid in advance for such advertisement. The Daily Republic reserves the right to revise, reject or cancel an advertisement. Any advertisement canceled after deadline will be charged a cancellation fee of up to half price of original price of insertion. All rates listed as gross rates. Invoices will reflect net charges. Mechanical Measurements... Local Display Width of Column Depth of Column 20.5 Columns per Page 6 Inches per Page 123 Full Page Size wide by 20.5 deep Classified Display Width of Column Depth of Column 20.5 Columns per Page 9 Inches per Page Full Page Size wide by 20.5 deep Display Deadlines... Publication Day Monday Tuesday Wednesday Thursday Friday Saturday Advisor (Wed. publication) Deadline/Space Reservation Noon Thursday Noon Friday Noon Monday Noon Tuesday Noon Wednesday 11 AM Thursday Noon Friday Color Deadline Please allow one day prior to regular deadline. Holidays We do not publish on the following holidays: New Year s Day, Memorial Day, 4th of July, Labor Day, Thanksgiving or Christmas. Advance all deadlines by one day during holiday interventions. Circulation & Readership... The Daily Republic is delivered six days a week to more than 12,400 households in a 17-County Area in southcentral South Dakota. Your advertising has the potential to reach over 30,000 readers! 80% penetration within a 12 mile radius and 74% penetration in a 25 mile radius. That s easily the highest penetration that any media has to offer in this market.