media pack 2011 The magazine for marketing intelligence & decision making

Transcription

1 media pack 2011 The magazine for marketing intelligence & decision making

2 INTRODUCTION Market research brings the real story of people into the board room and public decision making, helping leaders in business and public life understand the consumer, especially in difficult times. What do people stressed in a time of change really need and how can we respond to them? Research World is the global magazine for marketing intelligence and decision making. It explores the expanding borders of research by highlighting the latest innovations and developments in tools, technology and business applications, and stimulates challenging debate on the critical role of research in commerce and society. EDITORIAL TEAM Simon Chadwick, EDITOR IN CHIEF Marco Bevolo, EDITORIAL ADVISOR Kathy Joe, Angela Canin, CO-EDITORS ADVISORY BOARD Vinay Ahuja, PROCTER & GAMBLE Rex Briggs, MARKETING EVOLUTION Ansgar Hölscher, MCKINSEY John Kearon, BRAINJUICER David McCaughan, MCCANN ERICKSON JAPAN Sean Meehan, IMD Scott Balmer MEDIA PACK 2010 Introduction

3 READER PROFILE The majority of readers hold C-level executive, research and marketing titles. Our European audience makes up the majority of Research World s global reach, followed by Asia Pacific and North America, with growing circulation in Latin America and the Middle East. Read in over 100 countries 6 times a year, your message will reach the people who matter in every corner of the world. With circulation of almost 20,000,, Research World is distributed to the ESOMAR membership base of global professionals with further outreach through subscriptions, distribution at global events and through a network of ESOMAR representatives. President/CEO/Chairman/MD 7% Director/VP 4% Manager 12% Consultant/Analyst 4% Research Executive 1% Academic 1% Other 11% Which sectors of the market research industry do you reach through Research World? Research Agencies Research Client Associations Academics Others 70% 14% % 1% 12% Where are Research World readers? North America 10.4% Western Europe 52.6% Eastern Europe 8.5% LATAM 6.8% ME & Africa 6.6% APAC 15.1% MEDIA PACK 2010 Readers Profile

4 TECHNICAL SPECIFICATIONs DIMENSIONS Formats One-eight page width x height 185 x 35 mm Quarter page vertical 90 x 110 mm Half page horizontal Full page Double page Quarter page vertical 90 x 110mm Half page horizontal 185 x 110mm 185 x 110 mm 185 x 225 mm 395 x 225 mm Full page 185 x 225mm DELIVERABLES FILE FORMAT Please send artwork in a closed digital file: Tiff, certified or high resolution pdf, and include crop marks. ILLUSTRATIONS Any illustrations must be at least 300dpi and CMYK formatted. PROOFING Please send all ads with a final, full-size hard copy and a matching colour proof to help us guarantee accuracy. Double page spread 395 x 225 mm One-eight vertical 185 x 35mm MEDIA PACK 2010 Technical Specification

5 ONLINE Online banner advertisement in RW newsletter - EUR 250 RATES Size Colour 1x 2x 3x 4x 5x 6x Discount 2.5% 5% 10% 15% 20% One-eight page Full colour Quarter page Black & Full colour Half page Black & Full colour Full page Full colour Double page spread Special position* Full colour Belly Band Full colour page gatefold (front or back cover) 2 page false cover e-bulletin banner advertisement Full colour Full colour N.a Number of advertisements per year/price per advertisement in Euro. Please note that advertising is subject to approval. PRINT *Inside front cover, page 3, outside back cover, inside back cover. MEDIA PACK 2010 Rates SPECIAL OPTIONS Special advertising options are available. To find out more please contact business@esomar.org

6 editorial and ADVERTISING SCHEDULE 2011 Theme Country/ Region focus January/ February March/ April May/June September Special* October Special* November/ December New consumer insights: Research World looks at the tools used to generate consumer insights and the implications of nonrational behaviour for marketing, market research and advertising New methodologies for emerging markets: This issue looks at the APAC region, the methodologies that need to be adapted to work there and new techniques coming from the region Research effectiveness & developing talent: Case studies from research users demonstrating research effectivness and the skills required by new and current researchers for the future The Congress special: The big ideas shaping the future of the market research industry and how it will affect marketers, researchers and the media Listening, observing and understanding: Qualitative research and the latest developments in social media, web analytics, ethnography and semiotics and how to find insights in a mountain of information. Online and digital research: The current business models, technologies and methods used in online and digital research. Benelux/ Switzerland Australia/ New Zealand/ China Extra distribution Insights 2011 Asia Pacific 2011 Advertising reservation Copy deadline Published 10 January 17 January 10 February 2 February 9 February 9 March LATAM - 1 April 8 April 9 May Worldwide France/ Germany/ UK North America Congress 2011 Qualitative August 18 August 13 September 6 September 13 September 11 October Digital October 12 October 8 November * For more information contact business@esomar.org MEDIA PACK 2010 Advertising and Editorial Schedule

7 ORDER FORM PLEASE RESERVE YOUR FORMAT SPECIAL POSITIONS Inside front cover Page 3 Outside back cover Inside back cover Double page Full page Half page horizontal Quarter page vertical Oneeight page For special formats such as cover wraps, gatefolds and inserts, please contact business@esomar.org IN THE FOLLOWING ISSUES January/February March/April May/June September October November/December SPECIAL RATES AVAILABLE FOR Recruitment Publisher Media/Advertising agency COLOUR Black & white Full colour (CMYK no PMS colours) ONLINE FORMATS online banner in RW newsletter Total amount in Euro (please refer to advertising rates sheet) We hereby agree to the ESOMAR terms of advertising PLEASE PROVIDE THE FOLLOWING DETAILS Name: Phone: Company: Address: Fax: VAT no. Post code: Country: Signed: Print name: Kindly complete and fax this form to: Daniel Migchels / business@esomar.org / MEDIA PACK 2010 Order Form

8 ADVERTISING TERMS PRICING All prices are exclusive 19% Dutch VAT (Value Added Tax), which applies if your company is either based in the Netherlands or is based in the EU but cannot provide a VAT number on the order form. ACCEPTANCE OF ADVERTISING Advertisements are accepted on the condition that their content does not contravene the International Chamber of Commerce Code on advertising and marketing and/or the Stichting Reklameraad of the Netherlands Code. ESOMAR reserves the right to refuse or cancel any advertisement that may contravene the best interests of the Association. I/We declare that I/we have read and understand the ICC/ESOMAR International Code of Marketing and Social Research Practice* and affirm for and on behalf of the Company of which I/we am/are the Authorised Signatory/ies** that this company undertakes to apply the provisions contained therein to each and every marketing or social research contract which it may undertake. In particular, I/we affirm that we agree to apply Rule 15 of the ICC/ESOMAR Code and confirm that when acting in the capacity as researchers, this company will not undertake any non-research activities, for example database marketing involving data about individuals which will be used for direct marketing and promotional activities. I/We agree that this company will always clearly differentiate any such non-research activities from marketing research activities, in the way they are organised and carried out. NON-PUBLICATION ESOMAR is not responsible for any loss arising from delay in publishing or non-delivery of Research World. BILLING Payments should be received within 30 days of the invoice date. ESOMAR reserves the right to cancel advertising and other orders (publications, registrations etc.) if payment is not received. Responsibility for paying the invoices ultimately lies with the advertiser also for bookings made by the relevant advertising agency. COPY DELIVERY Advertisers are responsible for providing their copy before the deadline in the advertising schedule. ESOMAR does not accept responsibility for any loss as result of misprints in ads that are provided late or in formats other than those specified. LIABILITY Research World s editorial calendar can be changed without prior notice. ESOMAR is free to change all characteristics of the magazine without prior notice to the advertisers. ESOMAR does not accept liability for any loss or damage resulting such changes in the planned production and/or mailing dates of Research World. CANCELLATIONS Cancellations must be received by ESOMAR in writing. The following charge will apply if the cancellation is received at the ESOMAR office: More than 16 weeks before the advertising deadline: no charge 16-8 weeks before the advertising deadline: 10% cancellation fee 8 2 weeks before the advertising deadline: 50% cancellation fee --- Less than 2 weeks before the advertising deadline: 75% cancellation fee or the advertising can be reassigned to one of the next 2 issues at the normal rate plus a 25% reassignment charge. MEDIA PACK 2010 Advertising Terms