E u r o S h o p EN T r a d e F a i r s 1

Transcription

1 EuroShop Trade Fairs EN 1

2 BASIC PREPARATIONS EuroCIS exhibitor database 4-5 Your exhibitor profile (dashboard) 6-7 CUSTOMER MANAGEMENT Admission vouchers 8-9 Scan2Lead ADVERTISING MATERIALS Digital communication Print advertising ADVERTISING SPACE AT THE EXHIBITION GROUNDS Outdoor and display advertising PUBLIC RELATIONS/PRESS

3 LET S GET READY FOR EUROCIS 2019 start preparing now for your own professional visitor marketing! From February 2019, EuroCIS will again be showcasing the trends, inventions and tomorrow s solutions in retail technology. An event that keeps on getting bigger, better and more essential than ever year on year. We are delighted that you and your technologies and solutions will be there too! To help you shape your presence at the trade show in the best way possible, the following pages offer you a versatile range of effective and inexpensive advertising options that you can use for your own professional visitor marketing. You can order these directly using our Online Order System (OOS) at oos.eurocis.com. And of course, we also provide a comprehensive selection of free and personalised advertising materials available for download from our EuroCIS portal. In addition, we will be happy to advise you personally on any organisational or technical question you might have and if needed how best to arrange your own individual visitor management. The EuroCIS 2019 Team oos.eurocis.com Register now with your exhibitor log-in data! 3

4 BASIC PREPARATIONS: EuroCIS exhibitor database the most important information tool. Comprising all exhibitors and their services: company profiles, detailed product descriptions, links to company websites, information on events at the stand, contact persons, and much more besides. The basic entry is covered by the media flat rate and appears in all media: Online portal Catalogue EuroCIS app Visitor information system D:vis Visitors Guide Complete range of media services: oos.eurocis.com/fairmedia OUR CROSS-MEDIA MARKETING PACKAGES Basic entry in exhibitor database All media, for 1 product category Additional product category EUR 41 Logo package EUR 190 Entry in catalogue, online portal, D:vis, EuroCIS app, Visitors Guide (only for main exhibitors) and in the interactive hall plan (only for main exhibitors). Starter package EUR 590 Basic entry (all media) 3 brief entries in the product categories (all media) 3 logos in the product categories (in the catalogue) 1 logo package (all media) 100 characters of personalised advertising text in the exhibitor directory (in the catalogue) Premium package EUR 1,090 Basic entry (all media) 5 brief entries in the product categories (all media) 5 logos in the product categories (in the catalogue) 1 communication details package (in the catalogue) 1 logo package (all media) 1 company/product presentation page (all media) 1 top-of-the-list entry (all media) You save 9% You save approx. 30% All prices plus VAT 4

5 Visitors Guide This handy foldable brochure with its complete overview of exhibitors as well as the supporting programme of EuroCIS is handed out to every visitor free of charge at the exhibition. Make sure your presence is noticed by placing an advert or a logo here! More information from eurocis@neureuter.de Online portal Catalogue The catalogue will be available free of charge to visitors. It contains an alphabetical exhibitor directory including address and contact details, a hall directory, and of course the core feature: the product category directory! Visitors use this resource to search for potential vendors EuroCIS app Visitor information system D:vis and suppliers. 5

6 BASIC PREPARATIONS: Your exhibitor profile (dashboard) Your personal online showroom You and all the business-relevant information on your company can be accessed here from anywhere in the world 24/7, before, during and after the fair. The more informative your entry is, the more effectively you can generate leads and attract potential customers. All content will be published in the EuroCIS portal, the EuroCIS app and in the visitor information system D:vis. Content pays off the benefits of your dashboard: Search for potential business partners Generation of leads among actual and prospective customers Specific and thematically relevant search queries Finding relevant expertise Product inquiries Entry of contact persons with the opportunity to make appointments during the fair Time savings No commitment You can find your personal exhibitor profile at 6

7 The more details you enter in your profile, the more effective your presence will be. All visitors and exhibitors can gather information on your company. Making appointments during the fair with the aid of MyOrganizer. Targeted contacts and communication via the EuroCIS 2019 network. 7

8 CUSTOMER MANAGEMENT: Admission vouchers boost your visitor traffic Invite your customers and all those you hope will become so in the future to your trade fair stand! Choose between a classic print voucher and evoucher codes by . In the voucher management section at www. eurocis.com/2250, you can see the data of the registered vouchers in the run-up to the trade fair, contact the owners of those vouchers and steer your planned actions accordingly. The number of vouchers is unlimited. Only those vouchers that have actually been redeemed by visitors to the trade fair will be invoiced to you. 1. Admission voucher on paper EUR 12.61/voucher The vouchers are sent to you by post. You have the following options a) Imprint with company data and hall/stand numbers b) Freely definable invitation text c) Blank (no text) 2. Voucher codes by EUR 10.92/voucher 1. The voucher codes are sent to you by You send out the voucher codes by or also by white mail. This way you eliminate postal charges and shipping time. 3. Your customer enters the voucher code at eurocis.com/voucher and obtains his/her personal eticket. 4. The customer prints out the eticket (2a) or uses the mobile eticket (2b) and has it scanned at the turnstiles at the trade fair. Order from: oos.eurocis.com/voucher All prices plus VAT 8

9 NEW: This eticket entitles you to free travel to and from the exhibition grounds on the day of your visit, with all modes of transport within the VRR public transportation network. This is valid for category D tickets (DB/German Railway 2nd class, supplement-free trains). Please note that a valid ID must be produced when using this eticket for transport. Please enter the date of your visit here before you begin your trip (for tickets valid for several days enter all dates of travel): FOR VISITORS 1. Admission voucher on paper FEBRUARY 2019 Destination for navigation systems: Düsseldorf, Am Staad Direct admission on-site how it works: Scan the barcode at the turnstiles. 1 Print this PDF (A4 size) and bring your printed eticket with you to the fairground. 2 Proceed DIRECTLY to the entrance (turnstiles) on-site and scan the barcode. PLEASE NOTE: Protect your eticket against unauthorised copying as it can only be validated once. This eticket is non-transferable. FREE WIFI This eticket includes free Wi-Fi on the day of your visit! Connect to HOTSPOT and surf the Internet for free with this admission code: Once activated the code is valid for the same day until midnight (not 24 hours). To log out, please navigate to with your browser. Questions about the ticket? or ticket@messe-duesseldorf.de Further information at: EuroCIS Exhibitor database: Online ticket shop: E-newsletter: Travel packages: Visitors hotline: Parking area P2 2. Voucher codes by 2a. eticket as a printout With an eticket, your customer gains direct access to the trade fair without queuing at the counter. Obtain your ticket online and travel to the fair free of charge using the VRR public transport network! 2b. eticket for mobile devices 9

10 SCAN2LEAD: Scan. Update. Analyze. Benefit. Scan2Lead provides you in real time with all the relevant information about your visitors in a digital format that you can process right away. GOOD TO KNOW: Simple portal access with huge benefit The Scan2Lead portal offers you a comprehensive overview of your visitor information. Data can be conveniently managed, analysed and exported with a keystroke to an Excel file or to your CRM system. Maximum security in the background All the data are encrypted for transmission in accordance with the strictest data protection guidelines and stored at the secure Scan2Lead portal. Proven and dependable technology Even when working to high capacity with high rates of data traffic, the system is exceptionally stable in operation as its functionality and technology are truly state-of-the-art. 10

11 THREE WAYS YOU CAN MAKE USE OF SCAN2LEAD: 1. Scan2Lead SMART Scan visitor data with your smartphone or tablet, make notes. With your own device With hired tablet EUR 149 EUR Scan2Lead COLLECT Small, mobile scanner, high performance. EUR Scan2Lead STATION Suitable, for example, for stand counter top. Scanner for use with own notebook Scanner plus configured hired notebook EUR 299 EUR 399 Order from: oos.eurocis.com/scan2lead All prices plus VAT 11

12 DIGITAL COMMUNICATION: Personalised and all for free! 1. Hall plan Personalised floor plan in print quality. Your stand is highlighted in colour on the plan. 2. Site plan Personalised with your hall and stand number so that your customers and visitors can find you with ease. Format 297 x 210 mm. Share and tell under this motto you can go onto the offensive with your digital communication. At no charge, with little effort and without waste coverage. Make use of the many opportunities for communicating your participation in EuroCIS. A particularly effective tool is your personal exhibitor profile (more on pages 6/7). 3. Trade fair logos For your mailshots and promotions in print and web resolutions. 4. Visitor information Personalised with your own text and company logo. Download all ad material at: 5. Info in brief Information and key data about EuroCIS in the languages of your target groups: DE, NL, FR, ES, EN, IT, PL, RU, TR, SV. 6. Half-page banner Advertising banner for your website with a link to your EuroCIS exhibitor profile. 7. Signature/homepage banner Advertise your trade fair presence with every single . Can also be used as a homepage banner. 8. Voucher widget Voucher redemption directly on your home page 12

13 EuroShop EuroShop Trade Fairs The Leading Trade Fair for Retail Technology Düsseldorf, Germany FEBRUARY 2019 Please visit us at: 6. Half-page banner 1. Hall plan 2. Site plan in PDF format Trade Fairs The Leading Trade Fair for Retail Technology Düsseldorf, Germany FEBRUARY Signature banner We look forward to you. 3. Trade fair logos 4. Visitor information in PDF format 5. Info in brief in PDF format 8. Voucher widget 13

14 ADVERTISING MATERIALS: Print advertising high-grade and with a big impact. Make use of the highly communicative materials to advertise your presence at EuroCIS. They come free of charge in the basic version. 1. Promotional stickers Advertise your presence at the trade fair on leaflets, printed newsletters, invitations, etc. Personalised With your hall and stand number 2. EuroCIS 2019 catalogue Contains exhibitor and product directories, news, advertisements and calendar of events. 3. Visitor information An aid to preparing for the fair and an extra incentive to visit your stand. EUR 25.79/1,000 pcs Free, plus postage 4. A2 poster Use it as an attention-grabbing mega sticky note on the wall. All advertising materials can be ordered at: oos.eurocis.com/advertisingmaterial 14 All prices plus VAT

15 1. Promotional stickers 2. EuroCIS 2019 catalogue 3. Visitor information 4. A2 poster 15

16 ADVERTISING SPACE AT THE EXHIBITION GROUNDS: Outdoor & displayadvertising for maximum visibility. For your communication onsite at EuroCIS, we offer you a multitude of attractive opportunities indoors and outdoors. Stand out from the crowd, grab the attention and increase the traffic to your stand. 1. Full-screen ad video wall/column EUR 4,000/each At Northern Entrance m high an optimum medium for your own advertising. 2. Logo ticker on the video wall EUR 350/each 20 spaces max., per logo 3. Logo on the trade fair navigators EUR 250/each 30 spaces max. Your company logo on the navigator at the Northern Entrance. 4. Navigator-Logo package EUR 550 Logo on the trade fair navigator and logo ticker on the video wall 5. D:vis full-screen ad EUR 950/each Full-coverage, with your advertising message on the info terminals in all halls! 6. Handrails on escalators (Price on request) 2 handrails per escalator 7. Advertising space in ramp EUR 1,900/each Northern Entrance (mall) to Hall 9 8. Ceiling sign EUR 2,320/each Northern Entrance B (double-sided) 9. Wall sign EUR 1,950/each Northern Entrance B (one-sided) Order from: oos.eurocis.com/outdoor 10. Panels at turnstiles EUR 160/each Format: 0.31 m x 0.23 m (W x H) 11. City light poster EUR 645/each Northern Entrance B (one-sided, back-lit) 16

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18 PUBLIC RELATIONS/PRESS: Get people talking about you. Take advantage of Messe Düsseldorf s press services: with targeted press relations all about EuroCIS 2019, you can make the headlines with your innovations. 1. News/press releases Upload your news and press releases to your exhibitor profile at 2. Press Guide The Press Guide is an important working aid for journalists, containing contacts for the press at the stand and the dates/times of your press conferences, press meetings and stand activities of interest to copy and photo journalists. 3. Press pigeonholes Make use of the press pigeonholes as well. Journalists from all over the world gather information about EuroCIS 2019 every day at the Press Centre. 4. Trade publications list For a focused media approach, we provide you with a list of the most important trade publications in your sector worldwide. EUR 50/each Order your free copy from: KarlT@messe-duesseldorf.de Order from: oos.eurocis.com/press 18 All prices plus VAT

19 Press Guide Press pigeonholes 19

20 YOUR CONTACTS FOR PERSONALISED ADVICE EuroShop Trade Fairs EXHIBITOR DATABASE & DISPLAY ADVERTISING Neureuter Fair Media Tel.: , -305 The Leading Trade Fair for Retail Technology Düsseldorf, Germany EXHIBITOR PROFILE (DASHBOARD) Tel.: ADMISSION VOUCHERS Tel.: , -256 SCAN2LEAD Tel.: FEBRUARY 2019 DIGITAL COMMUNICATION & PRINT ADVERTISING Tel.: OUTDOOR ADVERTISING Dauerwerbung Franke GmbH & Co. KG Tel.: PUBLIC RELATIONS/PRESS Dr. Cornelia Jokisch, Tanja Karl Tel.: , -999