NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB

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3 Stability the foundation of our beliefs INTRODUCTION TO THE ACCOUNTANCY & BUSINESS CLUB (ABC) The Accountancy & Business Club (ABC) is an Academic Constituent Club of the Nanyang Technological University, representing students from the Nanyang Business School (NBS). The club serves as a link between NBS students and the NBS faculty. Our initiatives to improve the quality of life in NBS for the undergraduates population are always welcomed and supported by the faculty. Our club organises social, sports and academic events for the NBS student population, which amounts to more than 3,900 undergraduates. These events are organised for students, by students. The ABC also assists our sub-clubs, specialisation clubs and special project committees. We provide the necessary administrative assistance and guidance that these committees require to bring a wholesome welfare package to the students. OBJECTIVE On behalf of ABC, we would like to invite your company to join us as an event sponsor for the upcoming Semester 1 Exam Welfare Pack Giveaway. Exam welfare pack giveaways are held twice every academic year about two weeks before the exams. Our aim is to reach out to the students, by providing them with necessities to aid them in their revision. The previous Exam Welfare Pack Giveaway was highly successful with all the packs snapped away before 3 hours. This November, we estimate to give away 1200 welfare packs to our undergraduates. The items that we hope to give away include food, stationery, fashion vouchers, cosmetic products, etc.

4 Flexibility the lengths we take to market your brand. BENEFITS TO SPONSORS 1. Increase the awareness of your company s brand. 2. Increase the awareness of the products and services which your company hopes to promote. 3. Increase the reach of your advertisements to the NBS Population. LEVELS OF SPONSORSHIP There are a total of four sponsorship levels, defined by sponsorship amount and inreturn benefits of sponsorship. The following pyramid depicts the respective sponsorship levels: Annual Partner Annual Sponsors Premium Sponsors Main Sponsors

5 OVERVIEW OF SPONSORSHIP CLASSIFICATION This table serves as a brief overview, for the comparison between the various Sponsorship Programmes: Annual Sponsor Premium Sponsor Main Sponsor Pre-event feature of sponsored item Pre-event feature of sponsored item Pre-event feature of sponsored item Links to sponsor s official website and Facebook Page Links to sponsor s official website and Facebook Page Links to sponsor s official website and Facebook Page Corporate logo featured in banner Corporate logo featured in banner Corporate logo featured in banner Event Poster featured in banner Event Poster featured in banner Event Poster featured in banner Event poster featuring corporate logo Event poster featuring corporate logo Event poster featuring corporate logo A4 logo featured at collection table A4 logo featured at collection table A4 logo featured at collection table E poster featuring participating sponsor E poster featuring participating sponsor E poster featuring participating sponsor Logo on photo booth props Logo on photo booth props Logo on photo booth props Game board featuring sponsored item Game board featuring sponsored item Up to 1 advertisement post event Special 30 minute highlight and giveaway Up to 3 advertisements post event Up to 3

6 advertisements post event Highest priority ANNUAL SPONSORSHIP PROGRAMME Companies may consider signing up as an Annual Sponsor. Details are appended below: Category Annual Sponsor Criteria(s) equivalent to the above-mentioned amount Publicity Outline Company will be classified as an Annual Sponsor for all events organised by ABC. The Annual Sponsor Programme includes ALL publicity efforts listed under that of the Premium Sponsor Programme, with a higher priority. There may be additional publicity that only Annual Sponsors have the privilege to participate in. EVENT SPONSORSHIP PROGRAMME We have designed two different programmes for our event sponsors, namely the Main Sponsor Programme and Premium Sponsor Programme. 1. MAIN SPONSORS The level of sponsorship will be evaluated based on a case-by-case basis. The final decision will be undisputedly made by the management committee. However, the following can serve as a guideline for a Main Sponsor: - Sponsorship of Tangible Items and/or, Sponsorship of Discount/Cash Vouchers (Full or partial coverage) The following provides the details of the publicity effort outlined in the Main Sponsor Programme:

7 1.1 Pre-event A picture of each sponsored item will be posted on the ABC Facebook Page. This page will serve as our event publicity platform. It will allow our undergraduates to take a peek at the items which they would be receiving on the day of giveaway. Links to the sponsor s website and official Facebook pages can also be included as captions under the pictures. This serves as an avenue for prospective sponsors to garner additional feedback and gather undergraduate s interests on their product. An event poster featuring corporate logos of our participating sponsors will be circulated around the school a week prior to the event. 1.2 On-site A coloured and laminated poster (A4 sized) will be displayed at the item collection table. The picture below provides a rough illustration: Additionally, on the day of the event, there will be a photo booth where students can take free photographs with the props provided. Premium sponsors will have their company logos printed on 3 of the props for students to take photographs with. The photos will then be uploaded to our ABC Facebook Page. Students would also be highly encouraged to share it on their social media platforms. This will spread brand awareness for sponsors through the promotion of brand names and products through social media.

8 1.3 Post-event An e-poster featuring our participating sponsors will be sent to all NBS undergraduates official school , after the successful completion of the event. Similarly, on the ABC Facebook Page, photographs taken on the actual day will be posted and participants will be tagged. Sponsors can also request to post one advertisement on the page. This help to reinforce our publicity effort by bringing it into the online social media platform. 2. PREMIUM SPONSORS The following can be served as a guide for prospective Premium Sponsor: - Cash Sponsorship of more than $700 and/or, Sponsorship of Tangible Items and/or, Cash Vouchers (Full Coverage) The Premium Sponsor Programme includes ALL publicity efforts listed under that of the Main Sponsor Programme, in addition to the following: 2.1 On-site A coloured and laminated poster (A4 sized) will be displayed at the item collection table. The picture below provides a rough illustration:

9 There will be a games station at the end of the queue where students can participate and stand a chance to win additional sponsored items. The logos of the participating sponsors will be placed around the games board and each sponsor will be assigned to specific scoring sections. Students will be able to win these additional sponsored items when they hit the corresponding scoring sections. This aims to increase brand awareness for sponsors through an interactive and fun game. Additionally, on the day of the event, there will be a photobooth where students can take free photographs with the props provided. Premium sponsors will have their company logos printed on 5 of the props for students to take photographs with. The photos will then be uploaded to our ABC Facebook Page. Students would also be highly encouraged to share it on their social media platforms. This will spread brand awareness for sponsors through the promotion of brand names and products through social media. Also, a banner would be placed at the start of the queue, providing special mention to the respective sponsors. Before the event, students will be notified that those who wear the signature maroon NBS t-shirt will stand a chance to take part in a lucky draw. The prizes given out to the winners of our lucky draw will include items from our premium sponsor and annual sponsor only, thereby drawing exclusive attention to the sponsored items. 2.2 Post-event Instead of one e-advertisement, premium sponsors can request to post up to three advertisements on the ABC Facebook page. Premium Sponsors are invited to include their corporate logo along with a short write-up about their company in the advertisement. This will help our undergraduates to gain a better understanding of our premium participating sponsors. 3. ANNUAL SPONSORS The following can be served as a guide for prospective Annual Sponsor: - Cash Sponsorship of more than $5000 and/or, Sponsorship of Tangible Items and/or, Cash Vouchers (Full Coverage) The Annual Sponsor Programme includes ALL publicity efforts listed under that of the Premium Sponsor Programme, in addition to the following:

10 3.1 On-site A coloured and laminated poster (A4 sized) will be displayed at the item collection table. The picture below provides a rough illustration: There will be a games station at the end of the queue where students can participate and stand a chance to win additional sponsored items. The logos of the participating sponsors will be placed around the games board and each sponsor will be assigned to specific scoring sections. Students will be able to win these additional sponsored items when they hit the corresponding scoring sections. This aims to increase brand awareness for sponsors through an interactive and fun game. Additionally, on the day of the event, there will be a photo booth where students can take free photographs with the props provided. Premium sponsors will have their company logos printed on 5 of the props for students to take photographs with. The photos will then be uploaded to our ABC Facebook Page. Students would also be highly encouraged to share it on their social media platforms. This will spread brand awareness for sponsors through the promotion of brand names and products through social media. Also, a banner would be placed at the start of the queue, providing special mention to the respective sponsors. Before the event, students will be notified that those who wear the signature maroon NBS t-shirt will stand a chance to take part in a lucky draw. The prizes given out to the

11 winners of our lucky draw will include items from our premium sponsor and annual sponsor only, thereby drawing more attention to the sponsored items. As an added bonus, there will be an activity known as the Special 30 where only items from our annual sponsor will be given out to the students. The event s emcee will be highlighting the activity, and event facilitators will prompt queuing students to take photos with the sponsored product in order to win the item. The activity will go on for an approximate half an hour and our annual sponsor can gain added and exclusive recognition for their item. 3.2 Post-event Instead of one e-advertisement, annual sponsors can request to post up to three advertisements on the ABC Facebook page. Annual Sponsors are invited to include their corporate logo along with a short write-up about their company in the advertisement. This will help our undergraduates to gain a better understanding of our premium participating sponsors.

12 Sustainability the continuous partnership we want to forge OTHER UPCOMING EVENTS FOR ACADEMIC YEAR 14/15 1. OVERVIEW OF UPCOMING EVENTS Other than the Semester 1 Examination Welfare Pack Giveaway, our club will be organising several other social and academic events. We have consolidated a summary of these events below for prospective sponsors who may be interested. S/N Event Date 1. Surprise Events October 2014 and throughout the academic year 2. NBS Week January DESCRIPTION OF UPCOMING EVENTS The following give as detailed description of all the events, which the committee will be organising this academic year. S/N 1 Description Surprise Events Surprise Event will be held spontaneously over the cause of the academic year. The main purpose of the surprise events is to improve the welfare of NBS students and allow campus life to be more vibrant. More details about future surprise events will be provided at a later date. Date Ongoing through the year The surprise events will be planned in a manner that it would be totally unexpected by the student population. One of such events may take the form of surprise giving out of balloons, for Sponsorships - Food - Post-its - Balloons - Cash - Cash Vouchers/ Discount Vouchers - Others

13 instance during Valentine's Day. Also, due to the fact that it would be unexpected by the students and that it could happen at any time and place, this injects a level of uncertainty and anxiety amongst the students, making their NBS life more exciting. 2 Jan 2015 NBS Week NBS Week is a 2-3 day event, during which students will be able to enjoy vibrancy of the NBS campus life through a large-scale carnival-styled event, featuring games and entrepreneur stalls. It seeks to encourage NBS undergraduates to celebrate their association with the school. - This academic year, the club plans to increase the scale of this event. This can be done so by having a larger area for flea market. The different stores will be opened to aspiring student entrepreneurs at affordable rate. There may be a component of awarding the best-performing entrepreneur, as an incentive for all store tenants to create vibrancy in the event. Also, the club aims to brand this flagship event as the yearly event where all NBS students, including NBS Alumni, can come together to celebrate NBS. - Prizes Cash Cash Vouchers/ Discount Voucher Others

14 HOW TO JOIN US We sincerely would like to confer with potential sponsors on how we can identify any opportunities resulting in a partnership. If you have any queries or comments concerning this proposal, please do not hesitate to contact any of us Cheh Yi Zuo YCHEH001@e.ntu.edu.sg Contact: Chew Yun Jin YCHEW004@e.ntu.edu.sg Contact: Elissa Chan Yi Ling ELIS0007@e.ntu.edu.sg Contact: Nicole Tay Rui Min NTAY004@e.ntu.edu.sg Contact: Thank you for your kind attention and your positive reply to this project would be much appreciated.