23 27 NOVEMBER OLYMPIA LONDON

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1 23 27 NOVEMBER NOVEMBER EVENTCITY MANCHESTER LONDON OLYMPIA LONDON OLYMPIA NOVEMBER

2 Ideal Brand THE HOME OF SHOPPING AND LIFESTYLE Born out of Britain s best loved and trusted home show brand, the November editions are firmly established as the biggest and busiest winter shows in the live events calendar. This award-winning shopping event in London and Manchester delivers an unparalleled audience of 120,000 (ABC audited) home interest consumers. Our unique audience of loyal visitors spend on average 5 hours* shopping for the festive period and the New Year. Multi award winning show including: Best Consumer Launch, AEO Awards 2012 Best Consumer Exhibition, AEO awards 2014 Best Consumer Show, Exhibition News Awards 2014

3 Targeted Audience LONDON VISITOR PROFILE MANCHESTER VISITOR PROFILE 82% ABC1 audience 86% ABC1 audience (57% AB) Visitor audience: 82% Female, 18% Male Visitor audience: 80% Female, 20% Male Average household income: 50,145 Average household income: 51,390 Average age 45 The average age of respondents was 50 35% attend as part of a couple and 35% with another family member 49% attended in a couple, 23% with friends 40% of visitors are new to the Ideal Home Show at Christmas For 53% of respondents this was their first visit to the Ideal Home Show at Christmas, EventCity Average time spent at show: 4 hours 48mins Individual average spend at the show: 749 Individual average spend in next 12 months with exhibitors as a result of visit: 1533 Individual average spend at the show 291 ( 197 in 2014) Individual average spend in next 12 months with exhibitors as a result of visit: % attended for a festive day out, 69% for Ideas and Inspiration for Christmas, 63% to shop

4 Ideal Demographic North West 1% 77% Yorkshire 10% East Midlands West Midlands Wales 1% 4% 2% East Anglia 8% South London East 33% 48% London Manchester

5 Testimonials "We exhibit to sample to as many customers as possible in a great environment, where footfall per day is particularly high. It is the best way of converting immediate sales and also encourages people to keep buying from us through our retailers. Wyke Farm continues to exhibit at this show as it always exceeds our expectations as far as sales targets and the number of customers we can interact with!" "What a fantastic experience with the winter wonderland, ice rink, music and all the Christmas features. The atmosphere this created was lovely, put customers in a good mood and was conducive for good sales. There's nothing better than relaxed happy customers as you know. Well done! You put a number of other more established Christmas Fairs in the shade with your quality of presentation!" Mark Chowdhury, The Old Grain Store Company Jo Pritchard, Wyke Farm "People are here spending money and getting stuck in with our demonstrations. We get to show a lot of our latest products that are due to come out especially on the run up to Christmas. We re appealing more and more to different markets so I think we ve reached a lot more of our different targets by being here." "It s been amazing for us. We have never exhibited in London and it s surpassed all of our expectations. Everybody just wants to buy nice Christmas things so for us that s perfect. We have set ourselves an expectation and we have done at least a third more, so we are delighted. Having been sceptical before we arrived we have today booked for both London and Manchester for next year." Simone Venner, Playstation Clare Satchwell, The Contemporary Home "How can you go wrong when you have this kind of footfall? We ve had non-stop sales and the calibre of the customers is incredible. This is probably the only fair that I rebook at the end of the first day!" Trisha Joyce, Decorexi "We sell summer houses and here we are close to the middle of winter at the show. You wouldn t traditionally say that this is the right time to sell them but it s very good because people want them fitted in spring." Jason Preece, The Malvern collection "People have been very interested in buying stuff just before Christmas and they are very interested in spending money. It has been absolutely brilliant. There is nowhere else where we can go and find an audience that have got the money to buy such products." Ashley Tong, Britelite "It has been very successful for us. Being a clothing retailer we weren t really sure if we were what people were looking for but we are 30% up on sales to where we thought we would be. Our figures have been fantastic. We ve had plenty of big spends with people spending well over 100 a time." Hayley Wallis, Vero Moda

6 Press Coverage

7 Ideal Shopping Christmas presents, decorations and food & drink were the main focus for shoppers, with 9 in 10 buying for others Christmas presents and gifts 84% 83% London 2015 Christmas decorations 71% 71% Manchester 2015 Christmas food & drinks 59% 61% Food gifts 50% 50% Gadgets 38% 36% Household products & appliances 28% 26% Interiors accessories for gifts 27% 41% Children toys and games 24% 23% Beauty 23% 22% Fashion/clothing 19% 18% Garden/exterior products 13% 10% Soft furnishings 10% 19% DIY product 9% 10% Note: only options selected by 5% more are shown on the chartor

8 Ideal Sections LONDON OLYMPIA FLOORPLAN The formula of the show is unique with 7 dedicated sections to home and lifestyle. Designed to maintain a constant traffic flow, each area of the event benefits from a show feature to captivate and inspire shoppers to stay longer and spend more. Ground Floor First Floor TECHNOLOGY AND GADGETS INTERIORS & HOME ACCESSORIES CHRISTMAS ARCADE SMART HOME CHRISTMAS RESTAURANT CHRISTMAS SUPER THEATRE ENTRANCE FEATURE CELEBRITY CHEF THEATRE HOME IMPROVEMENTS & OUTDOOR LIVING CHRISTMAS ROOMSETS FEATURE BANDSTAND GOODY BAG CHAMPAGNE BAR ENTRANCE THEATRE FASHION & BEAUTY ENTRANCE DECORATIONS

9 Ideal Sections MANCHESTER FLOORPLAN IDEAL HOME IMPROVEMENTS & OUTDOOR LIVING CHRISTMAS ARCADE IDEAL DECORATIONS MAIN ENTRANCE BANDSTAND DUKE S HEAD CHRISTMAS SUPER THEATRE IDEAL INTERIORS & HOME ACCESSORIES RESTAURANT CHAMPAGNE BAR IDEAL FASHION & BEAUTY IDEAL FOOD & DRINK IDEAL TECHNOLOGY & GADGETS

10 Marketing Campaign A PROVEN TRACK RECORD IN DELIVERING HIGH VOLUMES OF HOME INTEREST CONSUMERS. EACH OF OUR 7 SECTIONS OF THE SHOW BENEFIT FROM TARGETED MARKETING AND PR ACTIVITY. The marketing campaign for 2016 will continue to be hard-hitting in design and heavyweight in its reach to 30 million. Highly visible through national and regional press, magazines, outdoor advertising, radio, brand partnerships and social media. Media 10 leads the way with e-marketing to the largest database in the industry of over 400,000 loyal home-loving show-goers in the country. The campaign is perfectly timed and weighted and utilises celebrity ambassadors as part of creative treatments and dedicated PR. 749 average spend during the show * * Post Show Survey conducted by Zing Insights, London November 2015

11 Rate Card RATES 2016 Manchester London Shell 325 Space 295 All prices are per m² and subject to VAT Shell 425 Space 395 All prices are per m² and subject to VAT Contact the team to secure your ideal location and benefit from the comprehensive marketing package. Simona Spiga T E.

12 Media 10 Ltd Crown House, 151 High Road, Loughton IG10 4LF T F